# SKILLS

How-tos that agents on this project have written from primary practitioner sources and from our own work. Each skill names its sources (as plain text) and how it applies to Cedwyn. Price changes, new public pages, new channels and email journeys in any skill are proposals for the project lead.

## Research skills
- [Skill: reading archive catalogues](research/archive-catalogues.md)
- [Skill: information requests that get answers](research/information-requests.md)
- [Skill: missing-record pages (MR-####)](research/missing-records.md)
- [Skill: newspapers and press archives](research/newspapers.md)
- [Skill: primary source first](research/primary-source-first.md)
- [Skill: scoring grounds to reopen a judgment](research/reopen-scoring.md)

## Marketing and sales skills (681)
Harvested every 15 minutes by the skills harvest flywheel; sanitised for publication by the library flywheel.

- [Skill #1 — Email, CRM & follow-ups for a niche heritage e-book business (2026)](marketing/1.md) — Email, CRM & follow-ups for a niche heritage e-book business (welcome flows, weekly cadence, HubSpot hygiene) *(sources: digitalapplied.com welcome-sequence 2026; The Introverted Networker 2025; Writing in the Dark 2023; r/selfpublish)* · 2026-10-26
- [11](marketing/11.md) — 11
- [Skill 16: YouTube channel optimisation (Cedwyn)](marketing/16.md) — YouTube channel optimisation: upload window (shared 966/day cap), record-order playlist, description links, channel hygiene *(sources: developers.google.com, scalelab.com, miraflow.ai)* · 2026-10-29
- [Skill #19 — Technical troubleshooting (2026)](marketing/19.md) — Skill #19 — Technical troubleshooting (2026)
- [Skill #20 — Repurposing long video (2026)](marketing/20.md) — Skill #20 — Repurposing long video (2026)
- [22](marketing/22.md) — 22
- [Skill #24 — Integrations (Stripe → HubSpot, 2026)](marketing/24.md) — Skill #24 — Integrations (Stripe → HubSpot, 2026)
- [27](marketing/27.md) — 27
- [Skill #3 — Website analysis, SEO & AI visibility (2026)](marketing/3.md) — (bizdev run) Website analysis, SEO & AI visibility · 2026-10-26
- [#39 Selling e-book licences to UK libraries and schools — how small publishers do it (2026)](marketing/39.md) — #39 Selling e-book licences to UK libraries and schools — how small publishers do it (2026)
- [Entry #4 AI video creation: 30 s history Shorts that hold attention (skill, 26 Oct 2026)](marketing/4.md) — Entry #4 AI video creation: 30 s history Shorts that hold attention (skill, 26 Oct 2026)
- [Skill #40 — House design & interior visualisation, used as heritage reconstruction images (2026)](marketing/40.md) — Skill #40 — House design & interior visualisation, used as heritage reconstruction images (2026)
- [The 404 page as a sales path: near-miss redirects, a money link and an honest 404](marketing/404-page-near-miss-redirects-money-link.md) — 404 page as a sales path: Google Merch Store GA4 demo 2022-23 (NotFoundBot, vendor, read) desktop 404-seers 3% converted 1.86% vs 3.36% (-57.5%, correlation), ~$28.8k / 1.3% desktop revenue, redesign paths; Google soft-404 rule; CF Pages nearest-404.html + _redirects (2,100 max, top-most wins). Cedwyn live 08:10Z: true 404 ok, but no /ebooks/ link, no search box, /ebook/ /e-books/ /books/ /book/ /buy/ /store/ all 404, /404 + /404.html 200 without noindex -> PROPOSED money line, catalogue search box, splat 301s, noindex; monthly GSC 404 export into onpage run *(sources: notfoundbot.com ; developers.google.com ; developers.cloudflare.com ; developers.cloudflare.com)* · 2026-10-27
- [Skill #5 — Travel → heritage tourism (2026)](marketing/5.md) — Skill #5 — Travel → heritage tourism (2026)
- [Skill #7 — LinkedIn (2026)](marketing/7.md) — Skill #7 — LinkedIn (2026)
- [Skill #8 — Social media content & publishing (2026), owned channels: FB page Great House Farm II, Instagram, YouTube](marketing/8.md) — (bizdev run) Social media content & publishing on owned channels (FB page, IG, YouTube) · 2026-10-26
- [Skill: A/B testing on small lists without fooling ourselves (2026)](marketing/ab-testing-small-lists.md) — A/B testing on 20-50 sends/day: fixed stop size, clicks not opens, big-difference tests, Fisher + Bayesian read *(sources: evanmiller.org; Cassata 2026; Unify 2026)* · 2026-10-26
- [Academy discussion: seeded prompts per grade, posted by us (not just replies)](marketing/academy-discussion-seeded-prompts-instructor-posts.md) — Academy "reading room" discussion per grade ('discussion'/'instructor post'/'giscus' 0 before): Du et al. HICSS 2022: instructor posting beats replying for student participation, gap grows with class size; Chiu & Hew AJET 2017: viewing forum messages predicts peer learning and quiz scores more than commenting; Bonafini et al. 2017: forum + video engagement raise completion odds, prompts on application; Wei et al. PLOS ONE 2023 (n=335): weaker learners gain from reading peers + quick feedback. PROPOSAL: weekly seeded application prompt per grade, pinned monthly "best of", 24 h first-reply, spoiler rule after reveal, D1 thread/post tables behind member gate (giscus noted but public/GitHub-login, so not for paid grades); build after first members *(sources: doi.org; doi.org; doi.org; doi.org; giscus.app)* · 2026-10-30
- [Gift memberships for the Academy: a prepaid pass with a smooth handoff to paying](marketing/academy-gift-membership-prepaid-pass-handoff.md) — Gift memberships for the £49.99/mo Academy as a prepaid fixed-term pass (PROPOSAL; 'gift membership'/'gift subscription' 0 before): Ghost gift subscriptions (read: one-time Stripe payment, no-card redeem, 365-day expiry, paid members can't redeem → refund), Memberful delivery date, Substack/WriteStack 'schedule for later' + renewal reminders 7 d/1 d, Cronin 'handoff problem'; no conversion numbers published (20% claim snippet not checked); reuse /learn/ redeem with single-use expiring code, plan:"gift" kept out of member counts *(sources: ghost.org; memberful.com; writestack.io; linkedin.com)* · 2026-10-30
- [Graded quizzes: answer first, then reveal, with a 90% mastery gate (Academy)](marketing/academy-graded-quiz-attempt-then-reveal-mastery-gate.md) — Academy graded quizzes ('pass mark'/'retrieval practice'/'mastery' 0 before): Adesope et al. 2017 (217 studies) testing beats restudy, more so with a gap over 1 day; feedback only slightly better than none; Rowland 2014: feedback helps even after correct answers. So: lock the answer, then Reveal (answer + why + catalogue ID); 90% gate; pool about 2x the quiz length with a fresh draw on retake; 24 h cooldown; 2-3 carry-forward items; first-attempt pass target 40-70% *(sources: learningscientists.org; curriculumteamleader.wordpress.com 2021/03/17; teaching.unl.edu mastery-grading)* · 2026-10-30
- [Academy paywall shape: hard paywall vs freemium, and how much to give away free (2026)](marketing/academy-hard-paywall-vs-freemium-free-sample.md) — Academy paywall shape for the project lead's v0.0.1-free rule ('hard paywall'/'revenuecat' 0 index hits before): RevenueCat SOSA 2026 (115k+ apps, read) hard paywall 10.7% vs freemium 2.1% D35 download-to-paid, hard floor 4.2%, 1-yr retention nearly identical, 55% of 3-day trial cancels Day 0, Education only 28.5% of conversions Day 0, 7-day trial bump; Barnard/Carter Sub Club 29 Apr 2026: freemium + multistep 'free forever, try best 7 days' +75% LTV vs another client -50% conversion, pulled. Cedwyn: v0.0.1 = Grade 1 only, gate at Grade 1 result with 'free and stays free', server-side lock, 5-step funnel 35-day cohort, no trial. App data, direction only. PROPOSAL *(sources: revenuecat.com revenuecat.com)* · 2026-10-30
- [Household / group seats on the Academy subscription (Stripe quantity, Duolingo family-plan signal)](marketing/academy-household-group-seats-stripe-quantity.md) — Household/group seats on the £49.99/mo Academy ('family plan'/'adjustable quantity' 0 before; e-book school licence is a separate file): Duolingo Q3 2025 SEC letter: mix shift to Max + family plan drove +7% YoY ARPU; paid count excludes non-paying family members; Stripe Payment Links 'Let customers adjust quantity' (min/max), subscription quantity = linear per-seat. Cedwyn: options for the pending 'group orders' FAQ (own membership each / N seats one checkout, one code per seat, cap 6 / society quote on GO); linear quantity = no price change, discount = the project lead's call. PROPOSAL *(sources: sec.gov docs.stripe.com docs.stripe.com)* · 2026-10-30
- [Live member sessions ("office hours") for a small paid academy: honest benchmarks and a minimal format](marketing/academy-live-member-sessions-office-hours-benchmarks.md) — Live member sessions / office hours for the paid academy ('office hours' only as Substack office-hours before): altMBA 96% completion self-reported, required synchronous Zoom Tue/Thu/Sun, 10:1 coach ratio (Wes Kao interview, Medium 2016; selective program, not causal); Hsu et al. CBE-LSE 2022 (500+ students): top barrier schedule conflict 40.9% (instructors guessed 16.4%), intimidated 10.9%, 38.1% more likely online vs 40.5% in person; no primary churn benchmark found. Cedwyn: monthly 'Reading Room Live', alternating slots, camera optional, members-only chaptered recording, no answers live, start only at 10 paying members. PROPOSAL *(sources: medium.com lifescied.org (PMC9727601))* · 2026-10-30
- [Member onboarding for the £49.99/month academy: first-week activation](marketing/academy-member-onboarding-first-week-activation.md) — Voluntary-churn side of the £49.99/mo academy: Circle product data (checklist completers ~5x return, 2-3x 90-day retention; track activation rate; 1-2 tasks, lowest effort first per Carrie Melissa Jones), MGI 2026 via i4a (first-year renewal 72% vs 82%; welcome emails 89%, personal calls 25%; i4a 25-40%/60-70% assertions not checked); first win = 1667 record + timeline/map in 10 min; activation = lesson 1 + one evidence open in 7 days; day 0/2/5/14/25 member emails; monthly Q&A; hooks for platform worker (joined_at, learn_lesson_complete/evidence_open beacon events) *(sources: circle.so/blog/community-onboarding, i4a.com (MGI 2026), recurly.com churn benchmarks)* · 2026-10-27
- [Academy member sign-in on a new device: email magic link, no passwords, guest checkout first](marketing/academy-member-sign-in-magic-link-new-device.md) — Academy sign-in on a new device ('magic link'/'passwordless' 0 before): today access = per-browser cookie, no email, so a payer on a second device hits the paywall; Baymard (read) 18% abandon over forced account creation -> keep checkout account-free, attach identity after payment from the Stripe session; Ghost forum (read) Outlook Safe Links HEAD/prefetch consumed one-time tokens -> consume on POST from a "Continue" button; FIDO passkeys 93% vs 63% success (snippet, not read). Cedwyn: PROPOSAL success-page session verify + hashed email in Academy D1 + "Already a member? Sign in" 15-min link; stopgap saved "restore access" link; email channel undecided (not checked) *(sources: baymard.com forum.ghost.org github.com)* · 2026-10-30
- [Academy plan shape: free trial vs paid week pass vs annual plan (2026 data)](marketing/academy-plan-shape-trial-vs-paid-pass-vs-annual.md) — £49.99/mo academy plan shape: Recurly 2026 (76M subs, read) trial conversion 47%->34% 2021-2025, paid day/week passes convert 13% to recurring, 51% cancel for non-use (14-day idle re-engagement); Recurly 2025 press free-trial 46%->33%; Recurly acquisition no-card trials 12.0% avg, 39 days; RevenueCat 2025 12-month retention yearly 44.1% vs monthly 17.0%, ~30% of annual subs cancel in month 1, monthly 1st-renewal churn 15-40%; DMCC cost per option (trial/annual add notices, one-off non-renewing pass adds none); proposal: £7.99 one-off 7-day pass, annual (10-for-12) at 10 paying members *(sources: recurly.com ; recurly.com ; recurly.com ; revenuecat.com)* · 2026-10-27
- [Academy planning prompts and a "check-in buddy": when they help, when they fade](marketing/academy-planning-prompts-social-accountability-check-in.md) — Academy planning prompts + social-accountability check-in ('implementation intention'/'commitment device' 0 before): Yeomans & Reich LAK 2017 planning prompts +29% completion, +40% certificate payment (abstract only); Kizilcec et al. PNAS 2020 (~250k learners, 247 courses): effects ~10x smaller at scale, plan prompts lift week-1 activity then fade, only social accountability sustained week-2 engagement, no completion gain overall. Cedwyn: 3-field 'plan your next grade' card after upgrade/each pass, one reminder at chosen time (opt-in, no new journey without GO), measure 14-day next-grade starts. PROPOSAL *(sources: dl.acm.org pnas.org (PMC7334459))* · 2026-10-30
- [Academy price changes later: grandfather existing members, write the variation clause now](marketing/academy-price-change-grandfathering-cma37-variation-clause.md) — Future Academy price changes ('grandfather'/'price lock'/'price variation' 0 skill files before): CMA37 final 22 Jul 2026 (read) 4.34 "vary the price upon reasonable notice" not comprehensible; Grey List rise without right to cancel; 6.55 fairer = expected rise, level/timing set, objective cost reason (not "income stream"), can go down, genuine free exit + effective advance notice; Campbell "grandfather discounting" (secondary, Userpilot) 6-12 month phase-in; notice 30 d monthly + 7-day reminder (opinion); Stripe keeps old Price on existing subs; Netflix churn 1.8->2.5->2.0% NOT checked. Cedwyn: PROPOSAL "your price stays the same while you stay a member" on the subscribe card, or a capped once-a-year clause with 30 days' email + free cancel; tools/price_rise_breakeven.py *(sources: assets.publishing.service.gov.uk lewissilkin.com userpilot.com docs.stripe.com)* · 2026-10-30
- [Academy progress display: endowed progress and the goal gradient](marketing/academy-progress-display-endowed-progress-goal-gradient.md) — Academy progress display ('endowed progress'/'goal gradient' 0 before): Kivetz, Urminsky & Zheng 2006 JMR (café card + song-rating field data: effort rises as the remaining share shrinks; 12-stamp card with 2 bonus stamps finished faster than a plain 10; acceleration predicts retention); Nunes & Drèze 2006 JCR car wash (endowed card more likely to complete; widely reported 34% vs 19%, not checked in full text). PROPOSAL: "n of N" bars, honest endowment (free Grade 1 carries over, reviews fill the next bar), small checkpoints, one opt-in "you're close" nudge at 80%+ after 5 days away *(sources: home.uchicago.edu; jstor.org)* · 2026-10-30
- [Academy spaced review: bring old questions back at widening gaps](marketing/academy-spaced-review-widening-gaps-hlr.md) — Academy spaced review ('spaced' 0 before): Settles & Meeder ACL 2016 (Duolingo half-life regression: error -45%+, daily engagement +12% in an operational study; lag effect); Cepeda et al. 2008: optimal gap 20-40% of a 1-week delay falling to 5-10% of a 1-year delay. PROPOSAL: Leitner ladder 1/3/7/16/35 days, wrong -> box 1, 3-5 "warm-up" items before new material, feeds the carry-forward items, never blocks a grade; one review_queue table *(sources: research.duolingo.com; pubmed.ncbi.nlm.nih.gov; eric.ed.gov)* · 2026-10-30
- [Spoiler-free result sharing (the Wordle grid) for Academy grades and a daily question](marketing/academy-spoiler-free-result-share-daily-question.md) — Spoiler-free result share grid + free daily question ('wordle'/'share your score' 0 before): Wordle 90 players (1 Nov 2021) -> 300,000+ (2 Jan 2022) -> 2M+ a week later after the built-in emoji share; 1.2M shares on Twitter 1-13 Jan 2022 (Wikipedia summary of NYT/Twitter; NYT paywalled, not checked against Twitter); MDN navigator.share: HTTPS, user-tap only, not Baseline -> clipboard fallback. PROPOSAL: results-screen share (score + squares, no questions/answers), UTM to free Grade 1, daily question of the day, count shares in D1; vanilla JS snippet in file *(sources: en.wikipedia.org; nytimes.com; developer.mozilla.org)* · 2026-10-30
- [Streaks and habit loops for the Academy (Duolingo's published numbers)](marketing/academy-streaks-habit-loop-duolingo-numbers.md) — Streaks for Academy retention ('streak' 0 before): Duolingo's own blog: a 7-day streak makes a learner 2.4x more likely to return next day and 3.6x more likely to finish; decoupling the streak from the daily goal gave Day-14 retention +3.3%, DAU +1%, +10.5% (new learners +19%) on a streak, and 7+ day streaks up 40% over a year; milestone animations +1.7% day-7; 2 freezes +0.38% DAU. PROPOSAL: weekly streak, 1 question = study day, monthly freeze, at-risk email only, no leagues under 30 members *(sources: blog.duolingo.com; /how-duolingo-streak-builds-habit; /duolingo-leagues-leaderboards)* · 2026-10-30
- [Academy middle grades: worked examples first, then fade them](marketing/academy-worked-examples-then-fade-primary-sources.md) — Academy middle grades, worked examples -> faded -> independent ('worked example' as a learning-design skill 0 before): Barbieri et al. 2023 Ed Psych Review meta-analysis (55 studies, 181 effect sizes, g = 0.48, maths; from abstract summaries); fading (Renkl line); expertise-reversal guard (skip, fail -> back to step 2). PROPOSAL: 4-step pattern per skill (judgment paragraph, 12-year arithmetic, parcel timeline, SOURCED vs HELD-NOT-READ); only the independent question counts toward 90%; transfer from maths to source-reading is our inference *(sources: psycnet.apa.org; eric.ed.gov; mike-taylor.org; cogbites.org)* · 2026-10-30
- [Access-code entry box for paid content: hide it, normalise it, rate-limit every path](marketing/access-code-entry-box-hide-normalise-rate-limit.md) — Access-code ENTRY box for Academy/documentary codes (issuing covered in stripe-payment-link-per-scene-access-codes…, ebook-download-cards…; 'OWASP'/'brute' 0 files before): Baymard (read) visible promo field sends users to Google, 35% of sites still show it -> hide behind 'Have an access code?' link; apply at full length/blur; OWASP OAT-002 Token Cracking (read); Craft Commerce CVE-2026-55795 rate limit skipped on one path -> limit every route unconditionally; MDN autocapitalize=characters (read). Cedwyn: PROPOSAL shared component for academy + documentary, server normalise (case/hyphen/prefix/lookalikes), wrong-product message, single-use bound to redeemer, 8 beacon events, test list for the temp code; tools/code_guess_odds.py *(sources: baymard.com baymard.com raw.githubusercontent.com github.com developer.mozilla.org)* · 2026-10-31
- [Accessibility quick wins as a sales lever for a long-form heritage site](marketing/accessibility-quick-wins-conversion-heritage.md) — Accessibility as a sales lever: WebAIM Million 2026 six errors = 96% (contrast 83.9%, alt 53.1%, labels 51%...); Click-Away Pound 2019 (69% click away, 83% stick to accessible sites, 86% pay more, 8% complain, £17.1bn); lang cy/es incl. lang-of-parts, one h1, 24px targets; live 26 Oct: home has no h1, /movie/ empty heading, en vs en-GB *(sources: webaim.org; abilitynet.org.uk; clickawaypound.com; w3.org; w3.org)* · 2026-10-26
- [Accessible HTML email: fix the machine-checkable failures first (EMC 2026)](marketing/accessible-html-email-emc-2026-lang-dir-lint.md) — Accessible HTML email per Email Markup Consortium Accessibility Report 2026 (read; 376,348 emails, 99.88% Serious/Critical, only 8 emails from 3 brands passed; Substack/Shopify/Beehiiv 10,566 emails 0 passed); top-10 rules with shares (body dir 97.41%, body lang 95.66%, table role 83.78%, h1 74.23%, empty links 71.23%, html lang 62.16%, contrast 58.48%, img alt 47.88%, title 45.21%, generic links 15.83%); Litmus 35% dark-mode opens (snippet). First lint run 27 Oct on our 6 templates (welcome-1/2/3, weekly w44/w45, reengage-30d): all fail only rules 1-2 (body children lack lang/dir) -> PROPOSED one-attribute fix *(sources: emailmarkup.org, emailmarkup.org, litmus.com)* · 2026-10-27
- [GATE: Arts Council of Wales International Opportunities Fund (IOF), the Patagonia angle](marketing/acw-international-opportunities-fund-patagonia-gate.md) — GATE: ACW International Opportunities Fund (only in ideas-next before): page read in full; Wales-based arts orgs/individual creative professionals with an artistic track record; in-person activity outside UK with an international partner + invitation letter; up to £7,500 (residencies £5k, outside Europe up to £7.5k with approval), ~45-50 awards/yr, max 90%, >=10% non-ACW/Lottery match, rolling, 10 working weeks lead; WG priority list excludes Argentina (worldwide allowed); excluded: publishing as primary purpose, film/video production, academic research, go-see visits, competitive events, launch/promo/publication costs, fundraising; ODA status of Argentina not checked; Cedwyn: NOT eligible as Cedwyn; only route a Wales-based artist leading a collaboration with a Chubut arts partner, Cedwyn as credited source, PROPOSAL to programme office, contact nobody *(sources: arts.wales ; wai.org.uk)* · 2026-10-30
- [Getting cited in AI answers (ChatGPT, Perplexity, Google AI Overviews / AI Mode)](marketing/ai-answer-citations-geo-sources-quotes-stats.md) — Getting cited in AI answers (ChatGPT/Perplexity/AI Overviews/AI Mode), content side: GEO paper (KDD 2024, GEO-bench 10k queries) Cite Sources/Quotation Addition/Statistics Addition +30-40% position-adjusted word count, +15-30% impression, keyword stuffing at/below baseline, biggest gains for lower-ranked sites; Ahrefs Mar 2026 only 38% of AIO citations rank top 10 (76% a year earlier, fan-out), 18.2% of non-ranking citations YouTube (5.6% of all); Ahrefs May 2026 adding JSON-LD: AIO -4.6%, AI Mode +2.4%, ChatGPT +2.2% (no uplift); steps: 10 questions + fan-outs, 40-70 word answer-first block, source+quote+number, one canonical page per fact, YouTube mirror, monthly manual citation log; Cedwyn: records timeline answer block (1824 David Stewart survey first record mention found; 1667 acquisition cited to 1974 newspapers + ITV News 1988), utm_source=ai-answer-page *(sources: arxiv.org; ahrefs.com; ahrefs.com)* · 2026-10-26
- [AI-assistant referral traffic: measure visits from ChatGPT, Perplexity, Claude, Gemini, Copilot](marketing/ai-assistant-referral-traffic-measurement.md) — AI-assistant referral traffic: measure visits from ChatGPT, Perplexity, Claude, Gemini, Copilot
- [AI-colourised archive photos as a post format, labelled honestly](marketing/ai-colourised-archive-photos-labelled-pairs.md) — AI-colourised archive photos as a labelled pair post ('colour'/'myheritage' 0 before): MyHeritage In Color >1M photos colourised in first 5 days (Feb 2020, read), Deep Nostalgia 119M animations (read), 10 free (snippet), DeOldify open source; Hyperallergic 'no recoloring is truly neutral'; AI rewrites signage (practitioner, not checked); Meta 'AI info' edited-vs-generated (read); method: buildings/objects only, no faces/lettering, original+colour pair, in-image 'Colour added 2026' + caption, 4-wk alternating A/B on /ebooks/ clicks; local colouriser GATE (model >50 MB, disk <2 GB) *(sources: blog.myheritage.com, myheritage.com, hyperallergic.com, about.fb.com, tandfonline 10.1080/1472586X.2024.2415904)* · 2026-10-31
- [AI "digital twin" intro of the founder: disclosure on YouTube, Instagram/Facebook and TikTok](marketing/ai-founder-digital-twin-intro-disclosure-youtube-meta-tiktok.md) — AI likeness/voice intro disclosure (OmniHuman twin of the narrator; image-label skill covered images only): YouTube Help 14328491 required for realistic real-person/scene, own voice clone alone exempt, 'AI use'=Yes "won't limit audience or monetization", C2PA auto-label unremovable; API status.containsSyntheticMedia (upload.py does not set it, grep); Meta Feb/Apr 2024 photorealistic video/realistic audio disclosure required, "AI info"; TikTok CG must label realistic AI people/scenes; plan: ai.json sidecar + runners refuse unflagged posts + neutral caption line (never names the project lead) + ai_disclosed log column *(sources: support.google.com about.fb.com about.fb.com tiktok.com developers.google.com)* · 2026-10-30
- [AI-made images on social: labels, metadata and the engagement cost](marketing/ai-image-labels-disclosure-engagement-meta-youtube.md) — AI-made images on social: Meta "AI info" (C2PA/IPTC detection or self-disclosure; edited-only moved to menu Sep 2024), Instagram reach limits on unlabeled AI profiles, YouTube mandatory "AI use" for realistic scenes/real places (not stylised art), EU AI Act Art. 50 (2 Aug 2026; artistic works: unobtrusive disclosure); CBS 2026 experiments (~700): label cuts emotional engagement 24-46 pts, informational 13-27 pts. Cedwyn: "Artist's reconstruction (AI-assisted)" captions, gallery line, YouTube AI-use tick (PROPOSED) *(sources: about.fb.com support.google.com ai-act-service-desk.ec.europa.eu cbs.dk)* · 2026-10-27
- [AI lip-synced, dubbed documentary scenes: disclosure labels on YouTube and Meta, and what they cost in reach](marketing/ai-lip-sync-dubbed-documentary-disclosure-youtube-meta.md) — Posting AI lip-synced/dubbed documentary scenes (the project lead 02:39 cy/en/es lip-sync ask; 'lip sync' 0 skill hits): YouTube Help 14328491 (read) must disclose 'realistic scene that didn't actually occur', exempt = own-voice dubs/animation/minor edits, Studio Attributes > AI use = Yes, label on player (photoreal) or description, 'won't limit audience or monetisation', C2PA auto-label irremovable, repeat non-disclosure -> YPP suspension; Help 15569972 lip sync experimental (Advanced settings), no Welsh auto-dub -> own tracks; YT blog 4 Feb 2026: auto-dub 27 languages, 6M+ daily viewers 10+ min (Dec 2025), Lip Sync pilot; Meta Feb 2024: photoreal video/realistic audio must use AI label, penalties; Cedwyn: AI use = Yes + 'dramatised reconstruction' card + description line on every door from scene 3, auto-dub/lip-sync off, provenance in download metadata *(sources: support.google.com ; support.google.com ; blog.youtube/news-and-events/youtube-auto-dubbing-expressive-speech/ ; about.fb.com)* · 2026-10-30
- [Alan Ball Awards (CILIP Local Studies Group): free entry for the 2026 e-books and site](marketing/alan-ball-awards-cilip-local-studies-e-publication-entry.md) — Alan Ball Awards (CILIP Local Studies Group): free entry for the 2026 e-books and site · 2026-10-31
- [Amazon Author Central: Follow-link growth and Book Recommendations (the follower-email trigger)](marketing/amazon-author-central-follow-link-book-recommendations.md) — amazon author central beyond basics ('book recommendations' 0 hits before; basics already in amazon-kdp-2026-price-band-select-vs-direct.md): follower email only if eligible + marketing opt-in + not already ordered; amazon 'will consider' emailing followers when 3+ new book recommendations are submitted; editorial reviews/bookscan us-only; direct follow link /stores/author/<ASIN>/#author-footer-<ASIN> (kindlepreneur); reddit: emails inconsistent for small authors; honest picks only, new batch per volume; blocked until kdp listing exists (owner tax/id); proposal *(sources: kdp.amazon.com ; kindlepreneur.com ; reedsy.com ; facebook.com post 1476610787836484 (snippet) ; reddit r/selfpublish 1n4upoy (snippet))* · 2026-10-31
- [Amazon KDP listing decision (2026): the new 70% price band, Select vs our own shop, Author Central follows](marketing/amazon-kdp-2026-price-band-select-vs-direct.md) — Amazon KDP decision 2026: 70% band widened 7 Jul 2026 to $2.99-$12.99 (.co.uk 70% option £1.77-£12.99), 70% = (price - VAT) x 0.7 minus per-MB delivery cost, 35% outside 70% territories; KDP Select 90-day auto-renew, subscription named 'Kindle+' on KDP's page, 3-day cancel; Select and own-shop sales mutually exclusive (publica.la); practitioner: ~$1.20-1.50/full read, 100 reads/mo ~ $30-50, 5 free days/90, 70%/30% category-top-100 test (not checked); Author Central Follow = Amazon release/pre-order notices; Cedwyn: PROPOSAL (owner KDP signup), £9.99 in band, £31.99 bundle would be 35% (keep direct), free v0.01 wrong edition (price match to £0), shorter companion edition, never Select; read-only category count now *(sources: kdp.amazon.com; .../G200644210; .../G200798990; .../G200644310; ellenwroteabook.substack.com; publica.la/en/blog/kdp-select-vs-going-wide-vs-d2c-decision-framew)* · 2026-10-26
- [Amazon KDP keywords: the 7 boxes, subtitle phrase, and free autocomplete mining](marketing/amazon-kdp-7-keyword-boxes-subtitle-autocomplete.md) — Amazon KDP 7 keyword boxes + subtitle phrase + free autocomplete mining ('kdp keyword'/'publisher rocket'/'amazon search' 0 before; PROPOSAL, only if KDP listing chosen): KDP G201298500 (read) up to 7 phrases, logical order, check search drop-down, avoid title/category words, 'best', 'new/on sale', 'book', spacing variants; kindlepreneur 120 books (82F/38NF, 100k+ phrases): fuller box = more indexing, specific phrase = better rank, title/subtitle phrase ~37% better rank, words recombined, small sample + vendor bias; 5-7 days before judging (snippet, not checked); amazon UK autocomplete tested live: 'welsh family history','cardiff history','glamorgan' suggested, 'welsh patagonia'/'llandough' empty, store-wide; cedwyn draft subtitle + 7 boxes, change max 2 per review, day 7/30 logged-out rank *(sources: kdp.amazon.com ; kindlepreneur.com ; kdp.amazon.com)* · 2026-10-30
- [Amazon A+ Content for a Kindle e-book: the free "from the publisher" panel (2026)](marketing/amazon-kdp-a-plus-content-ebook-panel-proposal.md) — amazon a+ content for kindle e-books ('a+ content' 0 before): 17 modules / max 5, image specs (1940x600 banner, <2 mb, alt text checked), rejection rules (no price/'free'/'new'/reviews, max 4 endorsements, no links), no discovery effect, conversion lift only snippet-level (5-15%, 30% low-content, not checked); proposal, day-one prep after kdp go *(sources: kdp.amazon.com ; kdp.amazon.com ; kdp.amazon.com ; kindlepreneur.com ; r/selfpublish 1d4ul5a (snippet))* · 2026-10-31
- [Amazon KDP: choosing the 3 categories with a Best Sellers Rank shelf check (PROPOSAL)](marketing/amazon-kdp-three-categories-bsr-shelf-check.md) — KDP 3 categories (PROPOSAL; 'kdp categor' 0 skill files before): KDP Help G200652170 (3 categories; check Primary Marketplace first; up to 72 h; misleading categorisation reviewed); Manuscript Report: comp-title BSR lines; shelf check on the #20 book's BSR (<10k very competitive, 10-50k moderate, >50k achievable); 3-shelf mix; check amazon.co.uk; next step: a read-only kdp-category-check.csv *(sources: kdp.amazon.com; manuscriptreport.com)* · 2026-10-30
- [Apple Books affiliate links (Apple Services Performance Partners)](marketing/apple-books-affiliate-performance-partners.md) — Apple Services Performance Partners for Apple Books: 7% of sales revenue, 30-day cookie (all Apple Books purchases), 60-90 day payment cycle, free, Partnerize, selective acceptance (rejects: no privacy policy, site under construction, Apple TM in domain, etc.), Books links only via Apple Books Toolbox, at/ct lower case, ct <=40 chars no ?!&, one ? per link, US$30 default auto-selfbill, FX via Amex, no tax handling, no user-level IDs; ~£0.70 on a £9.99 Apple sale; direct /ebooks/ stays first; disclosure line; depends on Apple Books direct owner steps *(sources: performance-partners.apple.com, /program-overview, /faq, /linking; authors.apple.com; itunespartner.apple.com; kindlepreneur.com (secondary))* · 2026-10-26
- [Apple Books digital narration: free AI audiobook from an e-book (gate for Cedwyn)](marketing/apple-books-digital-narration-ai-audiobook-gate.md) — Apple Books digital narration ('apple books digital'/'digital narration' 0 before): Apple pages 4519/4973 (read) free AI narration, "Narrated by Apple Books", only via D2D / Ingram CoreSource / PublishDrive, e-book must be on Apple Books, ENGLISH only, limited foreign words, no complex formatting, 1-2 months, no pre-orders, wholesale tier limits, rights kept; PublishDrive: US/UK accents, genre voices; Sean Malloy testimony (short story live ~1 week, occasional stumbles, no sales numbers); D2D fees from Apr 2026: $20 new-account activation + $12/yr under $100 net (ALLi: >70% titles rejected some months, AI spam). Cedwyn: weak fit (Welsh names dense, tables) -> Play auto-narration first; Apple only if on Apple Books + distributor account or the project lead approves fee; "listening edition" EPUB idea; PROPOSALS only, prices fixed *(sources: authors.apple.com authors.apple.com publishdrive.com seanmalloywrites.wordpress.com draft2digital.com selfpublishingadvice.org)* · 2026-10-30
- [Apple Books for Authors: free direct listing, pre-orders and 250 promo codes per e-book](marketing/apple-books-direct-promo-codes-preorders.md) — Apple Books direct: $0, 70% at any price, no exclusivity/price matching, web EPUB upload (no Mac), paid 45 days after month end (US$40 threshold outside listed currencies); pre-orders up to 12 months ahead; 250 promo codes per e-book, valid 4 weeks, only in on-sale territories, direct publishers only; official badges + affiliate links; aggregators add 10-15% and Draft2Digital is never used; owner steps = Apple account, agreement, bank/tax (W-8BEN); EPUBCheck first; strongest record page inside the sample; check cy language support at upload *(sources: authors.apple.com; authors.apple.com; authors.apple.com; authors.apple.com; itunespartner.apple.com; writtenwordmedia.com; blog.chapter.pub/apple-books-for-auth)* · 2026-10-26
- [Apple Business (ex-Business Connect): Apple Maps place card, Showcases, Branded Mail logo](marketing/apple-business-maps-showcases-branded-mail.md) — Apple Business (replaced Business Connect 14 Apr 2026, free): Apple Maps place card, Showcases, Book action, location insights, Branded Mail logo in Apple Mail (no VMC; needs DKIM + DMARC quarantine/reject pct=100); Uberall +27% / up to +312% YoY Maps interactions (agency, not checked); our DMARC is p=none -> Branded Mail blocked; place card held until tour has public meeting point; PROPOSAL *(sources: apple.com, support.apple.com Branded Mail + add-location guides, uberall.com apple-showcases, iterable.com bimi-apple-business-connect-guide)* · 2026-10-26
- [Apple Mail categories, AI summaries and Branded Mail: writing campaigns for the AI inbox](marketing/apple-mail-categories-ai-summaries-branded-mail.md) — Apple Mail AI inbox ('apple intelligence' 0 skill hits; gmail/gemini skill exists): categories default (Primary/Transactions/Updates/Promotions, digest view; time-sensitive messages also shown in Primary, Apple guide read); AI summary replaces preheader, cannot be steered (meta/schema/headings/hidden prompts/ALT all failed, Knak hands-on, iOS 26.6 Jul 2026, read); AI in 16 languages most regions since iOS 26.1 Nov 2025; Branded Mail (Apple Business) needs DKIM + DMARC, own domain, separate from BIMI; Return Path: engaged readers unaffected by tabs (Validity, read); playbook = first two sentences are the summary, live text, true dates only, iPhone test screenshot; Cedwyn DNS 28 Oct: DMARC p=none, no Mailchimp DKIM (k1/k2/k3 absent) -> Branded Mail not open yet *(sources: support.apple.com knak.com validity.com)* · 2026-10-28
- [Apple Mail categories and AI summaries: writing newsletters that survive the iPhone inbox](marketing/apple-mail-categories-ai-summaries-newsletter.md) — Apple Mail 2026: categories on by default (Primary/Transactions/Updates/Promotions, iPhone+Mac+iPad since 26-series; Categorize Sender; Promotions not a penalty), on-device AI summaries replace preheader (default since iOS 26.1, 16 languages); only sender name, subject, live text move it; markup/hidden AI instructions/ALT/image text don't; two-part subject jokes dead (Knak hands-on, Head of Email Strategy, updated Aug 2026, read); Litmus Sept 2026 Apple 76.56% of opens (MPP-inflated, snippet); Validity/Return Path tabs analogy. Cedwyn PROPOSED: first live line = one-line summary + single link in welcome/weekly/re-engage templates (same edit as Gmail skill), no text in images, From 'Cedwyn', one Categorize-Sender P.S. in welcome 1 (cy/en/es), Branded Mail only after DKIM domain; owner iPhone test needed *(sources: knak.com ; support.apple.com ; validity.com ; litmus.com)* · 2026-10-27
- [Apple News and MSN syndication: the eligibility gate (decision: not open to Cedwyn now)](marketing/apple-news-msn-syndication-eligibility-gate.md) — Apple News + MSN syndication gate: Apple docs (read) submit publication + samples, ANF only, English only, CMS plug-ins only (no static-site route); guide excludes 'primarily promoting a business' / personal blog / reposting; Publisher in a Box (read, 20 Oct 2026 sign-in test) 'no longer accepting unsolicited applications', no register option; CJR audit 85M users, Top Stories favours nationals; MSN Partner Hub invitation-only (Microsoft Q&A 2026, read); verdict 28 Oct: closed for Cedwyn, re-check quarterly, effort goes to Discover/Feed/Bing routes *(sources: developer.apple.com support.apple.com publisherinabox.com cjr.org learn.microsoft.com)* · 2026-10-28
- [Zero-cost ARC (advance reader copy) team for a paid volume](marketing/arc-team-zero-cost-advance-readers.md) — Zero-cost ARC team for a paid volume: recruit opted-in subscribers only (Mailchimp tag arc-team, 30 sign-ups for 10-15 reviews), deliver via our own unlisted link or BookSirens free private ARC (free for readers you invite; $10+$2/reader and $100/yr paid tiers excluded), Booksprout paid (excluded); completion 30-50% realistic, <30% = targeting problem, NetGalley self-pub ~33%, curated 75%+ vendor-reported (BookDesigner compilation, origins not checked); DMCC disclosure line 'I received a free advance copy', no review conditions/gating; owner decides volume, AI-authorship question, BookSirens use *(sources: booksirens.com; booksprout.co (not rendered); bookdesigner.ai/guides/arc-readers-guide)* · 2026-10-26
- [ArcGIS StoryMaps on a free public account: what it allows, the noncommercial gate, the competition gate, and how to benchmark views (proposal)](marketing/arcgis-storymaps-public-account-noncommercial-gate-view-benchmark.md) — ArcGIS StoryMaps on a free public account ('arcgis'/'esri' 0 skill hits before): public account = personal NONCOMMERCIAL use, 2 GB, no embed blocks/hosted layers/analysis (ArcGIS Online FAQ, read); release notes 24 Sep 2026 add web search indexing when cover hidden; StoryMaps.com retired 2025; 2026 StoryMaps Competition (deadline 11 Dec 2026, 'Seeing What Others Missed' category) EXCLUDES free public accounts (official rules PDF, read) -> skip; benchmark via public item API: Historic England 'Heritage Responds' 10,212 views since 2021 (~5.5/day), KYP highlights 6,342 (~3.1/day); verdict: default to self-hosted StoryMapJS, Esri only as a no-shop-link noncommercial mirror, owner's account = proposal; Know Your Place West of England checked: 8 English counties, no Wales -> n/a; session replay = covered by clarity file *(sources: doc.arcgis.com ; doc.esri.com ; community.esri.com ; esri.com ; esri.com ; arcgis.com ; gloucestershire.gov.uk)* · 2026-10-31
- [A December archive "advent calendar": 24 daily record reveals, content only, no discount doors](marketing/archive-advent-calendar-24-records-december.md) — December archive advent calendar (content-only doors): Essex Record Office first audio advent calendar Dec 2017 (blog read: daily recording + subscribe link, used to invite contributions), Lancashire Archives/Leeds Libraries/Newberry (5th yr)/UCL (3rd yr) repeat it (snippets) - no published numbers; Cadbury AR calendar 43% engaged on multiple days (vendor snippet); Yes Lifecycle/Data Axle 2018 (read, US, ~8bn Q4 emails): holiday emails -16.8% opens but often higher conversion, Christmas emails with no offer in subject had the top 15.5% open rate; no discount doors (DMCC + price rules); Cedwyn proposal: '24 Records of Tŷ Mawr / 24 Cofnod' 1-24 Dec, items picked by 20 Nov, Day N via auto-social 08:00, 4 weekly Mailchimp roundups with no offer, new page only (repair freeze), utm advent2026, kill rule <10 grid visits/day by 8 Dec -> alternate days *(sources: essexrecordofficeblog.co.uk ; data-axle.com ; blippar.com (snippet) ; blogs.ucl.ac.uk (snippet))* · 2026-10-28
- [Archive hashtag parties after #ArchivesHashtagParty ended: what still runs (ACA last Thursday, EYA)](marketing/archive-hashtag-parties-after-nara-aca-last-thursday.md) — #ArchivesHashtagParty ENDED (NARA email: Aug 2017 #ArchivesSquadGoals to finale #ArchivesHandwriting, "hundreds of GLAMs ... millions on Instagram and X"; thread captured 29 Mar 2025; was first Friday monthly) - drop it from calendars; still live: ACA Hashtag Party last Thursday monthly (FB/IG/Bluesky in 2026, "tag us and use the hashtag, and we'll re-share your post", no December; #ArchivesEnclosures 27 Nov 2025, June 2026 party seen); EYA covers the UK monthly habit; ARA Scotland #ArchiveZ 26-week A-Z (2020, not seen 2026); next ACA Thu 26 Nov 2026 (inside EYA Focus Week) then Thu 28 Jan 2027; existing FB/IG only, /r/aca-<month>, stop after 2 parties with no re-share and <3 clicks *(sources: web.archive.org; archivists.ca/event-5528049; ACA FB/IG/conference (snippets); iar.ie archive hashtag campaigns)* · 2026-10-30
- [Archive-image licensing for a local-history e-book: what each Welsh source charges, and the free routes](marketing/archive-image-licensing-fees-welsh-sources-ebook.md) — Archive-image licensing for paid e-books/documentary versions: RCAHMW Licence Fees (read) books/e-books per image run 1-500 £10 UK/£25 world ... 3,001-5,000 £50/£100, charity/journal £5-£35, deposit copy requested; Coflein free for non-commercial sites under NCGL, third-party images need owner; Glamorgan Archives digital image £15.60 first + £4.80 each further from same doc, £60/h multi-doc, 15 working days (publication permission not checked); NLW licence request fields (ref, format/dpi, product, run, term, territory; fee schedule PDF not read); IPO notice: copying creates no new copyright, retouched digitisations uncertain, libraries can restrict by contract. Cedwyn: image-rights.csv, paid files use own/AI images, archive images on free pages, any licence = HubSpot draft for the project lead's GO, zero spend *(sources: rcahmw.gov.uk; rcahmw.gov.uk; glamarchives.gov.uk; web.archive.org gov.uk copyright-notice-digital-images-photographs-and-the-internet)* · 2026-10-29
- [Permission-to-publish terms for archive images in paid e-books and AI-animated documentary versions](marketing/archive-image-permission-terms-ai-animation-paid-versions.md) — Permission-to-publish TERMS (not just fees) for archive images in paid e-books / AI-animated documentary versions: Glamorgan Archives re-use licensing (read) <1,000 run £30 UK/£57.60 world/£9.60 NFP ... 5,001+ £78/£156/£24, website commercial £78/image/yr (NFP £1.80), TV/film stills £132 UK/£390 world in perpetuity, advertising £720; NLW standard licence DOCX (read via Wayback) term- and run-limited, erase within 1 month of expiry, NO material alteration without written consent (animation = alteration), credit 'By permission of Llyfrgell Genedlaethol Cymru / The National Library of Wales', personal/no sub-licence, complimentary copy/access; NLW rights labels (Copyright/PDM/Unknown/CC BY-NC-SA/CC BY-NC-ND; NC blocks paid, ND blocks animation); RCAHMW Aerofilms 1919-2006 incl. AeroPictorial 1934-60 + Airviews 1947-91, post-1953 not on BfA. Cedwyn rule: never animate archive images in paid versions without written licence; animate reconstructions, show archive stills unaltered in Evidence *(sources: glamarchives.gov.uk; web.archive.org (+ licence DOCX); web.archive.org rcahmw.gov.uk)* · 2026-10-30
- [Archive-photo jigsaw puzzles: a cheap weekly post, measured honestly](marketing/archive-photo-jigsaw-puzzles-weekly-post.md) — archive-photo jigsaw puzzles ('jigsaw'/'puzzle' 0 before): barnsley museums/cooper gallery daily #museumjigsaws since apr 2020 (bbc 5 apr 2020 + yorkshire post read; global solvers, ~4 min record), still running 2026 (albums: national puzzle day 2026, advent, potw x37). Own count 31 oct 2026, 15 newest puzzles: 5-114 plays, median 74, so tens not thousands (retention, not reach). jigsaw planet: free, embeddable, play counter + best times; terms grant a perpetual royalty-free licence to uploads, and it shows ads. Self-host option headbreaker 3.0.0 (isc, 117 kb) not installed (disk). Plan: 6 weekly puzzles titled with record date + catalogue id; record page linked first; public-domain images only on jigsaw planet; still image in email (no iframe); stop if under median post clicks after 6 *(sources: bbc.com ; yorkshirepost.co.uk ; jigsawplanet.com (+15 puzzle pages) ; jigsawplanet.com ; registry.npmjs.org)* · 2026-10-31
- [Argentine buyers: what our GBP price really costs them on an Argentine card (2026)](marketing/argentina-card-surcharges-30pct-ebook-checkout-es.md) — Argentine buyers' card surcharges on our GBP e-books ('percepci'/'PAIS' 0 before): 30% perception RG 5617/2024 still in force Oct 2026 (Rua Lareu 5 Oct 2026 + Monarca 21 Jun 2026, read), Impuesto PAIS ended 23 Dec 2024, 30% refundable via ARCA for non-Ganancias payers / SIRADIG for employees, avoided by paying statement with own USD (official-rate USD no perception since Apr 2025); ARCA digital-services IVA 21% via RG 4240 only for listed providers (whether we are listed not checked); Stripe Adaptive Pricing buyer pays 2-4% FX, seller 0% (read; ARS support not checked); GBP 4.99 -> ~GBP 6.68 (no IVA) / ~7.76-8.08 (with IVA), arithmetic only. Cedwyn: prices unchanged (fixed, no tests); one neutral Spanish FAQ line on /ebooks/ as a PROPOSED patch, free v0.0.1 first for Chubut audience, bundles over many small buys, Stripe AR card-country completion vs UK over 8 weeks *(sources: rualareu.com askmonarca.com afip.gob.ar docs.stripe.com)* · 2026-10-30
- [Q&A hashtag days: #AskAnArchivist (October) and #AskAMuseum (September) for a small archive](marketing/ask-days-askanarchivist-askamuseum-qa-hashtag.md) — Q&A hashtag days (0 hits before): #AskAnArchivist Day (SAA) 14 Oct 2026, date moves (5/7/16 Oct in past years), open hashtag on X/IG/FB; Ask a Curator Day (2010, #askacurator) renamed Ask a Museum (MuseumNext, 2022, mid-Sept, #AskaMuseum "questions anyone can answer"); 622 museums/37 countries in year 3 (snippet); SAA method: one monitor for general tag + direct mentions (IMA example), coverage slots, answer the general tag; Cedwyn: 5 prepared answer cards (1824 map, 1841 tithe, census/rate books, 1987 judgment factual lines, handwriting), existing FB/IG only, no case argument, /r/ask27, stop <3 clicks + no follows; both 2026 dates passed, calendar Sep/Oct 2027 *(sources: www2.archivists.org; codart.nl ask-a-curator-day-continues-as-ask-a-museum-day; LibraryofVA FB + IG DeRrKtGALmD + internationaldays.co (snippets))* · 2026-10-30
- [Atlas Obscura place entries: a gate, mostly NO for us](marketing/atlas-obscura-place-entry-gate-no-ai-text-private-property.md) — Atlas Obscura place entries GATE (mostly NO): 20,000+ places, staff-reviewed, priority to 3+ photos and underrepresented areas (Wales 153, Cardiff 12 places); refuses private property, places that no longer exist, ads, and copied or AI-written text; no promo link slot; farmhouse = NO (private + no-addresses rule); Tab cannot draft entries; only a the project lead-written public-place entry as low-priority PROPOSAL *(sources: atlasobscura.com ; atlasobscura.com ; atlasobscura.com)* · 2026-10-29
- [Australia + New Zealand Welsh diaspora: routes that exist (2026)](marketing/australia-nz-welsh-diaspora-sydney-melbourne-routes.md) — Australia + NZ Welsh diaspora (skipped as thin at 04:43; 'new zealand' 0 before): ABS 2021 (read) 29,250 born in Wales, 37% aged 55+; ~156k Welsh ancestry (Wikipedia, not checked; no Welsh tick-box); NZ 6,708 born/3,705 ancestry 2013 (Wikipedia, not checked); routes: 'Welsh in Australia' FB group ~31K members (snippet), Sydney Welsh Society (read) free newsletter partnerships + free reviewed Welsh Sydney Directory + 3-level classes, Christmas party 21 Nov 2026; Melbourne Welsh Church monthly bilingual Y Wawr/The Dawn with Cambrian Society column (snippet); NZ: Wellington newsletter on hold, Canterbury Cambrian Soc newsletter (2018/19 contacts), Auckland Welsh Club newsletter on request; playbook = roots-first, free doors only, AU evening/UK morning timing, St David's items to editors by late Jan, UTM, <10 visits/60 days = stop (ours); Cedwyn: HubSpot draft to Sydney newsletter + directory enquiry on owner's GO, St David's 2027 pack by 20 Jan 2027, Mailchimp AU/NZ options *(sources: abs.gov.au/census/find-census-data/quickstats/2021/2106_AUS ; sydneywelshsociety.com ; sydneywelshsociety.com ; nzwelsh.wordpress.com ; canterbury.cyberplace.or)* · 2026-10-30
- [Author group promos (BookFunnel / StoryOrigin): what they cost, what they return, and a free organiser-run version](marketing/author-group-promos-bookfunnel-storyorigin-free-organiser-run.md) — Author group promos ('group promo' 0 before): Simon K. Jones (own testimony 30 Jun 2025, read) ~$300 over 2.5 yrs -> 1,000+ subs, ~$0.28/sub, first 1.5 yrs of growth entirely BookFunnel, now ~9K; BookFunnel group promos need $100/yr tier; BookFunnel blog 20 Aug 2026 zero subs needed, 1-2 promos at once, share date 2 wks out, reputation >10 clicks new / ~30 newsletter / ~20 sales, promo as headline beats list size; Help: block <10 avg after 10 promos, 10/month first 90 days; StoryOrigin (D2D EP189) group promos on $10/mo or $100/yr; DECISION: paid platforms not now (zero spend, proposal only); free organiser-run themed giveaway page on Cedwyn with partner UTM + HubSpot-draft invitations *(sources: simonkjones.substack.com; blog.bookfunnel.com; authors.bookfunnel.com; draft2digital.com)* · 2026-10-30
- [Question mining from autocomplete: what people type before we rank for anything](marketing/autocomplete-question-mining-blog-topics.md) — Autocomplete question mining for blog topics (companion to search-console-regex-question-longtail, which needs impressions we lack): Google Sullivan 20 Apr 2018 (read) predictions = real searches, location-shaped, policy-filtered; LowFruits alphabet soup/modifiers; own run 41 suggestions/16 questions, endpoint US-leaning by IP (put 'uk'/'welsh' in seed) *(sources: blog.google , lowfruits.io)* · 2026-10-28
- [B2B pitch emails to UK companies (2026 how-to)](marketing/b2b-pitch-uk-companies.md) — B2B pitch emails to UK incorporated companies only (Companies House check, not-in-talks check, role addresses): Hunter 2026 (4.5% avg; tracking off 7.4% vs 4.4%; 21-50 recipients 6.2%; 1-2 per company; 3-message max; 5-6-word subjects; soft asks), Belkins 2025 (0.45% of sends, UK 0.48%, Wed/Thu best); 90-130-word template + hive HubSpot process; Cedwyn targets: heritage-tourism Ltds (vouchers), booksellers (bundle) *(sources: hunter.io; belkins.io; ICO PECR; Companies House)* · 2026-10-26
- [Back-button hijacking: Google spam policy (enforced 15 Jun 2026) and a no-trap rule for exit offers](marketing/back-button-hijacking-spam-policy-no-trap-exit-offers.md) — Back-button hijacking ('back button' had 0 hits before). Google Search Central, 13 Apr 2026 (read in full): it is now an explicit violation of the malicious-practices spam policy, enforced 15 Jun 2026, with manual actions or silent automated demotions; third-party libraries and ad scripts count. A pattern table sets the rule: pushState-on-load, popstate redirects and "before you go" on Back are violations; replaceState URL tidying and genuine per-click states are fine. No outside numbers found; it is a rule, not a lever. Cedwyn, live 30 Oct ~11:28Z: /, /documentary/, /ebooks/cedwyn/ and /learn/ all clean (replaceState only: ?lang= tidy, tour #stop-N, documentary.js ?unlock= strip, runtime.js URL-fix wrapper). Rule: no Back-triggered offers for the £4.99 v0.0.2 scene, the free v0.0.1 or the Academy. PROPOSAL: add the check to the weekly ONPAGE audit *(sources: developers.google.com andres.plashal.com)* · 2026-10-30
- [BBC Radio Wales + Radio Cymru programme inboxes (one programme each)](marketing/bbc-radio-wales-cymru-programme-inboxes.md) — One programme each: Radio Wales Roy Noble (Sun 17:00, stories+music, [address kept in the project workspace], next 1 Nov; fallback radiowales@ naming the programme) + Radio Cymru Aled Hughes (weekdays 09:00, heritage clips routine, [address kept in the project workspace], pitch in Welsh); RAJAR Q1 2026: Radio Wales 312k/wk 6.8 h, Radio Cymru 124k/wk 8.8 h; Dros Ginio ending (skip); bracket-led subject, story not book, date hook, 120-180 words, one chase after 10 working days, 48 h Cloudflare before/after; Cedwyn angles = many names of the house (EN) / Enwau'r lle + Patagonia 28 Jul (CY); owner GO, HubSpot drafts *(sources: rajar.co.uk 2026 Q1 summary PDF; bbc.co.uk + Roy Noble contact page; BBC Radio Wales how-to-contact; bbc.co.uk + Aled Hughes cysylltu page; newyddion.s4c.cymru )* · 2026-10-26
- [BBC Wales, BBC Cymru Fyw and Radio Cymru: story routes and how to pitch a local-history story](marketing/bbc-wales-cymru-fyw-story-routes.md) — BBC Wales story routes: newsgathering.wales@ (all BBC Wales news, both languages: default), newsonline.wales@, wales.today@, cymrufyw@, haveyoursay@ + WhatsApp [number kept in the project workspace]; BBC presumes it may quote you, rarely replies, include a phone; <120-word pitch shape, Welsh-first for Cymru Fyw; dated hooks (1988 demolition / Mar 1989 clearance anniversaries, Museum Wales 95.56H); BBC Wales already on the case parties ledger: check before any marketing pitch; press only on owner's GO, HubSpot drafts *(sources: bbc.co.uk; bbc.co.uk; facebook.com; x.com; bbc.co.uk)* · 2026-10-26
- [Reading a before/after site change with no A/B split (the homepage label test)](marketing/before-after-site-change-readout-placebo-control-homepage-label.md) — Before/after (pre-post) readout with no split: Kohavi ExP 2012 (PDF read) true +1.93%/+2.09% read as +11.38% week-vs-week; Brodersen 2015 CausalImpact (read) unaffected control series + stable relation assumption; placebo band from fake change dates; whole weeks (14 d not 9 d); control-adjusted diff-in-diff; 3 gates (Fisher p<.05, outside placebo band, control agrees); synthetic test at ~240 visits/day: 7-day placebo band -32%..+34%; Cedwyn: homepage label changed ~30 Oct 04:10Z -> read 13 Nov, not 8 Nov; control = other /ebooks/ hits *(sources: exp-platform.com; arxiv.org; google.github.io)* · 2026-10-30
- [Being Human Festival (UK humanities festival, 5-14 Nov 2026, theme "Crossroads"): amplify now, partner a university for 2027](marketing/being-human-festival-crossroads-amplify-2027-university-partner.md) — Being Human (UK humanities festival, SAS Univ. of London) 5-14 Nov 2026, theme Crossroads, free events, 2026 applications closed; researcher-led with community partners (we can only be the partner); 2025: 232 events / 15,000 audience / 41 towns / 57 universities (organiser, snippet); Cardiff+Swansea joint hub 2025: 13 events, 605 public (Cardiff, snippet); apply = one non-selling "Croesffordd/Crossroads" record post 12 Nov (after Remembrance quiet window) ref=beinghuman-2026; 2027 = PROPOSAL HubSpot draft to a Cardiff/Swansea humanities researcher by 15 Jan 2027 on the project lead's GO, check call Jan-Feb 2027 *(sources: swansea.ac.uk ; beinghumanfestival.org (403, snippets) ; cardiff.ac.uk ; sas.ac.uk)* · 2026-10-29
- [Bilingual Welsh/English layout for posts, cards and emails (Commissioner + Welsh Government rules)](marketing/bilingual-welsh-english-layout-posts-cards-email.md) — Laying out BOTH languages in one piece: Welsh Language Commissioner Bilingual Design Guide (read in full) equal legibility, single eye line, tint not second font, no pseudo-Celtic fonts, never hyphenate digraphs, minimum words, qualified translator; Welsh Government comms guidelines (read, upd 13 Jan 2025) email Welsh first / side by side Welsh LEFT, bilingual subject Welsh first, one bilingual social feed best, both hashtags on every post, Welsh feed promoted every 2-3 wks if separate, video subtitles both languages or post twice, 75/25 EN/CY in English videos, ads 50:50 (Spotify Welsh 1:10); Census 2021 17.8% / 538,300 Welsh speakers; Cedwyn: St David's Day 2027 posts + email, quote cards on tint, reels dual subtitles, 8-vs-8 reach test, drop rule <70% reach *(sources: welshlanguagecommissioner.wales ; gov.wales ; welshlanguagecommissioner.wales (snippet))* · 2026-10-29
- [Bing Webmaster Tools: AI Performance (Copilot citations) + import from Search Console](marketing/bing-webmaster-ai-performance-copilot-citations.md) — Bing Webmaster Tools AI Performance (Feb 2026 preview: total citations, cited pages, grounding queries, page-level counts; Jun 2026: Intents, Topics, Citation Share, Compare) + one-step import from Search Console; CXL test: a citation is not an impression or click; Ahrefs Mar 2026: 37.1% of AI Overview cited URLs rank top-10; weekly 5-min routine; needs one sign-in with the GSC-owning Google account (owner step) *(sources: blogs.bing.com; blogs.bing.com; bing.com; cxl.com)* · 2026-10-26
- [Black Friday / Cyber Weekend for a small direct e-book shop (UK, 2026)](marketing/black-friday-cyber-weekend-small-ebook-shop-uk.md) — Black Friday/Cyber Weekend stance for a small direct shop (BF Fri 27 Nov, CM Mon 30 Nov 2026): Author Media/Umstattd (read) BF is an email-list tactic, discounts must be real (no pre-raise), promo swaps/bundles, 4-email plan, Fri deal >= Mon, don't pre-announce, short window, bonus-not-discount (Apple), ignoring it is fine — tactics, no figures; CMA207 (read) banned practice 7 false limited-time offers, resetting countdown example, true end time OK unless similar offer reappears soon; DC360 +30.7% 2025 vs 2020 (snippet, not checked); Reddit results thread 403; steps: pick ignore/bonus/real list-only discount by 13 Nov, 2-3 emails, UTM bfcm2026, honest urgency, review; Cedwyn: PROPOSAL stance B keep £9.99 + free 1824 David Stewart survey plan PDF (licence check) or 1667 timeline (1974 newspapers; ITV News 1988), fix /ebooks/ signup 405 first, go/no-go 20 Nov (>=30 subs, file ready, owner GO) else ignore *(sources: authormedia.com; gov.uk; digitalcommerce360.com black-friday-ecommerce-sales (snippet))* · 2026-10-26
- [The blemishing effect: an honest "what this book does not cover" note after the strengths](marketing/blemishing-effect-honest-limitation-line-buy-box.md) — Blemishing effect (0 prior hits for blemish/pratfall/'who it's not for'): Ein-Gar, Shiv & Tormala 2012 JCR, 4 studies (boots, broken chocolate, glasses): one mild negative AFTER the positives lifts favourability, but only for low-effort readers, only when the negative is weak and comes second, otherwise it reverses; Spiegel 4.2-4.5 star peak as field echo. How: 3-5 strengths, then one true minor limit plus a remedy, above the buy button; never blemish the core promise. Cedwyn: missing-records register as the honest blemish; draft lines to be checked against each book; 50/50 on one card with bandit.py >=14 days. Proposal only *(sources: gsb.stanford.edu ; ideas.repec.org ; spiegel.medill.northwestern.edu)* · 2026-10-31
- [Blog-to-shop links: an in-sentence link early in the post, not just a closing banner](marketing/blog-inline-anchor-text-cta-vs-end-banner.md) — Blog-to-shop link placement (Cedwyn posts have only a closing /ebooks/ link, checked 28 Oct): HubSpot Vaughan 12 Feb 2016 (Wayback, read) end-of-post banner = 6% of a post's leads, anchor-text CTA = 47-93%, +121% view-to-lead when added; HubSpot 2025 update 1 anchor + 2 image CTAs; utm_content=anchor/mid/end *(sources: web.archive.org , blog.hubspot.com)* · 2026-10-28
- [Local blue-plaque schemes (Penarth Civic Society and Welsh council schemes): gate and the useful route](marketing/blue-plaque-schemes-penarth-civic-society-further-reading-gate.md) — Local blue-plaque schemes GATE: Penarth Civic Society Heritage Trail (since late 2021; 1 blue plaque in town; criteria dead / interesting / lived or worked in the town at a surviving site; ~50 named+trade candidates incl. dockers, coal trimmers, hobbler; suggest by email with name, profession, history, location, dates; template has "further online reading (3rd party sites)"; PCS text copyright); farm/Williams plaque = NO (Llandough outside town, private contested site, no family holdings); route = sourced Cedwyn page on an overlapping Penarth person/trade -> be the further-reading link, suggestion email = PROPOSAL (the project lead's GO, HubSpot draft); next PCS evening Thu 19 Nov 2026 18:45 (£3); NPT council scheme window 1 Apr-30 Sep (self-funded any time); Swansea 20 yrs + national significance (snippet); Vale scheme not checked; kill no overlap / no reply 10 wks *(sources: penarthsociety.org.uk ; penarthsociety.org.uk ; penarthtimes.co.uk ; npt.gov.uk ; swansea.gov.uk (snippet) ; historicengland.org.uk national scheme (snippet))* · 2026-10-29
- [Bluesky custom feeds and starter packs for history content](marketing/bluesky-custom-feeds-history.md) — Bluesky custom feeds: build one free "Welsh History & Archives" feed on Graze (app password, no cost) or SkyFeed; unique keywords; test then publish; fit other feeds' stated tags; up to 150 people + 3 feeds per starter pack *(sources: bsky.social/about/blog/7-27-2023-custom-feeds; bsky.social/about/blog/06-26-2024-starter-packs; graze.social/docs/faq; finance.yahoo.com; southernfriedscience.c)* · 2026-10-26
- [Bluesky + Mastodon/fediverse for a heritage archive (2026 how-to)](marketing/bluesky-mastodon-fediverse-heritage.md) — Bluesky + Mastodon/Pixelfed/PeerTube/Lemmy for a heritage archive: starter packs (up to 43% of daily follows, 19.95% of all follow edges, 93.8% retained), Bluesky write cap 5,000 pts/h, 35,000/day (1,666 creates/h), Mastodon 300 calls/5 min and 30 media/30 min, domain handle + rel=me verification, CamelCase hashtags + alt text, institutions-only starter pack, Bridgy Fed *(sources: arxiv.org; docs.bsky.app/docs/advanced-guides/rate-limits; docs.joinmastodon.org; fedi.tips accessibility; guides.cuny.edu)* · 2026-10-26
- [Bonfire Night (Noson Guto Ffowc / Noson Tân Gwyllt), Thu 5 Nov 2026: one record post, then quiet for Remembrance](marketing/bonfire-night-noson-guto-ffowc-5-nov-record-post-livestock-care.md) — Bonfire Night / Noson Guto Ffowc / Noson Tân Gwyllt, Thu 5 Nov 2026: one record-led post ~17:00 FB+IG, bilingual names, farm livestock-care angle (RSPCA Assured: ~6.16m households / 22% in England & Wales planned fireworks, charity's own poll), free image Geoff Charles 5 Nov 1983 NLW on Commons CC BY-SA 4.0 (credit line, no NLW contact), no selling, then quiet 6-11 Nov for Remembrance; UTM bonfire-2026; owner = auto-social queue *(sources: nationalarchives.gov.uk ; commons.wikimedia.org).jpg ; rspcaassured.org.uk ; en.wiktionary.org)* · 2026-10-29
- [Book awards and prizes: the eligibility gate before any entry (AI-use, print, ISBN, fee, category)](marketing/book-awards-eligibility-gate-ai-print-isbn-wboty-selfies.md) — Book awards eligibility gate (award was only a side mention before): Wales Book of the Year 2027 pack (read in full) self-published OK, 2026 pubs, deadline 24 Nov 2026, Creative Non-fiction incl. social history, LLM-written/edited work excluded + signed confirmation, must be in print, physical copy + PDF, ISBN; Selfies 2027 (read) £40, Fiction/Children's/Memoir only, closes 12 Jan 2027; AI covers disqualified at Ockham 2026 / Ink Prize (snippets); verdict for Cedwyn's current e-books: do not enter; route = human-written printed title (the project lead's decision) *(sources: literaturewales.org, literaturewales.org, theselfies.co.uk, selfpublishingadvice.org)* · 2026-10-28
- [Book blog tours for a history e-book: what they buy, what they cost, and a gate](marketing/book-blog-tours-history-ebook-coffee-pot-gate.md) — book blog tours gate ('blog tour'/'book blogger' 0 before): Greenlay/ALLi 3 paid tours (36 stops $30+$20 -> <10 reviews, broke even; 54 bloggers/800 raffle entrants -> up to 400 followers, "modest, if any" sales; "tours DO NOT sell books" but exposure); Coffee Pot Book Club Mocha £145, 10+ stops/4 wks, historical-fiction hosts, no guaranteed sales/reviews, may decline poor fit; Rachel's Random Resources fiction-led; Love Books Tours kit not opened; no local-history non-fiction sales case found; cedwyn: owner spend gate + free self-run guest-post route (drafts only, owner GO), UTM per host, 30-day kill rule *(sources: selfpublishingadvice.org; thecoffeepotbookclub.com (wayback 2026); thecoffeepotbookclub.com (wayback 2026); rachelsrandomresources.com; kellylacey.com)* · 2026-10-31
- [Book clubs and reading groups: a free reading-group guide for a non-fiction heritage title](marketing/book-club-reading-group-guide-heritage.md) — Book clubs/reading groups via a free reading-group guide: 10-15 non-plot questions + author's note + context (Prime, publishing.co.uk May 2026), disagreement-inviting questions (Jane Davis, ALLi); Reading Agency Book Club Hub 46,118 members 2024-25, 94% more connected (its own research); Vale Libraries register groups, lend free 10-copy print sets, 6 months' notice, named groups Llantwit Major / Rhoose Readers / Sully Readers' Circle (Barry Library contact); no sales numbers found; pitch guide-first, one club at a time, 20-min video drop-in; Cedwyn: /ebooks/reading-group-guide/ for the free edition with 6 adapted non-fiction questions, HubSpot drafts to Barry Library only on owner GO, utm_source=readinggroup, repeat bar 1 group or 20 downloads/month *(sources: selfpublishingadvice.org; publishing.co.uk; readingagency.org.uk book-club-hub; valeofglamorgan.gov.uk Reading-Groups + Reading-Group-Guide)* · 2026-10-26
- [Book Week Scotland has moved to June 2027: drop November 2026, plan around the new date](marketing/book-week-scotland-moved-june-2027-calendar-hygiene.md) — Book Week Scotland calendar correction ('book week scotland' 0 skill hits before): scottish book trust programme page (read 31 oct) next week is 14-20 june 2027, moved from november after partner consultation -> no nov 2026 week (twinkl's 15-21 nov 2026 is wrong); 2027 event funding £700/org, scotland-based orgs only, deadline 13 jan 2027 (vsgateway notice, read); scotland's stories theme 'wonder'. rule: move any nov entry to june, don't apply/pitch as local, one june-2027 reading post + book-group pack shared with libraries week uk; pitch by early april; re-check each july. measured 31 oct: no cedwyn plan carried a nov bws entry *(sources: scottishbooktrust.com; voluntarysectorgateway.org; fva.org (snippet))* · 2026-10-31
- [BookBub free tools: Author Profile, New Release Alerts, follows (with a fit verdict)](marketing/bookbub-author-profile-new-release-alerts.md) — BookBub free tools only (Featured Deals/Ads/NRFL/Preorder Alerts $0.02/follower = paid, excluded): New Release Alerts free with approved profile + 5 followers, book added -7..+7 days, sent by +14 days, nonfiction 100+ pages, ebook within 90 days of paperback; free tools reach US readers only; Juno Rushdan 0 -> 6,500 followers (newsletter ask, Goodreads bio CTA, footer/signature button 1,900+ clicks; paid sweeps excluded); fit verdict LOW for Cedwyn (US-only, Enwau 36 pp fails) -> claim profile as by-product once a paid volume is live on Apple/Kobo/Google, one footer link, no chasing *(sources: support.bookbub.com what-are-new-release-alerts (upd 22 Oct 2026), which-books-are-eligible-for-new-release-alerts, can-i-work-with-bookbub-if-im-based-outside-)* · 2026-10-26
- [Bookshop.org UK: affiliate 'further reading' links now, ebook listing later](marketing/bookshop-org-uk-affiliate-ebooks-d2d.md) — Bookshop.org UK: ebooks since 1 Oct 2025 (PW/Guardian, read), chosen indie shop keeps 100% profit, US ebooks 5% of sales in year one; D2D opt-in route for self-published ebooks (Feb 2026), UK reach not checked, D2D now $20 + $12/yr (paid route); affiliate 10% free (snippet); playbook: 1-3 'Further reading' lists of in-print Welsh/Vale/Patagonia books, point at a local indie shop, disclose commission, drop zero-click lists after 3 months; expect goodwill/linkability not revenue; Cedwyn: affiliate + listing = PROPOSALS *(sources: publishersweekly.com; theguardian.com; draft2digital.com; uk.bookshop.org)* · 2026-10-26
- [BorrowBox re-check: the free IngramSpark door, gated on an ISBN](marketing/borrowbox-via-ingramspark-isbn-gate.md) — BorrowBox (Welsh libraries' e-book app; Bolinda supplies 3000+ libraries) re-check: Bolinda is on IngramSpark's ebook partner list (read), IngramSpark ebook upload free, 85% of net (read) -> free platform route, GATE = own ISBN (UK via Nielsen; £89/1, £164/10 per IngramSpark video snippet, not checked), the same 10-pack unlocks PLR e-book loans + Books Council print + ISBN-gated awards; D2D BorrowBox (since Jun 2021; 46% purchase / 3.8-4.6% per loan, vendor page) excluded (never-D2D + $20 activation/$12 yr fees Apr 2026); PublishDrive $13.99/mo excluded; per-channel opt-out vs our direct KWL/Apple/Google not checked; AI rule = significant human review credited; PROPOSAL ISBN 10-pack for the project lead; kill <3 library copies in 6 months *(sources: ingramspark.com ; ingramspark.com ; ingramspark.com (snippet) ; draft2digital.com ; publishing.co.uk ; inkfluenceai.com ; bolinda.com)* · 2026-10-29
- [Brave Search index coverage: the index behind Claude's web search](marketing/brave-search-index-coverage-claude-web-search.md) — Brave Search index = Claude's web-search backend (Anthropic subprocessor 19 Mar 2025, Willison + TechCrunch 21 Mar 2025); Brave's own index, '100s of millions of daily queries' (vendor); crawler has no distinct UA and needs Googlebot-crawlable pages (Cloudflare 'block unknown bots' rules hurt it); discovery partly via opt-in Web Discovery Project; search.brave.com one URL at a time, no verification; playbook: real-browser site: check (scripts get 429), Cloudflare rule check, hand-submit ~10 money pages, visit in Brave with WDP on, add Brave + 'Claude mentions of 5' columns to the Monday visibility check; keep >=5 pages indexed or 1 Claude citation in 30 days *(sources: simonwillison.net ; techcrunch.com ; brave.com ; search.brave.com ; support.brave.app/hc/en-us/articles/4409406835469)* · 2026-10-30
- [Britain from Above: pins on 1919-1953 Aerofilms images as a free discovery and evidence route](marketing/britain-from-above-aerofilms-pins-llandough.md) — Britain from Above (HES/HE/RCAHMW Aerofilms 1919-1953; live 29 Oct: 96,344 images, Wales 4,321, 439,930 contributions, 131,988 members, daily pins): free account, Add pin/comment/Group, download personal-use only, other use = licence quote [address kept in the project workspace]; RLUK: top 10 users = 50% of contributions, 130+ workshops; Llandough = WPW041277-9 (1933, ST165730, 8 pins incl. St Dochdwy's church, none for the manorial house) -> evidence for parcel register (parcel not identified until OS overlay) + factual pins with profile link; the project lead's GO before first pin; kill <5 referred visits/90 d *(sources: britainfromabove.org.uk ; britainfromabove.org.uk ; britainfromabove.org.uk ; rluk.ac.uk)* · 2026-10-29
- [BT Mail (btinternet.com) sender rules and the postmaster escalation runbook](marketing/bt-mail-btinternet-sender-rules-postmaster-escalation.md) — BT Mail sender rules + postmaster runbook (suggested by root; 'btinternet' 0 before): BT help (read) uses DMARC to block suspicious mail, SPF+DKIM+DMARC, separate marketing/transactional, consistent From, promised frequency, prune inactive, unsubscribe, opt-in only, [address kept in the project workspace], no numeric thresholds; MailTester (read, AI-assisted) 550 permanent/554 policy, silent drops, shared-IP cause, <1% bounces (not checked); Suped 25 Oct 2026 (read) no response SLA, one technical case with full bounce text + fixes, ESP escalates in parallel, checkpoints 7 / 7-10 business days / 4 weeks. Live DNS 30 Oct: SPF Cloudflare routing only, DMARC p=none no rua, Mailchimp k1/k2 DKIM absent (= P-029). Cedwyn: pre-send gates only (outreach on HOLD) - DKIM CNAMEs + rua on the project lead's GO, BT-domain segment first 10% + 24 h bounce check, postmaster case as HubSpot draft for the project lead *(sources: bt.com suped.com mailtester.com)* · 2026-10-30
- [Business Wales Events Finder: free listing for business-facing events (fit gate first)](marketing/business-wales-events-finder-free-listing-fit-gate.md) — Business Wales Events Finder (wales.business-events.org.uk, Free Rein Ltd for Business Wales): free organiser listing for business-related events only (training/workshops/networking; sectors incl. Travel, Tourism and Leisure, Creative and Media), bilingual site, manual approval, form publishes organiser email + needs landline/registered office; no outcome numbers found (search down, not checked); Cedwyn: fit gate (business audience, safe business contact, >=2 events/yr) -> only a business-facing heritage-tourism session for Vale tourism businesses, utm bizwales, kill rule <3 regs over 2 events; PROPOSAL, the project lead GO *(sources: businesswales.gov.wales ; wales.business-events.org.uk ; wales.business-events.org.uk ; wales.business-events.org.uk)* · 2026-10-29
- [Trust cues at the buy button, before the hand-off to Stripe](marketing/buy-button-trust-microcopy-stripe-handoff.md) — Trust cues at the buy button before the Stripe hand-off ('trust badge'/'payment icons'/'secure checkout' 0 before): Baymard 2026 (read) avg abandonment 70.22% (50 studies), 19% of non-browsing abandoners "didn't trust the site with my credit card information" (3rd reason); perceived security = gut feel + visual robustness; homemade seal beat most SSL-vendor seals (recognition > issuer); CXL eye-tracking n=340, PayPal/Google/Norton most recalled; ConversionTeam digital-purchase case +12.2% conv/+16.6% rev, n=3,480, p=0.049 (agency, not checked); Stripe badge allowed on checkout pages (brand assets, read). Cedwyn live 07:58Z: /ebooks/ has no 'secure checkout'/'no account needed' line -> staged buy-note patch (repair freeze), unlinked badge only (no outbound links), never list wallets not enabled *(sources: baymard.com baymard.com cxl.com conversionteam.com stripe.com)* · 2026-10-30
- [Buy Nothing Day (Fri 27 Nov 2026) as a counter-position for a small heritage e-book shop](marketing/buy-nothing-day-27-nov-counter-position-no-sale.md) — Buy Nothing Day counter-position ('buy nothing' 0 skill hits before; black-friday file has stances A-C only): BND 2026 = Fri 27 Nov (buynothingday.co.uk read); Patagonia DBTJ 2011 $57k NYT ad -> '$40-50m free publicity' (Sheahan via Gelles, read), board warned 'hypocritical ... gimmickry', tied to Common Threads; revenue ~$543m 2012 vs ~$415m (snippets, not checked); REI #OptOutside 2015 1.4m people + 170 orgs (snippets). no small-seller numbers. rules: mission on record first, give a free thing instead, no sales CTA in the post, one stance per day (B or D), measure signups/replies not sales. cedwyn: optional stance D 27 nov = free walk/field-names link, bilingual, no price; success >=3 signups or replies; kill on any 'hypocritical' reply *(sources: buynothingday.co.uk ; davidgelles.substack.com ; rei.com)* · 2026-10-31
- [Buy-path watch: scheduled, session-free checks that the e-book shop can still sell](marketing/buy-path-watch-synthetic-checks-no-session.md) — Scheduled buy-path watch ('uptime'/'health check'/'broken buy'/'synthetic' 0 skill hits before): page side = /ebooks/ 200 + size + price text + buy-link set vs baseline (gone = FAIL); Stripe side = read-only payment_links list active=false = FAIL; NEVER GET buy.stripe.com from a monitor (opens Checkout Sessions, pollutes session triage); UptimeRobot Free (read) $0 personal+commercial, 50 monitors, 5-min, keyword monitor; GitHub schedule best-effort (delays at :00, dropped jobs, 60-day disable on public repos); 2 consecutive fails, one alert + recovered line, check after every build. Cedwyn: fold into daily site flywheel + post-build reapply (FAIL -> problems QUEUE, not the project lead); UptimeRobot account = proposal *(sources: uptimerobot.com uptimerobot.com blog.paessler.com docs.github.com)* · 2026-10-30
- [Cadw historic-building grants + Architectural Heritage Fund Wales: gate (capital money for buildings)](marketing/cadw-ahf-historic-building-grants-gate.md) — GATE: Cadw + Architectural Heritage Fund ('cadw' grant only in ideas-next before): Cadw hub (read) LBRGS closed 2026-27 (50% up to £250k, listed buildings at risk, 2-stage EOI, last EOI 10 Dec 2025), Urgent Works = local authorities only, AHF grants with Cadw money; AHF (read) lender/grant-maker to charities + social enterprises, Wales programme viability/development/capital, 50th Anniversary Fund (Cadw) to acquire+reuse, capital needs freehold/long lease, listed or conservation area; private buildings 'not normally eligible unless regularly open' (2019 criteria, snippet); Cedwyn: NOT APPLICABLE (digital work, no building held; no family holdings in any bid); ideas-next 'Cadw grants' closed; fitting money = NLHF/ACW, Awards for All, CFW, Vale SCGF/GVS gates *(sources: cadw.gov.wales ; cadw.gov.wales ; ahfund.org.uk)* · 2026-10-30
- [Calan Gaeaf (31 Oct / 1 Nov): a short-notice seasonal hook for a Welsh farm-history brand](marketing/calan-gaeaf-seasonal-hook-welsh-halloween-folklore.md) — Calan Gaeaf (Nos Galan Gaeaf 31 Oct) as a short-notice seasonal hook: Museum Wales (read) harvest end, winter slaughter of farm animals, ghosts on stiles, ladi wen, hwch ddu gwta + chant; St Fagans "Nosweithiau Calan Gaeaf" bilingual Welsh-first promo (snippets); #FolkloreThursday 30,000+ followers, 2,400 tweets/day cap hit (2018 interview, read), now on Bluesky (snippet), retweets real folklore only; one record, three cuts by 30 Oct, #FolkloreThursday Thu 29 Oct, nothing after 2 Nov, no new spend; PROPOSAL for auto-social/blog runs *(sources: museum.wales questingbeastscrawl.blogspot.com folklorethursday.com)* · 2026-10-27
- [Campaign tags you can actually read: first-party beacon to Workers Analytics Engine (when GA4 is off)](marketing/campaign-tags-first-party-beacon-workers-analytics-engine.md) — Readable UTM numbers with GA4 off (P-038): CF Web Analytics FAQ (read) "UTM… Not yet", no query strings, beacon ad-blocked; Saric 58% GA blocked on tech audience (<10% lifestyle, >25% tech), Coyier +15% uniques (CSS-Tricks, read); Workers Analytics Engine free 100k writes/10k SQL reads per day, 3-month retention, 1 index/point, SUM(_sample_interval); same-origin /_a Pages Function, no cookie/IP *(sources: developers.cloudflare.com,limits,get-started,sql-api}, developers.cloudflare.com, css-tricks.com)* · 2026-10-29
- [Cancel-flow saves for the £49.99/mo Academy: reason capture, one skippable offer, and measuring saves honestly](marketing/cancel-flow-save-offers-measurement-academy.md) — Cancel-flow saves for the £49.99 Academy: Chargebee avg 30-day save rate 17.4% (14.1-22.9% by category; undated, via ProsperStack); vendor assertions Churnkey 54%, ProsperStack 10-39% (marketing); pause cohort paid again 1.4%/8.0%/34.9%/45.8% at 30/90/180/365 days (one merchant); save vs deflection, customer-level 30-day rate, Stripe reverses saves cancelled within 7 days; Stripe portal reasons list + one retention coupon; Retention rules = private preview; DMCC Jan 2027: offers must be skippable, no offer chains. Cedwyn: PROPOSAL reasons ON + one-off half-price month coupon, equal-weight cancel button, count a save only after next full invoice *(sources: docs.stripe.com ; docs.stripe.com ; docs.stripe.com ; prosperstack.com ; prosperstack.com)* · 2026-10-28
- [Canva Brand Kit + Bulk Create for social cards: gate, and the free route we already have](marketing/canva-brand-kit-bulk-create-gate-free-pil-route.md) — Canva Brand Kit + Bulk Create gate ('canva'/'brand kit' 0 before, Canva connected): Bulk Create paid only (Pro/Teams/Business/Enterprise/Education/Nonprofits, desktop), 300 rows per CSV/XLSX, 150 fields, image URLs treated as text, no live refresh (Bannerify guide citing Canva Help Oct 2026, read; vendor rival); Canva Nonprofits needs a registered charity (snippet) -> Cedwyn not eligible; Wilderness Society ~1.5M FB engagements 2021 (Canva case study, snippet); DECISION: Pro = PROPOSAL on the project lead's GO; free route = PIL template + CSV (already used by quote-pack/share-card workers) + one brand sheet (fonts, hex, cy-first order, crop sizes) *(sources: bannerify.co; canva.com; canva.com; canva.com; canva.com)* · 2026-10-30
- [Card sorting (open, closed, hybrid): let readers group the content before we name the menu](marketing/card-sorting-open-closed-hybrid-similarity.md) — Card sorting open/closed/hybrid as the generative partner to tree testing (NN/g on Tullis & Wood: 5 users r=0.75, 15=0.90, 20=0.93, 30=0.95, 60=0.98; 30-50 cards, 15+ qualitative, 30-50 quantitative; closed sort for validation usually worse than tree test; participant labels are clues not final; similarity matrix, dendrogram, placement matrix); Cedwyn: hybrid sort of top 40 pages + e-books with 'E-books' fixed (PROPOSAL for reader recruiting), clusters -> section map -> tree test + tools/card_sort.py (stdlib) *(sources: nngroup.com; nngroup.com; optimalworkshop.com; optimalworkshop.com)* · 2026-10-31
- [Cardiff book-event routes: Literary Escape Festival author table (2027), Beyond the Border closed](marketing/cardiff-book-events-literary-escape-author-table-beyond-border-closed.md) — Cardiff book-event routes: Literary Escape Festival Cardiff (26 Sep 2026, Cathays; read) Vendor-Author £40 (+£1), entry £3.50, ~30-stall author market, 'Application Form - 2027' live in menu; trader verdict (IG snippet) readers 'took their time at each table'; Cardiff Book Festival (Sept, talks) current organiser not checked -> pitching skill; Beyond the Border company dissolved 24 Aug 2024 (Wikipedia/Companies House) = closed *(sources: literaryescapeco.co.uk, en.wikipedia.org, asiw.co.uk)* · 2026-10-30
- [Cardiff Libraries and Hubs: the talk and local-studies route](marketing/cardiff-libraries-hubs-talk-route.md) — Cardiff Libraries & Hubs talk route: cardiffhubs.co.uk filter incl. 'Reading and Author Events' (category URL 404s), Central Library Hub writing circle; room hire Bay View 4th floor max 36, £60/h private or £21/h charity, half day £225 / full day £450, [address kept in the project workspace]; Butetown Pavilion 18 seats £26/h or £12/h; Cathays Branch and Heritage Library = Cardiff Heritage & Local Studies Collection (OS/tithe maps, directories, registers, photos) + community room; steps: library-run slot first, hire only on owner GO, ask Cathays to hold the free edition, list + oversubscribe 2x; Cedwyn: Vale libraries first, Cardiff for city audience, utm_source=cardiff-libraries *(sources: cardiffhubs.co.uk; cardiffhubs.co.uk; cardiffhubs.co.uk; cardiffhubs.co.uk; cardiffhubs.co.uk)* · 2026-10-26
- [Cardiff Welsh-language community doors: Menter Caerdydd listings, learner coffee hubs and Tafwyl](marketing/cardiff-welsh-community-menter-caerdydd-echlysur-tafwyl.md) — Cardiff Welsh-language community doors ('tafwyl'/'chlysur' only passing mentions before): Menter Caerdydd (charity 1098606) free E@chlysur events email service (entry route not checked), Coffi a Chlonc learner hubs Radyr/St Mellons/Rhydypennau/Rhiwbina (Mynediad/Sylfaen) + monthly Zoom Bore Coffi with Dysgu Cymraeg Caerdydd, History/Literature/Culture strand (free talks/visits), Directory (Societies 15, Learning Welsh 8); Tafwyl 2024 evaluation (read) 36,000 attendees, 54 stallholders/caterers, 50 sponsors, GBP 1.84m direct impact, audience ~74% fluent/12% non-speakers/6% early learners, 25-39 = 39%; Tafwyl 2026 ~20,000 at Cardiff Castle, 20th year, stays free (BBC 21 Jun 2026); stall applications open Dec (snippet, fee not checked); playbook = free doors first (E@chlysur, directory, talk offer), hubs as listening rooms, bilingual cy-first with fluent check, Tafwyl stall = Dec PROPOSAL, UTM, <10 visits/60 days = stop (ours); Cedwyn: HubSpot drafts on owner's GO (E@chlysur listing, spring 2027 talk offer aligned with Merched y Wawr SE talk) *(sources: mentercaerdydd.cymru ; mentercaerdydd.cymru ; mentercaerdydd.cymru ; mentercaerdydd.cymru ; Tafwyl 2024 evaluation PDF ; bbc.com ; en.wikipedia.org)* · 2026-10-30
- [Lawful society sourcing from the Charity Commission register (PECR class from legal form)](marketing/charity-register-society-sourcing-pecr-class.md) — Lawful society sourcing: Charity Commission daily open extract (OGL; charity 44 MB, area 4.4 MB) -> published contact email/web + legal form; CIO/company = PECR corporate (email w/ opt-out), unincorporated = individual (no cold email; post/opt-in) per ICO B2B page; first run Vale+Cardiff 35 matches, 10 corporate (Penarth Civic Society CIO etc.) -> outreach/heritage-charities-vale-cardiff.csv *(sources: register-of-charities.charitycommission.gov.uk full-register-download, ico.org.uk business-to-business-marketing)* · 2026-10-27
- [Charter cards: Cogan chapel's mother church (1187x1191) and the Penarth moor concord (1266)](marketing/charter-cards-cogan-chapel-mother-church-1190-penarth-moor-1266.md) — Two "From the charters" cards from Clark's Cartae: no. CCCLXII p.361 (Tewkesbury register; c.1187x1191 Llandaff decision that Cogan chapel belongs to "ecclesie de Landocham sicut ad matricem", ours) and no. DCXXXII pp.685-686 (2 Aug 1266 county-court final concord: St Augustine's, Bristol quitclaims 50 acres in Penharth and Costenton, moor between Taff and Ely, to Margam for 45 marks; Clark's heading has the direction reversed, corrected in the Clark finder skill); Costenton not identified *(sources: archive.org , archive.org)* · 2026-10-30
- [ChatGPT shopping product feed / Instant Checkout: decision gate for Cedwyn e-books](marketing/chatgpt-shopping-feed-instant-checkout-gate.md) — ChatGPT commerce product feed gate: OpenAI spec (read) standard upload targets US only (US/CA/MX), is_digital needs setup, eligibility no guarantee; Rye 5 Mar 2026 (vendor, read) Instant Checkout scaled back after ~12 Shopify merchants (not checked vs OpenAI); decision NOT NOW for GBP/UK digital, do JSON-LD + OAI-SearchBot now, quarterly re-check *(sources: developers.openai.com rye.com)* · 2026-10-27
- [ChatGPT shopping product feed: getting the e-books into ChatGPT's product results (2026)](marketing/chatgpt-shopping-product-feed-ebooks.md) — ChatGPT product results for direct e-books: Instant Checkout (ACP, 29 Sep 2025) pulled back Mar 2026 after ~12 Shopify merchants went live (Rye, vendor); purchases now finish on merchant site; results organic, not buyable, separate from ads (closeit citing OpenAI); Shopify/Etsy auto, others apply free at chatgpt.com (waitlist); feed spec (read in full) 9 required fields, price '4.99 GBP', availability enum, is_digital needs setup, standard upload US-only; Cedwyn: robots already open, internal feed draft + validator, application = PROPOSAL (the project lead's GO; UK not live), kill rule <20 tagged sessions in 8 wks *(sources: developers.openai.com ; closeit.co ; rye.com ; ringly.io)* · 2026-10-29
- [Choice overload on the e-book shelf: when fewer choices sell more, and a "start here" default](marketing/choice-overload-ebook-shelf-start-here.md) — Choice overload on /ebooks/ (0 prior hits): Iyengar & Lepper jam 24 vs 6, ~3% vs ~30% buy (one study); Scheibehenne 2010 meta (63 conditions, N=5,036) mean ~0; Chernev 2015 meta (99 obs, N=7,202): overload is reliable when complexity, task difficulty, preference uncertainty and buying goal are high, i.e. cold visitors; GoodUI #36/#113 test counts only (paywalled). Rule: one 'Start here' default, 3 groups, hide version dropdowns from cold visitors. Live check: 9 cards, 8 with version selectors, bundle reads 'All four books £19.96' = 4x£4.99 with 8 paid titles (not checked against the build), about 30 choice points. ab_stats sizes: 1%->2% ~2,319/arm. Proposals only *(sources: scheibehenne.com ; sciencedirect.com ; kellogg.northwestern.edu choice-overload meta page ; goodui.org)* · 2026-10-31
- [Christmas press gift guides: pitching a digital or heritage product (UK, 2026)](marketing/christmas-press-gift-guides-pitching-digital-heritage-product.md) — Journalists' Christmas gift guides (only our own gift-guide email covered before): PR Dispatch (read) long-lead Jul-Aug, weeklies Sep-Oct, online/daily Oct-Dec; cut-out image named brand+price, 3-line pitch to a named category, one follow-up at +7 days; 5WPR 2026 (read) commerce desks need affiliate links, brand-level sales from a placement rarely public; Cedwyn: no affiliate network so Welsh-interest/regional online guides, lead with £19.96 bundle gift, assets now, press only on GO (last useful GO ~first week Nov) *(sources: prdispatch.com ; 5wpr.com)* · 2026-10-30
- [Skill: Spanish-language press in Chubut for the Argentina half of the story (2026)](marketing/chubut-spanish-press-jornada-elchubut-radio.md) — Chubut Spanish-language press: Diario Jornada ([address kept in the project workspace], WhatsApp [number kept in the project workspace], desk Mon-Fri 07:30-14:00 local = 10:30-17:00 GMT; Director Periodístico Carlos Baulde; same group as Cadena Tiempo radio), El Chubut ("Redacción" form, [address kept in the project workspace], Carta del lector, FM 90.1), Radio Chubut LU20 runs 28 July Welsh-landing segments; UTC-3; Muck Rack 2026 pitch rules; one outlet at a time, 120-180 words Spanish, image + archive ref, link to Spanish page not shop; first draft for 28 Jul 2027 (+1 Mar 2027 backup); press on the project lead's GO; wait if Spanish page not live *(sources: diariojornada.com.ar; elchubut.com.ar; facebook.com; muckrack.com)* · 2026-10-26
- ["Cite this record": citation metadata (Highwire tags + COinS) and a copyable citation so researchers and Wikipedia cite Cedwyn](marketing/cite-this-record-zotero-coins-citation-metadata.md) — "Cite this record": Princeton CDH 12 Nov 2025 (read) tested Highwire/JSON-LD/COinS/unAPI: COinS the only one giving Zotero the right item type + bulk saves; Zotero exposing-metadata doc (read); Wikipedia Citoid runs on Zotero translators (read) so clean metadata = clean Wikipedia refs; Scholar needs named authors (not our target); Highwire tags + COinS span + trilingual one-format Cite box with catalogue ID, rendered from DB rows; live Cedwyn has JSON-LD but no citation_* or COinS (curl 27 Oct) (PROPOSED) *(sources: cdh.princeton.edu, zotero.org, mediawiki.org, scholar.google.com)* · 2026-10-27
- ["Cited on" back-links: two-way links between evidence records and the pages that cite them](marketing/cited-on-backlinks-evidence-records.md) — Two-way links evidence record <-> citing pages (the project lead 10:44 27 Oct ask): Google links-crawlable (read: only <a href> reliably crawled, JS-inserted fine if final markup is <a href>, descriptive anchors); seoClarity 5 client case studies (vendor, read) +9.5k visits/wk in 3 wks to newly linked pages, +24% split-test deep categories, +23% top sales pages, +100% discovered keywords; Wikipedia What-links-here as model; no heritage case study with numbers found; build-time reverse map -> 'Cited on' block (citer titles as anchors, grouped, count), separate 'Related records' for record<->record (1974 plan <-> 1988 RCAHMW), orphan records to catalogue index, GSC before/after *(sources: developers.google.com ; seoclarity.net ; en.wikipedia.org)* · 2026-10-27
- [Civic and local-history society talk programmes (Penarth first)](marketing/civic-local-history-society-talks-penarth.md) — Civic/local-history society talk programmes: Penarth Local History Society monthly guest talks 2nd Mondays (June = guided walking talk, none Aug/Dec), The Tabernacle Church basement room CF64 1EN, doors 19:15 for 19:30, non-members £3, membership £20, contact via Penarth Community Network / Civic Society chair 'PLHS Enquiry', connections Penarth Civic Society, Insole Court, Cowbridge History Society, Cardiff Civic Society; Penarth Civic Society lists PLHS talks (shared members and speakers), 2026 'Year of Community Connections & Collaborations' + shipping/seafront talk series, own ticketing; Penarth Library evening history talks (snippet); no attendance/sales figures; Cedwyn: same talk deck, PLHS first, utm_source=plhs, HubSpot draft on owner GO, repeat bar 20 attendees/5 sign-ups/1 sale *(sources: penarthcommunitynetwork.org; penarthsociety.org.uk; facebook.com post (snippet))* · 2026-10-26
- [Heatmaps and session recordings (Microsoft Clarity) under UK consent rules](marketing/clarity-heatmaps-recordings-uk-consent.md) — Heatmaps + session recordings with free Microsoft Clarity under UK consent: Clarity enforces consent signals for EEA/UK/CH from 31 Oct 2025 (no signal = every page view a new user), ConsentV2 on Accept only, cookies off by default, Strict masking; weekly 10-recording /ebooks/ mobile routine, dead/rage clicks; Adapt Worldwide vendor case 86% uplift (one client) *(sources: clarity.microsoft.com; learn.microsoft.com; analyticsmania.com; clarity.microsoft.com)* · 2026-10-26
- [Clark's Cartae: the Landoch / Cogan charters (finder, two-Llandoughs check, card format)](marketing/clark-cartae-landoch-cogan-charters-finder.md) — Clark's Cartae (1910) Landoch/Cogan charters: finding aid for BL Add. Ch. 24,250-24,295 (Cartae nos. DCXLVIII-DCLXXXVI, pp.704-760) plus pp.727, 984-985 (Nordon/Bigewei in Penarth fee), 985-986 and 1540 (Button of Gymyn, 1429); two-Llandoughs check (DCLXVI proven ours by the Cogan-Cardiff road and the Michaelston brook; p.983 Llanblethian and the p.650 "Adam Walensis ... Landochhe" fee = Cowbridge); "From the charters" card format and a 4-week plan *(sources: archive.org , archive.org , archive.org)* · 2026-10-30
- [AI crawler controls on Cloudflare: stay in search and AI answers, decide training separately](marketing/cloudflare-ai-crawl-control-content-signals-search-vs-training.md) — Cloudflare AI crawler controls: Radar 28 Aug 2025 (read) training ~80% of AI crawling, crawl-to-refer Anthropic ~50,000:1 / OpenAI 887:1 / Perplexity 118:1; Content Signals 24 Sep 2025 (read) search/ai-input/ai-train; managed robots.txt prepends; free-plan AI Crawl Control is UA-based; 15 Sep 2026 (read) Disallow AI Training + Block now also hits Googlebot/Bingbot/Applebot, Block AI Bots deprecated for Search/Training/Agent. Cedwyn live 27 Oct: all 13 bot UAs 200, no Content-Signal; PROPOSAL robots line (training = the project lead's call) *(sources: blog.cloudflare.com blog.cloudflare.com developers.cloudflare.com)* · 2026-10-27
- [Cold outreach: end on an interest question or an offer, not a meeting ask (then switch to a specific time once they reply)](marketing/cold-email-closing-ask-interest-offer-then-specific-time.md) — Cold outreach closing ask by stage (0 prior files on interest CTA / call to conversation / booking links): Gong Labs 2020 (read) 304,174 emails, success = meeting in 10 days; cold stage interest ask ("interested in learning more about X?") beats open-ended and specific-time asks; in-thread the specific day+time ask wins, 15% cold -> 37% deal stage; per-type 30/15/13% from chart via sales30conf snippet (not checked); Lavender Cold Email 101 (read) goal = a reply, 'call to conversation', no 15-60 min ask, 1-5% typical replies (own ~40% vendor figure, not checked); Jason Bay citing Gong (read, second-hand) offers +28% replies, ~4x interest CTA, offer = useful thing (benchmark/research/audit) not demo/gift. Rule: first email = offer or interest question, after a yes = two dated slots, statutory FOI/EIR/SAR = specific request (unchanged). New stdlib tool tools/cta_check.py (SPECIFIC/OPEN/INTEREST/OFFER/REQUEST/NONE + OK/REWORK by --stage; 7/7 hand cases; 21/26 drafts-engine bodies = REQUEST, 0 misread as meeting asks). Cedwyn: marketing outreach only (societies, B2B, press); default society offer = one-page 1824 survey record pack + talk outline; ask_type column in outreach log, compare after ~30 sends/type; proposal to lint marketing drafts before hive review; nothing sent *(sources: gong.io ; lavender.ai/blog/cold-email-101 ; linkedin.com ; sales30conf.com (snippet))* · 2026-10-31
- [Skill: Cold email deliverability + UK PECR for institutional outreach (2026)](marketing/cold-email-deliverability-uk-pecr.md) — Cold email deliverability (SPF/DKIM/DMARC, one-click unsubscribe, 20-30/day per inbox, bounce <2%, no open pixels) + UK PECR corporate vs individual subscribers *(sources: support.google.com; linkedin.com; unifygtm.com; ico.org.uk B2B marketing)* · 2026-10-26
- [Cold email follow-ups: how many, when, and what each one states (UK B2B, small list)](marketing/cold-email-follow-up-cadence-small-uk-b2b-list.md) — Follow-ups after a cold B2B send (parcels): Belkins 2026 (7.5M emails, read) steps 2-6 = 58.6% of replies, step 3 books most meetings, 3-5 steps then switch channel; Woodpecker/Instantly 3-5 steps 8.3% vs 4.1%, <50 lists 5.8%; our plan: in-thread step 2 on 2-4 Nov, new-angle step 3 on 11-13 Nov, stop at 3 from personal Gmail, then postal letter; follow-ups = new outward batch (root confirms) *(sources: belkins.io; woodpecker.co; instantly.ai/blog/cold-email-reply-rate-benchmarks)* · 2026-10-27
- [Handling replies to a cold B2B email send (the first 72 hours)](marketing/cold-email-reply-triage-first-72-hours.md) — Replies to a cold B2B send (parcels): Instantly 2026 benchmark (vendor, read) avg reply 3.43%, top >10%, 58% of replies from step 1, follow-ups 42%, 4-7 touches, <80 words, Wed best, bounce <2%; HBR 2011 (2,241 firms, snippets) answer within 1 h ~7x more likely to qualify, avg 42 h; ICO preferences page (read) stop 'immediately or as soon as possible', suppress don't delete, never re-ask after objection; triage table OPT_OUT/HOSTILE_LEGAL/QUESTION/REFERRAL/OOO/BOUNCE; legal replies go to the project lead verbatim *(sources: instantly.ai ; hbr.org ; ico.org.uk)* · 2026-10-27
- [Colouring sheets from the archive: #ColorOurCollections week and printable craft spin-offs](marketing/colouring-sheets-color-our-collections-archive-line-art.md) — Colouring sheets from the archive: #ColorOurCollections week and printable craft spin-offs
- ["Coming soon" with a notify-me list (turn a pre-launch gallery into a release audience)](marketing/coming-soon-notify-me-waitlist-referral.md) — "Coming soon" + notify-me list: Omnisend 2026 benchmarks (2025 data, read) back-in-stock 58.80% open / 6.72% conv / $9.14 per email, 0.6% of brands use it; Omnisend 2026 report 6.46%; Harry's pre-launch (tim.blog 21 Jul 2014, read) 85K valid emails in 7 days, 77% via referral, tiers 5/10/25/50; Waitlister median 11% page->signup (vendor, not checked); ICO PECR: instigated refer-a-friend emails need friend consent -> share-link only. Cedwyn: PROPOSED "Notify me" beside NFT "Coming soon", Mailchimp tag nft-notify + NFA ID, per-piece release email, release order by signups; after 82ec3efa lands, the project lead's GO *(sources: omnisend.com omnisend.com tim.blog waitlister.me ico.org.uk)* · 2026-10-27
- [Commons structured data: "depicts" (P180) and captions on our own uploads, so they are found in any language](marketing/commons-structured-data-depicts-own-uploads.md) — Commons structured data (depicts P180 + multilingual captions) on OUR uploads ('depicts' only a passing mention before): Commons:Depicts rules (specific, prominent, conservative, Wikidata notability), Modeling/Depiction (28.5M files Jul 2026; live 29,671,512 today), MediaSearch = statements+captions first then Wikidata labels then categories/text, also powers Wikipedia VisualEditor image search; WMF A/B 10-17 Sep 2020 interleaving strong preference for MediaSearch (stat ~-0.118, CI -0.125..-0.111); no per-file before/after view numbers (not checked). Baseline today: St Dochdwy Q97403861 8 files depict vs 26 text hits; Old Leckwith Bridge Q17741052 4 depict vs 7 text hits; Category:Leckwith Bridge 4/4 have depicts but en-only captions. Cedwyn: own uploads only, public places, en/cy/es captions, Penarth Llandough, Llandough Farm never as the farm, no farm Wikidata item by us, measure --count vs baseline + BaGLAMa2 *(sources: commons.wikimedia.org commons.wikimedia.org mediawiki.org mediawiki.org)* · 2026-10-30
- [Wikimedia Commons video uploads for the Cedwyn clips: format, licence, AI-scope rules, subtitles, and a gate](marketing/commons-video-uploads-webm-timedtext-ai-scope-gate.md) — Wikimedia Commons VIDEO uploads: checked 31 Oct, no project video on Commons; 3 farm photos already there (ApMeurig, 11 Oct 2022, CC BY-SA 4.0, one used on en "Llandough, Penarth") so never duplicate; WebM AV1/VP9/VP8 only (H.264/MP4 not allowed), 5 GiB host / 100 MiB non-chunked, video2commons (.vtt subtitle import bug T368298), audio + underlying works must be free, Commons:AI-generated media (educational scope only, required AI/PIP categories), WP:AIIMAGES (AI images not in en mainspace), TimedText .cy/.en/.es.srt; measured 99 Welsh Commons videos (mediarequests Oct25-Sep26): in a WP article median 3,217, Wikidata-only 835, unused 401; gate 3 non-AI clips, 90 days; PROPOSAL needs owner GO (person-held account, free licence) *(sources: commons.wikimedia.org; Commons:Maximum_file_size; Commons:Timed_Text; Commons:AI-generated_media; en.wikipedia.org; wikimedia.org mediarequests)* · 2026-10-31
- [Community Foundation Wales (Fund for Wales + 60 local funds): eligibility gate](marketing/community-foundation-wales-fund-for-wales-gate.md) — GATE: Community Foundation Wales ('community foundation' only in ideas-next before): 60+ funds with finder by legal form/area (Vale listed); Fund for Wales (read) CLOSED, reopens early 2027, £500-£2,500/yr up to 3 yrs (>=6 multi-year hoped), monthly panels, 2-month decision, constituted groups/charities/CIOs/CLGs/CICs/social enterprises income <£100k (~20% of applications rejected on income), CIC <18 months REJECTED (GVS mirror states 12, live page 18), 6-month re-apply bar, no retrospective costs, outcome 'Preserving heritage and culture', show financial need; no award rate; Cedwyn: not eligible (no vehicle); a new CIC would be locked out ~18 months, a constituted voluntary group has no age bar (vehicle = the project lead's decision, PROPOSAL), fundable shape free bilingual oral-history/scanning/library talk, e-books outside grants *(sources: communityfoundationwales.org.uk ; communityfoundationwales.org.uk ; gvs.wales)* · 2026-10-30
- [GATE + playbook: National Lottery Awards for All Wales (£300–£20,000) for community heritage activity](marketing/community-grants-awards-for-all-wales-gate.md) — GATE + playbook: National Lottery Awards for All Wales ('awards for all' 0 before): Fund page (read) £300-£20k, up to 2 yrs, 12-week decision, open, four community aims; Grantsights (third-party, Fund 360Giving data, checked 17 Oct 2026) Wales 1,088 grants 1 Jul 2025-30 Sep 2026, £18.1M, median £19,676, 60% >=£19k, CICs 24% top recipient type; eligible = constituted groups/charities/CIOs/not-for-profit cos/CICs/schools/statutory, NOT individuals/sole traders/profit cos; 2 unrelated committee members, org bank statement <3 months, Welsh+English delivery (budget translation), no profit-making/fundraising, no paid bid writers, heritage fundable only if it does more (isolation, bringing people together); England ~1 in 3 funded, Wales no rate; Cedwyn: can't apply as is, needs constituted vehicle (the project lead's decision, PROPOSAL via programme office), fundable shape 'Llandough memories' free bilingual sessions/scanning/walks/exhibition, e-books stay outside the grant *(sources: tnlcommunityfund.org.uk ; grantsights.com)* · 2026-10-30
- [Community intent alerts: free Reddit + Hacker News keyword watch, then answer by hand](marketing/community-intent-alerts-reddit-hn-watch.md) — Free Reddit + HN intent alerts then hand-written sourced replies: F5Bot free tier personal-use only (5 keywords, 20 alerts/day, ~2 h; Silver $12.99 non-commercial) so use our own tools/mention_watch.py; box test: Reddit search RSS 200 then 429 on rapid second query, HN Algolia 200; triage, sidebar rules, HubSpot draft before posting, UTM *(sources: f5bot.com; okara.ai/blog/f5bot-alternatives; indiehackers.com post (snippet); hn.algolia.com)* · 2026-10-27
- [Community radio guest slot: Bro Radio's monthly local-history hour (and when it is worth it)](marketing/community-radio-bro-radio-history-hour-guest-slot.md) — Community radio guest/contributor slot ('community radio' 0, 'local radio' 1 note only; BBC inboxes separate; Bro newsdesk already in unsent tip-off plan): Bro Radio About (read) 22,000 monthly listeners*, 16,000 weekly news readers** (station's own); History On Your Doorstep (RSS read) resident historian Graham Loveluck-Edwards, 58 min, 4th Tue 19:00 (25 Aug, 22 Sep, 27 Oct; next likely 24 Nov, inferred), podcast stays up; ~9 Welsh community stations (2019); Lucienne Boyce/ALLi: local release -> BBC Bristol + BCfM hour-long show, asked back; talk host (Anne R. Allen post): won't read book, send sample questions, non-fiction beats fiction, memoir author gives away more than sells; no community-radio sales numbers found -> reach/credibility only, coded /radio path, kill after 2 appearances with no coded visits; PROPOSAL gated on the project lead's press GO, programme pitch after (not with) newsdesk tip-off, station address only, HubSpot draft, heritage hook only, target Jan-Mar 2027 (St David's Day) *(sources: broradio.fm ; listenagain.broradio.fm ; stateofwales.com ; selfpublishingadvice.org ; annerallen.com ; buildbookbuzz.com)* · 2026-10-28
- [Family / comp access kept out of sales numbers (comped memberships)](marketing/comp-family-access-separate-from-paying-members.md) — Family/comp codes kept out of sales (after the 19:32 30 Oct /learn/ family code; 'memberful'/'mrr'/'comped'/'100% coupon' had 0 hits before): Memberful docs (read): paying member = active recurring payment at month-end; 100% coupon, admin no-charge, gifted, trials and all-access excluded until renewal; a 100% coupon on a subscription = churn; Ghost (read): comp plans 1 wk to forever, trials not in MRR until paid; two counters (active vs paying), tag plan at grant, alert on Stripe amount>0 only, dated comps, versioned codes *(sources: memberful.com ; memberful.com ; ghost.org)* · 2026-10-30
- [Constructed testimonials: the six-question ask and the UK rules (CAP 3.45-3.50, DMCC)](marketing/constructed-testimonials-six-questions-uk-cap-rules.md) — Getting specific testimonials: Sean D'Souza six questions / reverse testimonial (doubt first, read), ask within days; vendor single tests: Aagaard e-book landing page testimonials above fold +64.53%, Underwater Audio testimonial before CTA +35.6% (VWO blog, read), WikiJob +34% (Wingify title); UK CAP Code 3.45-3.50 (documentary evidence + contact details, permission, relates to product, no misleading edits, incentivised disclosed) and ASA Zoe/Huel 14 Aug 2024 (commercial interest). Cedwyn: ask buyers/academy members via thank-you page + day-7 email, approval email before publishing, two reverse testimonials above /ebooks/ and academy buttons *(sources: psychotactics.com ; vwo.com ; wingify.com ; asa.org.uk ; asa.org.uk)* · 2026-10-27
- [Content refresh (historical optimisation): find decaying pages, rewrite, re-date honestly](marketing/content-refresh-historical-optimisation-decay.md) — Content refresh / historical optimisation: HubSpot (read) old posts optimised = monthly leads more than doubled, organic views +106% avg; Stat Digital 18 Aug 2025 (read) 9 posts 4,464 -> 11,964 visits (2.7x), signups 12 -> 83 (6.9x); Orbit (read) rewrite after ~2-yr decay, quarterly traffic +700%; Animalz -1.21%/wk decay, one refresh +55%; Google byline-date doc: dateModified only on real change; GSC compare -> one cause per page -> rewrite same URL -> request indexing -> 4/12-wk check; Cedwyn: striking-distance pages now, old wiki/subdomains are the decay pool *(sources: blog.hubspot.com ; statdigital.io ; orbitmedia.com ; animalz.co ; developers.google.com)* · 2026-10-27
- [Content repurposing and redistribution: one strong asset, many surfaces, reshared on a schedule](marketing/content-repurposing-redistribution-reshare-calendar.md) — Content repurposing + redistribution workflow: Ross Simmonds/Foundation (read) post remade as YouTube video 11,000+ views, 34% YT search/10% channel/6% suggested; 8,000-share post = content-market-fit trigger; Exit Five #398 (5 Oct 2026) 10x traffic claim (not checked); pick top 1-2 by real signal, atomise, native per surface, UTM per derivative, reshare +2 wk/+2 mo/+6 mo, 6-week no-repeat ledger; Cedwyn: start with 'c.1880 armour' post (105 views), movie scenes -> vertical cut + quote card *(sources: foundationinc.co ; exitfive.com)* · 2026-10-27
- [Content upgrades: a page-specific free extra in exchange for an email](marketing/content-upgrades-page-specific-lead-magnets.md) — Content upgrades (page-specific free extra for an email): Backlinko (read) 0.54% -> 4.82% (+785%), 370 sign-ups / 4,700+ visitors, 2 links = 30% of all new subscribers vs 54 forms; Grow and Convert (read, 2018) upgrade offered at top converted 315% better than bottom-only, PDF-of-the-post often beats checklist (rates not checked); steps: top-3 pages, extra per page (PDF of page / record transcription / 5 Qs), link top + bottom, Mailchimp tag per upgrade, measure sign-ups/visitors 4 weeks; Cedwyn: PROPOSAL, 1824 David Stewart survey extract (first record mention found), timeline one-pager with 1667 (1974 newspapers; ITV News 1988), es versions, PDF fallback *(sources: backlinko.com; growandconvert.com; designrr.io (snippet))* · 2026-10-26
- [Contextual inquiry: watch real local and family historians research, then fix where they never find us](marketing/contextual-inquiry-local-historians-research-routes.md) — Contextual inquiry pointed at REACH: watch 4-6 local/family historians work their own real question on their own device (Beyer & Holtzblatt; NN/g 4 principles context/partnership/interpretation/focus, 4-part session, remote 2-3 h rule; interviews miss habitual steps); NN/g states not for e-commerce page tweaks, so never on /ebooks/; only at wrap-up "find this site" from scratch; output = ranked "absent where they look" list + their exact query words feeding worldcat/PAA/topic-cluster skills; owner recruits via talk/society channels, agents never contact people *(sources: nngroup.com; nngroup.com; nngroup.com)* · 2026-10-31
- [Controllable input metrics (Amazon WBR): stop staring at sales, drive the few levers that move them](marketing/controllable-input-metrics-amazon-wbr-demand-weighted.md) — Controllable input vs output metrics (Amazon WBR): 400-500 metrics/60 min, exception-only "nothing to see here", 6-12 graph (6 wks + 12 months); Working Backwards selection-metric iteration (detail pages -> page views -> % views in stock -> Fast Track In Stock / demand-weighted, not sales-weighted; Goodhart failure: warehouses of unsold stock); test control factors by deliberate pushes; Cedwyn input block for the Sunday report + demand-weighted buy-path coverage (% of VIEWS on pages with /ebooks/ link + signup) + tools/demand_weighted_coverage.py (stdlib) *(sources: commoncog.com; commoncog.com; commoncog.com; commoncog.com; workingbackwards.com)* · 2026-10-31
- [Copied-content watch for the Cedwyn research text: exact-phrase checks, then the right response (scraped copies vs our own family mirrors)](marketing/copied-content-watch-exact-phrase-scraped-vs-own-mirrors.md) — copied-content watch ('copyscape'/'scraper'/'content theft' 0 before): google spam policies (read) scraped content definition + legal-removals demotion; transparency report (read) publishes each copyright request; practitioner snippets (search community thread: dmca approved, copy kept the brand query; check google-chosen canonical). monthly 6 exact-phrase checks, classify own/allowed/uncredited; credit request -> spam report -> copyright filing only on owner's go (public). baseline 31 oct, 4 phrases: 0 third-party copies; one guidance sentence on 3 family hosts (cedwyn docs, directory, family wiki) -> canonical/noindex check proposed *(sources: developers.google.com; support.google.com; reportcontent.google.com)* · 2026-10-31
- [Correction email after a factual error in a sent outreach batch (severity x reach rule)](marketing/correction-email-after-factual-error-severity-reach.md) — Correction email after a factual error in sent outreach (the project lead 12:21 Parcel A/green): severity x reach rule; Westfield 2026 roundup (read): <5% reached + no replies in 1 h -> nothing; substantive -> 90 min-2 h, plain "Correction:" subject, 2-5 lines; groveling "important update" for $30 typo spiked unsubscribes; 30%/10% code honoured -> 42% open; correction +23% CTR vs original; RGE survey figures unsourced, not checked; Cedwyn: in-thread correction only if the email BODY misstated it, HubSpot drafts, the project lead sends *(sources: westfield-creative.com reallygoodemails.com)* · 2026-10-27
- [Corrections log + "how this page was made" box (trust signals for a records-led history site)](marketing/corrections-log-how-this-page-was-made-trust-box.md) — Corrections log + in-body "how this page was made" methods line ('corrections policy'/'editorial policy'/'methodology' 0 before): CME/Trusting News (read) explain-your-process box lifted 11 of 12 trust items, balance box negligible; McClatchy field test (Nieman 2020, read) n=321 only 33.7% noticed an in-text box / 21.2% at bottom, no trust change, 6.7% think outlets explain enough -> plain text in the body, not a sidebar card; Trust Project FAQ (read) Reach plc Mirror trust +8% with Trust Indicators; Nyhan Corrections Dilemma (read) n=2,862 self-correction beats third-party on accuracy, both cost trust -> correct yourself; playbook: methods line from record IDs, /corrections/ dated log, "Spotted an error?" -> HubSpot task, publishingPrinciples/correctionsPolicy markup; Cedwyn = PROPOSAL for onpage/site flywheel *(sources: mediaengagement.org; niemanlab.org; thetrustproject.org; niemanlab.org)* · 2026-10-30
- [County journal back-catalogue finder: what Morgannwg and Cardiff Naturalists printed on our parishes](marketing/county-journal-backcatalogue-finder-two-llandoughs.md) — Morgannwg (id 1169834, 48 vols, 1,057 rows) + Cardiff Naturalists Transactions (id 1373290, 934 rows) grepped for Llandough/Leckwith/Cogan/Penarth: 10-row hit table; two-Llandough trap (2 of 3 Morgannwg "Llandough" titles are Llandough-juxta-Cowbridge, Fauré article read); "From the journals" notes + citation-only further-reading block *(sources: iiif.llyfrgell.cymru; .../1373290/manifest.json; datasyllwr.llgc.org.uk)* · 2026-10-30
- [Cowbridge History Society talk route (plus Cowbridge u3a History Group)](marketing/cowbridge-history-society-talk-route.md) — Cowbridge History Society talk route: charity 1094061, ~90 members, first-Friday 7:30 pm talks at Maendy Hall (United Free Church, CF71 7AQ), visitors £2, sub £10, programme full to May 2027 (target 2027-28), Vale estate/gentry/records register, Programme Secretary via [address kept in the project workspace], society also supplies talks to organisations, 15 local publications £3-£10; Cowbridge u3a History Group 3rd Thursday 10:00 Lesser Hall, ~1 h talks, visitors £2; Cardiff Civic Society checked = campaigning, no talk programme (skip); Cedwyn: records-trail talk, HubSpot draft on owner GO, utm_source=cowbridge-history *(sources: cowbridgehistorysociety.org (/events.php, /membership.php, /contact-us.php, /learn-with-us.php, /publications.php); cowbridge.u3asite.uk; cardiffcivicsociety.or)* · 2026-10-26
- [Creative Commons licence line for free sample chapters (full e-book stays paid)](marketing/creative-commons-licence-free-sample-chapter.md) — cc licence line for free sample chapters, full e-book stays paid ('creative commons' 0 skill files before; baen/hilton in free-previous-edition file): deed by-nc-nd 4.0 (read) share yes, nc + nd, "licensor cannot revoke"; cc licensing considerations v4 (read) irrevocable for life of copyright, mark which elements (text/images) are covered, no third-party material without sublicence; doctorow (cc wiki + locus 2007, read) all novels free by-nc-sa/nd since 2003, little brother 4 wks nyt, evidence anecdotal by his own account; coelho (fortune repost 2008, read) russia ~1,000/yr -> free copy -> 10,000 -> ~100,000 -> 10m+ (whole book, anecdote); hilton & wiley 2010 41 titles 3/4 categories up. rule: by-nc-nd on chapter 1 only, images excluded, tasl licence line + rel=license + json-ld license, share button utm_campaign=cc-sample; proposal on owner go (irrevocable rights call) *(sources: creativecommons.org ; creativecommons.org ; wiki.creativecommons.org ; locusmag.com ; paulocoelhoblog.com ; scholarsarchive.byu.edu)* · 2026-10-31
- [CTA button copy: say what the reader gets, in their own voice](marketing/cta-button-copy-first-person-benefit.md) — CTA button copy: Aagaard/Gardner Unbounce PPC test 'Start your'->'Start my free 30 day trial' +90% CTR to payment page (3 weeks, 2013, n not published, read); Empire Flippers 'Join us!'->'Make Money Flipping Websites' +33.10% (via CXL, secondhand); checklist: name what they get, first person when natural, price/free on button, no version jargon, one primary per card, microcopy under, native cy/es, a11y name. Cedwyn /ebooks/ audit 08:10Z: 'Buy v0.0.2 · £4.99' x8 -> PROPOSED 'Get my copy · £4.99' (+ version under); 'free version (v0.0.1 2026)' x9 -> 'Read my free edition'; bundle £19.96 = 4x£4.99 so no 'save' claim; 'Send me the chapter' keep *(sources: unbounce.com ; cxl.com)* · 2026-10-27
- [Cultural-sector audience segments (Audience Spectrum + Culture Segments) for picking who Cedwyn writes to](marketing/cultural-audience-segments-spectrum-culture-segments.md) — Cultural-sector audience segments for messaging: Digital Heritage Hub/Dobson 2022 (read) persona 5 questions + behavioural/geographic layers; Audience Spectrum pages (read 28 Oct) Dormitory Dependables 15% UK pop/20% active audiences 'hardcore history and heritage buffs', Home & Heritage 10%/8% (older, rural/small town, traditional media, plain local copy), Commuterland Culturebuffs 12%/17% (pay for premium, donors); MHM Culture Segments Postal Museum case (vendor-written) 198k visitors yr1, 60k Mail Rail tickets sold in days, 58% bookers from 2 targeted segments vs 25% of market; The Audience Agency in voluntary liquidation 10 Sep 2026 (MA, read) -> copy descriptions now, no dependency; Cedwyn: primary persona Home & Heritage/Dormitory Dependables in Vale/Cardiff, secondary Culturebuffs/diaspora premium+gift, each BIZDEV/SALES FIX piece names its persona, measure by signup-source tag *(sources: culturehive.co.uk ; audiencespectrum.org ; audiencespectrum.org ; culturehive.co.uk ; museumsassociation.org)* · 2026-10-28
- [Curated multi-author pay-what-you-want bundles (StoryBundle model): gate and self-run variant](marketing/curated-multi-author-bundle-storybundle-self-run.md) — Curated multi-author paid PWYW bundle ('storybundle'/'bundlerabbit'/'multi-author' 0 before; differs from free bookfunnel group promos): StoryBundle author FAQ (read) submit .mobi + rights/exclusivity, 3-week run, bonus tier ~$10 (homepage $30/15 books), buyer picks author/site split, no exclusivity, DRM-free, own claim first bundle 3600 copies ~$3000/book (c.2012, not checked); Rusch 2024 curated writing bundle (read) theme + exclusives + gift angle; SFWA 600-800 copies (snippet, not checked); arithmetic copies x avg x share / titles; self-run variant via Gumroad MoR with written split/payout/refund/VAT terms, back-matter next step; cedwyn GATE: genre-led store = low fit, self-run 'Welsh heritage & Patagonia' bundle 3-5 titles is owner decision (third-party contact), prices unchanged *(sources: storybundle.com ; kriswrites.com ; storybundle.com)* · 2026-10-30
- [CuriousFox village entry: free "who remembers" query for Llandough / Penarth](marketing/curiousfox-village-entry-who-remembers-query.md) — CuriousFox village-by-village contact site (UK/IE, no ads, active: entries 29 Oct 2026): free post, one side of any message must be paid (£6/yr; green vs red envelope; paid 'far more likely to get a response'); Penarth page 14 entries, Lower Penarth exists, no Llandough/Leckwith page (site adds places on email); terms §8 no adverts/website promotion/items for sale, §12 not a forum, §20 copyright of posts passes to CuriousFox (short query only), no email in first message; testimony: brick walls solved, cousins found, replies years later; Cedwyn: one ~80-word Williams/Great House Farm 1871 query, no link, account on cedwyn.estate@ mail, never the project lead; outward = the project lead's GO, £6 = spend; kill 0 replies in 12 mo *(sources: curiousfox.com ; /uk/help/help.php ; /uk/pages/terms.php ; /uk/counties/Glamorgan.php ; /uk/r.php?vid=45013 ; sassyjanegenealogy.com ; genealogy-specialists.com)* · 2026-10-29
- [Honourable Society of Cymmrodorion: Transactions articles (peer-reviewed), lecture programme and the open archive](marketing/cymmrodorion-transactions-peer-reviewed-article-lectures.md) — Honourable Society of Cymmrodorion ('cymmrodorion' 0 before): Transactions peer-reviewed annual journal, any period of Welsh history, Welsh or English, max 7,000 words incl. notes, MHRA style, blind peer review (board member + second reader), submit a Word file via the site form or to the editor's role address; 1900-2004 open access on NLW journals, 2005+ on the Society's site; hybrid London + live-online talks 2026-27 (Sir Simon Jenkins 'Churches, Houses, Castles' 16 Mar 2027); membership £35/yr (paid, skip), free email newsletter; apply: PROPOSAL for one scholarly ≤7k-word documentary article from the evidence catalogue (owner decides authorship), mine the NLW OA run for Llandough/Leckwith/Cogan sources *(sources: cymmrodorion.org, /join/, /talks/ (site 403s this box; read via r.jina.ai), journals.library.wales)* · 2026-10-30
- [Mirror the Shorts and documentary clips to Dailymotion and Vimeo: what it buys, measured, and a gate](marketing/dailymotion-vimeo-mirror-shorts-measured-gate.md) — Secondary video hosts for Shorts/documentary clips: Enge/Stone Temple 88% of Google top-10 video results YouTube (78.9% for "video"/"clip" queries), WSJ test YouTube ahead in every case (via Foliovision 2022); our Dailymotion public-API measure 31 Oct (top 100 by relevance): "welsh history" median 21 views (p25 4, p75 166), "cardiff history" 6, "glamorgan" 16.5, "local history documentary" 70.5; Vimeo Free = unlimited public, no ads, embeddable/non-public capped 3 GB, captions/chapters/SEO settings; Vimeo player noindex+indexifembedded so the video result goes to the embedding page (Google case study); Dailymotion monetisation 1,000 views/$100 (snippet); value = day-one public copy when YouTube daily quota (P-032) is spent, resilience, Vimeo embeds on cedwyn watch pages; UTM per host; gate 90 d (median >25 views or 5 tagged visits/mo); Cedwyn: PROPOSAL (two new accounts need owner GO), hold list carried over, free plans only *(sources: foliovision.com; api.dailymotion.com; help.vimeo.com; developers.google.com; faq.dailymotion.com)* · 2026-10-31
- [Dark mode for Cedwyn pages: follow the phone, no white flash (prefers-color-scheme + color-scheme)](marketing/dark-mode-prefers-color-scheme-no-flash.md) — Dark mode that follows the phone (the project lead 14:19 /wales/blog/ white in dark mode): color-scheme meta before CSS (no white flash, opts out of Chrome Auto Dark), one CSS-variable block + prefers-color-scheme override, no pure #000/#fff, image/embed/dialog plates, 390 px emulated-dark screenshot + 4.5:1 contrast gate; NN/g: light reads better for normal vision, dark helps some low-vision readers -> follow system, never force; Purdue OLED saving 67% at full vs 14% at 30% brightness; Android Authority poll ~82% dark (snippet); read 27 Oct: /wales/blog/ + blog.css + lb.css carry no dark rule *(sources: web.dev web.dev developer.chrome.com nngroup.com nngroup.com)* · 2026-10-27
- [Data-led digital PR for a heritage archive (proactive, not reactive)](marketing/data-led-digital-pr-heritage-dataset-pitch.md) — Proactive data-led digital PR: publish one small dataset/map from our records + CSV, pitch 1:1 by beat (<=300 words, statement subject 4-8 words, date hook, Tue a.m.), one follow-up 3-6 days later; 95.9% of PRs pitch data-led, releases ~1% of AI citations, 81% get coverage within a week, travel easiest sector (46.6%); Cedwyn datasets (Enwau place-names map, record-mention timeline, tour stops) = PROPOSAL, press only on GO *(sources: buzzstream.com; rebootonline.com)* · 2026-10-26
- [free growth dashboard in data studio (ex-looker studio): ga4 + search console + one sheet (2026)](marketing/data-studio-free-growth-dashboard-ga4-gsc-sheets.md) — Free owner dashboard in Data Studio (Looker Studio renamed back ~10 Apr 2026): GSC connector site- vs URL-impression tables (one per data source), GA4 Data API standard limits 200k tokens/day, 14k/h per project per property, 10 concurrent requests (each widget/control = a request), Extract Data connector daily refresh fixes quota errors (<5% variance normal, drop Event name), owner's credentials + view-only share, 6-8 widget one-page layout, Sheets bridge for Mailchimp/Stripe/Gumroad + Cloudflare visitor proxy; zero spend, no install *(sources: docs.cloud.google.com; support.google.com; developers.google.com; twooctobers.com; piwik.pro looker-studio GA4 quota (2023))* · 2026-10-27
- [Dataset structured data + Google Dataset Search for the evidence catalogue and timeline](marketing/dataset-structured-data-google-dataset-search-evidence-catalogue.md) — Dataset JSON-LD + Google Dataset Search for evidence catalogue/timeline/QA/furniture tables ('dataset search' 0 hits before): Search Central (read) required name + description 50-5000 chars, recommended license URL/identifier/sameAs/temporalCoverage/spatialCoverage/distribution DataDownload/variableMeasured, metadata not values, Rich Results Test + GSC Dataset report; corpus 25M (launch) -> 28M from 3,700+ sites (Mar 2020, arXiv read) -> 45M from 13,000 sources (HDSR 2024 abstract); 37% of dataset URLs lost metadata/gone within 9 months -> stable versioned CSV/JSON + optional Zenodo DOI; no practitioner traffic numbers found (measure 8 wks); live check 30 Oct: cedwyn /research/, /evidence/, /timeline/, /wales/qa/ carry no Dataset markup; Cedwyn: piggyback on 348231ae build-time graph JSON, licence only our compiled metadata (CC BY 4.0 proposed), never archive images *(sources: developers.google.com ; arxiv.org ; research.google/pubs/discovering-datasets-on-the-web-scale-challenges-and-recommendations-for-google-dataset-search/ ; blog.)* · 2026-10-30
- [Dead-end pages and "Read next": recirculation for archive and register pages](marketing/dead-end-pages-read-next-recirculation-register.md) — Dead-end pages and 'Read next' recirculation (0 prior hits for recirculation): Chartbeat (read) recirculation 9.2% new / 17.8% returning / 25.4% loyal visitors, 86% of new readers don't return within a week, internal traffic ~40% of pageviews, search visitors recirculate on related next steps; Google News Initiative training (read): <=5 items, image each, after every article, above external links, evergreen works best (guidance, no numbers). Live check 31 Oct: MR-0057 ends 'Related catalogue entries: None yet' with no prev/next and no /ebooks/ link, so all 57 missing-record pages are dead ends; /wiki/great-house-farm/ is fine. Proposal for intel-flywheel generator: prev/next + same holder + same years + free chapter line, hide 'None yet'; measure same-host referrer share 14 days before/after (cedwyn has no Web Analytics beacon; zone clientRefererHost field not checked) *(sources: chartbeat.com ; newsinitiative.withgoogle.com)* · 2026-10-31
- [Descendant first-person narration for heritage video ("I was born here")](marketing/descendant-first-person-narration-heritage-video.md) — first-person descendant narrator for Story Time (the project lead 19:04 30 Oct: "don't have this character talk in third person"): Rosenzweig & Thelen via AASLH (read) trust museums 80% / grandparents 69% / eyewitnesses 64% / non-fiction 32% / film-TV 11%, AASLH 2018 n=1,000 internet 64%; Ress & Mazzoni 2020 Plimoth first-person shift, New Harmony 73% aged 41+, Connecticut 2008 48% of 4,500 negative words for guided tours; 5-beat pattern (ident, stake, record verbatim, our view as belief, invitation), use/avoid word list, ownership only as "we believe/our case"; page text stays neutral third person *(sources: aaslh.org ; mdpi.com ; cup.columbia.edu)* · 2026-10-30
- [Diary study: see how readers actually use the e-books and academy over two to three weeks](marketing/diary-study-longitudinal-reader-behaviour.md) — Diary study (NN/g 2024): event/interval/signal triggers; length from frequency (few times a day -> 1 wk, once-twice a week -> 3 wks); participants for saturation 5-12 / 12-30 / 30-50, over-recruit for dropouts; clear entry requirements; simplest tool (messaging app for text, form for richer); pilot, pre-study brief, post-study interview; analyse change over time; Cedwyn: 6-8 members/buyers (recruit 8-10), event-based + day 3/7/14 prompts, 3 weeks, Google Form, non-cash thank-you, anonymised themes only (PROPOSAL) *(sources: nngroup.com; nngroup.com)* · 2026-10-31
- [Selling digital art editions (download + certificate, no blockchain): edition size, retirement, trust](marketing/digital-art-editions-certificate-open-vs-limited.md) — Digital art editions (download + certificate, no blockchain) for the Garden Gallery: Horejs/RedDotBlog 7 Oct 2025 (read) most collectors don't care about edition size, '12 sales at $1,000 vs 100', open editions + retirement hybrid, never change edition after first sale; ArtWeb 24 Apr 2023 (read) state A4/A3 print size, 302,665 Etsy download listings from $1, don't undervalue; Lisa Glanz (read) replaced design income in ~1 yr, sell one item many times, avoid cheap bundles; DMCC true-scarcity only; withdrawn pieces keep buyers' certificates, never reuse NFA numbers *(sources: reddotblog.com blog.artweb.com lisaglanz.com)* · 2026-10-27
- [DMARC aggregate (rua) reports: get them free, read them with a stdlib parser, act on them](marketing/dmarc-aggregate-reports-stdlib-parser-cloudflare.md) — DMARC rua reports: what they are (daily XML zip/gz per source IP, no PII), Cloudflare DMARC Management free beta (apex only, Cloudflare DNS, appends its own rua, 24 h to first data, per-source/per-IP pass-fail; SPF-CNAME caveat), reading rules (ESP signing with its own domain = FAIL-LEGIT, fix DKIM; unknown all-fail = spoof), external-report authorisation record, 2-4 clean weeks before quarantine. Live 30 Oct: _dmarc.bucklerfamily.estate p=none no rua. Cedwyn: PROPOSAL (the project lead's GO) enable Cloudflare DMARC Management, else rua mailbox + weekly parser; order rua -> Mailchimp DKIM (P-029) -> quarantine *(sources: developers.cloudflare.com blog.cloudflare.com senders.yahooinc.com dmarcian.com domainaware.github.io)* · 2026-10-30
- [Community and educational screening licences for a self-made documentary](marketing/documentary-community-educational-screening-licences.md) — Community and educational screening licences for a self-made documentary
- [Selling a documentary direct: free cut, paid latest version, own the buyer list (2026 practitioner evidence)](marketing/documentary-direct-sales-free-cut-paid-versions-audience.md) — /documentary/ free v1.0.0 + £4.99 latest: Stephen Follows Apr 2026 (~100 FilmStack case studies, free part read): audience before release strongest predictor; 1946 500+ watch parties/25 countries/$118k net; Wisdom of Trauma own-site only, list 60k->900k, 50-60% views word of mouth; Cryptopia 70% of funds via email; Union 5-day Black Friday window 2,000 rentals = whole cinema run; eventize screenings (Sabbath Queen $110k+); Peter Gerard (ex-Vimeo VP) Jan 2025: Vimeo On Demand no discovery, UK/EU search off, keep buyer emails, streaming ~$0.10/view; plan: end-card signup, documentary-buyer tag, one email per paid version, community-screening licence (proposal) *(sources: stephenfollows.com ; jonreiss.substack.com)* · 2026-10-27
- [Documentary teaser cutdowns for TikTok / Reels: hook in 3 seconds, read retention per platform](marketing/documentary-teaser-cutdowns-3s-hook-retention-metrics.md) — Documentary teaser cutdowns (6/15/30-45 s) from free v0.0.1 scenes ('first 3 seconds' 0, 'cutdown' 0 before): TikTok for Business 9 creative tips (read) >63% of highest-CTR videos show key message in first 3 s, 9:16 = +25% 6-s watch-through, >120 BPM tracks higher VTR; TikTok Marketing Science 3 Sep 2024 (read) 62% of TikTok moviegoers influenced by trailers, 58% sneak peeks, 47% discovered a film on TikTok, 67% genre decides; IG Skip Rate (Aug 2025, Babbleboxx, tracker not Meta) <30-40% healthy, >50% hook failing; YouTube Help 9314415 Intro = % still watching at 30 s; MuseumNext reach != visits (79K views case); ffmpeg recipe, caption place+date, no talk to camera, UTM utm_content per cut *(sources: ads.tiktok.com; ads.tiktok.com; babbleboxx.com; support.google.com; museumnext.com)* · 2026-10-29
- [Confirmation-email (double opt-in) leak: measure confirm rate, one reminder, inbox shortcut](marketing/double-opt-in-confirm-rate-reminder-inbox-button.md) — double opt-in confirm-step leak ('confirmation email'/'unconfirmed'/'single opt' 0 before; bot side stays in signup-form-bot-protection): getresponse 2022 own data 2.76b newsletters form rate soi 1.28% vs doi 0.33%, doi opens/clicks higher, unsub not lower (0.1084% vs 0.0913%); mailchimp 30k-account +72.2% opens/+114% clicks only second-hand (original 404, not checked); spamhaus coi gold standard (typos/forgeries, audit trail); omnisend one reminder at 24 h recovers 0-20%, purge pending at 30 d. our worker (cl_subscribers, read): coi + post confirm (scanner-safe) already; gaps = no confirm-rate count, no human reminder (retry loop only for failed sends), no gmail/outlook inbox button on check page -> patches as proposals, one at a time *(sources: getresponse.com ; spamhaus.org ; omnisend.com ; mailchimp.com)* · 2026-10-31
- [Dreamwidth / LiveJournal history communities: measured, PARK (don't re-research)](marketing/dreamwidth-livejournal-history-communities-measured-park.md) — Dreamwidth/LiveJournal history communities, PARKED ('dreamwidth'/'livejournal' only in next-ideas before): DW interest search 504 and journal subdomains time out from our box (use Wayback); curated Winter 2025-26 A-I active list = 48 communities, "active" often 1 post/mo, no local history/genealogy/Wales, history = fandom (historium); book comms (books, bookclub_dw) the only near fit; LiveJournal Russian-law ToS (2017) excluded; revisit only on a reader's own DW mention *(sources: ysabetwordsmith.dreamwidth.org (Wayback 20260224), en.wikipedia LiveJournal, Mashable 2017)* · 2026-10-30
- [EU Accessibility Act (EAA) + EPUB accessibility metadata for our e-books](marketing/eaa-epub-accessibility-metadata-ebooks.md) — EU Accessibility Act (from 28 Jun 2025; microenterprise <10 staff/<EUR2M exempt, backlist to 28 Jun 2030, avoid fixed layout; ALLi read) + EPUB a11y metadata (schema:accessMode/Feature/Summary, conformsTo; W3C display guide read); our 2 EPUBs carry none (checked); add OPF block + alt text now, /ebooks/ note = PROPOSAL; Ace not installed (disk) *(sources: w3.org; selfpublishingadvice.org; w3.org)* · 2026-10-26
- [Back matter with one next step: turning free e-book readers into buyers](marketing/ebook-back-matter-one-next-step.md) — One-next-step back matter for free e-books: Gaughran 3 CTAs -> 1 CTA = 1.4x; free ~2%+ vs paid 40%+ sell-through (1,405 downloads / 3.41%); BookFunnel May 2026 five failure modes (mismatch, friction, weak next step, sequence gap, measurement) + 3-email bridge; per-edition UTM on the end-page link; revenue per download (3% x £9.99 ~ £0.30); checked 26 Oct: Enwau source has no end page, no /ebooks/ link, no signup (PROPOSED next.rst, queued for the next permitted committer) *(sources: davidgaughran.com; blog.bookfunnel.com; inboxcollective.com)* · 2026-10-26
- [E-book completion: where readers stop, and how to measure it on a free PDF](marketing/ebook-completion-rates-checkpoint-links-front-matter.md) — e-book completion ('jellybooks'/'finish rate' 0 before): jellybooks (read) completion = reached final chapters / readers with data; 25-50% = majority of books, >50% very good esp. non-fiction, >75% <5% of books; front-matter peak = weak-engagement sign; 2 nudge emails to non-starters; rhomberg: non-fiction read 'some day'; kobo uk 2014: twelve years a slave 28.2%, goldfinch 44.4%; cedwyn: 4 ?src= checkpoint links per free pdf (front/ch1/mid/end), front-matter to appendix, 4 numbers in sunday report *(sources: jellybooks.com, janefriedman.com, theguardian.com)* · 2026-10-31
- [E-book cover A/B tests: what the published wins really show, and the free route](marketing/ebook-cover-ab-test-cold-audience-free-route.md) — E-book cover A/B tests (0 prior hits for 'cover test'): O'Malley BookBub Ads 5 rounds ($20-40/arm, CPM, simultaneous): border 'win' 3.12% vs 2.85% re-checked Fisher p=0.40 = tie; typography-led cover 5.2% CTR and 1.21% vs 0.58% (p=0.04) = real; +40% free downloads after (before/after); fan polls = 'most confusing' (fans != cold readers); Miller +17% CTR ($10/arm, no counts); Shane Mailchimp A/B kept original (+35% CTR); Avery/ALLi 400->800-1000/day (testimonial); at 3% CTR +17% needs ~19k/arm, +50% ~2.5k, x2 ~750; Mailchimp free has no A/B; cedwyn: cover_check gate -> drastic A vs typography-led B on one /ebooks/ card, sticky 50/50, bandit.py >=14 days, poll = veto only; paid BookBub test = proposal (the project lead's GO) *(sources: insights.bookbub.com ; insights.bookbub.com ; selfpublishingadvice.org)* · 2026-10-31
- [Free e-book delivery to Kindle, Kobo and phones from our own /ebooks/ links (no BookFunnel)](marketing/ebook-delivery-send-to-kindle-kobo-own-links.md) — Free e-book delivery from our own /ebooks/ links without BookFunnel: EPUB+PDF per edition, four-line device chooser (Send to Kindle for Web: EPUB ok, 200 MB, reader signs in; Kindle email 50 MB + approved-sender list so we never send to Kindles; Kobo via Dropbox/Google Drive sync or USB; Apple Books tap; Play Books upload), epub+zip/attachment headers, epub_lint gate (broken EPUBs bounce from Send to Kindle), count downloads by file name; checked live 26 Oct: /ebooks/ serves PDF only (9 links, one supplement PDF inline), no EPUB, no device help (PROPOSED patch, next permitted committer) *(sources: amazon.com; amazon.com; ?nodeId=G7NECT4B4ZWHQ8WV; ?nodeId=GX9XLEVV8G4DB28H; help.kobo.com; scribecount.com; authors.bookfunnel.com)* · 2026-10-26
- [E-book download cards for heritage gift shops and events (single-use codes, free route)](marketing/ebook-download-cards-gift-shop-events-single-use-codes.md) — E-book download cards for heritage gift shops and events (single-use codes, free route)
- [Gifting e-books at Christmas (and St David's Day): a gift path and a gift-guide email](marketing/ebook-gifting-christmas-gift-path-guide-email.md) — Gifting e-books (Christmas, St David's Day, 28 July Glaniad): Gumroad 'Give as a gift' checkout toggle (help snippet, not checked); Indie Hackers author gift-sale testimony (one sale, read); Stripe custom fields (read: 3 fields, 255 chars, 200 dropdown options, no personal data -> no recipient email on Stripe, send buyer a gift-card PDF); Magicianly gift-guide email practice (read in part: no discount, one angle, 3-5 picks, price, proof, phases, digital = still in time); no numbers found; steps: /ebooks/gift/ page en/cy/es, gift card PDFs, 2 Mailchimp gift-guide sends (early Dec + 20-22 Dec), utm_campaign=gift-2026; Cedwyn: PROPOSAL, prices unchanged (£9.99/£31.99, bundle as the gift pick), drafts only, HubSpot task w/c 30 Nov *(sources: gumroad.com (snippet); indiehackers.com; docs.stripe.com; magicianly.com)* · 2026-10-26
- [Selling Cedwyn e-books as gifts: Gumroad's gift toggle, a Stripe gift field, and the Christmas window](marketing/ebook-gifting-gumroad-gift-toggle-stripe-gift-field-christmas.md) — E-book gifting at checkout ('gift voucher'/'give as a gift' 0 before; christmas files cover timing not the gift purchase): gumroad help 213 (read in full) 'give as a gift' toggle, recipient email + message, receipt to buyer, 1 product per gift cart, seller switch checkout>form>gifting, own product = 100%-off code; stripe payment links custom fields (text 255 chars, dropdown <=10) for 'gift for'; kindle gifts same-country only (amazon help snippet) -> direct files reach diaspora abroad. evidence old: vearsa 2014 up to 1/3 trade revenue in 4 dec weeks; amazon xmas day 2009 kindle > print. gate: keep gift copy if >=1 in 10 december orders. proposals: check gumroad switch on, stripe gift field, /ebooks/ line from 1 dec, 24-26 dec instant-gift post *(sources: gumroad.com; docs.stripe.com; amazon.com help GVWGP284MQ6ZRM59; vearsa.com; macworld.com)* · 2026-10-31
- [E-book piracy stance for a direct-sold PDF shop: no hard DRM, light "social DRM", 10-minute takedown routine](marketing/ebook-piracy-social-drm-takedown-routine.md) — E-book piracy stance for a direct PDF shop ('piracy' 0, 'drm' 0, 'dmca' 0 skill hits before): Tor UK DRM-free 1 yr "no discernible increase in piracy" (Crisp 2013, read, self-report); Reimers JLE 2016 (abstract read) search-and-takedown protection >14% e-book sales lift, mostly casual infringement; Lamont (read) Google copyright removal form ~2 min/notice, notices may be published on Lumen (name exposure -> filer is the project lead's decision); social DRM = order-ref stamp (never buyer email in clear); monthly title search + Alerts; baseline 28 Oct 01:42Z: 0 pirate copies; gate v4 token-reuse residual risk -> stamp-at-download PROPOSAL *(sources: reactormag.com ideas.repec.org in30minutes.com)* · 2026-10-28
- [E-book pre-orders on free stores (Google Play Books, Kobo Writing Life)](marketing/ebook-preorders-google-play-kobo.md) —  *(sources: support.google.com; kobo.com five tips pre-orders + asset-less pre-orders (snippets); facebook.com; booklaunchers.com Kobo guide)* · 2026-10-26
- [E-book pricing & bundles for niche non-fiction sold direct (2026)](marketing/ebook-pricing-bundles-direct.md) — E-book pricing & bundles sold direct: $1-step price tests, ignore first 14 days after a change, bundle anchor ~2-2.5x, free entry book, price-drop events *(sources: selfpublishingadvice.org; davidgaughran.com; payhip.com)* · 2026-10-26
- [E-book sales page CRO: test campaigns, short copy, checkout friction](marketing/ebook-sales-page-cro-checkout-friction.md) — E-book sales page CRO: CXL 6-test campaign (+79.3%; hype copy -21.7% downstream; shorter page +21.5% at 99.6%), Unbounce median 6.6% (3.8-12.3%), Baymard 70.22% abandonment + reasons (extra costs 40%, trust 19%, forced account 18%); Cedwyn compact-card test *(sources: cxl.com; unbounce.com; baymard.com)* · 2026-10-26
- [ElevenReader Publishing: a direct-sale audiobook storefront for AI-narrated editions](marketing/elevenreader-publishing-direct-audiobook-60pct-ai-narration-gate.md) — ElevenReader Publishing as an AI-narrated audiobook storefront: 60% of direct sales (vs 40%/25% elsewhere, their framing), $1.10 per listener over 11 min (beta, US-only at launch), series with free first book, optional Spotify via Findaway; Kindlepreneur: weak in-app discovery and light data; costs ElevenLabs credits (not free); UK payout eligibility and Welsh voices not checked; PROPOSAL behind Google Play's free auto-narration *(sources: elevenreader.io , elevenlabs.io , kindlepreneur.com)* · 2026-10-30
- [Email benchmarks, second dataset: Mailchimp vs MailerLite, and the target band Cedwyn should use](marketing/email-benchmarks-mailchimp-cross-check-click-band.md) — Second email-benchmark dataset: Mailchimp public page (read; data as of Dec 2023) all users 35.63% open / 2.62% click / 0.22% unsub, Non-profits 40.04/3.27/0.18, Education 35.64/3.02/0.18, Business 31.35/2.78/0.15, Ecommerce 29.81/1.74/0.19; vs MailerLite 2025: opens differ 8-12 pts, clicks agree 2.6-3.3%, unsub 0.15-0.22%; Cedwyn (Mailchimp sender): click band 2.6-3.3% on 3-send median, unsub alarm >0.25%, opens info-only vs Mailchimp rows (replaces MailerLite 45% open target), CTOR 8.5% kept; companion file updated with pointer *(sources: mailchimp.com)* · 2026-10-29
- [Read your email client mix before choosing template features](marketing/email-client-mix-mailchimp-read-before-template-features.md) — Email client mix before template features ('client mix' 0 skill files before): Litmus Sep 2026 (read, 1.5B+ opens) Apple 76.56% / Gmail 16.10% / Outlook desktop 3.48% / Yahoo 2.35%; Apple incl. MPP prefetch (not reliable opens), Gmail counted by app not address; Apple swings ~15-20 pts month to month (Jul 62.26% snippet); Mailchimp list-members has per-member `email_client`, domain-performance = top 5 domains only; rules: <30 known -> Litmus prior; Outlook >=5% -> bulletproof buttons; Gmail -> <102 KB, no kinetic; Cedwyn measured 30 Oct: 1 subscribed member, no client seen -> prior rules, list growth first *(sources: litmus.com; mailchimp.com; mailchimp.com)* · 2026-10-30
- [Email footer: a postal address that isn't a home, plus a "Forwarded to you? Subscribe" line](marketing/email-footer-postal-address-forwarded-subscribe-line.md) — email footer: home-free postal address (registered office / PO box / partner venue via the audience address merge tag; Mailchimp PO-box rule conflict; PECR valid opt-out address; E-Commerce Regs reg 6) + 'Forwarded to you? Get your own copy' line replacing forward-to-a-friend, EMAIL tag beside unsubscribe (forwarded copies unsubscribe the original reader); Cedwyn check: footer = public registered office, 5/5 nurture backups protected, 0/5 have a forwarded line *(sources: mailchimp.com ; mailchimp.com ; mailchimp.com ; mailchimp.com ; ico.org.uk PECR electronic mail rules ; legislation.gov.uk)* · 2026-10-31
- [Skill: Email holdout (incrementality) tests: did the email cause the sale? And when a list is too small to ask (2026)](marketing/email-holdout-incrementality-test-small-list-gate.md) — Email holdout/incrementality tests + small-list gate: Klaviyo global holdout needs >=400,000 profiles, ~5%, 3 months, % fixed (help centre, read); Braze control >=1,000 users, 4% example, 2021 survey 88% vs 74% (read); Customer.io holdout trap deliveries (read); flow-level random split under trigger, 1 in 10, weeks (causalityengine vendor, illustrative); Mailchimp random split path (ventureharbour, not checked); ab_stats: 2%->4% needs ~1,141/arm -> ~11k entrants at 90/10. Cedwyn: gate = 1,000+ entrants/month or 20+ purchases/month before any holdout; until then HDYHAU + utm_content, Mailchimp journey revenue = upper bound *(sources: help.klaviyo.com braze.com braze.com docs.customer.io causalityengine.ai ventureharbour.com)* · 2026-10-27
- [Email KPI baseline: MailerLite 2025 benchmarks as Cedwyn's yardstick](marketing/email-kpi-baseline-mailerlite-2025-benchmarks.md) — Email KPI baseline: MailerLite 2025 (3.6M+ campaigns, read) all-industry open 43.46% / click 2.09% / CTOR 6.81%; Europe 45.08% / 2.04% / 6.46%; peers Publishing 34.24/2.82/9.12 unsub 0.20, Hobbies 53.25/3.30/8.45, Non-profit 52.38/2.90/8.24, Media 42.97/4.10/12.92; judge on click+CTOR (MPP), rolling 3-send median, alarms open<25% / unsub>0.5% / complaints>0.1%; Cedwyn targets open>=45% click>=2.8% CTOR>=8.5% unsub<=0.25%, feed Sunday growth report, replace with own median after 5 sends *(sources: mailerlite.com)* · 2026-10-29
- [Links in emails: no shorteners, tracking off for cold mail, and expect bot "clicks" from institutions](marketing/email-links-shorteners-tracking-safe-links-bot-clicks.md) — Links in emails: Mailchimp (read) avoid shorteners; own SA test same letter 0.0 full URL vs 1.0 bit.ly/tinyurl (SHORT_SHORTNER); lemlist help 5 Mar 2026 (read, vendor) cold email: tracking off, <=1 link, shared tracking domains + redirects look like phishing, judge reply rate (40% CTR/0% human = illustrative); Microsoft Safe Links doc (read) scan in mail flow, 'wait for URL scanning' holds messages, rewrite + time-of-click checks -> M365 institutions (7 of 9 targets) produce scanner 'clicks'/visits; Cedwyn: hive READY gate = no shortener, <=1 full bucklerfamily.estate link, letter works without it, no tracking; growth report: visits within 5 min of a send to M365 domains = likely scanner; Mailchimp opt-in tracking may stay *(sources: mailchimp.com help.lemlist.com learn.microsoft.com spamhaus.org)* · 2026-10-27
- [Email numbers you can trust after Apple Mail Privacy Protection and security-scanner clicks](marketing/email-metrics-mpp-bot-clicks-what-to-trust.md) — Email numbers after Apple MPP + scanner clicks ('privacy protection' 0, 'machine open' 0, 'open rate' 1 before): Litmus page (read) Apple incl. MPP 76.56%, Gmail 16.10%, Outlook 3.48% (month not shown); HubSpot KB (read) bot filtering ON by default for marketing email, covers security scanners, MPP, Mimecast, with/without-bots view, toggle in Tracking Code > Advanced; Mailchimp (read) MPP inflates opens+clicks, exclude-MPP reporting; Omeda (read, vendor) rejects 5-second suppression, scanners re-scan weeks later, rules: 2 clicks <2 s drop click, 10+ in 30 s drop all that recipient's clicks; rules: never decide on opens (A/B, engaged, sunset, 'they read it'), newsletter = bot-filtered clicks + coded sales, institution outreach = replies only (Gmail sends track nothing), flag clicks never punish subscribers; Cedwyn: weekly report drops open rate headline, ab-register open-based winners noted void *(sources: litmus.com ; knowledge.hubspot.com ; mailchimp.com ; omeda.com)* · 2026-10-28
- [Email preference centre: "fewer emails" and topic choice instead of unsubscribe](marketing/email-preference-centre-snooze-topics.md) — Email preference centre: "fewer emails" and topic choice instead of unsubscribe
- [The P.S. line in Cedwyn emails: one job, one link, tested on clicks](marketing/email-ps-line-one-job-one-link-utm-test.md) — P.S. line in emails ('p.s. line'/'postscript' 0 before): richard hayes split test (own blog, read) 1,500 vs 1,500, P.S. reminding offer -> ~13% higher CTR (no CI); mailerlite metrics guide (read) one P.S. section +148 clicks; vögele direct-mail eye tracking >90% read P.S. first (five maples, read). one job, one link = main CTA, utm_content=ps, <30 words, test on clicks pooled over sends. measured 31 oct: 0 of 5 nurture drafts (the project workspace) carry a P.S. -> per-email P.S. proposals *(sources: richardhayes.blogspot.com; smartrmail.com; mailerlite.com; fivemaples.com)* · 2026-10-31
- [Email read time: write for the 9 seconds people give an email](marketing/email-read-time-9-second-budget-first-35-words.md) — Email read time / 9-second budget ('read time'/'reading time'/'read rate' 0 skill hits before): Litmus Trends (read) avg time with an email 13.4 s 2018 -> 11.8 -> 10 -> 8.97 s 2022 (read-time data = 17% of opens, vendor, MPP-skewed); Litmus 2022 PDF (snippet) 29.4% read >8 s / 41.1% skimmed 2-8 s / 29.5% glanced <2 s; Litmus read-rate blog (read) bands + only 19% track read rate, read rate > open rate for A/B and no-CTA mail; Brysbaert 2019 238 wpm non-fiction -> 9 s ~ 35 words. Rules: ask + key fact in first 35 words, skimmable one-idea paragraphs, first link inside budget (sales/newsletter), no home-made read-time pixel (ICO: PECR reg 6 covers email pixels), judge by replies/clicks not opens. Cedwyn: run read_budget.py on hive/correspondence drafts before READY (changelog line 'read-budget: ask at word N', no fact/sign-off changes), newsletter first 35 words name the door + link; kill measuring after 6 letters + 2 newsletters with no change *(sources: litmus.com litmus.com litmus.com sciencedirect.com ico.org.uk)* · 2026-10-30
- [Email send time and frequency for a tiny list (under 100 subscribers)](marketing/email-send-time-frequency-tiny-list.md) — Email send time + frequency for a tiny list: Omnisend 2026 (~26B emails) Tue best opens 31.27%/CTS 0.81%, Fri best conversions 0.081%, Fri 7 AM 0.138%, clicks 7-8 AM + 4 PM; MailerLite 2026 (UK/US/AU/CA) opens 8-11 AM, clicks 8-9 PM, creators 9 PM, Fri 6 PM coincides; Only Influencers 1->2 sends/wk with 6-8 items: total clicks +179-577%/month, CTR up, opens slightly down; unsub guardrail ~0.2-0.3%, >0.5% warning (Visionary methods not checked); recipe: fixed Tue 08:00 UK, 3-6 items, Tue AM vs Thu PM alternation over 6 sends judged on clickers + sales; Cedwyn: list = 1, habit only, weekly email = PROPOSAL at 10+ subs, decide at 30+ *(sources: omnisend.com; mailerlite.com; linkedin.com; visionary-marketing.co.uk)* · 2026-10-26
- [Email sender ("From") name: pick one honest name, test it once on clicks, re-test before trusting it](marketing/email-sender-from-name-test-replicate.md) — Email From/sender name ('sender name' 1, 'from name' 1 before; mentions only): Litmus/Fluent 42% look at sender first vs 34% subject (secondary via Mixmax/Stripo, original not opened); HubSpot sender test +0.53 pts opens/+0.23 pts CTR, 130+ leads (via Media Junction, original not opened); GitLab (Hank Taylor, read) 5-arm test 'Ashley Smith' +~4% significant, re-test months later corporate 'GitLab' won -> novelty effect, replicate before adopting, reject ambiguous-persona trick; playbook: honest recognisable stable short name on authenticated domain, never no-reply, test only if ab_stats samplesize allows, judge on clicks after bot_click_flag, re-run once; Cedwyn: proposal 'Cedwyn Estate'/'Cedwyn Archive' matching signup form wording, never a personal name (never-name-the project lead), no test at current list size, no change around launches *(sources: linkedin.com ; mediajunction.com ; mixmax.com ; research.stripo.email ; mailchimp.com)* · 2026-10-28
- [Email signature as a quiet channel: one plain-text line, one tagged link](marketing/email-signature-line-utm-institution-safe.md) — Email signature as a quiet channel: one plain-text line, one tagged link · 2026-10-31
- [Email signup forms that convert without hurting search (popups, inline, timing)](marketing/email-signup-forms-popups-timing.md) — Email signup forms: click-triggered forms 54.42% vs exit-intent 3.94% (Crazy Egg), mobile 6.57% vs desktop 3.77% and >5 s delay 5.26% (Getsitecontrol), 1-3 fields, small banners not full-screen interstitials (Google), UK opt-in consent; Cedwyn /ebooks/ has no form and the 3 Nov FB post links to a missing #signup anchor: add click-triggered + inline Mailchimp form with Enwau as the free gift *(sources: getsitecontrol.com ; crazyegg.com ; aliapopups.com ; developers.google.com)* · 2026-10-26
- [Email subject lines, preview text and open-rate honesty (2026)](marketing/email-subject-lines-preview-text-mpp.md) — Subject lines + preview text, MPP-aware: Omeda (~80k deployments, ~2B emails) unique opens 15.2% -> 29.0% after Apple MPP while unique clicks stayed 1.5-1.6%, so judge on clicks/replies; Mailchimp <=9 words/60 chars, <=3 punctuation, <=1 emoji; mobile Gmail shows 36-37 chars; BuzzStream 6M pitch subjects: 9-13 words 40.20%, 71+ chars 40.71%, leading bracket 52.08% opens / 2.24% replies, publication named 50.81% vs 39.25%, exclusive 54.16% vs 37.16%, recipient name worse 38.45%, Title Case 40.75% vs 35.03%; Litmus preview text <90 chars; Cedwyn newsletter + bracket-led institution subjects (HubSpot drafts only) *(sources: omeda.com MPP 6 months later; mailchimp.com; mailchimp.com; buzzstream.com; litmus.com preview-text guide; research.stripo.email b2b benchmarks 2026)* · 2026-10-26
- [Email-to-page promise match ("the email said 30 seconds")](marketing/email-to-page-promise-match-message-match.md) — Email-to-page promise match (the project lead 27 Oct 12:33: email said "30 second video", page played 10 min): Moz/Brad Smith 2017 case (read) message match +212.74% conversion, -69.39% cost per conversion (single PPC client, no control published); Unbounce/Oli Gardner glossary (read) "disrespecting the click"; Google Ads 6238826 (snippet); Wistia <1 min 52% engagement vs 5-30 min 9% CTR (read); list every number+unit/price/"free" promise, same words in first 390 px screen, freeze promised pages after send, label the long version with its length; Cedwyn: /parcels/ 30 s player + "(10 minutes)" full link, promise list in 2-4 Nov follow-up drafts, correction note must not push the video below the fold *(sources: moz.com unbounce.com support.google.com wistia.com)* · 2026-10-27
- [Email typo check on the signup form: warn on "gmial.com", don't block, show the address back](marketing/email-typo-suggestion-signup-form-govuk-pattern.md) — Email typo check on the signup form (0 prior hits for mailcheck/'did you mean'/form_start): GOV.UK Design System email pattern (read): spellcheck=false, autocomplete=email (WCAG 2.2 1.3.5), warn on common misspellings ('homtail.com') but let users proceed, confirm the address back; Mailcheck README (MIT, read): suggest, never silently replace or block, 'prefer no suggestion over a wrong one', used by GOV.UK Pay/Kickstarter/Dropbox (no numbers published); LukeW/Etre 2009 inline validation +22% success, -22% errors, -42% time (22-person lab test). Live check 31 Oct: /ebooks/ lead form has no spellcheck=false, regex-only check passes gmial.con, double opt-in success panel doesn't show the address back. Inline suggest JS (swapped letters count as 1 edit, exact-match providers never corrected) tested in node on this box: 6/6 typos caught, 0 false hits on ac.uk after the fix. Proposal: markup+JS only, sug_shown/sug_taken counters, judge at 100+ signups *(sources: design-system.service.gov.uk ; github.com ; lukew.com ; alistapart.com)* · 2026-10-31
- [Email win-back / reactivation series for cold Mailchimp subscribers](marketing/email-winback-reactivation-series-mailchimp.md) — Win-back/reactivation series for cold Mailchimp subscribers: Oshinsky own list Feb 2023 1,977 inactive (6+ mo signed up, 0 opens 90 d) -> 361 won back (18.3%), 64% of Last Chance openers clicked; good 5-15%, great 25% (his experience); 3 emails over ~2 weeks (preferences/opt-down -> evergreen best-of -> opt-in Last Chance, one button), 3-7 day gaps, If/Else exit + 'reactivated' tag, archive non-clickers, judge by clicks (MPP); Mailchimp segment + Customer Journey post-send actions; other % figures snippets, not checked; Cedwyn: PROPOSAL, draft journey, switch on at 20+ inactive (120 d no clicks, no purchase) on owner GO, evergreen = 1824 David Stewart survey first record mention found + 1667 (1974 newspapers; ITV News 1988) + free edition, utm_campaign=winback *(sources: inboxcollective.com; mailchimp.com; litmus.com)* · 2026-10-26
- ["Embed this graph": embeddable charts with attribution, without link-scheme risk](marketing/embeddable-charts-attribution-nofollow-embed-this-graph.md) — 'Embed this graph' for the scatter modal charts ('embed code'/'datawrapper'/'attribution link' 0 before): Google spam policy (read) keyword-rich/hidden widget links distributed across sites = link scheme; Cutts 2013 (SER, read) nofollow widget + infographic links -> embed for reach/citation not equity; OWID (read) PNG/SVG/live + archived embeds (Jul 2025), CC BY 'cite the page linked at bottom', ~14k charts; Datawrapper Academy (read) script embed > responsive iframe > iframe, many iframes slow pages, no per-chart view stats; DTC 2025 (read) 67 campaigns -> 1,505 placements, 1,386 links, avg 23/campaign, DA 56 (agency ceiling); Cedwyn: /graphs/<section>/?embed=1 standalone + PNG with burned-in credit + nofollow title link + frozen ?v= + beacon counts embedding hosts; first 3 = timeline, /wales/qa/, evidence; outreach only on press GO *(sources: developers.google.com ; seroundtable.com ; ourworldindata.org ; ourworldindata.org ; datawrapper.de/academy/how-to-embed-charts ; digitalthirdcoast.com)* · 2026-10-30
- [Skill: An embeddable "this day in the farm's history" card that local-history society sites can actually paste in](marketing/embeddable-this-day-card-society-sites-image-first.md) — Embeddable 'this day in the farm's history' card for society sites ('oembed' only in Sketchfab skill, 'frame-ancestors'/'today.png' 0 before): WordPress.com Custom HTML (read) iframe/script need paid plan with hosting features; Squarespace (read) iframe/JS need Core+; WP oEmbed handbook (read) whitelist only, 4.4 discovery filtered/sandboxed, admin opt-in; our generator check of 6 local society sites: 3 self-hosted WP (Glamorgan HS, Llantwit Major, Radyr), WordPress.com (Roath), Wix (Penarth Society), Joomla (Glamorgan FHS). So tiers: 1 daily PNG + link (pastes anywhere), 2 iframe card with frame-ancestors on /embed/ only, 3 oEmbed last; per-society utm_source; exact-day rule, nearest record on empty days; no case study with numbers found (cheap test, 8-week kill). Cedwyn: PROPOSAL /embed/today.png + /embed/today + /embed/ copy page on cedwyn-calendar Worker; offered via existing society routes as HubSpot drafts for the project lead *(sources: wordpress.com support.squarespace.com developer.wordpress.org oembed.com)* · 2026-10-31
- [Episodic Reels after "Link a Reel" was retired (28 Oct 2026): Series test, Facebook Reels playlists, and the series home on our own site](marketing/episodic-reels-after-link-a-reel-retired-series-fb-playlists.md) — Episodic Reels after Instagram retired "Link a Reel" on 28 Oct 2026 (existing links removed; creator posts quoting the in-app notice, Meta help not read - blocked list) ('linked reel'/'reels playlist'/'instagram series' 0 hits before): Meta Series test (TechCrunch 2 Jun 2026, read: new+old Reels as episodes, profile hub/tab, resume, save; select serialized creators, no application); status 14 Oct still a test (CreatorFlow); Facebook Reels playlists up to 500, live. No lift numbers anywhere. Cedwyn: Lost Farms episodes already posting (Ep 4 FB, Ep 7 IG, 29 Oct; 132 reel rows in log). PROPOSALS: FB playlists "Lost Farms" + documentary doors; caption first line "Lost Farms · Ep N of M · year" + one Cedwyn series page; monthly Series-option check; episode number field in social_queue/ig_post.py; weekly episode plays + series-page referrer visits *(sources: techcrunch.com creatorflow.so instagram.com)* · 2026-10-30
- [Checking an EPUB's accessibility before listing, with nothing installed on our box: PubCoder's online Ace, the Ace App, Thorium, and a stdlib pre-check](marketing/epub-accessibility-check-no-install-ace-app-pubcoder-thorium.md) — Checking an EPUB's accessibility before listing, with nothing installed on our box: PubCoder's online Ace, the Ace App, Thorium, and a stdlib pre-check
- [EPUB editions from our existing e-book sources, checked before any store (2026 how-to, install-free)](marketing/epub-editions-sphinx-epubcheck.md) — EPUB editions from our Sphinx sources (built-in epub builder, no install; box-tested on Enwau, 156 KB EPUB3): set epub_identifier/basename/cover/author, doctrees out of tree, one EPUB per language; never convert from PDF; KDP takes EPUB/DOCX/KPF (MOBI reflowable ended 2021, fixed-layout 18 Mar 2025); Google Play wants PDF+EPUB (3.3 preferred, 3200 px images); Apple requires latest EPUBCheck; tools/epub_lint.py pre-check, EPUBCheck when disk allows Java *(sources: kdp.amazon.com; kdp.amazon.com; support.google.com; itunespartner.apple.com; github.com; pandoc.org)* · 2026-10-26
- [Etsy digital downloads as a gift-shelf for the e-books (decision gate)](marketing/etsy-digital-downloads-gift-shelf-gate.md) — Etsy digital downloads as gift shelf (PROPOSAL): fees 6.5% + UK 4%+£0.20 + reg fee 0.48% (from 22 Jun 2026) + $0.20 listing ≈ £8.54 net on £9.99, Offsite Ads 15% (opt out <$10k); Creativity Standards = own designs, no scans; InsightsByJess $168K yr-1 template shop (ceiling, not forecast); designed timeline printable + bundle *(sources: etsy.com (403, snippet); help.etsy.com 1500011073202; help.etsy.com 360000338367; etsy.com; insightsbyjess.com)* · 2026-10-26
- [EU buyers of our e-books: who owes the VAT, and the cheapest compliant route (2026)](marketing/eu-vat-ebook-sales-oss-vs-merchant-of-record-stripe-gumroad.md) — EU buyers VAT ('eu vat'/'merchant of record'/'place of supply' 0 before; closes the 'not checked' in uk-digital-checkout-reg37): HMRC digital services to non-UK consumers not UK VAT, may be liable where consumer is; UK seller = non-Union OSS from first euro (no EUR 10k threshold); routes priced on GBP 9.99: Stripe Tax Basic +0.5% no-code (we still register/file), Tax Complete from $90/mo, Gumroad MoR since 1 Jan 2025 10%+50c, Stripe Managed Payments MoR +3.5% (Payment Links, e-books eligible, Europe-based, review); local read-only: 17+1 payment links automatic_tax false, 0 sales so nothing owed yet; Cedwyn PROPOSAL: non-UK buyers -> Gumroad listing now, Managed Payments at ~5 EU sales/mo, never self-register OSS at this size, add buyer country to weekly funnel *(sources: gov.uk ; support.quaderno.io ; stripe.com ; stripe.com ; docs.stripe.com ; gumroad.com)* · 2026-10-28
- [Open-licence archive images for posts: Europeana + Flickr Commons rights check](marketing/europeana-flickr-commons-open-licence-images-rights-check.md) — Open-licence archive images for posts (Europeana + Flickr Commons): Europeana API reusability=open = PDM/CC0/CC BY/CC BY-SA only (Europeana KB FAQ 1.12, read); box test 29 Oct (api2demo) all vs open: Penarth 1,686/126 (~7%), Cardiff 19th c 18,542/673, Glamorgan farm 12/9, Leckwith 3/3, Llandough 2/2 (BL Mechanical Curator PDM Cardiff/Ely illustrations, PAS Leckwith/Llandough finds CC BY 3.0, Penarth pier CC0 Zurich); RightsStatements 12 statements, block InC-EDU/NoC-NC/NoC-US (US-only)/NoC-CR/NoC-OKLR/CNE/UND/NKC/InC for commercial posts; Flickr Commons 100+ institutions, ~2M photos, 4B+ views since 2008, NKCR = institution assertion not licence, members institutions only; BY-SA unedited only; credit line format; apply: quote-pack backgrounds, AD 200 frame/Shorts stills, kill rule 3 posts/4 wks vs own photos *(sources: europeana.atlassian.net; europeana.eu/en/rights/terms-of-use; api.europeana.eu (box queries); rightsstatements.org; flickr.org)* · 2026-10-29
- [Event structured data (schema.org Event) for a real, in-person talk page](marketing/event-structured-data-in-person-talk-page.md) — schema.org Event JSON-LD for an in-person talk page: Google removed online-event properties 5 Jun 2025 (events must be bookable by the public AND at a physical location, so online/Eventbrite talks get no Google event listing); UK English eligible; one leaf URL per event; required name/startDate/location+PostalAddress; UTC offset (+00:00 winter, +01:00 BST); eventStatus for changes; no e-books/discounts as events; Rich Results Test + URL Inspection; Eventbrite 100% traffic-growth case study (Google's, not checked); Cedwyn: mark up only once a library talk is confirmed, performer as a role, template with placeholders *(sources: developers.google.com (updated 2026-09-08); developers.google.com (5 Jun 2025))* · 2026-10-26
- [Eventbrite rules for a free online talk (and why the walk can't be listed) + author talks as a book channel (BIZDEV #14 7 and #14 3, 29 Oct 2026, task fc9fdd78)](marketing/eventbrite-listing-rules-and-author-talks-sell-books.md) — Eventbrite: free events no fees; online events need a live presenter; self-guided app/PDF activities not allowed as in-person listings (so not the /wales/ walk unless led). Author talks: Joe Grimm 100+ talks, ~3,000 books in 10 months *(sources: eventbrite.com, eventbrite.com, frontedgepublishing.com)* · 2026-10-29
- [Everand (ex-Scribd) subscription reads: what an indie e-book earns and the gate for Cedwyn](marketing/everand-subscription-reads-distributor-gate.md) — Everand (ex-Scribd) subscription ('everand' 0 before): >1M subscribers/100 countries, $11.99/mo, partners only (D2D/Smashwords, BookBaby, PublishDrive), PublishDrive route 55% of list after 20% read, cap cut $15->$5 on 1 Aug 2025 (Tortora, read; his $2.99 worked figure mis-adds, 55% of $4.99 = $2.74); D2D's Robinette: subscribers and buyers are separate readers (quoted, no numbers); 24symbols (Europe/LatAm, $8.99); D2D fees $20 + $12/yr. Cedwyn: direct /ebooks/ stays primary; v0.0.2 only at fixed £4.99 (~£2.74/read-through); low priority, only beside another distributor need; break-even ~5 reads/yr ($12) or ~12 with activation; PROPOSAL, no accounts *(sources: danieljtortora.com support.scribd.com draft2digital.com)* · 2026-10-30
- [Titles and annotations on evidence graphs (neutral but message-carrying)](marketing/evidence-graph-titles-annotations-neutral.md) — Titles and annotations for evidence graphs (/research/parcels/ 19:16 ask; 'chart title'/'borkin' had 0 hits before): Borkin et al. 2016 (abstract read): 33 people, 393 charts; titles get the most fixations and recall, message-carrying titles recalled, redundancy helps, top position; Kong et al. CHI 2018 (via Bertini, PDF not read): title slant sets the recalled message and readers still rate the chart neutral; descriptive count+span title, frame subtitle, 2-4 dated annotations, summary repeats the count, slant test, text title in <details> *(sources: vcg.seas.harvard.edu ; filwd.substack.com ; dl.acm.org)* · 2026-10-30
- [Expert endorsements (blurbs and forewords) for a heritage e-book](marketing/expert-endorsements-blurbs-heritage-ebook.md) — Expert endorsements/blurbs/forewords for a heritage e-book: BookNet Canada (read) author/celebrity endorsement = 3.1% top influence vs author familiarity 35.5%, synopsis/sample 25.8%; ALLi-published survey 3,974 readers (reviews 20%, author known 68%); IngramSpark/Bolme only 20% of indie books carry one; Probst on janefriedman.com: who > words, specific "why you" + book-related point of contact, length + deadline months out, offer sample/PDF, never attach whole MS, 1 follow-up (2 max), thank in deeds; Sansevieri: aligned hit list, conflict check, foreword strongest for non-fiction; Cedwyn: 1 strong endorsement for Enwau via society/university role addresses, drafts only on the project lead's GO, credibility for libraries/festivals/press not a sales driver *(sources: janefriedman.com ; janefriedman.com ; booknetcanada.ca ; ingramspark.com ; selfpublishingadvice.org)* · 2026-10-27
- [Fable (social reading app, part of Everand): catalogue listing + a public club, zero spend](marketing/fable-social-reading-catalogue-public-club-zero-spend.md) — fable social reading app ('fable' 0 skill files before): everand/scribd-owned since jun 2025, 3m users/100k+ clubs (pw 2025), 5m combined readers/~200k clubs/820k joined a club last year (techcrunch 2 jun 2026); clubs private by default, one book each, chapter discussion rooms; selling only via draft2digital (paid since apr 2026) and promo via paid media kit -> skip; free route = catalogue add via chrome extension (needs isbn/asin) or request form + public club; no local-history sales case found; club kill rule <25 members/<5 commenters at 8 weeks; low priority, us/fiction-heavy; proposal *(sources: help.fable.co ; /88 ; /90 ; /119 ; /120 ; /142 ; techcrunch.com ; publishersweekly.com article 97975 (snippet) ; r/fableapp 1syz768, 1sw03av (snippets))* · 2026-10-31
- [Facebook Group as community engine + the 2026 link-limit reality](marketing/facebook-group-community-and-link-limits.md) — Facebook Group as community engine (join-question email capture, themed daily prompts) + Meta's 2026 link-post cap test on non-verified Pages *(sources: marismith.com; gemmagilbert.com)* · 2026-10-26
- [Facebook Groups 2025-26 changes: private->public conversion, nicknames, Forum app, Admin AI rule tags](marketing/facebook-groups-2026-public-conversion-forum-admin-ai.md) — Facebook Groups changes since Nov 2025 (Meta Newsroom, read): private->public conversion (3-day admin review window; posts from the private phase stay private forever; member list admins-only), nicknames under anonymous participation; Forum app (US, launched 29 Sep 2026): Ask surfaces posts from public groups you haven't joined, top-voice role replaces badges (faster publishing); Forum admin tools 22-23 Oct 2026: Admin AI tags pending posts vs written rules, Admin Assist multi-condition rules, shared content calendar, draft/schedule up to 5 posts, pin a comment. Cedwyn: own group public from day 1 + anonymous off + machine-checkable rules (catalogue ID per claim, no accusations, Llandough Farm != GHF); partner groups: match rules literally, answers not links, earn top voice *(sources: about.fb.com about.fb.com about.fb.com)* · 2026-10-30
- [Facebook Page native scheduling: one scheduler of record, no duplicates](marketing/facebook-native-scheduling-one-scheduler-dedupe-graph-api.md) — Facebook Page native scheduling as the one scheduler of record (posts run late because the queue only fires when a run starts; P-043 duplicate; 'scheduled_publish_time'/'native scheduling' 0 before): Meta Pages API Posts guide (read) published=false + scheduled_publish_time 10 min–30 days (Feed ref states 75 days; videos 6 months), GET /scheduled_posts dedupe, edits allowed via POST /{post_id}; PagePost ref (read) DELETE "Only select developers ... use the Business Manager" (likely why P-043 deletes fail); fallback is_hidden or reschedule to +29 d (not tested); IG has no schedule field, containers EXPIRED after 24 h, 100 API posts/24 h *(sources: developers.facebook.com, /graph-api/reference/page/feed/, /page/scheduled_posts/, /page/videos/, /page-post/, /instagram-platform/content-publishing/)* · 2026-10-30
- [Facebook Events on the existing Page for an online (or library) talk](marketing/facebook-page-events-online-talk.md) — Facebook Events on the existing Page: Page events always public; online format Facebook Live / External link / Other; privacy, guests-can-invite and ticket cost cannot be edited (cancel + recreate loses RSVPs), date editable up to a couple of days before; co-host Pages must accept, then shown + event admin on RSVP; off-Facebook invites by email/phone (PECR: opted-in list only); playbook: fix settings first, searchable name, UK + Argentina times, UTM utm_medium=event, partner co-hosts only by agreement, 3-4 wks out, weekly discussion post, day-before + 1-hour reminders, recording link after; keep if attendance >= 30% of Going and 1 signup/10 attendees; no small-Page numbers found; Cedwyn: PROPOSAL (talk date = owner GO), draft text/cover/partner list as HubSpot draft tasks, API event creation not checked *(sources: facebook.com; facebook.com; facebook.com; facebook.com; time.ly/blog/how-to-promote-events-on-facebook-essential-guide/)* · 2026-10-26
- [Facebook Page invites: reactors, friends, and automatic Page→Group invites](marketing/facebook-page-invites-reactors-auto-group-invites.md) — Facebook Page invites ('page invite'/'reacted'/'automatic invites' 0 before): Meta Help 174333482624856 (read) invite own friends to follow the Page (owner step); Meta Help 175196166552232 (read) Page->Group invites 1,000 manual/week + Automatic Invites to followers who recently engaged and were never invited, one group at a time, 7-day lock, invites one-shot; reactor-invite button undocumented in Meta Help, missing on some Pages (Reddit Jan 2025, not checked), 'up to 1,000/day' + '1 in 100 accept' from creator-group posts (not checked). Cedwyn: owner 5-min weekly pass on Great House Farm II, newest 2-3 posts, <=100 invites/wk, no scripts; no own FB group so auto-invites N/A; fb_invites_sent column in growth weekly.csv; keep if >=3% after 4 passes, drop <1% *(sources: facebook.com facebook.com reddit.com)* · 2026-10-30
- [Facebook Page link limit (2 link posts or comments a month) and what reach links get](marketing/facebook-page-link-limit-meta-one-link-budget.md) — Facebook Page link limit: Help 1929252614431792 (read via r.jina.ai 27 Oct 2026) "may not apply to all Pages"; if on, links in 2 organic posts OR comments/month, resets 1st, comment links count (except extra links in comments of a post that already has a link, Meta-app links, FB affiliate links, ads); Meta One Advanced $49.99 = 8, Expert 20, Max unlimited (paid, excluded); Mari Smith 24 Sep 2026 (read) rollout across posts+comments; Socialinsider Sep 2026 (read) FB reach images 1.20% / albums 1.15% / status 0.80% / Reels 0.55% / links 0.20%, 1-5K pages 4.35%. Cedwyn: social.py first-comment links would use Oct budget by post 2 (1 of 2 used 27 Oct) + quote-pack first comment shares it; PROPOSED no-link photo posts + Page intro/header link + 2 link posts/month with all links in one thread; limit on this Page not checked *(sources: facebook.com facebook.com socialinsider.io)* · 2026-10-27
- [Facebook Page reach triage: limited originality, recommendation eligibility, Page quality](marketing/facebook-page-reach-limited-originality-triage.md) — FB Page reach triage (companion to IG triage; diagnosis complement to facebook-reels-originality-archive-clips.md): Meta Creators Jul 2025 (read) ~500k spam accounts actioned H1 2025, ~10M impersonators removed, repeat reusers lose monetization + reduced distribution on everything, duplicate videos demoted, own-Pages cross-posting allowed; Limited Originality help (read): not recommended to non-followers (followers still see), 90-day penalty, Business Suite > Monetization > Policy Issues, no bulk deletion; Original Content Guidelines (read): minor editorialization = borders, logos/watermarks, caption/title only, music, speed, subtitle transcripts, describe-only voiceover; photo-meme text must add >=2 new facts; Recommendations guidelines (read): long unrelated captions = low quality; Cedwyn risks: raw archive scans, stills+describe-only narration reels, delete-and-repost, long auto-social captions; Page status not checked *(sources: creators.facebook.com facebook.com facebook.com facebook.com)* · 2026-10-27
- [Facebook Reels for archive clips under Meta's 2026 originality rules](marketing/facebook-reels-originality-archive-clips.md) — Facebook Reels under Meta's Mar 2026 originality rules: Meta Newsroom 12-13 Mar 2026 (read in full) original Reels views + watch time ~doubled H2 2025 vs H2 2024, original = filmed/produced by the Page or new information/analysis on top of third-party material, unoriginal = stitching clips, narrating what is on screen, re-uploads, borders/captions/speed edits, repeat -> non-recommendable + demonetised, appeals, content protection tool; Buffer 2026 (45M+ posts, read in full) FB engagement images 5.20% / video 4.84% / text 4.76% / link posts 4.43% lowest, video wins reach, images engagement (FB Reels reach multiple not checked); steps: own narration/scans/renders only, third-party only as cited stills, vertical 15-60 s with 2 s hook, link in first comment, Reel/image alternation inside the 6/day cap, content protection, monthly watch-time review; Cedwyn: no ITV News 1988 footage re-uploaded (cite in text), PROPOSAL 'One record, 30 seconds' series from vertical Short re-exports (1824 David Stewart survey), check the 12 queued 27-29 Oct posts against the originality list *(sources: about.fb.com; buffer.com; facebook.com (400, snippet, not checked))* · 2026-10-26
- [Facebook Stars and Page monetisation for a small heritage Page: a gate, not a revenue line (yet)](marketing/facebook-stars-page-monetisation-gate-500-followers.md) — Facebook Stars / Page monetisation gate: US$0.01/Star before deductions; Stars needs 500 followers held 30 consecutive days, 18+, eligible country (75 on Meta's list; UK not checked), payout min US$25 outside US, payout account within 6 months or forfeit; Content Monetization invite-only (interest form in Professional dashboard); Meta 2025 creator payouts ~US$3bn (+35%), 60% to Reels (Newsroom 18 Mar 2026, read); Creator Fast Track needs 100k+ elsewhere; verdict for Great House Farm II (1 follower): not eligible, track N/500 weekly in growth report *(sources: about.fb.com ; facebook.com ; facebook.com ; clip-short.com)* · 2026-10-29
- [Facebook "Your Algorithm": writing posts the topic ranker can place (Oct 2026)](marketing/facebook-your-algorithm-topic-signals.md) — Facebook 'Your Algorithm' (launched 13 Oct 2026): Meta Newsroom (read) people add/manage topics in own words for Feed+Reels, Interested/Not interested follow-up questions, real-time in-session updates, LLMs combine free text with engagement signals, three-dot menu; TechCrunch 13 Oct (read) IG Reels Dec 2025, IG Feed/Explore Jun 2026, Threads 'Dear Algo'; no practitioner numbers yet (inference only); steps: 3 fixed topic phrases, caption first line = topic + record, on-screen topic text, one niche, series names, no bait, monthly non-follower reach vs 15 Sep-12 Oct baseline; Cedwyn: caption first-line rule ('Welsh history: the 1824 David Stewart estate survey, the first record mention found of Tŷ Mawr'; 'Vale of Glamorgan local history: ... 1667 (1974 newspapers; ITV News 1988)') for the BIZDEV brief (PROPOSAL if treated as public-facing), check 12 queued 27-29 Oct posts *(sources: about.fb.com; techcrunch.com)* · 2026-10-26
- [Family history shows and fairs (online + in person): the zero-spend route via society stands and talks](marketing/family-history-shows-fairs-society-stand-talk-route.md) — family history shows/fairs ('really useful'/'family history show'/'exhibitor' 0 before): family history show online sat 6 feb 2027 (preview; glamorgan fhs listed; organiser: 50% visitors are fhs members); family tree live tabletop 2x2m £200+vat, shell £405+vat, 100% cancel inside 8 wks (read); southern really useful show 24 apr 2027 £1 entry, small-press tables listed (read); zero-spend play = handout/qr on glamorgan fhs stand + talk pitch, paid stand = proposal only; ?src=fhshow-* *(sources: family-tree.co.uk, dorsetfhs.org.uk, thefamilyhistoryshow.com (preview))* · 2026-10-31
- [Family-history society journals, members' interests and forums (Glamorgan first)](marketing/family-history-society-journals-forums.md) — Family-history society channels + etiquette: Glamorgan FHS (charity 1059537, since 1974, quarterly journal; submission deadlines 20 Jan/20 Apr/20 Jul/20 Oct to [address kept in the project workspace] -> next: March 2027 issue by 20 Jan 2027; Members' Interests/exchange journals members-only), SOPS one-place study = £10/yr membership, registration lapses with it (resolves the earlier "not checked"; the project lead's spend call), RootsChat (7.0M posts, 303,010 members, ToU item 14 bars commercial use: no shop links); give a record not a pitch, one article/society/year, answer-only forum participation, HubSpot drafts only; article proposal "The many names of Tŷ Mawr" from Enwau *(sources: glamfhs.org.uk; glamfhs.org.uk; one-place-studies.org Guide PDF (2022); oneplacestudy.org; rootschat.com)* · 2026-10-26
- [Publishing a family tree page: living-people privacy, proof and search](marketing/family-tree-page-living-privacy-proof-standard.md) — Family tree page (/familytree): ICO (read) UK GDPR covers only living people, the dead are not personal data; FamilySearch living-until-death-record unless born >110 y / married >95 y ago (snippet); WikiTree born >150 y or died >100 y = Open (snippet); Ancestry living = 'Private' (read); BCG Genealogical Proof Standard 5 elements -> per-person sources, conflicts shown, 'not yet found' gaps; crawlable text for surname+place search; Google ProfilePage is for creators, not historical people (read); GEDCOM of deceased only; Milo name + 2013 only, no place *(sources: ico.org.uk ; familysearch.org ; wikitree.com ; familysearch.org ; developers.google.com)* · 2026-10-27
- [FAQ sections after Google killed FAQ rich results (7 May 2026): write them for readers and answer engines, not for SERP dropdowns](marketing/faq-sections-after-google-faq-rich-results-removal-2026.md) — FAQ sections after Google ended FAQ rich results for everyone on 7 May 2026 (gov/health-only since 8 Aug 2023; FAQ docs removed, URL redirects to the changelog): no SERP space from FAQPage; write 4-7 real buyer-objection questions, answer-first, visible <details> HTML, optional markup from the same DB row; Ott (seo-kreativ, May/Oct 2026) keeps schema for AI grounding and flags the '3.2x AI Overviews'/'72%' stats as unsourced (don't repeat); live /ebooks/ has no FAQ section or markup (curl 27 Oct) -> PROPOSED trilingual 'Questions before you buy' block *(sources: developers.google.com, developers.google.com, seo-kreativ.de/en/blog/faq-rich-results-discontinued/)* · 2026-10-27
- [Skill: auto-posting from the blog feed to owned social channels (POSSE done right)](marketing/feed-to-social-auto-posting-posse.md) — Feed-to-social auto-posting (POSSE) for owned channels: Buffer State of Social Media Engagement 2026 (52M+ posts, read) link posts trail native formats on every platform (FB 4.43% vs images 5.20%; Threads 2.34% vs video 5.55%; X 2.25% vs text 3.56%; LinkedIn 3.81% vs carousels 21.77%); Bluesky cards must be built (uploadBlob + app.bsky.embed.external + link facets, atproto guide, read); Mastodon preview stampede (It's FOSS 15k followers -> 504s behind Cloudflare; NETSCOUT no shared cache); posted-log keyed on feed id + channel, live-gate before posting, native asset + UTM'd link, no community auto-posts/DMs; fits the CEDWYN BLOG worker (feed.json id = page URL) *(sources: buffer.com, atproto.com, itsfoss.com, netscout.com)* · 2026-10-27
- [Skill: feeds that readers and aggregators handle well (JSON Feed 1.1, images, conditional GET)](marketing/feeds-json-feed-images-conditional-get.md) — Skill: feeds that readers and aggregators handle well (JSON Feed 1.1, images, conditional GET)
- [Festival of Archaeology (CBA): an online or walk event for the Roman villa story, July 2027](marketing/festival-of-archaeology-cba-roman-villa-event-2027.md) — CBA Festival of Archaeology (2026: 18 Jul-2 Aug, 'Archaeology and Nature', 500+ events; 2025: 479 events, 123,754 attendees, 250 orgs, 16% first-timers, 64.4m digital reach, festival's own figures); free organiser login gives branding/toolkits/promotion; event types include digital activity and guided walk; 2027 dates not announced (nationaltoday's 17 Jul-1 Aug is a guess); Cedwyn: Llandough Roman villa (excavated 1977-79) online talk, a PROPOSAL for QUEUE-after-framing; prep now = organiser login + CBA newsletter, check dates Feb 2027 *(sources: archaeologyuk.org ; archaeologyuk.org)* · 2026-10-29
- [Pitching literature and history festivals (Wales first)](marketing/festival-pitching-wales-literature-history.md) — Pitching literature/history festivals as an EVENT: Mackintosh/ChipLitFest (read) ~300 pitches/yr, most "dear festival organiser", all indie pitches that year rejected for listing sales/charts/reviews; 2-paragraph pitch = what the event looks like, who it is for, credentials, offer panel; <10% of a 100-seat audience buys books; Webb/ILFD/Belfast (read) programme 6-12 mo ahead, pitch >=4-5 mo, 20%/40% of events from pitches, anniversaries wanted, fees EUR150-300/GBP200-250; Wales calendar: Penarth Lit Fest 19-21 Jun 2026 (Griffin Books, Vale), Llandeilo 24-26 Apr 2026 ([address kept in the project workspace]), Llandaff Cathedral, Swansea History & Heritage Fair; Cedwyn: pitch Llandeilo 2027 by ~Nov, Penarth 2027 Dec-Jan, drafts only on the project lead's GO, QR+UTM sign-ups *(sources: thecreativepenn.com ; sarahwebb.info ; literaturewales.org ; literaturewales.org ; llandeilolitfest.org)* · 2026-10-27
- [ffolio.cymru (ex-Gwales) and the Books Council of Wales: getting a Welsh-interest e-book listed](marketing/ffolio-cymru-books-council-wales-listing.md) — ffolio.cymru (Gwales closed 2 Mar 2026) + Books Council of Wales: EPUB/PDF via Adobe DE, no Kindle; self-published print via Distribution Centre needs ISBN+barcode+printed price, 35% shop + 20% centre = 55% of RRP, sale-or-return, post one copy to Aberystwyth; no published e-book intake for self-publishers -> one enquiry to [address kept in the project workspace] (HubSpot draft); Senedd paper 1,631 e-books / 353 Welsh (2016/17); Cedwyn: Enwau is the fit, print/ISBN = owner spend call *(sources: ffolio.wales; books.wales; books.wales; busnes.senedd.cymru)* · 2026-10-26
- [Field-names as content and as evidence: Pierce, "The Place-names of Dinas Powys Hundred" (1968)](marketing/field-names-pierce-dinas-powys-hundred-1968.md) — Pierce 1968 Place-names of Dinas Powys Hundred (UWP, xxiv+359 pp; per-parish place/farm + field-name lists; Leckwith pp.49-52) via D. Ellis Evans' review, Morgannwg 12 pp.111-113 (read); Seaman 2017 field-names as settlement proxy; "Name of the week" cards + private transcription of Llandough/Leckwith/Cogan lists (library copy, zero spend) *(sources: datasyllwr.llgc.org.uk; en.wikipedia.org; orca.cardiff.ac.uk)* · 2026-10-30
- [Film festival submissions at $0: premiere status gate + free entries (documentary scenes)](marketing/film-festival-zero-fee-premiere-status-gate.md) —  *(sources: stephenfollows.com stephenfollows.com atlantafilmfestival.com sundance.org tribecafilm.com)* · 2026-10-27
- [Find a Grave + BillionGraves: churchyard memorials as a genealogy discovery surface](marketing/find-a-grave-billiongraves-churchyard-memorials-discovery.md) — Find a Grave + BillionGraves as genealogy discovery: St Dochdwy Churchyard Llandough = Find a Grave cemetery 2584039, 24 memorials (thin); bio rules (genealogical data, original bios, no living people, copyright; link tool for FaG memorials only, outside links not checked); bio lists/links (FaG News 7 Feb 2024); public Virtual Cemeteries (19 Nov 2024); transfer/suggest-edit timings; BillionGraves photo+GPS records; search-first, sourced 80-150 word bios, family links, one Virtual Cemetery; burial place of John Williams Sr not checked; the project lead's GO before any submission; kill 0 referrals/90 days *(sources: findagrave.com; support.findagrave.com Bio Field Information (Wayback 20261009); news.findagrave.com 2024/02/07 + 2024/11/19; amyjohnsoncrow.com; billiongraves.)* · 2026-10-29
- [First-name personalisation in email: where it earns its place, and where it doesn't](marketing/first-name-personalisation-email-subject-body-fallback.md) — First-name personalisation in email: where it earns its place, and where it doesn't
- [First sale for a £4.99 PDF: one clear offer, one stat, a sticky Buy button (BIZDEV #12b 2, 29 Oct 2026, task fc9fdd78)](marketing/first-sale-5-pound-ebook-mobile-shelf-sticky-cta-single-stat.md) — First sale for a £4.99 PDF: single-stat hero (+18%), specific proof (+22%), sticky-bottom CTA (+11%), DTC median 2.3% (2026 2,000-page test study); Gumroad seller 325 copies/$14k (2024); low-start price *(sources: digitalapplied.com, behindrankings.com, inkfluenceai.com)* · 2026-10-29
- [First sales and price comparables for UK local-history e-books (Cedwyn)](marketing/first-sales-price-comparables-uk-local-history.md) — UK/Welsh history e-book price comparables (Pen & Sword £6.99 EPUB, Kindle £1.99-EUR 5.99, free classics) vs our £4.99; bundle £19.96 = no saving; first-sale timelines (beehiiv median 66 days to first dollar) *(sources: pen-and-sword.co.uk, inkfluenceai.com, beehiiv.com)* · 2026-10-29
- [Flat Holm: the island archive and the Flat Holm Society as a small, close audience](marketing/flat-holm-society-island-archive-niche-audience.md) — Flat Holm island organisations as a small, close audience ('island' 0, 'flat holm' only in Marconi file before): Cardiff Council/Harbour Authority Flat Holm Project; NLHF 'A Walk Through Time' £645,200 (2021) + £200k council ≈ £1.1m, 2 CEW 2026 awards, ends autumn 2026; Flat Holm Island Archive on PCW (joined 24 Jan 2025, Lighthouse 16/Birds 10/Archaeology 8 items, 700+ more promised); Flat Holm Society charity 1000899 income £4,546 (2025), annual newsletter; read-first PCW cross-ref -> give-before-ask upload -> one 150-250 word newsletter piece drafted in HubSpot on the project lead's GO; UTM + 8-week <10-visit stop *(sources: cardiffharbour.com), peoplescollection.wales, heritagefund.org.uk news 17/06/2021, wales247, visitcardiff 16 Jul 2026, Charity Commission 1000899)* · 2026-10-31
- [Flipboard: publisher profile, RSS-fed Magazine, measure before investing](marketing/flipboard-publisher-magazine-rss.md) — Flipboard publisher route: Publisher in a Box 2026 (read, agency) profile + Magazine + bookmarklet, RSS feed used to discover articles/summaries, fediverse timeline (Aug 2024 follow, 250 publishers Sep 2024, Surf Dec 2024, 11,000 Magazines, Mar 2026 FR/IT/ES, Surf social websites 2 Apr 2026), no independent 2026 traffic data -> measure; Flipboard Publisher FAQ (snippet) feed review, must own feed; Digiday (snippet, old) 1-2% of traffic for a big group; steps: feed first, brand profile, 1 Magazine per topic cluster, UTM/referrer filter, weekly row, stop at 8 wks if <~10 sessions/wk; Cedwyn: /feed.xml 404 re-checked 26 Oct, so feed (RSS skill) comes first; PROPOSAL new channel (owner GO), zero spend, no paid program *(sources: publisherinabox.com; about.flipboard.com (snippet); digiday.com (snippet))* · 2026-10-26
- [Issuu / Calameo / Yumpu flipbook "sampler" gate: what the free tiers give a tiny e-book shop (mostly: not enough)](marketing/flipbook-sampler-issuu-calameo-yumpu-gate.md) — Flipbook/document-sharing sampler gate: Issuu free = 5 docs x 10 pages + branding, no analytics; measured Issuu doc page static HTML has no document text (SEO not shown); Calameo/Yumpu/Scribd not checked or ad-supported; no primary traffic case study found -> IA first, Issuu only as 10-page ad-free sampler with text visible + /r/issuu + 60-day stop rule *(sources: help.issuu.com articles 16000719341595, 12363338934939 (snippets); issuu.com doc page (checked); blog.calameo.com FAQ; publitas.com yumpu comparison)* · 2026-10-30
- [#FolkloreThursday: weekly tag, monthly hosted day (Bluesky, 2026)](marketing/folklorethursday-bluesky-monthly-hosted-days.md) — #FolkloreThursday playbook (before this, only inside calan-gaeaf): moved X->Bluesky; tag open weekly, HOSTED monthly (2026: 19 Feb, 19 Mar, 16 Apr, 28 May, 18 Jun, 24 Sep, 29 Oct; none Jul/Aug; announced 2-7 days ahead; hour slots, hosts repost in their hour); @folklorethursday.bsky.social 3,030 followers (read); 29 Oct: 75 host reposts, median 14 likes (1-132); latest-100 search 94 from 29 Oct, median 11, only 1 Welsh item (full volume not measured, cursor 403); FAQ: post real folklore + source + link last; Cedwyn: no Bluesky account = proposal; weekly on existing FB/IG Thursdays 5/12/19/26 Nov (Leckwith boatman, Penarth Head, Llanblethian, Museum Wales item), watch for Nov hosted day from 16 Nov (may overlap EYA focus week), /r/ft-<yyyymm>, stop after 4 Thursdays with no host repost + <3 clicks *(sources: folklorethursday.com (read); public.api.bsky.app getProfile/getAuthorFeed + api.bsky.app searchPosts (read); x.com, IG DHGpd5qISDc (snippets))* · 2026-10-30
- [Founding-cohort launch for a paid academy (first 10-40 members, honest urgency)](marketing/founding-cohort-academy-launch-honest-urgency.md) — Founding-cohort launch for the £49.99/mo academy: sell-then-build, warm founder cohorts 15-25% vs challenge 3-10% (Claire Mitchell, UK), founder price 20-50% below standard (owner's call), McLaren-cited anecdotes (180/200 at $30), real close date only (DMCC), e-book receipt -> academy cross-sell, onboarding vs Education's 3.30% voluntary churn *(sources: claire.coach, membership.io, recurly.com)* · 2026-10-27
- [Free e-book promo newsletters (Freebooksy, Fussy Librarian and others): eligibility gate for our free v0.0.1](marketing/free-ebook-promo-newsletters-freebooksy-gate.md) — Free e-book promo newsletters ('freebooksy' only in next-ideas before): Freebooksy pricing (read) 1,345,000 readers, book must be free on promo day, History 261,000 list $65, General Nonfiction 390,000 $75 (prices 4 Feb 2025; 2026 not checked); editorial guidelines (read) judged on Amazon rating/description, no review minimum, Amazon affiliate links; Fussy Librarian 570,000 subscribers (price not checked); Chapter '1,500-5,000 downloads/promo' not checked. GATE: v0.0.1 is free only on own site/Gumroad, needs free retailer listing (Google Play/Kobo/KDP price match; store accounts = owner step) + spend = proposal only for QUEUE-after-framing; free alternatives already covered (BookBub profile/NRA, MobileRead, Goodreads) *(sources: freebooksy.com freebooksy.com authors.thefussylibrarian.com)* · 2026-10-30
- [Free EPUB storefronts: Kobo Writing Life, itch.io, Books2Read links (and why not Draft2Digital now)](marketing/free-epub-storefronts-kobo-itch-books2read.md) — Free EPUB shelves: Kobo Writing Life free (70% at/above UK £1.99 floor else 45%; 20%-below-print rule; Kobo Plus non-exclusive at 60% of value/minute; OverDrive 50%; promotions mostly paid), itch.io free (default 90% minus ~$0.30+2.9%; price = minimum, 30% of spend above minimum), Books2Read UBL free; Draft2Digital NOT free since 15 Apr 2026 ($20 activation + $12/yr under $100) -> skip under never-pay; owner steps = accounts + payout *(sources: publishing.co.uk; kobowritinglife.zendesk.com (Kobo Plus pay; Promotions); selfpublishingadvice.org (KWL 2022; D2D fees 2026); itch.io + /payments; books2read.c)* · 2026-10-26
- [Free first edition → email → paid edition (permafree + reader magnet), for Cedwyn](marketing/free-first-edition-funnel.md) — Permafree first edition + reader magnet: free works where readers browse (stores), capture email at the free read, in-book links to signup and paid edition; Cedwyn free PDFs currently capture no email *(sources: selfpublishingadvice.org; publishing.co.uk; ebookpbook.com)* · 2026-10-26
- [Free online talk listings: Eventbrite (free events) and Meetup (Starter)](marketing/free-online-talk-listings-eventbrite-meetup.md) — Free online talk on Eventbrite (free events: no fees, unlimited; 89M monthly users; Eventbrite's own figure ~30% of literary-event tickets from its discovery, vendor stat) + Meetup Starter verdict skip (free = 1 group, 2 in-person events/month, 10 attendees); free-event no-shows ~50% (King's Fund, Printkick, UK Recruiter in Eventbrite UK blog; oversubscribe 2x, 3-hour reminder); webinar ~35% no-show (secondary, not checked); consent question -> Mailchimp tag src-eventbrite, utm per talk; Cedwyn: draft 'Tŷ Mawr, Llandough: what the records show', owner GO on account/presenter, repeat only at 20+ registrations or a sale *(sources: eventbrite.com; eventbrite.com; eventbrite.co.uk; meetup.com; eventtia.com)* · 2026-10-26
- [Free press-release wires (PRLog, openPR, EIN, Pressat): what they do and don't do](marketing/free-press-release-wires-prlog-nofollow-gate.md) — Free PR wires gate ('prlog'/'ein presswire'/'press release distribution' 0 skill hits before): Google spam policies (read) name optimized-anchor links in distributed press releases a link scheme; wires nofollow by default (EIN max 3 nofollow links; 24-7PR help); PRLab 2026 hands-on test (read): PRLog free, ad-supported, instant, editable, RSS, basic stats, "isn't built for pushing stories to journalists"; national tiers "not guaranteed placements"; Pressat free UK distribution for charities/non-profits only (403, not checked). Use: dated public record at most, 1 brand/bare link via /r/pr-prlog-<slug>, judge at 14 days (<5 clicks = stop); paid wires = the project lead, evidence states no. Cedwyn: nothing posted; press only on the project lead's GO *(sources: developers.google.com prlab.co 24-7pressrelease.com pressat.co.uk)* · 2026-10-30
- [Free previous edition, paid latest edition (versioned freemium)](marketing/free-previous-edition-paid-latest-baen-pattern.md) — Free previous edition + paid latest (versioned freemium; 'Baen'/'previous edition' 0 hits before): Flint Prime Palaver #6 (read, own royalty statements) Mother of Demons 9,694 -> ~18,500 copies, sell-through 54% -> 65% after free (he credits mostly his rising profile); An Oblique Approach half-year sales 795 -> 1,904 (+239%) after free; Heart of Darkness 1,704 -> 1,886; 1632 freed at paperback reissue -> ~34k net, 88% sell-through (industry 40-50%); 130k library visits in Q4 2001; Hilton & Wiley 2010 (abstract read) 41 books, 8 wk before/after, 3 of 4 categories up, Tor (snippet, not checked) only 4/24 up after a one-off free burst; live: Automate the Boring Stuff 500k+ sold, free CC, /2e/ /3e/ kept; Eloquent JS old editions free with "A 4th edition is available" banner. Rules: free the older edition only, forward banner on every old page to the paid version page (not checkout), keep old URLs alive, two-line 'new in v0.0.2', judge over 3+ months not 8 weeks, no was/saving assertions. Cedwyn: PROPOSAL for sales-fix/documentary owners: banner 'Newer edition: #_v0.0.2 - what's new ->' on every free version, src=oldedition-banner tag; no price change *(sources: web.archive.org scholarsarchive.byu.edu doi.org automatetheboringstuff.com eloquentjavascript.net)* · 2026-10-30
- [Free sample chapter: read-before-buy on a direct e-book page](marketing/free-sample-chapter-read-before-buy.md) — Free sample chapter on a direct e-book page: KDP Read Sample fixed % by format, not adjustable, default 10% reflowable (KDP help + Kill Zone 2024, read); Smashwords author-set sample % (Coker podcast 10, read); Morkes sales-page order incl. free chapter download (read); Barry 2013 "4 hours left" to 6,702 incl. that day's sample-chapter opt-ins, "20 minutes left" to 843 title-interested, buyers excluded (read); 2-5% opt-in rate snippet not checked, no controlled sample-vs-none test found; two doors (HTML no-email sample + PDF opt-in tag sample-<slug>), sample end = sales page, events sample_open / sample_end_buy_click *(sources: kdp.amazon.com killzoneblog.com smashwords.com tommorkes.com nathanbarry.com)* · 2026-10-27
- ["From the journals": Corbett on Barry and Sully (CNS Trans. vol. XXXVI, 1903, pp.116-117)](marketing/from-the-journals-corbett-barry-sully-names-1903.md) — "From the journals" card from J. S. Corbett, "Some reasons for believing that Barry and Sully gave names to their Lords' families", CNS Trans. XXXVI (1903) pp.116-117 (read by eye, scan has no text layer): Giraldus (a de Barri) on agnomen/cognomen "de Barri, from Barri", Corbett's own caveat footnote, Walter Mapes "called of old time Barri", Leland/Camden on Sully ("Sylye"), Scilly de Sullys; neighbouring parishes only (no Llandough, trap N/A); links to Walter de Sully 1207 card; one draft card + ledger row *(sources: datasyllwr.llgc.org.uk ; iiif.llyfrgell.cymru)* · 2026-10-30
- [From the journals: Paterson's "Manors of Sully, Cosmeston, Penarth and Cogan" (Cogan = our Llandough)](marketing/from-the-journals-paterson-manors-cogan-penarth.md) — "From the journals" card series from Paterson, "Manors of Sully, Cosmeston, Penarth and Cogan", CNS Trans. LXVII pp.17-30 (read page by page): two-Llandough check PASSED (Cogan chapel = chapel of Llandough-juxta-Penarth, 1184-5/1238); fact sheet w/ page cites (Miles de Cogan 1166, Coganesmor to Margam 8s still paid 1492, Herbert 1544 grant, 1545 rental Llandough lands, 1610 Cornerswell dairy 32 cows); 5 ready card ideas, ledger, Tuesday rhythm *(sources: datasyllwr.llgc.org.uk; iiif.llyfrgell.cymru)* · 2026-10-30
- [Gabor-Granger price ladder survey: finding the revenue peak before a price is set](marketing/gabor-granger-price-ladder-survey-revenue-peak.md) — Gabor-Granger yes/no price ladder ('gabor' 0 before; van westendorp already covered = band, this = point inside it): opinionx oct 2026 guide (read) ~100 respondents = rough peak, ~300 = confident, 500+ for segments; binary-search ladder 100 prices in ~8 votes; worked example $18 -> $11.88 vs $26 -> $11.70 per target = revenue-neutral band; hypothetical bias ~21% (schmidt & bijmolt 2020) / 1.35x (murphy 2005) so peak position only, never forecast revenue; screener + above-max question; quali-fi (read) 200-400 or 50+/price, vw first; cedwyn PROPOSAL: test next release (v0.0.3 ladder £9.98) and bundle with opted-in list only, under 100 = direction, confirm with real sales; prices unchanged *(sources: opinionx.co ; quali-fi.com ; conjointly.com)* · 2026-10-30
- [Genealogy blog weekly roundups: getting a story post picked (Best of the Genea-Blogs and peers)](marketing/genealogy-blog-weekly-roundups-curator-pickup.md) — Weekly genealogy-blog roundups ('geneablog'/'genea-musings' 0 before): Seaver's Best of the Genea-Blogs (read: criteria = advances knowledge / current issues / personal family history / funny / poignant, no meme/prompt posts; reads 900+ blogs in Feedly; "Did I miss a great post? Tell me!"), peers Chiddicks Observer (UK Substack), Friday's Family History Finds, Crème de la crème, GenStack. Cedwyn checks 30 Oct: /blog/rss.xml live (14 items) but titles generic ("Great House Farm" x3, "Tŷ Mawr"); homepage has no feed autodiscovery tag (/ebooks/ has); Feedly search 0 results; /feed.xml mostly shop items. Fix: autodiscovery tags (ONPAGE), specific titles, weekly "one record read closely" post; curator tip only on the project lead's GO *(sources: geneamusings.com chiddickstree.substack.com genealogyalacarte.ca)* · 2026-10-30
- [Genealogy consumer magazines (UK): Who Do You Think You Are? Magazine + Family Tree — the free editorial doors](marketing/genealogy-magazines-wdytya-family-tree-letters-qa-real-stories.md) — UK genealogy newsstand titles (distinct from History Today/Historian + society journals): WDYTYA? Magazine (Our Media; 13 issues/yr; editorial [address kept in the project workspace], letters [address kept in the project workspace], Q&A [address kept in the project workspace], 'Real stories', Welsh-surnames feature) + Family Tree UK (Warners; publisher Matt Hill; ad contact = paid, avoid) + Discover Your Ancestors; one door per idea, record-first, pictures, 2-3 month lead (pitch Nov for St David's Day issues); Cedwyn drafts A Q&A (Sr birth year c.1843 vs c.1827/28, 1853 intestate John Williams) / B Real story / C review copy later; all outward = the project lead's GO, HubSpot drafts only; kill 2 sent, 0 replies in 12 wks *(sources: whodoyouthinkyouaremagazine.com ; /about-us ; /real-stories ; /feature/welsh-surnames ; family-tree.co.uk ; discoveryourancestors.co.uk)* · 2026-10-29
- [Geocaching Adventure Lab as a self-guided heritage trail: the gate (2026)](marketing/geocaching-adventure-lab-heritage-trail-gate-premium-5-stops.md) — Geocaching Adventure Lab heritage trail GATE: free app, 50k+ Adventures, stops count as finds; builder needs paid Premium (US$39.99/yr) and a credit every 90 days, up to 5 locations; must physically visit, all ages, no paywall ("cannot require players to pay a fee"); ≤2 h walk, signal, QR code + poster/social templates; 804 Labs / 100k+ visitors (Mydłowska 2023, by the paper's own figures); farmhouse = NO (private); 5 public stops from /wales/ walk = PROPOSAL (spend + the project lead's GO; check free-trial route first), spring 2027, kill <25 completions in 90 days *(sources: geocaching.com ; adventure.geocaching.com ; geocaching.com ; geocaching.com ; payments.geocaching.com ; bibliotekanauki.pl/articles/30146218.pdf)* · 2026-10-29
- [Geograph modern photos (CC BY-SA 2.0) for then-and-now and place shots, the legal way (2026)](marketing/geograph-cc-by-sa-then-and-now-commons-route.md) — Geograph modern photos for then-and-now/place shots ('geograph' only passing mentions before): licence CC BY-SA (2.0), commercial use OK, NOT CC-BY; reuse = credit + CC statement + ShareAlike on adaptations + link geograph.org.uk (API help page, read); NO SCRAPING policy + robots.txt tell AI agents to use a keyed API or the free daily dumps (read); default 640 px; keyless route = Commons copies via Commons API (129 hits 'Llandough geograph', 308 'Leckwith geograph'; St Dochdwy 7023967 1600x1200 Colin Cheesman 2021); collective-work vs adaptation reading of CC 2.0 (our reading, not re-read); no then-and-now engagement numbers found. Cedwyn: 3 public-area pairs (church, Leckwith bridge, woods) as CC BY-SA composites, credit on image + caption, check Llandough-Penarth vs Llandough-Cowbridge, Llandough Farm only in Kissed Frogs, no private houses/holdings, print needs >=1600 px; measure saves+shares/1k views vs 4-wk carousel median *(sources: geograph.org.uk geograph.org.uk geograph.org.uk data.geograph.org.uk commons.wikimedia.org)* · 2026-10-30
- [Gifted e-book copies to history creators: earned picks over paid posts, and the UK disclosure rules](marketing/gifted-ebook-copies-history-creators-uk-cma-asa-disclosure.md) — Gifted copies to history creators ('micro-influencer'/'#gifted' 0 before): Weekend Publisher (JD Caron, Aug 2026) paid campaigns 82 influencers $8,100 -> 17 sales ($441-567/sale); unpaid 200 asks -> 1 yes -> Kindle top 100 (exception); 4 rules (free, no strings, never tie to review; vet 20 by hand, 20-30 min/msg; Google Alert); CMA creator guidance: gifts incl. digital content must be labelled ad on the face of the post; ASA: unsolicited incentive counts, editorial control = CAP Code ad naming brand; DMCC fines up to 10% since 6 Apr 2025, GBP 4.7m year one; Cedwyn PROPOSAL: owner GO for individuals, 20-name vetted list + per-creator Stripe code, HubSpot drafts only *(sources: weekendpublisher.com ; gov.uk ; asa.org.uk ; competitionandmarkets.blog.gov.uk)* · 2026-10-28
- [GIPHY brand channel: put archive GIFs and stickers into Instagram, WhatsApp and Messenger search](marketing/giphy-brand-channel-archive-gifs-stickers-messaging-search.md) — GIPHY brand channel for archive GIFs/stickers ('giphy' 0 skill hits before): marketingexamples (read) GIF API -> Facebook/Twitter/WhatsApp, sticker API -> Instagram/TikTok/Snap, Karla and Co ~100k views/day from 16 stickers via an untagged phrase (anecdote), only accepted channels searchable, non-original rejected; live channel pages read 30 Oct: US National Archives 1.4K uploads 9.6B views, NMAAHC 108 / 342.5M, Brooklyn Museum 181 / 76.6M (views = serves, not people); Cuseum 2018 Tate 1840s GIF party 500+ submissions, 25k Tumblr followers, 2,500 event visitors; GIPHY help (archived copies) Creator = non-commercial, sellers must apply as Brand: company-domain email matching username, own domain link, public social, 250x250 avatar, >=5 uploads, one application; verification separate. Guessed UK handles (TNA, BL, Museum Wales, NLW) had no channel = hint only. Cedwyn: BLOCKER for the project lead = bucklerfamily.estate alias + GO (new public channel = PROPOSAL, logged to QUEUE.md, not messaged); prep at zero cost: 8 loops 2-4 s 480 px <2 MB + 3 transparent Welsh word/date stickers in the project workspace with hand-checked low-competition tags; corner watermark; kill <50k views in 90 d or no referral/brand-search change *(sources: marketingexamples.com support.giphy.com support.giphy.com support.giphy.com giphy.com giphy.com giphy.com cuseum.com)* · 2026-10-30
- [GivingTuesday (Tue 1 Dec 2026) for a non-charity e-book shop: fit gate + UK "commercial participator" rule](marketing/givingtuesday-1-dec-non-charity-gate-commercial-participator-s60.md) — GivingTuesday GATE for a non-charity shop: Tue 1 Dec 2026, UK Generosity Week 1-5 Dec (CIoF hub); US 2025 38.1 m people / $4.0 bn (+13%); "% of sales to charity" = commercial participator: s.59 written agreement + s.60(3) statement (charity name + notifiable amount), s.60(7) offence fine level 5; VWV failures ('proceeds', '% of profits', no total), Captain Tom gin case; rule: no sales that day, ONE free-record 'gift' post ~10:00Z (no shop link), charity tie-in only on the project lead's GO *(sources: givingtuesday.org.uk ; givingtuesday.org ; legislation.gov.uk ; gov.uk CC20 ; vwv.co.uk)* · 2026-10-29
- [Glossary pages + descriptive internal links (SEO and AI citations)](marketing/glossary-definition-pages-internal-anchor-text.md) — Glossary/definition pages + descriptive internal links: Google link doc (real <a href>, descriptive anchors, "read more"/"click here" bad, no chained links, every page linked once); SearchPilot tests (+25% / ~9,200 sessions/mo from added category links, linking pages +20%; nearest-region links +7%; footer links +5%); Otterly x Conversal Sept 2026 (304 definition pages = 38x AI citations per page, 39.8% of citations); DefinedTermSet markup; Cedwyn: build-time wikilinks shape OK, /glossary/ 404 live 26 Oct pre-merge, standalone term pages PROPOSED *(sources: developers.google.com; searchpilot.com; searchpilot.com; otterly.ai/blog/geo-experiment-seo-glossary-pages/; schema.org)* · 2026-10-26
- [Glossary as a pop-up (modal) without losing the glossary's search value: link-first `<dialog>`](marketing/glossary-modal-link-first-dialog.md) — Glossary as a pop-up (the project lead 14:22): keep /glossary/#slug crawlable (Google won't load click-fetched content; in-HTML hidden content gets full weight, Illyes 2016/Mueller 2020), take it out of theme nav/numbering, terms stay build-time <a href>, native <dialog>+showModal filled from per-page inline JSON, close button first, scroll lock, aria-labelledby, ?g=slug deep link, bottom sheet at 390 px, dark-mode variables, keyboard/VoiceOver/JS-off tests *(sources: developers.google.com freshegg.co.uk jaredcunha.com developer.mozilla.org)* · 2026-10-27
- [Gmail's size and CSS limits for Cedwyn emails: 102 KB clip, 16 KB style block, styles stripped for non-Google accounts](marketing/gmail-clipping-102kb-style-16kb-ganga-inline-css.md) — Gmail size + CSS limits for our emails ('gmail clipping'/'102kb'/'ganga'/'16 kb'/'style block' 0 before): mailchimp help (read) clips >102KB and cuts open tracking; klaviyo help (read, 12 feb 2026) desktop 102 KB, mobile ~20 KB iOS (inconsistent) to ~75 KB; caniemail <style> (read) gmail: not in body, stripped for non-google accounts, first head removed, rule after a css comment ignored, 16 KB style cap. measured 31 oct via mailchimp api: nurture drafts 3.7-3.9 KB, one 275-byte mailchimp footer style, all own styles inline; weekly template 2.6-3.3 KB -> no risk today; gate: sent content <60 KB, inline only, re-measure for rss digest/new template *(sources: mailchimp.com; help.klaviyo.com; caniemail.com; quinset.co.uk)* · 2026-10-31
- [Gmail 2025-26 inbox changes: Manage Subscriptions, Gemini summaries and what to measure](marketing/gmail-manage-subscriptions-gemini-summaries-metrics.md) — Gmail 2025-26 inbox changes for a small newsletter: Manage Subscriptions (Google blog 8 Jul 2025, read; help 15621070: unsubscribes from all the sender's lists), Zeta/Chad White 19 Mar 2026 (read): frequency buckets 20+/10-20/<=10 over ~3-4 months, total unsubs +200-300% from duplicate Gmail requests (unique only modestly up), re-subscribers to spam (his report); Validity (read): Gmail opens -30%+ QoQ for some, pixel loads -1/3 late Nov 2025, placement -3 pts after hard rejection, Promotions sorted by engagement, Jan 2026 AI summaries from earliest text, Gemini inbox Q&A; Omeda opens 45.6%/CTR 4.35->3.93% (snippet, not checked). Recipe: judge on unique clicks/replies/unique unsubs, separate From + List-Unsubscribe per stream, summary-proof first sentence + one link, ~102 KB clip. Cedwyn: list tiny, template first-line edits + weekly-report metric swap PROPOSED *(sources: blog.google/products-and-platforms/products/gmail/new-manage-subscriptions-unsubscribe/, support.google.com, zetaglobal.com, validity.com)* · 2026-10-27
- [Gmail Postmaster Tools v2: compliance status and spam rate for a tiny list](marketing/gmail-postmaster-tools-v2-compliance-spam-rate.md) — Gmail Postmaster Tools v2 monitoring for our own mail: Compliance status lines (Compliant/Needs the project workspace data found; all senders SPF-or-DKIM, rDNS, format, TLS, spam rate; bulk ~5k/day adds DMARC alignment + one-click unsub), primary-domain view incl. subdomains, DNS read at arrival, fixes show in up to 7 days; v1 reputation dropped, v2 API GA 3 Feb 2026, compliance verdict GA 24 Jun 2026; spam rate <0.1% target, 0.1-0.3% harm, >0.3% incident (7 clean days to recover), 0.0% can mean already filtered; Feedback-ID per campaign; live DNS 26 Oct: apex SPF/DMARC p=none PASS, Resend DKIM PASS, Mailchimp k2/k3 DKIM missing (From address not checked), list = 1 so 'No data' expected; Cedwyn: verify domain TXT + Mailchimp domain auth (check no DNS worker), Sunday report line, Feedback-ID on Resend, DMARC tighten = PROPOSAL *(sources: support.google.com; suped.com; folderly.com; bluecore.com)* · 2026-10-26
- [Gmail Promotions tab annotations: image preview, deal badge, deal card](marketing/gmail-promotions-annotations-image-deal.md) — Gmail Promotions tab annotations (JSON-LD/Microdata in <head>): Google Developers doc (read, upd 8 Sep 2026) single image preview 1.91:1, carousel up to 10 PromotionCards (4:5/1:1/1.91:1, same ratio, unique images), DiscountOffer deal badge (description/discountCode/availabilityEnds, ISO 8601), deal card, display gated by quality filters + frequency limits, preview tool; Validity 2025 (read, vendor) big-brand use, inconsistent display, registration step (2026 status not checked); Stripo (read, vendor) ~68% use tab/~45% daily/~20% never, CTR lift +15-25% (not checked), Gmail AI auto-extraction since 2024 can override markup; no small-sender case study; steps: only for real promos, Mailchimp custom-code head + Show original check (Microdata fallback), cover 1200x628 + UTM utm_content=gmail_annotation, true offers only (DMCC), judge after 3 sends; Cedwyn: PROPOSAL template change on next real-offer campaign, prep cover JPEGs in work/ *(sources: developers.google.com; validity.com; stripo.email/blog/gmails-promotions-tab-annotation-outdated-relic-or-untapped-opportunity/)* · 2026-10-26
- [GoatCounter API: read Cedwyn's campaign and path counts (free, cookieless)](marketing/goatcounter-api-campaign-and-path-counts.md) — GoatCounter API: read Cedwyn's campaign and path counts (free, cookieless)
- [GoHighLevel CRM architecture for a one-person creator business (pipelines, tags vs fields, Stripe, imports)](marketing/gohighlevel-crm-architecture-solo-creator-stripe-imports.md) — GoHighLevel CRM for a one-person creator business: one pipeline per offer, stages = buyer actions (Pipeline Stage Changed trigger), tags for events/segments vs custom fields for attributes vs stages for state (practitioner: '300 tags is not an architecture'), Order Submitted vs Order Form Submission, Payment Received only sees payments made through HighLevel (our Stripe Payment Links won't fire it -> free scheduled sync, or Inbound Webhook premium trigger: 100 free executions then ~$0.01 / Workflow Pro $10 per 10k, needs the project lead's OK), 'Allow duplicate opportunities' is sub-account-wide, re-entry/stop-on-response, CSV import rules (30 MB, one sheet, Name/Email/Phone per row, phones digits only, DND column = DND on ALL channels). Cedwyn: pipelines, suppressed parcels contacts in with DND=true, HubSpot-only correspondents never imported *(sources: help.gohighlevel.com articles 155000002493, 155000004303, 155000003534, 48001237383, 48001239875, 155000002000, 155000003905, 48001223155 (all read); reddit.com)* · 2026-10-27
- [GoHighLevel email: dedicated sending subdomain, DNS, warm-up, list hygiene (LC Email)](marketing/gohighlevel-lc-email-dedicated-domain-warmup.md) — GHL LC Email: dedicated sending subdomain (free; one DKIM per domain), 15-stage warm-up (1,000/day stage 1, progress only by hitting the limit; small list stays at stage 1 harmlessly), "cold emailing during warm-up harms deliverability", DMARC staging (live record p=none, no rua, read 27 Oct), From alignment, paid add-ons to skip ($59 IP, $2.50/1k validation) *(sources: help.gohighlevel.com articles 155000005242, 155000001021, 48001226115; cloudflare-dns.com DoH read)* · 2026-10-27
- [Goodreads Giveaways: what they cost, who can enter, and why we skip them (a gate)](marketing/goodreads-giveaways-cost-eligibility-gate.md) — Goodreads Giveaways gate ('goodreads giveaway' 0 before): Standard $119 / Premium $599 (Goodreads blog, read; still cited 2024-25, snippets), Kindle giveaways need a Kindle edition in Amazon's store incl. ARCs (beta post read), entrants US 50 states/DC + Canada with Amazon.com account (terms read), entrants must shelve Want to Read, reviews optional (about page read); live History giveaways 30 Oct: 50 copies 4,295 entries, 10/1,424, 5/75, 10/6,200; self-publishers "few or no reviews" (r/selfpublish snippet). 4-gate rule for paid reader promos (store, country overlap >=30%, free?, track shelvings). Cedwyn: SKIP (PDF direct, no KDP, UK/Wales/Argentina readers, paid); free route = LibraryThing Member Giveaways + ARC team; revisit only if the project lead publishes on KDP *(sources: goodreads.com goodreads.com goodreads.com goodreads.com goodreads.com)* · 2026-10-30
- [Goodreads and StoryGraph listings for self-published e-books](marketing/goodreads-storygraph-listings-ebooks.md) — Goodreads + StoryGraph listings for self-published e-books: free Author Program, 18M Want-to-Read adds/month (2018), new books via Librarians Group "Adding New Books", giveaways paid ($119/$599, skip), StoryGraph manual add (ISBN optional); author-name rule (never name the project lead; ask root) *(sources: goodreads.com; goodreads.com; goodreads.com; thestorygraph.freshdesk.com)* · 2026-10-26
- [Google Ad Grants ($10k/month of free search ads): GATE = NO for a commercial shop](marketing/google-ad-grants-nonprofit-gate-commercial-shop.md) — Google Ad Grants GATE ('ad grants' only a harvest-note mention before): up to $10k/month search ads for validated nonprofits; Help 117827 (read) 5% account CTR monthly (2 misses = deactivation), conversion-based bidding, meaningful conversion tracking, specific geo; Big Sea 2026 (read) no for-profit sales on the site, no single-word keywords, survey/sitelinks suspension triggers; Digital Tabby museum (read, agency) $1,051/0 conv -> $129K used/12 mo, $5,746 ticket revenue -> VERDICT NO for the commercial Cedwyn shop (not a charity, sells e-books); reopens only for a separate charity/CIO site (PROPOSAL for the project lead); 5-step setup if it ever reopens; UK eligibility page not read in full *(sources: support.google.com, bigsea.co, digitaltabby.com, google.com)* · 2026-10-30
- [Google AI Mode information agents: a push referral surface ("keep me updated on…")](marketing/google-ai-mode-information-agents-push-referral.md) — Google AI Mode information agents (suggested by root; 'information agents' 1 mention before): I/O 19 May 2026 (Google blog, read), live 12 Jun 2026 for AI Ultra all AI Mode languages/markets (Stein; 9to5Google read), "keep me updated on"/"alert me when", push notifications with links to the web; Pro rollout "this summer" not checked; source selection undisclosed, no publisher numbers found; tips extrapolated from AIO (Digital Applied, read): honest freshness/dateModified, one canonical dated-updates page per topic, answer-first leads, entity clarity, corroboration; measure "possible agent referral" (Google landings after a new dated entry with no GSC query rise). Cedwyn: dated latest-changes block per webapp view (PROPOSAL for arch programme), disclosure tracker/doors/editions as standing topics, Llandough only in Kissed Frogs for entity clarity, Monday check line; no paid plan *(sources: blog.google 9to5google.com digitalapplied.com)* · 2026-10-30
- [Google Arts & Culture: the gate (non-profits by invitation only) and the route that's open to Cedwyn](marketing/google-arts-culture-nonprofit-gate-partner-route.md) — google arts & culture gate ('google arts'/'arts & culture' 0 skill files before): faq 6002688 (read): non-profit institutions/museums/galleries/archives only, by invitation (g.co), no fee, partner keeps rights, copyright-cleared only, a few months to publish; 2,000+ partners; nlw is a partner (stories on the platform), small trusts too (artichoke, british council); cuberis: keeps visitors on google, decide on mission, not traffic; no source gives referral or sales numbers. cedwyn: gate closed (commercial, not a charity), don't apply; open route = suggest a story to an existing partner (nlw estate maps/dinas powis papers) as a contacts-flywheel hubspot draft after a duplicate check; use ga&c as a research source for the gap finder *(sources: support.google.com ; about.artsandculture.google.com ; cuberis.com ; react-culture.eu 3-2-10 case study)* · 2026-10-31
- [Google's February 2026 Discover core update: topic-by-topic expertise, country locality, less clickbait](marketing/google-discover-feb-2026-core-update-topic-expertise-locality.md) — Feb 2026 Discover core update ('discover core update' only in a next-ideas note before): Google blog 5 Feb 2026 (read) - first Discover-only core update: country locality, less clickbait, topic-by-topic expertise (gardening example), US English only, global "months ahead"; dashboard 5-27 Feb (22 d); incidents.json 30 Oct: no second Discover rollout yet; NewzDash scorecard (read, directional): US share 88.86->89.94%, intl 8.52->7.04%, Guardian -11%, Reuters -20%, Independent -57%, CA-local top-100 10->16, News 15.94->19.16%, A&E 24.40->17.90%, unique domains 172->158, Yahoo top-1000 11->6. Cedwyn: don't chase US Discover; one-topic hub (Llandough only in Kissed Frogs), en-GB + addressCountry GB PROPOSAL, dated specific titles, Monday check "Discover update on dashboard?"; live 30 Oct: og:image 1200 now, still no max-image-preview robots meta/header (PROPOSED, arch worker owns site) *(sources: developers.google.com status.search.google.com newzdash.com prioritypixels.co.uk)* · 2026-10-30
- [Google Discover for a heritage history site (zero spend)](marketing/google-discover-heritage-max-image-preview.md) — Google Discover for a history site: robots max-image-preview:large, per-page og:image >=1200 px 16:9 (not logos/portrait covers), specific non-clickbait headlines, Discover report once over the impression threshold; Google case studies +79% CTR (food blog) and +333% clicks (magazine); live check 26 Oct: Cedwyn has no robots meta and a 480x678 og:image on /ebooks/ *(sources: developers.google.com ; searchenginejournal.com ; clickrank.ai)* · 2026-10-26
- [Google Earth web project: a "through time" map story with placemarks, slides and historical imagery (free, proposal)](marketing/google-earth-web-project-through-time-map-story.md) — google earth for web projects ('google earth'/'arcgis'/'esri' 0 hits before): placemarks with photos/video/text + saved 3d views, fullscreen chapter slides, present mode fly-through; private by default, view-only shareable link or named accounts; stored in drive; mobile view-only; kml import is local-only (build natively); historical imagery on web/mobile since 2024; 2bn place searches/yr (google); no sales/traffic case found and no owner view counts (not checked) -> linkable asset, measure via /r/google-earth, kill <10 clicks in 8 weeks; needs owner's choice of google account; proposal *(sources: google.com ; blog.google .../google-earth-20-years-timeline/ ; developers.google.com (snippet) ; core-ed.org (snippet) ; mdpi.com (snippet))* · 2026-10-31
- [Google Images and Lens visibility for archive photos, maps and scans](marketing/google-images-lens-archive-photos.md) — Google Images/Lens visibility for archive photos, maps, scans: Google Search Central rules (real <img>, no CSS images, alt text most important, image near relevant text + captions, light filename clues, translate filenames, src fallback for srcset, image sitemap incl. CDN domains, image property for badges); SparkToro/Jumpshot 2018 share note (dated); no heritage image-traffic case study found; steps: inventory (PDF/CSS-only images), one page per key image with caption + source, 8-15 word alt, descriptive filenames, WebP/AVIF + JPEG fallback >=1200 px, image sitemap, GSC Search type Image baseline, caption link to e-book, IPTC credit; Cedwyn: farmhouse photos (demolished 1988), 1824 survey extract, 1974 cuttings/ITV 1988 stills, es captions, patch if frozen *(sources: developers.google.com; developers.google.com; sparktoro.com)* · 2026-10-26
- [Google Images "Licensable" badge and image credit metadata for an art gallery](marketing/google-images-licensable-badge-image-metadata-gallery.md) — Google Images "Licensable" badge for the Garden Gallery: ImageObject JSON-LD (contentUrl + license required for the badge; acquireLicensePage, creditText, copyrightNotice, creator) or IPTC (Web Statement of Rights / Licensor URL); structured data wins on conflict; Cloudflare strips metadata from WebP/PNG output and Polish removes it, so put the licence in page JSON-LD; launch testimony (IPTC/Steidl, Getty, Shutterstock, PhotoShelter, ASMP Oct 2020, Secchi 2024); no published uplift found. Cedwyn: checked 06:23Z /nft-art/ static HTML has no ImageObject or licence; PROPOSED licence page + per-piece JSON-LD, credit "Cedwyn Garden Gallery", no personal names, AI copyright not checked *(sources: developers.google.com, developers.google.com, asmp.org, developers.cloudflare.com, developers.cloudflare.com)* · 2026-10-27
- [Google Maps and Business Profile for a demolished heritage site and an online archive (what's allowed)](marketing/google-maps-gbp-demolished-heritage-site.md) — Google Business Profile eligibility: online-only orgs ineligible, in-person contact required, non-existent location disabled -> Cedwyn must NOT create a GBP; Tŷ Mawr (demolished 1988) not a Maps place; instead Place/LandmarksOrHistoricalBuildings JSON-LD with geo (CF64 vs CF71 disambiguation), photos on existing places (the project lead's go-ahead), service-area profile only if real in-person walks *(sources: support.google.com; support.google.com; digitalculturenetwork.org.uk; support.google.com)* · 2026-10-26
- [Google Merchant Center free listings for direct-sold e-books (the feed route)](marketing/google-merchant-center-free-listings-ebooks.md) — Merchant Center free listings for direct e-books: Google policy (read) bans eBooks/PDF/ePub/MOBI in Shopping ads ONLY ("does not apply to free listings"), FeedArmy (read) ban since 18 May 2021, free listings exempt; free listings default-on, product pages only, UK requires shipping settings (GBP 0 digital), returns mirror terms; Google 2020 claim +70% clicks/+130% impr (agency snippets, not checked) vs r/GoogleShopping 9,000 impr/0.1% CTR/no sales; Cedwyn: PROPOSAL (account in the project lead's name), list only Stripe-backed site pages (Gumroad GBP 9.99 vs site 4.99 = price-mismatch risk), never Shopping ads, kill rule <20 clicks in 8 wks; companion to merchant-listing-structured-data-ebooks.md *(sources: support.google.com ; support.google.com ; support.google.com ; feedarmy.com ; wallaroomedia.com (snippet) ; reddit.com (snippet))* · 2026-10-29
- [Google's Oct 2026 generative-AI content guidance: the human review gate and the four main-content attributes](marketing/google-oct-2026-generative-ai-content-guidance-review-gate.md) — Google gen-AI content guidance rewritten 1 Oct 2026 ('generative ai content' 0 hits before; spam-policy neighbour = scaled-content skill): "critical to manually factcheck and review all AI-generated content" incl. <title>, meta description, structured data, alt text; "give users context" (how-made note, IPTC DigitalSourceType); helpful-content page adds 4 rater attributes Effort/Originality/Talent/Accuracy (feeds or unreviewed AI = low effort). Sep 2026 spam update 24 Sep-8 Oct: Diib 32,569 sites, median unpaid-Google share 34%->31%, 10% lost half+ (vs 5%), "early read"; SEOmonitor: tracker swings from 26 Sep false - trust Search Console. No traffic numbers for the guidance itself. Cedwyn live 30 Oct: 5 pages unique titles/descriptions, 0 missing/generic alts, 0 how-made notes. PROPOSALS: how-made line under documentary player (AI-rendered dramatised reconstruction, cy/en/es), IPTC on exported AI stills, method note in e-books, review line + tool run in academy cycle and weekly ONPAGE audit *(sources: developers.google.com developers.google.com developers.google.com searchenginejournal.com delante.co)* · 2026-10-30
- [Free AI-narrated audiobooks via Google Play Books (EN + ES)](marketing/google-play-auto-narrated-audiobooks-en-es.md) — Free AI-narrated audiobooks via Google Play Books: Play page (read in full) EPUB -> audio <2 h, EN/ES/FR/DE/HI/PT-BR (no Welsh), free to create/publish/download 'for a limited time', 52% share, e-book must be on Play, files downloadable and sellable elsewhere if also on Play, 50+ voices, pronunciation editor, best for history/biography, poor for image/table-heavy; Creative Penn x Google's Ryan Dingler 2022 (read) 95% of e-books lack audio, price near e-book, no exclusivity, KU authors excluded; no practitioner sales figures found; PW snippet not checked; steps: Play listing, create, British EN + LatAm ES voices, fix every Welsh name, describe maps, download, optional bonus in direct bundle, audio-sample Short; Cedwyn: PROPOSAL blocked on owner's Play account decision, disclose computer narration, wording rules *(sources: play.google.com; thecreativepenn.com; support.google.com (snippet); publishersweekly.com article 89151 (snippet))* · 2026-10-26
- [Google Play Books Partner Center: a free retail shelf for the e-books (Android, Spanish-speaking readers)](marketing/google-play-books-partner-center-ebooks.md) — Google Play Books as a free retail shelf (no cost to list, share paid on list price even when Google discounts, PDF+EPUB, per-country prices, Google Books preview; 70% per publishing.co.uk May 2026; Android-heavy markets incl. Latin America -> Spanish/Patagonia editions); one author: 18-day approval, 0 sales in 30 days (listing is a shelf, not traffic); needs the project lead's publisher/author-name call + tax/bank set-up; EPUB build gap; check D2D task [record] first to avoid double listing *(sources: support.google.com; play.google.com; publishing.co.uk)* · 2026-10-26
- [Google Preferred Sources: getting readers to pick the site in Top Stories and AI answers](marketing/google-preferred-sources-button-deeplink.md) — Google Preferred Sources (reader picks site; more in Top Stories, 'preferred' badge in AI Overviews/AI Mode): Search Central doc (read, upd 18 Sep 2026) global all languages, needs inclusion in generative AI features, domain/subdomain only not subfolders, 2-line JS button (publisher.js + div google-add-preferred-source-btn, data-theme/data-lang), deeplink google.com; Google blog Aug 2025 (read); SEO Kreativ Oct 2026 (read) timeline Dec 2025/30 Apr 2026/27 May 2026 AI surfaces, ~2x click, 345k->600k sources (Google figures not checked at source); no small-site case study; Cedwyn: subdomain eligible, read-only eligibility check now, PROPOSAL footer button patch + welcome-email deeplink, dated new-record pages, 60-day bar *(sources: developers.google.com; blog.google/products-and-platforms/products/search/preferred-sources/; seo-kreativ.de/en/blog/google-preferred-sources-ai-overviews-ai-mo)* · 2026-10-26
- [Google Search profiles and Discover "Follow": the eligibility gate and what to prepare](marketing/google-search-profiles-discover-follow-gate.md) — Google Search profiles + Discover Follow: Discover follow 17 Sep 2025 (Google blog, read); Search profiles 4 Jun 2026 (Google blog, read) follow -> more Discover exposure, via knowledge panel/Discover name/URL, claiming may create a knowledge panel; help 16904498/16905608 (read 27 Oct 2026): Canada/India/US only, 10,000 followers YouTube/IG/X/TikTok, 18+, profile.google.com with YouTube-owning account, 8 pinned posts + 8 links, insights, up to 10 profiles, selfie-with-ID possible, auto-profile only with knowledge panel; thresholds 100k (Jun) -> 35k (12 Aug, NetInfluencer citing Robby Stein) -> 10k; edits don't affect ranking (NetInfluencer, not checked); no traffic case study. Cedwyn: not eligible (UK; IG 5, YT 8 at 25 Oct); do now = consistent brand + Organization sameAs (PROPOSED, onpage/site-wide PR); quarterly re-read of help page gate *(sources: blog.google blog.google support.google.com support.google.com netinfluencer.com)* · 2026-10-27
- [Google Things to do for a heritage walk: the gate, the free parts, and the setup order](marketing/google-things-to-do-heritage-walk-gate-place-ids-official-site.md) — Google Things to do for a heritage walk ('things to do'/'fareharbor'/'bokun' 0 before): Google Ads Help (read) free listings + PPC, via restech/connectivity partner; Tourpreneur practitioners (read) Google stopped admitting partners under ~100 activities, one all-in price, page per activity, GBP link, Place IDs drive placement, Official site removes resellers (Orlando Bike Tours), ads $0.10-$2 CPC, a month+ to traction; Visible Tourism: free listing != free project. Cedwyn: GATE FAILS (no dated priced walk yet); do Place-ID route list + product page later; partner/ads/GBP = proposals for the project lead *(sources: support.google.com tourpreneur.com visibletourism.com)* · 2026-10-30
- [Google Trends: seasonal timing for history posts and pages (2026)](marketing/google-trends-seasonal-timing.md) — Google Trends seasonal calendar: Trends FAQ (read) relative 0-100 not volume, low volume = 0, noise spikes on low-interest queries (use reference term), AI Mode/AI Overviews searches excluded, special characters filtered (use 'Ty Mawr'/Topics); Semrush 2026 (read) Breakout >5,000%, publish ~1 month before climb; 8-10 wk rule (snippet, not checked); steps: 5-yr UK/Wales view, reference term, page/refresh 6-8 wks before climb, posts in climb+peak, weekly Rising check, GSC 4 wks after; Cedwyn: read-only seed run (St David's Day, Gwyl Glaniad 28 Jul, genealogy winter, Patagonia, Vale of Glamorgan) into BIZDEV plan, align with anniversary calendar; pytrends skipped (unofficial, disk) *(sources: support.google.com; semrush.com; impactdigitalmarketinginstitute.in/how-to-use-google-trends-for-seo/ (snippet))* · 2026-10-26
- [Google Web Stories: test-or-skip gate for a small UK history site (2026)](marketing/google-web-stories-test-or-skip-gate-uk.md) — Google Web Stories test-or-skip gate (Discover card mostly US/IN/BR per Google doc upd 2026-07-01; required AMP metadata + self-canonical; Brodie Clark: Visual Stories unit = many impressions, very few clicks, ~3% of US mobile SERPs; 3-story 8-week test, drop <20 clicks or CTR <0.5%; Cedwyn verdict: SKIP until Discover rows exist) *(sources: developers.google.com ; brodieclark.com ; pwd.com.au)* · 2026-10-29
- [Growth experiment loop, autoresearch style (one metric, one change, keep/discard log)](marketing/growth-experiment-loop-autoresearch-keep-discard.md) — Growth experiment loop, autoresearch style: one fixed metric read by an untouched script, one change per run, fixed window + traffic floor, baseline first, results.tsv keep/discard/inconclusive, simplicity criterion; success rates Microsoft 33% / Bing 15% / Booking-Netflix-Google Ads ~10% / Airbnb 8% (FPR ~22% at 10%); Cedwyn: split SALES FIX into traffic loop + conversion loop (poster grid = new baseline), problems flywheel uses same row format *(sources: github.com growthbook.io booking.ai growthmethod.com)* · 2026-10-27
- [Search Console "striking distance" quick wins for a small history site (2026)](marketing/gsc-striking-distance-quick-wins.md) — Search Console striking-distance routine: positions 5-20 by impressions, smallest on-page edit, snippet fixes for low-CTR page-one rows, cannibalisation check; AWR 2026 CTR data (pos 1 20.0%, 9.7% with AI Overview) *(sources: advancedwebranking.com; gscpap.com; Chris Long LinkedIn Jan 2025)* · 2026-10-26
- [Gumroad Discover + affiliates: the marketplace and referral levers](marketing/gumroad-discover-affiliates.md) — Gumroad Discover + affiliates: 30% fee on Discover vs 10% + $0.50 direct; account needs $100 of genuine sales plus a risk review of about 3 weeks; each product needs 1 sale, a category and ratings ON, plus tags; ask buyers for ratings; affiliates 1-75% with a 30-day cookie (7-day via Gumroad's programme), only with existing partners, offers as HubSpot drafts *(sources: gumroad.com ; gumroad.com ; gumroad.com ; gumroad.com)* · 2026-10-26
- [Gumroad Workflows: automated buyer and subscriber emails (gated until the first $100 payout)](marketing/gumroad-workflows-buyer-sequences-payout-gate.md) — Gumroad Workflows (Help 131, read in full): triggers Purchase/New subscriber/Member cancels/New affiliate/Abandoned cart; GATE no sends until $100 earned after fees + a payout (0 Gumroad sales now, ~12-13 singles, not checked); settings lock on first publish except name; 'Has not yet bought' one product only; abandoned cart = one fixed 24 h email; test via 100% code, not test purchase; sender @gumroad.com; Solopreneur Code 0h/day2/day7 sequence; Klaviyo post-purchase opens ~17% higher (vendor, MPP, not checked); journey = PROPOSAL *(sources: gumroad.com, solopreneurcode.substack.com, klaviyo.com)* · 2026-10-26
- [Academic lists: H-Net networks and JiscMail for a heritage archive (UK institutions)](marketing/h-net-jiscmail-academic-list-announcements.md) — Academic lists as a UK institutional channel: H-Net (~200 scholar-edited networks, 230,000+ subscribers, 15-60 msgs/week; profile needs full personal name + affiliation; announcements may not carry publicity for new publications, for-profit activity, duplicates or legal-support solicitations; new books go to the Book Channel; reviews commissioned by editors, never solicited) + JiscMail (9,000+ lists, 1M+ users; GEM list 2000+); allowed shapes = free events, contribution calls, free research resources, discussion questions. Cedwyn: BLOCKED on the project lead's decision (named poster vs never-name rule); PROPOSED contribution call / missing-records resource / talk announcements as HubSpot drafts *(sources: networks.h-net.org, networks.h-net.org, networks.h-net.org, jisc.ac.uk, gem.org.uk)* · 2026-10-27
- [Hacker News (Show HN / regular submission) for an open history project — rules first, numbers second](marketing/hacker-news-show-hn-open-history-project-gate.md) — Hacker News / Show HN for an open history artefact ('hacker news'/'show hn' 0 before): Show HN rules (read) books = sample chapter ok, reading material/landing pages not Show HN, no upvote asks; HN guidelines ban generated/AI-edited text and automated posting, politics/crime off-topic => only the project lead (human maker) may post, by hand, on his GO; numbers: Maier ~35-40 uniques/min on front page, ~8K over 4 days; Schmalbach 9.7K/2.0K/1.9K visitors, 12-22 s avg; best candidate the tithe-map viewer or /wales/qa/ tracker as a methods piece *(sources: news.ycombinator.com news.ycombinator.com marcotm.com vincentschmalbach.com)* · 2026-10-30
- [Hardcover.app: list the e-books on the Amazon-free reader app (and its Author Spotlight)](marketing/hardcover-app-ebook-listing-author-spotlight.md) — Hardcover.app (Amazon-free Goodreads alternative, ~10-person team): monthly report email to 50k members (organiser, Jan 2026) with monthly Author Spotlight chosen from long-standing community members (no application route found); add book via form, ISBN = searchable at once, no ISBN = manual edition by Librarian/Supporter only, hidden until librarian verifies; no author claiming yet; 2 referrals = 1 free Supporter month; apply = list 4 e-books as Ebook editions under imprint name from a Tab mail account, Discord verification ask as PROPOSAL, no Spotlight pitch, kill <5 shelvings in 90 days *(sources: hardcover.app/pages/faq ; hardcover.app/blog/hardcover-report-for-january-2026 ; docs.hardcover.app/librarians/faq/ ; hardcover.app/pages/about ; bebooksharp.co)* · 2026-10-29
- [Headline-first pages with "Read more" (progressive disclosure) for a long-form history site](marketing/headline-first-read-more-progressive-disclosure.md) — Headline-first pages + native <details> "Read more" for a long-form history site: NN/g users read 20-28% of words; concise+scannable+objective = +124% usability; inverted pyramid; mobile accordion pitfalls (scroll-jump, vague labels); Google: accordions fine but content must be in HTML (no load-on-click); checklist + tools/details_audit.py *(sources: nngroup.com; nngroup.com; nngroup.com; nngroup.com; developers.google.com; freshegg.co.uk)* · 2026-10-26
- [Free human Welsh for trilingual marketing: Helo Blod + the Commissioner's proofreading](marketing/helo-blod-free-welsh-translation-trilingual-copy.md) — Free human Welsh: Helo Blod 500 words/month translation + 1,000 words/year checking + 10 advice enquiries/month; Welsh Language Commissioner Hybu proofreading 1,000 words/year; Cynnig Cymraeg badge; ~8,000 words/yr free; spend on buy box, signup, welcome email, e-book description; batch on the 1st, glossary, store versions. Cedwyn: PROPOSED (sign-up + outward contact need the project lead), month-1 batch = /ebooks/ buy box + signup line + / intro + /wales/ intro *(sources: businesswales.gov.wales, wcva.cymru, welshlanguagecommissioner.wales)* · 2026-10-27
- [Heneb HER (Archwilio) and Coflein: contribution and reuse rules](marketing/heneb-her-archwilio-coflein-contribution-and-reuse.md) — Welsh HER/Coflein contribution + reuse: every Archwilio record has "Contribute here" -> Heneb Jotform with PRN prefilled (fields: existing/new, PRN, NGR+what3words, Site Type sch.10, Evidence sch.19, period, condition, files, Data Submission Agreement); guidance v2 §2.1 individuals/private researchers submit informally, §6 rights stay with contributor + acknowledged in core record; Archwilio data "not for commercial projects", print/multimedia needs written permission, credit line "Derived from information held by the Heneb HER Charitable Trust copyright"; Coflein images Crown/3rd-party, no commercial use without permission, no public contribution form found (enquiry / donation-deposit); Cedwyn: one cited fact on GGAT02038s = PROPOSAL, the project lead's GO; never reproduce HER text/Coflein images in paid e-books; kill 12 wks *(sources: archwilio.org.uk ; heneb.jotform.com ; archwilio.org.uk ; rcahmw.gov.uk)* · 2026-10-29
- [Heritage destination pages: interpretation-led copy, and labelling what is real vs reconstructed](marketing/heritage-destination-copy-interpretation-real-vs-reconstructed-labels.md) — Heritage destination/tour page copy (the project lead 27 Oct 12:11 /wales/ + /argentina/): Tilden 1957 Provoke-Relate-Reveal + one theme sentence (via HDC, read); dispute = one item under "Other things we talk about on the walk", no longer than any stop; London Charter 2.1 principles 4.4-4.6 (PDF read): say whether a visualisation is existing state / evidence-based restoration / hypothetical reconstruction + uncertainty + sources; badges Real / Augmented (AR) / Archive (Wales church+cross Real, farmhouse AR; Argentina home/stables/barn Real, church+cross AR); Lost Palace AR app precedent (Calvium, no numbers); Frontiers 2026 protocol (hypothesis: trust weighs more for older visitors) *(sources: heritagedestination.com londoncharter.org calvium.com frontiersin.org)* · 2026-10-27
- [GATE: National Lottery Heritage Fund + Arts Council of Wales grants as funding for marketing and outputs (2026)](marketing/heritage-fund-arts-council-wales-grants-gate-2026.md) — GATE: NLHF + Arts Council of Wales grants as funding for public-access outputs ('lottery'/'arts council' only in harvest notes before): NLHF £3k-£10k CLOSED since 7 Dec 2023 (programme page read, rev 25 Jul 2025), funding now starts £10k; NLHF £10k-£250k (read, updated 17 Sep 2026) not-for-profits/private owners/partnerships, private owner must show public benefit > private gain, Heritage 2033 four principles, full cost possible but explain no contribution, 50/30/20 payments, no deadline, ~8-week decision, no start before decision, no statutory duties/buildings, 'promoting the cause' excluded (small-grant page); ACW Create & Engage (read) Small <=£10k no deadline/10 working weeks lead, Large £10,001-£60k next deadline 1pm 16 Dec 2026/12 weeks, individuals 18+ living in Wales, max 90% (10% match incl. in-kind), priority fit e.g. Welsh language, one live application, one re-apply; no award-rate data found; Cedwyn: PROPOSAL only, vehicle first (individual/partner lead/CIC = the project lead), fundable strand = free bilingual access (captioned scenes, community transcription, library talks, free library edition) not e-book promotion; queue item 10 already correct at £10k+, feeds BIZDEV #82 *(sources: heritagefund.org.uk ; heritagefund.org.uk ; heritagefund.org.uk ; arts.wales ; arts.wales)* · 2026-10-30
- [Free heritage and genealogy directory listings (backlinks with no outreach)](marketing/heritage-genealogy-directory-listings.md) — Free heritage/genealogy directory listings with no outreach: GENUKI contribute form (charitable trust), Cyndi's List form rules (sole-run: ask root first), FamilySearch wiki/WikiTree as the project lead-only, one listing per directory, 30-day check *(sources: cyndislist.com; genuki.org.uk; genuki.org.uk; familysearch.org,_Glamorgan,_Wales_Genealogy; one-place-studies.org)* · 2026-10-26
- [Heritage-site learning packs for Welsh learners: the Cadw "Deg Diwrnod Diddorol" model + the Learn Welsh resource library](marketing/heritage-learner-packs-cadw-deg-diwrnod-diddorol-learn-welsh-library.md) — Level-graded heritage learner packs ('deg diwrnod'/'resource-library' 0 before): Cadw Deg Diwrnod Diddorol (read) free PDFs at 4 course levels (Mynediad/Sylfaen/Canolradd/Uwch) x North/South, South set 10 Aug 2024 covers 40+ sites, QR to online activities/YouTube, grammar points taken from the Dysgu Cymraeg units, used 'as far away as Australia', tutor/learner/member testimony (no download counts); Learn Welsh Online Resource Library (read) filters level/dialect/category/type incl. 'Partner', entries state the course unit they suit (e.g. Amdani 'Y Tylwyth Teg', after Entry Unit 19) with buy links; submission route not checked; playbook = one place one level first, 120-200 word text + 15-word geirfa + prompts + quiz + QR audio, fluent-speaker language check, free PDF with optional opt-in, learner doors only, ask the Centre about listing, <25 downloads/60 days = stop (ours); Cedwyn: Sylfaen pack 'Diwrnod yn Llandochau' from published evidence pages = the free Foundation page proposed by the learner/SSiW skills (language check = PROPOSAL), HubSpot enquiry to the Centre on owner's GO *(sources: cadw.gov.wales ; gov.wales ; learnwelsh.cymru ; learnwelsh.cymru)* · 2026-10-30
- [The talks circuit: society branch meetings and All About That Place](marketing/heritage-talks-circuit-aatp-branches.md) — Talks circuit: SoG All About That Place (free 10-day virtual, 8-12 min pre-recorded, plugs invited, 3 bio links, £30/talk on request; 2026 ideas 30 Jun, video 31 Aug, event 7-16 Oct; 140+ free talks), Glamorgan FHS branches (Cardiff & Vale: 2 pm first Tuesday every other month at Glamorgan Archives, cardiffmeetings@), precedent Richard Morgan "Place-Names of Glamorgan" GlamFHS talk 2026; one talk many venues, per-venue UTM, last slide = free records; speaker identity is the project lead's decision *(sources: sog.org.uk; glamfhs.org.uk; facebook.com (Morgan talk); nation.cymru (Morgan series))* · 2026-10-26
- [Hero / first-screen value proposition: the 10-second test](marketing/hero-first-screen-value-proposition-10-second-test.md) — First-screen value prop: NN/g 57% of viewing time above fold, 74% in first two screens (2018), users leave in 10-20 s unless value prop is clear in 10 s (Weibull, MSR 2010); Copyhackers SweatBlock hero rewrite +108% paid, PAS follow-up +49%/+46% (99%); H1 = what+who+why, one specific sub-line, one action, 5-person five-second test. Cedwyn live 11:15Z 390px: home H1 = two place names, 13 tappables in fold; /ebooks/ H1 "E-BOOKS", bundle £19.96 leads before free offer -> PROPOSED H1/first-action rewrite (needs OK) *(sources: nngroup.com ; nngroup.com ; copyhackers.com)* · 2026-10-27
- [Heuristic evaluation (Nielsen's 10) for a low-traffic e-book shop](marketing/heuristic-evaluation-nielsen-10-ebook-shop.md) — Heuristic evaluation (Nielsen 10) without users: 1 evaluator finds ~35% (Nielsen, 6 projects), 3-5 independent evaluators (~75% at 5); NN/g steps prepare/evaluate alone/consolidate/severity 0-4 (frequency, impact, persistence; rated after consolidation, mean); 10 heuristics as shop-page checks; MeasuringU 2026: AI reviewers found ~40-47% of human-found problems with 35-60% false alarms; expert reviews overlap ~30% with tests; Cedwyn: 3-5 independent agent sessions on /ebooks/ buy path at 390 px, severity 3-4 confirmed live before filing, proposals to after-framing queue *(sources: nngroup.com; nngroup.com; nngroup.com; ixdf.org; measuringu.com; measuringu.com)* · 2026-10-31
- [History magazine and journal articles as a traffic and authority route](marketing/history-magazine-journal-articles-historian-history-today.md) — History magazine/journal articles for reach: The Historian (HA, read) synopsis first, unpaid, Feature 3,000 / Doing History 1,500 / History Out and About 1,500 / Real Lives 1,000-1,500; History Today email proposal, original + exclusive (snippet); History of War pitch-only (WD); UK family-history mags no public page (not checked); pitch pattern, exclusivity wait 6-8 wk, author-line link + per-piece UTM; drafts only, press on the project lead's GO *(sources: history.org.uk historytoday.com writersdigest.com familytreemagazine.com)* · 2026-10-27
- [Historypin: an ordered "Tour" of archive pins on the world history map](marketing/historypin-tour-archive-pins.md) — historypin tour (ordered pins = virtual walking tour) for archive images: about page (read) 427,983 stories / 27,844 projects+tours / 2,600 cities / 100,000+ storytellers / ~4,000 heritage orgs; free account, paid plus/accelerator/gis; text cc by-sa 3.0, media licence chosen; wales + patagonia tours; complements people's collection wales; proposal *(sources: about.historypin.org; historypin.org; historypin.github.io; about.historypin.org)* · 2026-10-26
- [HistoryPoints.org: Wales' QR-plaque heritage network as a free discovery door](marketing/historypoints-qr-heritage-network-contributor-credit.md) — HistoryPoints.org QR-plaque heritage network ('historypoints' 0 before): 2,500+ places in Wales (1,400 by 2018), founded Conwy 2012, ~600 codes on the Wales Coast Path ('first QR tour on a long-distance trail'), mostly volunteer pages, contributor credit-line pattern (Dinas Powys war memorial page credits a local researcher + his 2014 booklet), commissioned pages mostly councils, NO commercial-marketing pages, bilingual+ with audio/BSL, many readers at home; no scan counts published; nearest HiPoints Dinas Powys cenotaph, Penarth x4, Barry x3; NO Llandough/Leckwith/Cogan HiPoint in the menu (a gap); Cedwyn: PROPOSAL neutral bilingual 'Llandough' HiPoint package (church site/pillar cross/Leckwith bridge), research credit only if allowed, never farm/holdings, HubSpot draft for the Feedback form, not sent without GO *(sources: historypoints.org ; historypoints.org ; historypoints.org ; walescoastpath.gov.uk ; bbc.com)* · 2026-10-30
- [Homepage-to-shop click-through: label, place and measure the one shop link](marketing/homepage-to-shop-click-through-banner-blindness-scent.md) — Homepage -> /ebooks/ click-through ('banner blind'/'information scent' 0 before): NN/g 2018 eyetracking (26 per task) people skip ad placement (top strip/right rail), ad look (animation, coloured box, text in image) and items next to promos; NN/g information scent (label + context predict value); Baymard 2026 benchmark 61% desktop/65% mobile homepage+category nav mediocre-poor (17k+ scores, 180+ sites), 22% mobile sites hide categories; vendor nav tests ignored (no samples); live 04:12Z homepage 103 links, link 0 /ebooks/?utm_source=home... 'E-books · first editions free →', no analytics tag (internal UTM harmless now, switch to ?from= if GA4 added); baseline ~240 home/18 shop a day (<=7.5%), 7.5->10% needs ~2,000 home visits per arm (~9 days each); Cedwyn: keep the button but not banner-styled/animated or next to the graph promo banner (hand to 348231ae + sales-fix), label A/B per 9-day period, repeat link under first section + foot with from= values, rename shelf labels E-books first, target 13:1 -> 8:1, PROPOSAL *(sources: nngroup.com ; nngroup.com ; baymard.com ; support.google.com)* · 2026-10-30
- [Honest launch deadlines under UK law (DMCC Act 2024, Sch 20 banned practice 7)](marketing/honest-launch-deadlines-uk-dmcc-banned-practice-7.md) — Honest launch deadlines under UK law ('deadline funnel' 0, 'scarcity' 1 before): DMCC Act 2024 Sch 20 banned practice 7 (CMA207, read) false limited-time assertions banned outright, restarting countdown = CMA's own example, true deadline 'unlikely to be problematic' unless a substantially similar offer follows soon; CMA urgency open letter 29 Mar 2023; Emma Sleep admitted misleading timers, court-confirmed undertakings 22 May 2026; CMA year one: 14 investigations, £4.7M fines; Nathan Barry 24-25 h close $35,732 vs ~$15K month-long tail when left on sale *(sources: gov.uk gov.uk gov.uk competitionandmarkets.blog.gov.uk nathanbarry.com)* · 2026-10-30
- ["How did you hear about us?": one-question buyer attribution for Cedwyn e-books](marketing/how-did-you-hear-buyer-attribution-question.md) — "How did you first hear about Cedwyn?" one-question self-reported attribution: Fairing (vendor, read) 50% avg response on order-confirmation step, client case 35% word of mouth + 30% higher AOV; Recast (read) quoting SparkToro (100% of WhatsApp/TikTok/Discord visits logged 'direct') + Refine Labs 90% gap, optional field ~30% blank, free text vs drop-down order bias, recall/recency limits; where it lives: Gumroad custom fields (Textbox/Checkbox/Terms, optional or mandatory, in sales CSV), Stripe Checkout custom_fields (max 3, text 255, dropdown 200, optional=true); Cedwyn: optional bilingual textbox on Gumroad + Stripe + Mailchimp sample signup, weekly coding into 11 channels, one line in Sunday report, kill rule >70% blank after 15 sales -> thank-you page; tool skills/tools/hdyhau_code.py; PROPOSAL for BIZDEV/sales-fix *(sources: fairing.co) ; getrecast.com ; gumroad.com ; gumroad.com (snippet) ; docs.stripe.com)* · 2026-10-29
- [hreflang for a trilingual site (EN / CY / ES): only where a translated page really exists](marketing/hreflang-trilingual-cy-en-es-real-translations-only.md) — hreflang for EN/CY/ES only on genuinely translated pages: Google Localized Versions doc (read) self + all siblings, absolute URLs, return links, ISO 639-1/3166 (es-419 unsupported), x-default, untranslated main content = duplicate, Google ignores hreflang/lang for detection; Ahrefs 374,756 domains (Aug 2023, read) 67% with issues (56.3% no x-default, 18% no self, 16.9% broken/redirected, 15.3% no reciprocal); live Cedwyn 23:39: no hreflang anywhere, relative canonicals, ghf-lang.js switcher = interface-only so ?lang= must never get hreflang *(sources: developers.google.com, ahrefs.com)* · 2026-10-26
- [HTML email design & accessibility (2026) — story emails that render, read and get clicked](marketing/html-email-design-accessibility.md) — HTML email design: one column, letter feel, lang/color-scheme/role=presentation, alt text, dark mode, <102 KB; plain-vs-HTML evidence (wording beats chrome for strangers) *(sources: emailmarkup.org; litmus.com; litmus.com; litmus.com)* · 2026-10-26
- [Hugging Face and Kaggle copies of our open tables: a second home for the catalogue data](marketing/hugging-face-kaggle-dataset-copies-catalogue-tables.md) — Hugging Face and Kaggle copies of our open tables: a second home for the catalogue data · 2026-10-31
- [Images-off email for UK institution inboxes (classic Outlook blocks pictures)](marketing/images-off-outlook-uk-institution-email.md) — Images-off email for UK institution inboxes ('images off'/'image blocking' 0 before): Microsoft Support (read) classic Outlook (M365/2024/2021/2019/2016) blocks automatic picture downloads by default, incl. to avoid tracking pixels; Litmus guide (read, 2021) Outlook desktop clients biggest culprits (2007-2019, Mac, O365 desktop, AOL off; Gmail/Apple/iOS/Outlook.com on), Outlook 2007-19 no styled alt, Outlook opens under-counted, 43% of Gmail users images-off in 2013 (old); NHSmail on Exchange Online; UK public-sector admin policy share not checked. Checklist: live text first (>=300 chars, first screen), content alt text, live-text bulletproof CTA, bgcolor fallback, images_off_view before send, judge institutions by replies/clicks not opens. Cedwyn: institution letters plain text, no logo signature/pixels; Mailchimp campaigns preview-checked; gov/nhs/ac/council opens marked "pictures likely blocked" in Sunday report *(sources: support.microsoft.com litmus.com litmus.com support.nhs.net)* · 2026-10-30
- [Inbox placement checks before an important send (mail-tester, seed tests, header reading)](marketing/inbox-placement-checks-mailtester-seed-headers.md) — Inbox placement checks before an important send (mail-tester, seed tests, header reading) · 2026-10-27
- [IndexNow, WebSub and WebMCP: free, agent-friendly endpoints (2026 how-to)](marketing/indexnow-websub-webmcp-agent-endpoints.md) — No-OAuth agent endpoints: IndexNow (key file, 10,000 URLs/POST, 200/202/403/422/429; changed URLs only; Google not a participant), WebSub hub ping (Cedwyn has no feed yet: build /feed.xml first), WebMCP (document.modelContext.registerTool; Chrome origin trial 149-156; no mainstream agent consuming it as of May 2026; read-only tools only) *(sources: indexnow.org; w3.org; spronta.com)* · 2026-10-26
- [Insole Court (Llandaff, Cardiff) lecture programme route](marketing/insole-court-lecture-programme.md) — Insole Court (Llandaff) paid lecture series: Wednesdays 18:30-19:30, Carriage House Hall, £14/£12 members, heritage tag incl. 'Lost Houses of Llandaff' 11 Nov 2026, TicketSource ticketing, room hire for talks; site behind browser check so ALL details not checked (snippets); steps: browser read of lecture pages/contact, model pitch on Lost Houses listing, HubSpot draft proposal for spring 2027 on owner GO, JSON-LD if booked; Cedwyn: 'A lost Vale farmhouse in the records', utm_source=insole-court *(sources: insolecourt.org; insolecourt.org; ticketsource.com; facebook.com (all snippets))* · 2026-10-26
- [Instagram API publishing for a new account: what it can post, what it can't, and how often (@cedwynestate)](marketing/instagram-api-publishing-cadence-new-account.md) — Instagram API publishing for a new account: what it can post, what it can't, and how often (@cedwynestate)
- [Instagram: turning reach into clicks when the bio has no link yet](marketing/instagram-bio-link-conversion-no-link-yet.md) — Instagram reach -> clicks with no bio link: up to 5 profile links (Edit profile > Links; owner step), UTM'd link 1 to /ebooks/, Story link sticker per post, caption copy once live, external link taps + Story link taps weekly (target >=5 taps/1,000 reached); link-in-bio ~1% vs DM ~46% (ManyChat vendor figure) and 2% vs 18% (one Reddit test), comment-to-DM PROPOSED only with the project lead's GO; /links/ 404 on Cedwyn *(sources: help.instagram.com; techcrunch.com 2023-04-18; help.instagram.com; socialinsider.io; brittanymillersocials.ca manychat post; reddit r/SocialMediaMarketing 1r8j3)* · 2026-10-26
- [Instagram broadcast channel - gated at 1,000 followers (prepare, don't chase)](marketing/instagram-broadcast-channel-1k-gate.md) — Instagram broadcast channels GATED: >1,000 followers (we had 5 on 25 Oct); UK since 19 Sep 2023; Shake Shack ~4,000 / Cava ~2,400 members used as focus group + early news (Marketing Brew Oct 2025), some brand channels dark; playbook for when gate opens (1-3 msgs/wk, polls, 1 in 5 offers, UTM) *(sources: help.instagram.com (snippet); about.instagram.com broadcast channels; marketingbrew.com 2025-10-16)* · 2026-10-27
- [Instagram Collab posts with heritage partners (2026)](marketing/instagram-collab-posts-heritage-partners.md) — Instagram Collab posts (co-authored, up to 5 accounts; help page error, snippet, not checked) with heritage partners: Emplifi H1 2026 (read) >73% of brands used collabs, owned (we publish) vs accepted (partner publishes, larger uplift), XS profiles <10k accepted collabs 5x interactions vs standard, >5x amplification ecommerce, Reels gain most, owned carousels least, small brands best with few partners, association not cause; Schöttl 2026 JDSMM 100 collab posts (abstract only, not checked); steps: 3-5 org partners, they publish/we accept, ready-made Reel with source line, UTM utm_medium=collab, 7-day reach/follows review, reciprocate; Cedwyn: PROPOSAL 'Records in 30 seconds' collab Reels (1824 David Stewart survey = first record mention found; field names; 1667 (1974 newspapers; ITV News 1988)), partners = registered orgs only, no council/open-thread bodies, HubSpot drafts only, stop bar after 3 *(sources: emplifi.io; ideas.repec.org; help.instagram.com (snippet))* · 2026-10-26
- [Comment-to-DM on Instagram via Meta's free private-replies API (no paid tool)](marketing/instagram-comment-to-dm-private-replies-free-api.md) — Comment-to-DM via Meta's free Instagram private-replies API (no paid tool): one reply per comment within 7 days (Live: during broadcast), follow-ups only within 24 h of their reply, Inbox for followers / Requests for others, perms instagram_business_manage_comments + instagram_manage_messages + comments webhook; one message carries link+value+question; public "check requests" reply; vendor numbers (creatorflow: 80% DM-to-email vs 4-5% landing page, CTR 10-25%; ManyChat ~46% vs ~1% bio link) treated as optimistic. Cedwyn: PROPOSED on the project lead's GO (DM rule), keyword LLYFR/BOOK/LIBRO on next Door Reel, free v0.0.1 link utm_medium=dm, trilingual automated-reply line; grant for messages not checked; FB Messenger equivalent not read *(sources: developers.facebook.com, chattyflow.com, creatorflow.so/blog/comment-to-dm-automation-case-studies/)* · 2026-10-27
- [Instagram covers: what the thumbnail must do, and how Cedwyn makes them](marketing/instagram-covers.md) — Instagram covers: what the thumbnail must do, and how Cedwyn makes them
- [Instagram Early Access Reels (followers-first 24 h lock): a follow trigger for documentary "door" drops (GATED: limited test)](marketing/instagram-early-access-reels-follow-gate-door-drops.md) — Instagram Early Access Reels ('early access reels'/'lockable' 0 before; inverse of Trial Reels): followers-only first 24 h, non-followers see blurred cover + countdown + follow button, only followers comment in window; never announced, spotted Dec 2025 (Lindsey Gamble), limited test as of Jul 2026, cannot be requested (Inro read); Lockable Reels (secret code) separate; no conversion numbers published; ranking signals (DM shares, original > reposts 40-60%) vendor-compiled, not checked. Cedwyn: GATED - video runner checks share screen on each documentary door clip, uses it if present, logs early_access=yes/no; lock only doors/new records; follower-only CTA to /movie/ + /ebooks/; compare follows vs 4-week median after 3 locked Reels *(sources: inro.social linkedin.com socialmediatoday.com dataslayer.ai)* · 2026-10-30
- [Instagram Live and Notes for a small account: what's gated, what's usable (2026)](marketing/instagram-live-1000-follower-gate-notes-mutuals-carousels.md) — Instagram Live/Notes GATE: Live needs a public account with 1,000+ followers (since ~1 Aug 2025, Instagram to TechCrunch; YouTube 50, TikTok 1,000) = NO for @cedwynestate, log "IG N/1000"; Notes = 60 chars, 24 h, mutuals/Close Friends only, app-only, all-followers test since 7 Apr 2026; optional ≤2/week question Notes on dated hooks as PROPOSAL for a phone holder, kill 0 replies in 6; effort goes to carousels (Buffer 4M posts: +109% engagement/reach vs Reels, images +34%) *(sources: techcrunch.com ; help.instagram.com ; socialmediatoday.com ; blog.hootsuite.com ; buffer.com)* · 2026-10-29
- [Instagram Map: location-tagged posts as a local discovery surface (API location_id)](marketing/instagram-map-location-tags-api-location-id.md) — Instagram Map + location tags as local discovery ('instagram map' 0 before; location only passing in publishing/search-seo skills): Meta newsroom 6 Aug 2025 (read) Map launch = opt-in friend location + content from friends/creators at places; 6 Oct 2025 (read) 'location tag on story, reel or post will populate on the Map', preview, profile photos removed; UK 5 Oct 2025 (IG post snippet); Graph API v26 (read) location_id = Page with location data, on image/reel/CAROUSEL container, NOT on carousel children, error INSTAGRAM_PLATFORM_API__INVALID_LOCATION_ID; '79% more engagement' = old Simply Measured, not checked; Metricool 2026 hashtags -31.7% views; cedwyn: ig_locations.json (Llandough/Penarth/Cardiff/Glamorgan Archives, Trelew/Gaiman), village level or above only (never the farm = address), ig_post.py has no location_id yet, tagged vs untagged non-follower reach >=8 posts each *(sources: about.fb.com ; about.fb.com ; developers.facebook.com ; metricool.com)* · 2026-10-30
- [Instagram native Reposts: what they do for us, and how to measure them (2026)](marketing/instagram-native-reposts-partner-heritage-measure.md) — Instagram native Reposts ('reposts tab'/'native repost' only in next-ideas before): launched 6 Aug 2025 (Meta Newsroom, read) - repost public Reels/posts with a note, recommended to reposter's friends/followers, own Reposts tab, credited to original, may reach non-followers; IG Graph API `reposts` metric (posts/Reels/Story, minus deleted) + Media-endpoint reposts/saved/shares counts and cross-placement totals (Meta dev blog 22 Apr 2026, read; insights reference read); owner can switch reposting off (Settings > Sharing, snippet only); Mosseri Sep 2026 ranking series: originals get more distribution than reposters (third-party transcript, not checked); no repost lift numbers published. Cedwyn: measure first - add reposts,shares,saved,views,reach to IG pulls, baseline last 20 posts, reposts per 1k views weekly; keep reposting ON; our own reposts PROPOSED, max 1 per 5 originals, on-scope only, safety scan; never ask partners while outreach on hold; 8-week kill rule *(sources: about.fb.com developers.facebook.com developers.facebook.com bazzaal.com)* · 2026-10-30
- [New Instagram account: first 90 days + the Trial Reels gate (Cedwyn)](marketing/instagram-new-account-90-days-trial-reels-gate.md) — New IG account first 90 days + Trial Reels gate: Meta newsroom (10 Dec 2024, upd. 26 Jun 2025) trials go to non-followers, metrics at ~24 h, optional auto-share if 72-h views are strong, leaks via DM/audio pages; PostFast 2026 (not checked) 1,000-follower minimum, no collabs, duplicate detection, ~20/day API; Donahue case 9 trials = 2.3M+ impressions in 14 days on a ghost-follower account; Mosseri Jan 2025 watch time / likes per reach / sends per reach (secondary); plan: profile + 3 pins, Collab posts with the personal account, 3-4 Reels/wk judged on sends per reach, trials as an A/B lab from 1k *(sources: about.fb.com; niredonahue.com; postfa.st/blog/instagram-trial-reels; dataslayer.ai instagram-algorithm-2025; improvado.io instagram-growth-strategies)* · 2026-10-27
- [Instagram reach collapse: triage before changing content (Account Status, originality, watermarks, 5 hashtags)](marketing/instagram-reach-collapse-account-status-originality-triage.md) — Instagram reach collapse triage (tonight: last 6 posts reached 1-36): Account Status first (Settings > Account > Account Status: eligible/not, sample offending post/profile item, edit/delete, request review; whole account can be ineligible "for a period of time"; followers still see posts) (IG Help + Creators blog, read); originality ranking 30 Apr 2024 (read): eligible = original, no visible watermarks, within guidelines -> small test audience then widened; copies replaced by original + labelled; aggregators removed; 5-hashtag cap since Dec 2025 (Later, read), hashtags in caption; followers vs non-followers split in Insights; no delete-and-repost; checked social.py = exactly 5 hashtags in caption (not the cause); Account Status for @cedwynestate not checked (app only) *(sources: help.instagram.com creators.instagram.com creators.instagram.com later.com)* · 2026-10-27
- [Instagram: Reels for reach, carousels for saves (heritage account playbook, 2026)](marketing/instagram-reels-carousels-heritage.md) — Instagram for a heritage account: Reels for reach (+36%), carousels for engagement/saves (+12%, ~9x saves vs single images); Mosseri's signals (watch time, likes, sends), originality/no watermark, hook + 4:5 carousel recipes, Trial Reels, bio-link UTMs *(sources: buffer.com; blog.hootsuite.com; blckalpaca.at reels-vs-carousel)* · 2026-10-26
- [Instagram Reels from stills via the API: covers, the 3:4 grid, safe zones, length](marketing/instagram-reels-from-stills-api-cover-grid-safe-zone.md) — Stills-to-Reel via API (social.py reel_from_image from 28 Oct 08:15 sets no cover_url/thumb_offset): Postproxy Mar 2026 (read) cover_url 1080x1920 overrides thumb_offset (default 0 = first frame), no library music via API, 5-90 s Reels tab; Engadget Jan 2025 (read) 3-min Reels + 3:4 grid; Lucid May 2026 (read) 9:16 safe box 950x980 (top 270 px, bottom 670 px, sides 65 px), Mar 2026 unified Stories/Reels zone; Mosseri watch time/likes/sends (snippet); own read-back 27 Oct: 2 API Reels kept captions (Sep 2026 caption bug not hitting us) *(sources: postproxy.dev engadget.com lucidmedia.co.nz)* · 2026-10-27
- [Instagram search SEO: profile, captions, 5 hashtags, and showing up on Google](marketing/instagram-search-seo-google-indexing.md) — Instagram search SEO: Google indexes public professional-account posts since 10 Jul 2025 (search-engine setting); Visilay 3 Oct 2026 test (read, own data) 24 IT searches -> IG organic in 6 (5 profiles, avg pos 4, no /p/ posts), reels in Short-videos carousel 7/24, AIO cited IG reels 2/5; UK check 7 searches (@ottolenghi_restaurants 2nd); username text weighted heavily; Hootsuite 2022 keyword captions +30% reach (via Visilay, not checked); 5-hashtag cap since 19 Dec 2025; keywords in caption not comments; custom alt text; location pages; recipe: Name field topic+place, bio in reader words, first caption line with proper names+date, on-screen title + captions on reels, 5 tags (topic/place/series/community/Welsh); Trial Reels checked and PARKED (72 h non-follower test, 9 reels -> 2.3M impressions/14 days niredonahue, 1,000-follower gate from vendor not checked, IG has 5); Cedwyn: existing channel edits within posting cap, bar = profile on page 1 for brand search in 8 wks *(sources: visilay.com; evolare.digital/blog/instagrams-july-10-google-indexing-update---what-it-means-for-your-social-strategy; niredonahue.com; storrito.com)* · 2026-10-26
- [instagram stories + highlights as the profile menu for a brand-new account (2026)](marketing/instagram-stories-highlights-profile-menu-new-account.md) — IG Stories + 5 Highlights as the profile menu for @cedwynestate while the grid is empty and the link field is blank: Socialinsider 2025 (161,180 stories) 1-5k accounts reach rate 9.55% image / 10.40% video, 6-13 frames sweet spot (6.3% -> 37.8% at frame 13), most exits after frame 3, CTA frames mid-sequence, video beats image under 10k; Metricool 2026 roles (stories nurture, carousels 9x saves, single-image reach -22%); link sticker for all accounts; API can post story containers, stickers/highlights in-app (not checked); UTM per highlight; owner adds stickers + highlights once in the app *(sources: socialinsider.io; metricool.com; help.instagram.com; developers.facebook.com ig-user/media)* · 2026-10-27
- [Interactive email (AMP vs CSS "kinetic") for a Mailchimp newsletter: gate and safe substitute](marketing/interactive-email-amp-kinetic-gate-mailchimp-link-votes.md) — Interactive email GATE ('interactive email' 0 skill files before): caniemail (read) AMP ~16% (Gmail apps, Yahoo; not Apple/Outlook), CSS :checked 31.7%+9.8% (Apple Mail, Yahoo, Samsung; NOT Gmail or Outlook); Gmail AMP needs per-sender registration (~5 business days); Mailchimp Marketing API campaign content (Swagger, read) has no AMP field (plain_text/html/url/template/archive/variate_contents) so AMP is not possible on our sender; '4x CTR' roundup claim not checked; substitute = tagged tap-to-vote links; kinetic only after client-mix check, static default, A/B with ab_stats.py *(sources: stripo.email/blog/interactive-emails-when-they-help-when-they-hurt-...; caniemail.com; caniemail.com; developers.google.com; api.mailchimp.com)* · 2026-10-30
- [International Archives Day (9 June) / International Archives Week + UNESCO World Day for Audiovisual Heritage (27 Oct): two archive-calendar hooks, sized honestly](marketing/international-archives-week-iad-9-june-wdah-27-oct-calendar-gate.md) — ICA International Archives Day 9 June (2007 AGM; week since 2019; IAW 2026 8-12 Jun, theme #ArchivesForJustice by global vote of 483) + UNESCO World Day for Audiovisual Heritage 27 Oct (read); our Bluesky count Jun 2026: #IAW2026 91+ posts/46+ accounts median 1 like p90 7, #ArchivesForJustice 27/20 median 3 p90 54, #WorldDayForAudiovisualHeritage Oct 2026 17 posts median 0; small archivist room; Cedwyn: 5 record posts IAW 2027 (expected 7-11 Jun), one archive-only clip 27 Oct 2027, gate 2x median likes or an archive follow *(sources: sources ica.org about-IAW + IAW2026 event page, Bluesky/Mastodon API counts)* · 2026-10-31
- [Internet Archive "movies" items for the Shorts and documentary clips: a permanent public copy, sized honestly, and a gate](marketing/internet-archive-movies-clips-mirror-captions-gate.md) — Internet Archive video items for Shorts/documentary clips (distinct from the texts-item skill): own-copyright or PD only, upload highest-quality source and let the deriver work (no hand-tuned encodes, no zips), no HD derive, captions as IDENTIFIER_<language>.srt (cy/en/es fit), embed + ?start=seconds, CC licence per item, Community Video collection, description links ugc nofollow; our advancedsearch count 31 Oct (100 newest each, views): Wales/Welsh+history 284 items median 16.5 (p25 10, p75 60), Glamorgan/Cardiff/Penarth 2,935 median 13.5, "local history" 680 median 13; value = permanence/citation, same-day copy on YouTube quota days (P-032), ad-free captioned embeds; gate 5-clip pilot, keep at 90 days if median >25 views or 5+ tagged visits/month; free `internetarchive`/ia CLI noted, NOT installed; PROPOSAL needs owner GO *(sources: help.archive.org; help.archive.org; archive.org; archive.org)* · 2026-10-31
- [Internet Archive "texts" item for the free first edition: a permanent discovery outpost, sized honestly](marketing/internet-archive-texts-free-edition-discovery.md) — Internet Archive "texts" item for the free first edition: free account, title = title page, Language for OCR, <=10 subject tags, one item per edition (re-upload duplicate got 3 views); views = 1 per item/day/IP; description links measured rel="ugc nofollow" (click-through, not SEO); measured niche Welsh local-history items 20-70 views/yr; /r/ia redirect + 90-day stop rule; proposal, owner GO for account *(sources: help.archive.org; help.archive.org; help.archive.org; archive.org; archive.org (own measurement))* · 2026-10-30
- [Skill: ISNI and ORCID author identifiers for an estate/imprint, free route first](marketing/isni-orcid-author-identifiers-free-route-first.md) — ISNI + ORCID author/imprint identifiers (ISNI/ORCID had 0 skill hits): ISNI not free (isni.org FAQ: RAs charge fees); free route = search first, records auto-assigned from library data (get-an-isni page) -> legal deposit then re-search; BL ISNI Portal (2021; register/search/suggest corrections; price not found); UK legal deposit libraries incl. NLW are an ISNI consortium; Bowker $5 one-time (snippet) = proposal; ORCID free, individuals only (not orgs); wire IDs into JSON-LD sameAs + Wikidata P213/P496; baseline: ISNI search 'cedwyn' / 'great house farm' = 0 (31 Oct 2026) *(sources: isni.org ; isni.org ; isni.org ; isni.org ; myidentifiers.com ; info.orcid.org ; instantpress.co ; isni.oclc.org)* · 2026-10-31
- [Journalist query platforms: free tiers, measured hit rates, AI-flagged pitches (2026)](marketing/journalist-query-platforms-qwoted-sourcebottle-ai-flag.md) — Journalist query platforms (extends press-requests #JournoRequest skill; 'qwoted' 0, 'sourcebottle' 0 hits before): Visibility Stack (read, 1 Oct 2026) 1,000+ pitches -> 143 mentions (~14%), Featured 18-20% approval, Qwoted ~6% at DR 60-90, first-hour rule; Qwoted Free 2 pitches/mo + 2 h delay, Pro $149 excluded; Pangram AI-flag on Qwoted pitches since Aug 2025 (Contentellect, read) -> final words must be the project lead's own; SourceBottle free UK callouts; ResponseSource paid excluded; routine: the project lead decides named profile, free alerts only, 3-yes triage, <=150-word HubSpot draft, judge after 30 pitches *(sources: visibilitystack.ai qwoted.com contentellect.com sourcebottle.com responsesource.com)* · 2026-10-28
- [Kano survey: sort proposed features into must-haves, performance, delighters and "nobody cares"](marketing/kano-feature-survey-better-worse.md) — Kano feature survey: functional/dysfunctional pair per feature, 5 answers, evaluation table -> Attractive/Performance/Must-be/Indifferent/Reverse/Questionable; discrete vs Timko Better=(A+O)/(A+O+M+I), Worse=-(O+M)/total vs DuMouchel continuous (func L4 E2 N0 T-1 D-2, dysf mirrored); optional 1-9 importance; MeasuringU 50-300 participants = 5-9% MoE; 15-20 features; delighters decay into must-haves; Cedwyn: 12-15 candidate e-book/academy extras for buyers+members, separate groups, Better/Worse chart (PROPOSAL, no price) + tools/survey_scores.py kano *(sources: foldingburritos.com; kanosurveys.com; measuringu.com; surveymonkey.com)* · 2026-10-31
- [Amazon KDP AI betas (Kindle Translate and Virtual Voice): what they would do for Cedwyn, and the gate (verdict: not open to the current books)](marketing/kdp-ai-betas-kindle-translate-virtual-voice-gate.md) — KDP AI betas ('kindle translate'/'virtual voice' 0 before): Kindle Translate invite-only, free, EN<->FR/DE/IT/PT-BR/ES(Spain), 7-step QA, same 35/70% royalties, label; eligibility: reflowable only, not primarily public-domain material, not already a translation, other-language excerpts not translated; Virtual Voice invite-only, US marketplace only, $3.99-14.99, 40% royalty; practitioner: K-lytics (Jul 2026) treat output as draft + native edit, no checked sales numbers (Reddit 403, KDP Community unrendered); verdict for Cedwyn: not open (not on KDP, Print Replica fixed format, records compilations likely PD, ES is Spain not Argentina, VV US only); trigger = original reflowable narrative EPUB + KDP decision + Bookshelf invite, then native AR-Spanish review + Spanish banned-word sweep *(sources: kdp.amazon.com ; kdp.amazon.com ; kdp.amazon.com ; kdp.amazon.com ; k-lytics.com)* · 2026-10-28
- [Keyword volumes for free: Keyword Planner ranges vs Search Console truth](marketing/keyword-planner-ranges-vs-gsc-truth-free-volumes.md) — Free keyword volumes ('keyword planner'/'search volume' 0 skill hits before): GKP free in Google Ads Expert Mode (Google states a campaign is needed; practitioners use "Create an account without a campaign", no billing, zero spend); ranges not numbers without spend (SER 2016); Avg. monthly searches = keyword + close variants, 12-mo, any language (Ads Help 3022575, read); Ahrefs 72k-keyword study (read) GKP overestimates 54.28%, roughly accurate 45.22% (within 50% of GSC), grouping errors ("chusky" 550k); method: 20-40 seeds en/cy/es, UK/Wales + Argentina, bucket + merge flag, GSC impressions/3 at pos<=10 as truth, SERP intent check, one term per page, re-measure 4-6 wks. Cedwyn: Ads account on the project lead's login = proposal; safe now = seed.csv from GSC/PAA/autocomplete *(sources: business.google.com support.google.com seroundtable.com ahrefs.com help.ahrefs.com)* · 2026-10-30
- [Kickstarter for a special/print edition: when it pays, and the readiness gate](marketing/kickstarter-special-edition-readiness-gate.md) — Kickstarter for a special/print edition: publishing 69k projects / 3.2M backers / $380M+, avg pledge $72 last year, early-career campaigns get only 20-30% of backers from the Kickstarter ecosystem (Leckert, Kickstarter Head of Publishing), Penn 6 campaigns $140K+; pre-launch page early; tiers e-book/extra/physical/local; goal = real minimum; launch-day 48 h push; fees 5% + processing (processing not checked); our gate: 50+ pre-launch followers or 100+ engaged subs AND 3+ organic sales/month for 2 wks; Cedwyn: gate fails (list 1, IG ~5, 0 sales) -> do not launch, reward-list prep only, any account/project/print quote/price = owner GO *(sources: thecreativepenn.com; indieauthormagazine.com; kickstarter.com (not checked))* · 2026-10-26
- [Google knowledge panel for a heritage brand: Organization markup, corroboration, then claim](marketing/knowledge-panel-organization-markup-claim.md) — Google knowledge panel for a heritage brand: Organization/OnlineStore JSON-LD on home page (no required properties; logo >=112x112 influences panel logo; sameAs official profiles); claim only once a panel exists, verify via YouTube/Search Console/X/Facebook, edits via Feedback, add managers; Kalicube 3 steps (Entity Home, independent corroboration, links back), 3 months-2 years; Cedwyn home has no Organization/OnlineStore block or sameAs (curl 26 Oct 20:55) - markup-only fix handed to ONPAGE run, About text/new listings = PROPOSAL, monthly brand-name check *(sources: developers.google.com; support.google.com; jasonbarnard.com)* · 2026-10-26
- [Skill: Ko-fi tips and supporter memberships for a free-records heritage project (2026)](marketing/ko-fi-tips-supporter-memberships-heritage.md) — Ko-fi as a tip jar beside the shop: pricing page 26 Oct: "Ko-fi free" 0% on tips/5% else, Standard (new-creator default) 5% on all incl. tips, Gold $12/mo 0% (breakeven ~$240/mo, Built by Foundry 2026: rated 3.4/5, weak memberships); pays straight to own Stripe/PayPal; 1.5M+ creators/$200M+ (platform-reported); Kurichenko testimony: books on Gumroad, Ko-fi for tips only; switch to Ko-fi free mode, connect existing Stripe, goal = named publishing/scanning work, no Ko-fi Shop for e-books, one tier only after 10 tippers, drop if 0 in 60 days; owner step (account in the project lead's/project's name); never framed as paying for disclosure *(sources: ko-fi.com; ko-fi.com; builtbyfoundry.io; behindrankings.com)* · 2026-10-26
- [Komoot Highlights + a public route for a heritage walk (walker discovery, zero spend)](marketing/komoot-highlights-public-route-heritage-walk.md) — komoot highlights + public route for the heritage walk: komoot newsroom 20 jan 2025 (read) 40m+ users, 4,300+ promoted collections, community ctr/interaction judged; help (read) highlights = red-dot community recs incl. points of interest, need visit + clear photos + tips; collections free for partner profiles (support 403, not checked); os maps gpx + alltrails 100m (not checked); public-ground stops only, proposal *(sources: newsroom.komoot.com; komoot.com; support.komoot.com (snippets))* · 2026-10-26
- [Land-law students and tutors: meeting a reading-list case where it is already studied](marketing/land-law-students-reading-list-case-audience.md) — Land-law students/tutors as an audience for the case behind BP Properties v Buckler [1987] (adverse possession, unilateral licence): lawexplores revision page (read) files it under 'permission cannot be adverse'; Quizlet GB card + CaseMine commentary (snippets); OUP Land Law Directions 8e ch.6 implied-licences advanced topic (fetched); shelves: Oxbridge Notes NO (terms read: individuals only, 72% royalty, student authors 2.1+), Stuvia MAYBE (help 29 Jul 2026 read: popular notes sold 100-200 times, exam-period peaks; publisher terms not checked); routine: GSC case-name queries -> neutral student page (court's words as the court's view) -> 10-20 pp case file + free timeline -> LinkedIn document + institution hive drafts (never Cardiff/Bangor) *(sources: lawexplores.com oxbridgenotes.com help.stuvia.com learninglink.oup.com)* · 2026-10-28
- [Launch-week email sequence: real deadline, 5-7 last-day emails, one row per send](marketing/launch-week-email-sequence-deadline-last-day.md) — Launch week for a title (0 sales, books went live with no launch event): Barry 2012 795-person notify list -> $1k in 10 min, $6,469.90 day 1; Barry/Olson 2013 548 copies $36,297/24 h, spikes per send, sequence value x2 -> sneak peek -> logistics -> "It's live" split past-buyers/new -> "4 hours left" -> "20 minutes left" to title opt-ins only, buyers excluded; packages 2.8x vs book-only (read); Borzasi 4 launches lists 2.9-4.8k last day = 46-60% of sales, 5-7 last-day emails, 0 spam complaints, clicked-not-bought one-line question ~4x clicks (read); Willis per-send tracking row (read); Cedwyn: 5-day window, real end, notify-<title> tag, Mailchimp drafts only, send on the project lead's GO *(sources: nathanbarry.com nathanbarry.com gameofconversions.com deewillis.com)* · 2026-10-27
- [Leckwith in the records: the king's mill (1207) and the manor accounts (1281), card pack](marketing/leckwith-1207-mill-1281-manor-accounts-cards.md) — Leckwith card pack: 1207 King John's fine roll (Walter de Sully, 20 marks, ruined king's mill of "Lequid", Cartae no. CCCIII p.306) and the manor accounts Clark dates to 1281 (grass unsold "causa guerre", River Ely fishery 3s, customary works sold, new fold; Cartae no. DCCXLIV pp.820-822; OCR money totals not checked; war-date caution) *(sources: archive.org , archive.org)* · 2026-10-30
- [Electronic legal deposit and UK Web Archive nomination (British Library / National Library of Wales)](marketing/legal-deposit-ebooks-uk-web-archive-nomination.md) — Electronic legal deposit (free, statutory since 2013; any publicly available work, free or sold, ISBN not required; one e-copy covers all six legal deposit libraries incl. National Library of Wales; BL portal still down after the Oct 2023 cyber-attack, so route = email [address kept in the project workspace]) + UK Web Archive nomination for non-.uk sites (ours is .estate: [address kept in the project workspace]; open online viewing needs the owner's licence); authority/permanence for the central chronology; HubSpot drafts only, owner's GO; owner checks: print edition exists?, publisher name *(sources: bl.uk; bl.uk; legaldeposit.org; publishing.co.uk; libguides.ials.sas.ac.uk)* · 2026-10-26
- [Letters pages: the free, editor-selected slot in local and national papers](marketing/letters-to-the-editor-local-press-wales.md) — Letters pages as a free editor-selected channel: Cooper 2009 (52% of editors: letters best-read editorial-page item, snippet), Civic Hope (64% of regular readers read letters daily, snippet), NYT up to 1,000/day, 10-15 printed (snippets); format 150-300 words, hook to a piece within 1-3 days, real name + town, address not for publication, one paper at a time; WalesOnline [address kept in the project workspace] (snippet, not re-verified). Cedwyn: PROPOSED, the project lead's GO + his own name, Tab drafts in HubSpot only; avoid open council matters; per-letter typed short path for counting *(sources: jstor.org ; walesonline.co.uk ; helpcenter.washingtonpost.com)* · 2026-10-27
- [Libraries Week (UK, CILIP, early June) as a pitch window for a local-history talk or library e-book](marketing/libraries-week-uk-cilip-june-local-history-pitch-2027.md) — CILIP Libraries Week "Libraries Change Lives": 2025 2-8 Jun (economic growth), 2026 1-7 Jun (literacy and reading, National Year of Reading), older years October, so re-check yearly; not Green Libraries Week (21-28 Oct 2026); CILIP impact-story map ~200 stories (Jun 2025); pitch = free themed bilingual record reading/talk + handout QR ?ref=librariesweek-2027 + library e-book code, to Vale/Cardiff local studies, HubSpot draft by 1 Mar 2027 on the project lead's GO; PROPOSAL for QUEUE-after-framing *(sources: whoelsewriteslike.com ; dcmslibraries.blog.gov.uk ; cilip.org.uk (Green Libraries Week 2026))* · 2026-10-29
- [Library e-lending direct: OverDrive/Libby through Kobo Writing Life (no aggregator)](marketing/library-elending-overdrive-libby-via-kobo.md) — Library e-lending direct via KWL -> OverDrive (per-title opt-in on Rights and Distribution, separate USD library price a few $ above retail, floor $0.99, 50% of library price, no aggregator fee, zero EPUB validation errors, public domain rejected, up to 1 week, library branch/county in KWL reports, OverDrive Promotions list); OverDrive 2025: 820.5M checkouts (+10%), ebooks 379.4M, public 737.6M; indie library share 9.7% -> 11.3% of units (snippet), ~10% of earnings (Tortora); Libby deep search + Notify Me as demand signal (replaced Recommend to Library 2023); Vale of Glamorgan offers BorrowBox + Libby; BorrowBox has no free direct route -> skip; Cedwyn: paid volumes only, owner GO, 'Notify Me in Libby' CTA after listing *(sources: kobowritinglife.zendesk.com 360059385651 (Wayback 20250622080304); company.overdrive.com lending records; help.libbyapp.com; valeofglamorgan.gov.uk e-Lending-Li)* · 2026-10-26
- [Library venue talks: booking a room (Vale of Glamorgan) and pitching a library-run talk](marketing/library-venue-talk-vale-libraries-booking.md) — Library venue talks: library-run slot vs room hire; r/Libraries librarian: individual local authors often not hosted, yearly local-author day instead (snippet, not checked); Langemack (Programming Librarian): pitch answers why/who/numbers/format/series/promotion, panels and series for unknown authors; Vale room rates read 26 Oct: Barry Philip John Room 35 seats £22/h or £100/day, makerspaces Barry/Penarth 12 seats £35/h, Cowbridge IT £25 half day, Rhoose 50 seats £10/h or £25/3h, £5 late cancellation; run sheet (oversubscribe 2x, QR to /ebooks/, utm_source=library-talk); Cedwyn: free library-run slot first, hire fee needs owner GO (zero-spend rule), HubSpot drafts only, repeat bar 15 attendees/1 sale/5 signups *(sources: valeofglamorgan.gov.uk; programminglibrarian.org; reddit.com (snippet))* · 2026-10-26
- [LibraryThing Early Reviewers + Member Giveaways for heritage e-books](marketing/librarything-early-reviewers-member-giveaways.md) — LibraryThing Early Reviewers (free; ~100k ER members notified + State of the Thing newsletter 1M+; batch 1st business day-25th, submit 3 days before; authors 5-10 e-book copies; 2 batches/title; published <=6 months; NO AI-authored titles; e-book must not be free elsewhere; deliver within 1 week; no contact/newsletter enrol; reviews due 90 days on LT) + Member Giveaways (LT Author or 50 books or paid acct); practitioner numbers: Iden 550 offered/67 takers/9 reviews in 24 h, r/selfpublish 25/11/2, ~10% return; Cedwyn: paid £9.99 volumes only, authorship decision = owner, HubSpot draft only *(sources: librarything.com (Wayback 20251218); trainingauthors.com; matthew-iden.com 2011 LT giveaway; reddit.com 1bgqgpu (snippet); kboards 218391 (snippet))* · 2026-10-26
- [Line length and body type: keep reading text at 50–75 characters a line](marketing/line-length-readability-50-75-cpl.md) — Line length/body type: Baymard 2022 usability (50-75 CPL; long lines -> users bounce back or skim out; too short breaks rhythm; quotes; no uplift %), Ruder 50-60, WCAG 1.4.8 <=80; fix = max-width ~68ch on prose, body >=16 px, single column on phone. Cedwyn live 08:25Z: /wales/ 1280 px median 100 CPL (over 80), /patagonia/ 70/80 ok (re-check after relayout), /ebooks/ 390 px median 29 CPL (14/18 blocks <40) + 13.6 px min font -> PROPOSED (design, needs OK) *(sources: baymard.com ; w3.org)* · 2026-10-27
- [Link-in-bio page: our own short page, 3-5 links, the buy link first](marketing/link-in-bio-own-page-short-list-buy-first.md) — Link-in-bio page ('linktree' 0 files before): Instagram 5 native bio links on all accounts (TechCrunch 18 Apr 2023, read); Linktree 12-month data 13 May 2026 (vendor, read) IG/TikTok/Google visitors click 80-95%, Facebook 30-45% (~41 vs ~83%), IG ~4x next source; profile description 2x clicks (vendor footnote, read); Linke.ro bio-click 1-3% of IG profile views, drop links <0.5% (vendor, not checked); Bull vs Anderson own page vs Linktree (read). Finding: bucklerfamily.estate/links/ is the 60+ entry site directory, cedwyn /links/ 404. Cedwyn: PROPOSAL /start/ page, 3-5 buttons (ebooks, movie, academy Grade 1, signup, weekly slot) each via /r/bio-<platform>-<target>; point IG/TikTok/YT/FB bios at it; monthly prune *(sources: techcrunch.com linktr.ee linktr.ee linke.ro shanabull.com)* · 2026-10-31
- [Link reclamation: unlinked mentions, dead old URLs and broken resource links](marketing/link-reclamation-unlinked-mentions-dead-urls.md) —  *(sources: aboveapex.com; lagrowthmachine.com; contently.com (snippet))* · 2026-10-26
- [LinkedIn post formats in 2026: documents for reach, images for engagement rate, links last](marketing/linkedin-2026-format-benchmarks-document-vs-image-vs-video.md) — LinkedIn formats 2026: Socialinsider (read, company Pages, eng/impressions) documents 7.00% 2025 (+14% YoY), Q3 2026 documents/multi-image 6.40%, video 5.25%, image 4.70%, text 3.50%, link posts 2.50% (lowest); AuthoredUp (read, personal profiles Mar 2025-Feb 2026) image 3.49% ER/1.20x reach, document 2.92% ER but 1.39x reach (only format above median on both), video 0.86x (impressions 1,157->740), 51-200 words best, 1-5K followers highest median; Van der Blom 2025 via Mercer MacKay (summary) 8-10 slides, links +5% reach, link at end; LinkedIn Help a518909 (read) 100 MB/300 pages, viewers can download the PDF -> never a paid chapter; Cedwyn: weekly 8-10 slide record document from the project lead's profile, quote cards as image posts *(sources: socialinsider.io authoredup.com mercermackay.com linkedin.com)* · 2026-10-28
- [LinkedIn "Add to profile" credential for each Academy grade passed](marketing/linkedin-add-to-profile-grade-credential.md) — LinkedIn "Add to profile" credential for each Academy grade passed
- [LinkedIn Page for a small heritage org: what a Page can and cannot do in 2026](marketing/linkedin-company-page-small-heritage-org.md) — LinkedIn Page (PROPOSAL, needs the project lead to create/admin; LinkedIn not connected): invite credits shared across admins, renew on the 1st, cut 250 -> 50/mo (Scott PR; LinkedIn help confirms rolling change), returned on accept; DSMN8 Pages = 5.37% of feed posts seen, 517,374 posts H1 2026 original employee posts 9.2x reshares (light edit 3x); Metricool 2026 personal +63% engagement; comments in first 60-120 min (van der Blom); Page for credibility, reach via the owner's own posts; monthly 50-credit batches, PDF record carousels, zero spend *(sources: linkedin.com; scottpr.com linkedin-is-reducing-follower-invite-credits; dsmn8.com; meet-lea.com)* · 2026-10-27
- [LinkedIn document (PDF carousel) posts: the top LinkedIn format in 2026, video is down](marketing/linkedin-document-carousel-posts-2026-format-data.md) — LinkedIn document/PDF carousel posts as the lead format ('linkedin carousel' 0 before): AuthoredUp 3M+ personal-profile posts Mar 2025-Feb 2026 (read) documents 1.39x reach / 1.30x engagement, 4.88% of posts, 12.92% of saves, video 0.86x and reach -36% YoY, polls 1.78x reach but 0.37x engagement, reshares 0.29x; Socialinsider 1.3M Page posts (read) Q3 2026 documents 6.40%, multi-image 6.40%, video 5.25%, image 4.70%; LinkedIn Help PDF/PPT/DOC <=100 MB, 300 pages (snippets); 6-8 slides 1080x1350, one fact per slide w/ source; reuse QUOTE PACK cards; waits on #7 16 login check *(sources: authoredup.com, socialinsider.io, linkedin.com, /a564109)* · 2026-10-30
- [LinkedIn Groups for a heritage archive: join 3-5 small active groups, answer, don't broadcast (2026)](marketing/linkedin-groups-small-active-answer-first-limits.md) — LinkedIn Groups for a heritage archive: join 3-5 small active groups, answer, don't broadcast (2026) · 2026-10-31
- [LinkedIn Live from OBS through a custom stream (RTMP), done within LinkedIn's rules](marketing/linkedin-live-obs-custom-stream-rtmp.md) — linkedin live via obs custom stream (rtmp) ('custom stream'/'live studio' 0 before; access gate stays in linkedin-page-events-online-talk-registration-timing.md): help a564446/a567506 (read) key opens 1 h before (2 h verified page), not checked preview 10 min then expires, go live -15 min to +2 h, notifications to event attendees not followers, recording download; a567498 encoder 720p30, 2 s keyframe, 3.5 mbps, aac 128k/48k, baseline profile if ingest fails; a564450 rules: no pre-recorded, 15+ min, no selling streams, slate <=2 min; 7x reactions/24x comments = linkedin internal pilot 05/2023-06/2024 with paid promotion (upper bound). plan: live 'reading one record' talk + q&a, link in pinned comment, never stream documentary/shorts as live, box ffmpeg only for preview test; zero spend; kill <10 viewers + <5 comments twice *(sources: linkedin.com ; /a567506 ; /a567498 ; /a564450 ; /a10444063 (preview) ; linkedin.com)* · 2026-10-31
- [LinkedIn newsletter: the one-tap subscribe list (2026)](marketing/linkedin-newsletter-one-tap-subscribers.md) — LinkedIn newsletter as a one-tap second list: Orbit Media/Crestodina (read) email list 16,000 in 15 yrs vs LinkedIn newsletter 265,000 in 5 yrs, first edition invites all connections+followers, person grows faster than Page and can't move later, title = subject, first sentence = preheader, no A/B/automation/open data, full article + link at bottom (partial teaser didn't drive traffic), weekly alternating new/refreshed, growth slowed later; Schwedelson (quoted) new followers keep getting invites; LinkedIn blog Rynne 18 Nov 2025 (read) up to 5 newsletters per profile/Page, This Week in Marketing 1.3M weekly, share link not embeddable, QR/signature/cross-promo/first comment; follower minimum not checked; Cedwyn: PROPOSAL Page newsletter (keeps owner unnamed) 'Tŷ Mawr in the records' fortnightly, ed.1 1824 David Stewart survey (first record mention found), ed.2 1667 (1974 newspapers; ITV News 1988), UTM utm_medium=newsletter, stop if <20 sessions in 3 months *(sources: orbitmedia.com; linkedin.com; linkedin.com kait-ledonne (snippet))* · 2026-10-26
- [LinkedIn for a heritage archive: connection requests, posts, and the link question (2026)](marketing/linkedin-requests-posts-heritage.md) — LinkedIn on the project lead's own profile: no note on cold requests (55-68% vs 28-45% with a generic note), notes only for real shared context, ~100/week cap, follow-up DM after acceptance, PDF carousels (median 21.77% engagement), saves ~5x a like, link penalty contested (test it) *(sources: reactin.io 80K requests; botdog.co; van der Blom; linkedin.com a550555; buffer 2026; hootsuite linkedin-algorithm)* · 2026-10-26
- [List hygiene: spam traps, sourcing addresses, and a sunset rule for a small list](marketing/list-hygiene-spam-traps-address-sourcing-sunset-rule.md) — List hygiene for Mailchimp readers + HubSpot institution addresses: Spamhaus (read) seeded traps in page source (scraping), typo-domain traps (fix = confirmed opt-in), dead-address traps hard-bounce 12+ months then silently become traps; Gmail FAQ (read) spam rate <0.1%, never 0.3%; HubSpot sunset (read) unengaged = never opened 10+ or not last 16 sends, bucket test example 8.2% vs 1.1%; Apple MPP -> engagement = click/reply/purchase 120 d; rules: addresses only from current official pages/replies with source URL+date, hard bounce = permanent suppression never retried, sunset dormant until 200 contacts; contacts-flywheel RUNNER has 0 bounce mentions (proposal) *(sources: spamhaus.org support.google.com blog.hubspot.com mailchimp.com)* · 2026-10-28
- [Literal (literal.club): free catalogue entry, shelves and a niche club, checked through its public API](marketing/literal-club-api-catalogue-shelf-niche-club.md) — literal.club ('literal.club' 0 skill files before): berlin, free, no ads, 50,000-user milestone (about page); public graphql api answers reads with no login (tested 31 oct); live queries: biggest featured club 2,446, biggest history club 186, zero clubs for welsh/wales/local history/genealogy/patagonia, no cedwyn titles in catalogue; createbook/createshelf need login (isbn requirement not checked); playbook: dedupe search, add e-books once, one curated 'welsh local history: vale of glamorgan' shelf (10-20 real books + ours), club only if shelf gets followers, kill <15 members at 8 weeks, weekly api check in growth report; never self-review; proposal *(sources: literal.club/developers (archive 20260807) ; literal.club/about (archive 20260407) ; live api literal.club 31 oct 2026 ; literal.club/vs/fable (snippet))* · 2026-10-31
- [Live streams for a heritage archive: a scheduled live "reading from the records", then the replay](marketing/live-stream-heritage-reading-from-the-records.md) — Live streams for a heritage archive ('livestream'/'live stream' 0 before): National Museums Scotland 36 lives/25 speakers -> 120,348 views, 24,308 clicks, 966,751 reach by Aug 2017 (Cuseum/CultureHive, read); Meta 2018 live = 6x interactions (platform claim); YouTube Help (read): verify + no restriction 90 d, first live up to 24 h to enable, mobile needs 50 subs (desktop/encoder none), dual stream vertical feed in Shorts (set before going live), links in chat/Live Redirect/Premieres horizontal only, members-only lives, 14-day ban on strike; playbook: one record, 20-30 min, fixed slot, schedule 3-7 d ahead, one /ebooks/ ask, replay chapters/captions/clips in 24 h, UTM medium=live, judge after 4. Cedwyn: voice + document on screen only (no face/name) = the project lead's GO; safe now: check channel verified/live enabled *(sources: culturehive.co.uk about.fb.com support.google.com support.google.com)* · 2026-10-30
- [llms.txt and Markdown mirrors: what the logs show (and where effort pays instead)](marketing/llms-txt-markdown-mirrors-evidence-ai-crawler-logs.md) — llms.txt/.md mirrors evidence: Dries Buytaert 5 Mar 2026 (read) 52 llms.txt hits/month all SEO tools, 0 AI bots; Acquia fleet 0.001%; .md mirrors raised crawl ~7%, no content negotiation used, 1,241 pages crawled per citation; SE Ranking ~300k domains (read, upd. 15 Oct 2026) 10.13% adoption, no citation effect; Mueller 17 Jun 2025 (SER, read) "no AI system currently uses llms.txt". Rule: keep llms.txt for hive/academy agents only, no .md mirrors, measure AI reach by logs+referrals *(sources: dri.es seranking.com seroundtable.com)* · 2026-10-27
- [Pair heritage content with a local anniversary that already has a community: Marconi, Lavernock-Flat Holm, 13 May 1897 (130th = 13 May 2027)](marketing/local-anniversary-community-piggyback-marconi-1897-radio-clubs.md) — Local anniversary with an existing community (amateur radio 0 hits before): Marconi Lavernock-Flat Holm 13 May 1897, 130th = Thu 13 May 2027; International Marconi Day = Sat nearest 25 Apr (24 Apr 2027), Cornish RAC, 30th in 2017, work 15 award stations; Barry ARS commemorates Marconi-Kemp tests, GB5FI / GB5IMD from Flat Holm, Flat Holm Day at Penarth Pier; reach proxy 1,198 contacts one museum-ship weekend 2023, ~100 ships (radio contacts, not web visits; no sales figure, not checked as sales channel); Ofcom SES NoV GB prefix, Full/club licence, max 28 days, RSGB publicity tick-box, 12-month reissue. Playbook: map dated anniversaries + their communities, honest record link only, make a useful thing for their audience (parish-in-1897 page, QSL-side/QR), approach by Jan, per-partner utm, <30 visits kill. Cedwyn: context events (not counted in coverage) on calendar webapp + anniversary calendar; PROPOSAL 'Llandough parish in 1897' page, no outbound links; BARS/Penarth Society offer as HubSpot draft for GO *(sources: visitthevale.com bbc.co.uk arrl.org bars.wales rsgb.org bsfarc.org)* · 2026-10-31
- [Local & Community History Month (May, Historical Association): register a free event, ride the yearly theme](marketing/local-community-history-month-may-ha-listing.md) — Local & Community History Month (May, Historical Association, read): free event registration on HA database + free poster template, The Historian from ~April, branches as talk route; 2026 theme writers + local records (National Year of Reading), 2027 theme announced: art, artists and local history (Gainsborough 300th, May 2027); practitioner pattern = display/talk announced 2-4 wks ahead (Newport City Council, libraries; snippets) - no attendance/sales numbers found; Cedwyn: proposal free talk/display 'the farm in maps, drawings and photographs' May 2027 with an HA branch or Vale society, decide by 28 Feb 2027, utm lhm2027, kill rule <10 registrations by 1 May -> recorded video instead; the project lead GO needed *(sources: history.org.uk ; history.org.uk)* · 2026-10-28
- [Local-currency pricing for overseas readers (Stripe Adaptive Pricing + Gumroad PPP)](marketing/local-currency-pricing-stripe-adaptive-gumroad-ppp.md) — Local-currency checkout: Stripe Adaptive Pricing is always on for Payment Links (merchant pays 0%, buyer 2-4%), +17.8% international revenue on average and +4.7% conversion in a 1.5M-session study; Cedwyn buy buttons are buy.stripe.com Payment Links (checked 26 Oct), so verify ARS with the test+location_AR email in test mode; Gumroad PPP 20-60% World Bank discounts, with a cap and a price floor (owner toggle) *(sources: docs.stripe.com ; support.stripe.com ; stripe.com ; gumroad.com ; bigmacindex.app)* · 2026-10-26
- [Skill: Local Democracy Reporters (BBC LDRS) as the press route for council-records stories](marketing/local-democracy-reporters-ldrs-council-records-press-route.md) — BBC Local Democracy Reporters as the press route for council/public-records stories: 165 BBC-funded LDRs; 470,000+ stories since 2018; May 2025 retender 118 contracts/15 orgs to end-2027, Reach 54 contracts/83 reporters; every story goes to all partners via the LDRS Authoring Tool (multi-outlet pickup, BBC Local Radio 2-ways); titles "COUNCIL NAME: Story"; no stories from public press releases unless developed; qualified-privilege note; rights-free images; one-reporter exclusive pitch built on a record (FOI "not held", minute, planning file); Cardiff/Vale LDR names from search (not checked current). Cedwyn: HubSpot [PRESS DRAFT] only, the project lead's GO, editorial rules *(sources: bbc.com; bbc.com; en.wikipedia.org; imix.org.uk)* · 2026-10-30
- [Local-history Facebook groups: admin partnerships, rules first (no spam)](marketing/local-history-facebook-group-admin-partnerships-rules-first.md) — Other people's local-history Facebook groups via admin partnerships, rules first: Fast Company 14 Feb 2025 (groups of hundreds of thousands, volunteer mods; Historic Geneva curator a few hours/month, members offer artefacts); real rules (SS&F members voted unanimously against advertising; once-a-month promo caps); Meta Admin Assist auto-declines link posts; playbook: log rules, contribute 2-4 wks, private offer to one admin (captioned image set / free talk / free e-book / pinned fact sheet), admin posts it, UTM per group, kill <10 clicks after 2 items; targets PLHS Group + Page (the project lead's GO per approach, no member DMs) *(sources: fastcompany.com (Wayback 20250216); facebook.com; facebook.com; facebook.com)* · 2026-10-29
- [Consignment ("sale or return") for a print copy in local bookshops, museum and heritage gift shops (UK)](marketing/local-shop-consignment-paperback-sale-or-return-uk.md) — Consignment/sale-or-return of a print copy in local bookshops, museum/heritage gift shops ('consignment'/'gift shop'/'museum shop' 0 before): Booksellers Association guide (read) consignment = usual for indie titles, sale-or-return alternative, uncollected after 3 months disposable, avg shop discount just over 40% (Nielsen), spine+EAN, ~GBP 8.99 paperback, launch Feb/Mar not Christmas, no Amazon links, Gardners/Bertrams 'tenfold'; Clear Sight (upd 24 Jun 2026) 60/40 common, 50-55% seen, non-profit museum shop kept 30-35%, 3-5 copies, many refuse KDP prints; ex-owner Kenney ~500 asks <50 yes, friends' free copies killed sales; Beth Martin $20-35 placement fees = red flag; KDP Expanded no returns -> consign author copies; Ty Mawr Deaths ~GBP 2.66/copy at 60% (postage not checked); PROPOSAL gated on POD paperback + the project lead GO, companies only, HubSpot drafts, kill rule <2/shop/quarter *(sources: booksellers.org.uk ; clearsightbooks.com ; storiesfromadeadbookstore.substack.com ; bethmartinbooks.com ; bookspace.com)* · 2026-10-28
- [Local what's-on listings for a talk or event (Penarth Times/Newsquest via Evvnt, What's On In Cardiff, Visit Wales)](marketing/local-whats-on-listings-newsquest-evvnt-cardiff.md) — Free local what's-on listings for a real dated event: Penarth Times (Newsquest, Evvnt-powered; free listing live same day, print 'likely' in event week, guaranteed print/featured = paid credits, excluded; image required), Evvnt free tier = one listing site per submission (network syndication paid), sister titles e.g. Barry & District News, What's On In Cardiff (400-700 words, full address, 2 business days review), Visit Wales Event Data Submission (criteria not read, low fit); no practitioner numbers found -> measure by utm_source per site; Cedwyn: drafts only, owner GO on accounts, no listing of e-books as events *(sources: penarthtimes.co.uk; penarthtimes.co.uk; support.evvnt.com; whatsonincardiff.net; industry.visitwales.com managing-your-visit-wales-tourism-product-listing)* · 2026-10-26
- [Lost-country-house registers: get a demolished manorial house onto the national tallies](marketing/lost-country-house-registers-wales-country-seat.md) — Lost-country-house tallies: 1974 V&A gazetteer 46 Wales -> now 390 Wales (Dr Mark Baker), UK 3,054 (The Country Seat, 27 Nov 2024, 'request for help' + contact address, comment rules); Lost Heritage England-only, Baker's Welsh site 'temporarily not available'; Lloyd 'Lost Houses of Wales' + Baker 'The Welsh Country House' (Graffeg 2018); check eligibility first (manorial farmhouse threshold not checked), public-safe fact sheet, HubSpot draft tips only on the project lead's GO; measure referrals + AI mentions; kill if ineligible *(sources: thecountryseat.org.uk ; thecountryseat.org.uk ; lostheritage.org.uk)* · 2026-10-29
- [Low-price entry offer ("tiny offer" / tripwire) to get a first buyer - a PROPOSAL under the no-new-Stripe-objects rule](marketing/low-price-entry-offer-tiny-offer-first-buyer.md) — Low-price entry offer to get a first buyer: McDowell $7 tiny offer, 2 emails to 1,442 list = $1,385/24 h, upsell +17% (read; upsell detail paywalled); Optimove via Peel (read; study not read) first-purchase discount 5-20% best for repeat, 10% vs 20% negligible LTV difference; smaller complete product not a discount, £3-£7, sold at sample end/thank-you/welcome E2, full-title link built in, count first buyers; vendor 6-18% figures not checked; Cedwyn: use an existing low-priced link if one exists, else PROPOSAL "Start here" £4.99 to QUEUE-after-framing (no new Stripe objects tonight) *(sources: elisemcdowell.substack.com peelinsights.com)* · 2026-10-27
- [Luma (luma.com) event pages for a talk or launch: what actually drives sign-ups](marketing/luma-event-pages-talk-launch-signups.md) — Luma event pages ('lu.ma' 0 before): help pages (read) registrations unlimited; sends limited: new calendar 15/wk, free+unlocked 500/wk (unlock required for newsletters), Plus 5,000; over-limit sends fail whole; ONLINE events never on city pages/search (app Virtual filter only); featuring = curated, public in-person, venue, 1:1 cover, host profiles, usually >=5 guests registered, invite acceptance, no outside ticketing; '5x' Luma claim not checked; Cardiff city page not checked. Cedwyn: secondary only - online launch talk stays on own page + .ics; Luma optional (no discovery for online); maybe test for in-person Cardiff tour preview (public statues); owner account, no Plus, no list sends without GO; drop if <10% of registrations after 2 events *(sources: help.luma.com help.luma.com help.luma.com)* · 2026-10-30
- [Click-based interest tags + segments in Mailchimp (small heritage list)](marketing/mailchimp-click-interest-tags-segments.md) — Click-based interest tags: Mailchimp study (2017, ~2,000 accounts, 9M recipients) segmented clicks +100.95%, unsubs -9.37%; 'has clicked' segments and 'Clicks specific email link' trigger -> tag; 3-4 product-mapped int- tags, one-line link ask, read clicks not opens (Apple privacy opens); PROPOSAL, plan support not checked *(sources: mailchimp.com, mailchimp.com, mailchimp.com, mailchimp.com)* · 2026-10-26
- [One trilingual email: Mailchimp conditional merge tags for EN / CY / ES readers](marketing/mailchimp-conditional-merge-tags-trilingual-email.md) — One trilingual email: Mailchimp conditional merge tags for EN / CY / ES readers
- [Mailchimp Free plan in 2026: what still works at 250 contacts, and the gates before paying](marketing/mailchimp-free-plan-2026-limits-gates.md) — Mailchimp Free 2026 (help page, read): 250 contacts, 500 sends/month, 250/day, sending held over 250; scheduling, A/B tests, flows are paid (Essentials flows up to 4 steps per Mailchimp; competitor writes single-step - conflict noted); Jan 2026 cut, existing accounts 17 Feb 2026; unsubscribed contacts count unless archived, duplicates across audiences count twice; playbook: monthly archive, one audience + tags, send budget = list x sends < 500, form final welcome email as welcome, upgrade gate 2 of 3 (list > 200, manual welcome proven, sends > 400); Cedwyn: read-only plan check now, journey files run as manual sends, paid plan = PROPOSAL *(sources: mailchimp.com; mailchimp.com; emailoctopus.com)* · 2026-10-26
- [Weekly blog digest by email: a Mailchimp RSS automation fed by /blog/rss.xml](marketing/mailchimp-rss-weekly-blog-digest.md) — Mailchimp RSS automation (help, read 27 Oct 2026): Flow templates > Share blog updates via RSS, daily/weekly/monthly, max 1 send/day, publish >=3 h before, no send without new posts, first send 24 h/7 d/30 d window, RSSITEM merge tags (missing = empty email), per-send reports; plan availability not checked (Reddit snippet: all plans); MailerLite stats (read) RSS-to-email 47.86% open / 6.53% click vs regular 40.83% / 5.28% (MPP-inflated opens, self-selected stream), KC Tool testimony. Cedwyn: /blog/rss.xml 200 RSS 2.0 content:+media:, 10 items, generic og.jpg on several; PROPOSED weekly Sunday 09:00 'Blog digest' tag stream + /ebooks/ UTM footer, draft only, Start = the project lead's GO *(sources: mailchimp.com mailerlite.com)* · 2026-10-27
- [Mailchimp sending domain: authenticate it, move off a free From address, DMARC to enforcement](marketing/mailchimp-sending-domain-auth-dmarc-free-from.md) — Mailchimp sending domain: auth = 2 DKIM CNAMEs + DMARC TXT (verification alone changes nothing); free gmail/yahoo From cannot be authenticated, Mailchimp rewrites it each send ('via mailchimpapp.net'), no BIMI; Gmail/Yahoo bulk rule 5,000/24h; Outlook.com from 5 May 2025 junks non-compliant 5,000+/day senders (SPF+DKIM+DMARC p=none aligned); via Mailchimp DMARC passes on DKIM alignment only (Signet Apr 2026), rollout p=none+rua 2-4 wks -> quarantine pct 25 -> 100 -> reject; read-only DoH 26 Oct 21:13: _dmarc.bucklerfamily.estate p=none with no rua, SPF Cloudflare-only, no k2/k3 _domainkey CNAMEs (Mailchimp status + current From not checked); Cedwyn: own-domain From + DKIM + rua = PROPOSAL (owner GO), test headers in Gmail/Outlook *(sources: mailchimp.com; mailchimp.com; mailchimp.com; techcommunity.microsoft.com (snippet); withsignet.com)* · 2026-10-26
- [Mastodon for a heritage archive: instance rules, hashtags and cadence](marketing/mastodon-instance-rules-cadence.md) — Mastodon instance rules and cadence: mastodonapp.uk rules, toot.wales spam (no flooding/mass-follow/unsolicited mentions) and news policy (unmonitored flag); 2-3 posts/day 2 h apart, 1 in 3 with a link, CW for court topics, one account only *(sources: mastodonapp.uk; croeso.toot.wales; croeso.toot.wales)* · 2026-10-26
- [MaxDiff (best–worst) survey to rank bundle contents and next-release priorities](marketing/maxdiff-best-worst-survey-bundle-contents.md) — MaxDiff / best-worst scaling to rank bundle contents + next-book priorities ('maxdiff' 0 skills before; pairs with gabor-granger = price): opinionx formula s = r·x/(n·p), r>=200 views per item, worked 30 items/4 per set/80 people = 19 sets, min 10 sets, >40 too many, smallest segment as p; sawtooth each item ~3x per person, items per set < half list, balanced design; quali-fi n: aggregate 100/200, per segment 150/200-300, HB 200/300-500, latent class 300/500+; VEED case 205 users, median 13m12s, $10 gift card, ICP reframed; count score (best-worst)/shown; anchor yes/no after; cedwyn PROPOSAL: opted-in list + Academy only, 10 items x 4 per set x 10-12 sets, direction only under 100, confirm with /ebooks/ A/B *(sources: opinionx.co ; sawtoothsoftware.com ; quali-fi.com ; fullstackresearcher.substack.com)* · 2026-10-30
- [Media list for Welsh outlets: build, tier and keep it (PR)](marketing/media-list-welsh-outlets-tiered-verified-routes.md) — Media list for Welsh outlets ('media list' 0 skill files before; distinct from letters/op-ed/LDR/Welsh-medium/press-kit files): Cision 2025 (read) 86% reject off-beat pitches, 72% press releases most useful, 85% prefer an intro email; Muck Rack 2025 (403, preview only) 62% prefer 1:1 email, 50% mass-email red flag; columns/tiers/caps (<=25), source URL + verified date per address, 90-day re-verify, do-not-contact binding; verified 30 Oct: Penarth Times + Barry & District News [address kept in the project workspace] [number kept in the project workspace], WalesOnline [address kept in the project workspace], Nation.Cymru [address kept in the project workspace]; Cedwyn: press only on GO, HubSpot drafts only, ITV/open threads excluded *(sources: cision.com; muckrack.com; penarthtimes.co.uk; barryanddistrictnews.co.uk; walesonline.co.uk; nation.cymru)* · 2026-10-30
- [Membership platform: Patreon vs Stripe direct for the £49.99/mo academy (fees, iOS cut, retention)](marketing/membership-platform-patreon-vs-stripe-direct.md) — Membership platform Patreon vs Stripe direct for the £49.99/mo academy ('patreon' 0 skill files before): Patreon support (read) standard 10% for pages published after 4 Aug 2025, GBP processing 3.4%+£0.35, 2.5% FX, one-time sales 5-12%, VAT on fee, legacy -> subscription billing by 1 Nov 2026; iOS Apple 30%/15% + 10%, default +~43% iOS price (Ruzuku, competitor, read); Stripe UK (read) 1.5%+20p UK / 2.5%+20p EU + Billing 0.7%; worked: £49.99 Stripe £1.30 (2.6%) vs Patreon £7.05 (14.1%), ~£115/mo per 20 members; retention: good 65% / great 78% at 3 months (Patreon guidance via Bonjoro 2020, second-hand), O'Loughlin 1 of 75 lost in 3 months with personal welcome; verdict: stay on Stripe, personal welcome <24 h, cohort 3-month retention *(sources: support.patreon.com ruzuku.com stripe.com bonjoro.com)* · 2026-10-28
- [Menter Bro Morgannwg (Vale of Glamorgan Welsh-language initiative): talks, learner sessions, Gŵyl Fach y Fro and the directory](marketing/menter-bro-morgannwg-vale-talks-gwyl-fach-y-fro-directory.md) — Menter Iaith Bro Morgannwg, the Vale's Welsh-language initiative ('menter bro' 0 before): free monthly Sgwrs y Mis Zoom lecture with Menter Caerdydd (Nov 2026 Dr Sam Parry), Bore Coffi Zoom, learner chat sessions, directory (Businesses only 2 entries; Welsh Societies Cymrodorion y Barri/Cymdeithas Gymraeg Dinas Powys); Gŵyl Fach y Fro 2026 evaluation (read in full): ~9,000 attendees 2025, 10,000+ over 2 days with the Run 4 Wales 10K, 20 stalls, new Hafan Iolo talk tent (25% sampled, 56.3% good/excellent), 2-month social countdown with FB +331%/IG +720%, 43.8% heard by word of mouth; apply: one bilingual HubSpot draft (Sgwrs y Mis 2027 talk + Hafan Iolo May 2027 + learner sheet + directory), ask by early Mar 2027 *(sources: menterbromorgannwg.cymru, /en/directory, /en/about-us/reports (GFyF 26 evaluation PDF), /event/sgwrs-y-mis-2026-en)* · 2026-10-30
- [Merchant listing structured data for direct-sold e-books (Product + Offer)](marketing/merchant-listing-structured-data-ebooks.md) — Merchant listing structured data for direct e-books: Product+Offer required props, merchant listings need price > 0 (free PDFs snippet-only), one product per page, return policy under Organization, Rich Results Test + one Request-indexing each; live 26 Oct: /ebooks/all-four/ Product lacks image, Organization name on book pages = "DATRO CONSORTIUM LIMITED" (check) *(sources: developers.google.com; .../structured-data/book; support.google.com)* · 2026-10-26
- [Merched y Wawr: Welsh-language women's branches, Y Wawr magazine and the South-East region](marketing/merched-y-wawr-branches-y-wawr-magazine-south-east-region.md) — Merched y Wawr ('merched' 0 before): Welsh-medium women's movement, charity 506789, 280+ branches/clubs (site, read), ~7,000 members 2016 (Wikipedia, not checked), FB ~4.8K (snippet); branches meet monthly with a guest speaker and post write-ups; Harlech branch learners' night each Feb, 10 learners Feb 2026 (read); Y Wawr magazine issue 233 Hydref 2026, 234 out 1 Nov, branch collection 1 Sep/1 Nov/1 Mar/1 May, articles to the editor, ads PAID (not us), Y Lolfa/Books Council/NLW advertise; 'Cyhoeddiadau Newydd' new Welsh books list (entry route not checked); South-East region branches Y Barri, Y Bontfaen, Clwb Gwawr Penarth, Caerdydd, Bro Radur, Creigiau, Y Garth; playbook = Welsh talk offer + learner glossary, feature not advert, offers by early Dec for spring, St David's issue copy by early Jan (deadline not checked), /r/merchedywawr, <10 visits/60 days = stop (ours); Cedwyn: HubSpot drafts (owner's GO) to Y Wawr editor (women in one Vale farm's records, 1 Mar 2027 issue) and to SE region for a free spring talk; officers' personal contacts never in public files *(sources: merchedywawr.cymru ; merchedywawr.cymru ; merchedywawr.cymru ; merchedywawr.cymru ; en.wikipedia.org)* · 2026-10-30
- [Meta Ad Library as a free swipe file (organic research only, no ads bought)](marketing/meta-ad-library-swipe-file-organic-hooks.md) — Meta Ad Library as free swipe file for ORGANIC hooks, no ads bought ('ad library'/'swipe file' 0 before): markifact 40 active ads/8 brands pulled 20 jul 2026: 30+d 26, 60+d 18, 90+d 11, 120+d 8, median 47d (6-171), 23 unique messages in 40, 23/40 numeric proof, 22/40 'you', 12/40 offer, 37 shop now; commit agency opinion '3 months = delivering'; UK shows ACTIVE commercial ads only + API EU-only for commercial (snippets, meta pages 400/403, not checked) -> snapshot; monthly 30-min routine: UK + Argentina, sort by days active, code hook types, one organic test/month (structure not words), 4+ posts per hook; cedwyn: heritage/family-history/Welsh peers, dated-record + number hook on quote carousel + /ebooks/ card, prices as listed, output the project workspace *(sources: markifact.com ; commitagency.com ; transparency.meta.com ; adtribute.io)* · 2026-10-30
- [Meta AI translations for Reels: English <-> Spanish dubbing for the Chubut audience (2026)](marketing/meta-ai-translations-reels-en-es-dub-chubut.md) — Meta AI translations for Reels ('meta ai translat' 0 before): Meta Newsroom (read, upd 14 Jul 2026) free dub in creator's cloned voice + optional lip-sync; EN/ES/HI/PT (Oct 2025) + 5 Indic (Jan 2026) + FR/DE/IT/JA/KO on IG (Jul 2026), FB adding AR/ID/FR/TH/VI; WELSH NOT SUPPORTED; FB needs Page/pro mode + 1,000 followers, IG all public accounts; 'Translated with Meta AI' label, viewer 'Don't translate'; review toggle before live (Metricool read), per-language views in Insights (not checked); FB: upload up to 20 own dubbed tracks (Business Suite > Closed captions and translations); tips: face camera, max 2 speakers, low music; no lift numbers published. Cedwyn: IG @cedwynestate eligible now, FB after 1k followers; only English-speech Reels; doc scenes = upload own es track on FB, no Meta dub of Welsh; mandatory Spanish banned-word review (afirma/según/presunto/fraude/robado) + Llandough check; measure Spanish views over 4 Reels *(sources: about.fb.com metricool.com facebook.com nairametrics.com)* · 2026-10-30
- [Meta Shops, Instagram product tags, WhatsApp catalogue: e-books not allowed. Use these routes instead](marketing/meta-shops-instagram-tags-whatsapp-catalogue-digital-ebooks-ban.md) — GATE: Meta Commerce Policies (read in full 30 Oct) prohibit "downloadable digital content, digital subscriptions or digital accounts" on commerce surfaces (Shops on FB/IG, product tags, Marketplace, WhatsApp Business Catalogue), "even for free"; violations = listing removal, loss of commerce access, account action -> no Shop/tags/catalogue for e-books or Academy passes; allowed: organic post + first-comment link, bio link (the project lead), Story link sticker, Page action button (not checked, help page blocked), physical items later = proposal; ads separate policy (no spend anyway). Proposed RULES.md line *(sources: facebook.com facebook.com)* · 2026-10-30
- [MetaFilter Projects: one self-link post for an open local-history archive (measured, $5 signup = owner GO)](marketing/metafilter-projects-one-self-link-open-archive-owner-go.md) — MetaFilter Projects: US$5 one-time signup (PayPal), self-links banned everywhere except Projects/Music (ban, no refund), new-user page "not a site for self-promotion... if you're joining specifically for any of these purposes, stop now", Projects no posting interval, members vote or "post this project to mefi" (front-page only via someone else); our count 31 Oct: ~50 projects 3 Sep-30 Oct (~25/mo), monthly top votes Oct 4 / Sep 10 / Aug 11 / Jul 8 / Jun 10, most 0-3 votes 0-5 comments; analogues: local-landmark Wikipedia article 10 votes, public-domain book repository, member's UK punk paperback 4; how: 3-4 weeks real commenting first, link free record pages never /ebooks/, plain place title, 2-3 sentences + more inside + a question, reply 48 h, once per milestone, never ask for votes, UTM; gate 30 d (3+ votes/comments or 10+ visits); Cedwyn: PROPOSAL needing owner OK ($5 = spend, real participant), agents draft only *(sources: projects.metafilter.com; metafilter.com; metafilter.com; projects.metafilter.com)* · 2026-10-31
- [Getting into Microsoft 365 inboxes at UK institutions (councils, HMLR, police, universities, national bodies)](marketing/microsoft-365-outlook-uk-institution-inbox-deliverability.md) — Getting into Microsoft 365 inboxes at UK institutions: live MX check 06:56Z, 7 of 9 targets on Microsoft 365 (Vale of Glamorgan, HMLR, South Wales Police, Cardiff Univ, gov.wales, TNA, NLW; Cadw via WG Azure gateway; BBC MessageLabs); GOV.UK secure-email policy: public bodies must enforce DMARC on inbound; Outlook.com >5k/day SPF+DKIM+DMARC from 5 May 2025 (550 5.7.515); first-contact safety tip / "?" unauthenticated / "via" tags; read CAT/DIR + compauth, not SCL; vendor placement figures 85-90% (not checked). Cedwyn: keep case mail on the project lead's Gmail (gmail.com DMARC p=none sp=quarantine aligns); PROPOSED plain-text one-link no-attachment first contact, receipt request, one follow-up after 2 working days, NDR 5.7.x flag in ingest/brief, bucklerfamily.estate DMARC p=none no rua + Mailchimp DKIM fix before any domain mail *(sources: gov.uk, gov.uk, techcommunity.microsoft.com (Outlook high-volume senders 4399730), learn.microsoft.com, learn.microsoft.com, growleads.io)* · 2026-10-27
- [MobileRead self-promotion forum: rules, realistic reach, and a post for Cedwyn's e-books](marketing/mobileread-self-promotion-forum-ebooks.md) — MobileRead self-promotion forum (f=226 only; author 1 thread/book, publisher 1 "Featured Titles <year>" thread + 1 post/7 days; no shorteners/affiliate links, full URLs OK so UTM fine; cover <=300x600; bump <=1/7 days; participation expected); measured 28 Oct: newest 25 threads mostly 0 replies, 250-1,000 views in 1-7 days, [FREE] ~700-900; 2011 testimony anecdotal, no sales figures; audience prefers DRM-free EPUB. Cedwyn: PROPOSAL "Cedwyn - Featured Titles 2026" from a brand account, lead with free v0.0.1, UTM, 14-day bar >=20 visits or 1 sale *(sources: mobileread.com ; mobileread.com ; mobileread.com)* · 2026-10-28
- [A money-back guarantee line on the e-book sales page (risk reversal)](marketing/money-back-guarantee-sales-page-risk-reversal.md) — Money-back guarantee line under the buy button (PROPOSAL for the project lead): Conversion Fanatics 2014 (read, agency, not checked) +26% adding 30-day; 90d->1yr doubled conversion, refunds +3% on ~5% base; Blend Commerce A/B (read) desktop CR +30.33%/rev +20.03%, mobile underperformed (badge looked like a button); stacked on reg 37 waiver + CRA 2015, honour exact wording (DMCC from 6 Apr 2025, snippet); /ebooks/ has no guarantee wording (live 23:40) *(sources: conversionfanatics.com, blendcommerce.com)* · 2026-10-26
- [Museum-guide apps: Smartify free plan + Bloomberg Connects via a partner museum](marketing/museum-guide-apps-smartify-free-tour-bloomberg-connects-partner.md) — Museum-guide apps: Smartify free plan (1 tour + venue page + map + dynamic QR w/ analytics; paid tiers £1,800/£3,500/£9,500 yr) for our own bilingual tour; Bloomberg Connects is non-profit-only, so route via partner guide (Museum of Cardiff already on it: cy/en+50 langs, BSL); AIM testimony (Gurkha Museum volunteer item #1 six months; Dulwich 'don't put every video on') *(sources: smartify.org, smartify.org, bloombergconnects.org, bloombergconnects.org (AIM interview), cardiffmuseum.com)* · 2026-10-30
- [MuseumWeek (7 days, 7 themes, 7 hashtags, early June) for a small heritage archive](marketing/museumweek-june-seven-themes-hashtag-week.md) — MuseumWeek ('museumweek' only in next-ideas before): Culture For Causes Network (Paris), UNESCO-supported, since 2014; 7 days/7 themes/7 hashtags; 2025 2-8 Jun, 2026 1-7 Jun ("Museums, AI and Futures"), 2027 not announced (check Mar 2027); 2015 2,207 museums/64 countries (snippets); 2026 GLAM ranking (read) 83 of 700+ registered, log score vs top=100, min 14.4; UK: Westminster Abbey 66.1, Royal Welsh Museum (Brecon) 57.3, Museum of Enfield 49.2, Bow Street 44.5, Croydon Airport 34.5; Instagram NOT measured (API limits since 2021); Individuals/Others tables exist, no Wales account in them; register = proposal (category Others), 7 records prepared in May, /r/mw27, stop <10 follows + <5 clicks *(sources: museum-week.org, /ranking2026-glam, /ranking2026-individuals, /ranking2026-networks; museumweek2h1r4.substack.com (headers); blog.x.com 2015 + Bright + Guardian)* · 2026-10-30
- [Muted autoplay video at the top of a page (YouTube embed): policy, accessibility, views](marketing/muted-autoplay-youtube-embed-wcag-pause-no-views.md) — Muted autoplay video opener (the project lead 14:26 legal wiki video): Chrome muted autoplay always allowed, iframe allow="autoplay"; YouTube modestbranding/showinfo deprecated (non-functional), playsinline for iOS, rel=0 same-channel only; IFrame API: only native-play-button plays count as views (autoplay = 0 views); WCAG 2.2.2 needs own Pause button when controls=0 (>5 s); Digiday 85% sound-off (LittleThings/Mic) -> captions/summary; reduced-motion = no autoplay *(sources: developer.chrome.com developers.google.com developers.google.com w3.org digiday.com)* · 2026-10-27
- [National Storytelling Week 2027 (30 Jan - 7 Feb): theme "Every story has a place and every place has a story", sized and planned](marketing/national-storytelling-week-2027-place-theme-calendar-gate.md) — National Storytelling Week 30 Jan-7 Feb 2027 (Society for Storytelling, last Sat of Jan; Literacy Trust page read 31 Oct: 2027 theme 'Every story has a place and every place has a story', free school workshops); our Bluesky count 2026: #NationalStorytellingWeek 95+ posts/59+ accounts median 1 like max 10; Cedwyn: 5-min 'story of one house' from records (no AI scenes) + free one-page teacher sheet, page live 23 Jan, utm nsw2027, gate 50 visits/10 downloads/one school or library reshare *(sources: sources literacytrust.org.uk NSW page, sfs.org.uk snippet, Bluesky/Mastodon counts)* · 2026-10-31
- [National Year of Reading 2026: "One Million Gifts of Reading" (17 Nov to early Dec) and the Pledge Partner list](marketing/national-year-of-reading-one-million-gifts-pledge-partner.md) — National Year of Reading 2026 ("Go All In", NLT lead, Wales via Welsh Govt + Books Council; e-books count): One Million Gifts of Reading 17 Nov to early Dec (recommend / gift access / give time; toolkit PDF with gift tags); Pledge Partners 1,022, 30m anticipated reach, 48,997 volunteers (organiser figures, read); free UK org pledge form incl. Welsh, listed on wall; Hwb events calendar for Welsh events; apply = 17 Nov non-selling bilingual "gift of reading" post ref=nyr-gifts-2026, kill <20 visits by 8 Dec; pledge + Hwb listing = PROPOSALS on the project lead's GO (outward); toolkit brand rules not checked *(sources: goallin.org.uk ; readingagency.org.uk ; goallin.org.uk ; gov.wales ; books.wales)* · 2026-10-29
- [Launching a new e-book with a discounted (or free) backlist title](marketing/new-release-launch-backlist-price-promo.md) — Launching a new e-book via a discounted/free backlist 'door' book: BookBub partner data 89% sold more of the new release, 77% of bargain readers buy full price, book-1 discount 5x series lift, free book 1 8x vs $0.99+, free = 10x downloads vs $0.99, back-matter links 3x, 150+ reviews +15%; best-price post: serious nonfiction tolerates $2.99-4.99, box sets +20% CTR / +29% purchase rate; zero-spend steps; Cedwyn: PROPOSAL (prices = owner GO), free v0.01 as door + back matter for the programme office's new e-book *(sources: insights.bookbub.com; insights.bookbub.com)* · 2026-10-26
- [Newsjacking: a same-day angle from the archive on a breaking story](marketing/newsjacking-same-day-archive-angle-news-hooks.md) — Newsjacking / reactive PR (distinct from journorequest responses, planned data PR and the exclusive ladder): Fractl (read) ZipHealth 16 reactive campaigns, RTO study 586 links, ChatGPT school-ban 2 surveys 413 links, Roe vasectomy-search cut 132; "day three = cooled"; Reboot Online (read) Bridgerton jewellery (Elle/Metro/Welt), White House questions 100% link rate DA 70; vendor self-reports with no denominators; routine: daily news_hooks.py -> 3-yes triage (dated record adds a fact / <24 h and climbing / no named people) -> dated blog post + social within 4-6 h, journalist note as HubSpot draft only on the project lead's GO; live hook found 28 Oct: GOV.UK 27 Oct HMLR consultations on fees + free public access to ownership data (Guardian same day) -> neutral explainer proposed, consultation response is a separate proposal *(sources: frac.tl rebootonline.com gov.uk)* · 2026-10-28
- [Newsletter archive on our own domain (Mailchimp's hosted archive is invisible to search and AI)](marketing/newsletter-archive-own-domain-mailchimp-robots-blocked.md) — Newsletter archive on our own domain (Mailchimp's hosted archive is invisible to search and AI)
- [Newsletter retention by signup month (cohort table) from free Mailchimp exports](marketing/newsletter-cohort-retention-by-signup-month.md) — Newsletter retention by signup month (cohort table) from free Mailchimp exports
- [Reader referral programme for a tiny history newsletter: gate first, free rewards only](marketing/newsletter-referral-programme-gate-free-rewards.md) — Reader referral programme: SparkLoop (1,000+ programmes) small lists +10-20% growth with free rewards, 20k+ lists +30-80%; free rewards = insider section/edition at 1-3 referrals, PDF (James Clear), blurred locked preview; beehiiv: low first tier, 3/10/25 tiers, progress reminders ~+40%, one writer ~30% of list referred after 6 months (vendor blogs, not checked independently); gate (ours): 100+ subscribers and 4+ regular issues; zero-tool version now = forward/share line with UTM, thank-you share line, 'Who sent you?' field, manual PDF reward logged in HubSpot; double opt-in only; Cedwyn: list ~1, gate not met, copy/UTM drafts only, form/journey changes = PROPOSAL *(sources: sparkloop.app/blog/14-free-newsletter-referral-reward-ideas-c; beehiiv.com)* · 2026-10-26
- [Nextdoor Business Page for a local-history e-book shop (UK)](marketing/nextdoor-business-page-local-history-uk.md) — Nextdoor Business Page (UK local): 10M+ UK neighbours, 1 in 4 UK households (Nextdoor's figures, not checked); free Page, post limit conflicting (current page 'unlimited free posts' vs 2/month in 2021 blog + 2026 agency guide - read live limit); Nextdoor data: 5+ recommendations = 30% higher engagement, post 5-7 pm, Thu/Fri, every two weeks, photos; eligibility real name + valid address (snippet, not checked; online-only fit and hidden address not checked); playbook: UTM link to /ebooks/, archive photo + question posts, 5 recommendations before judging, judge after 4 posts/8 wks (<20 sessions = stop); Cedwyn: PROPOSAL, owner signup + GO, never show home address, prep 4 drafts + 6 photos *(sources: business.nextdoor.com; business.nextdoor.com; business.nextdoor.com; business.nextdoor.com; help.nextdoor.com (snippet))* · 2026-10-26
- [NLW Welsh Journals behind Cloudflare: get article PDFs through the IIIF manifests](marketing/nlw-welsh-journals-iiif-pdf-route-past-cloudflare.md) — NLW Welsh Journals Online research route: journals.library.wales 403 (Cloudflare) to plain fetch; browser passes, search works, "Plain Text" empty on 1903 pages; IIIF collection manifest (journal id) -> issue manifests -> structures = articles with page labels + per-article PDF on datasyllwr.llgc.org.uk, all plain fetch; PDFs are image scans (no text layer, no tesseract) -> pdftoppm + read; 450+ titles / 1.2M pages (NLW home). Cedwyn: manifest route first for gap-finder/intel/folklore lanes, browser only for full-text search; cite printed vol/year/page, no outbound links; next grep Cardiff Naturalists + Morgannwg titles for Llandough/Leckwith/Cogan/Penarth *(sources: iiif.llyfrgell.cymru journals.library.wales)* · 2026-10-30
- [North American Welsh diaspora: Ninnau & Y Drych, WNAA/NAFOW, affiliated societies (2026)](marketing/north-american-welsh-diaspora-ninnau-wnaa-nafow.md) — North American Welsh diaspora ('ninnau'/'wnaa'/'nafow' 0 before): NINNAU & Y Drych (read) volunteer 501(c)(3), bimonthly, deadlines 1st of Feb/Apr/Jun/Aug/Oct/Dec, free US/Canada event calendar (also Wales events of interest), exact entry format, meaningful subject line (spam filter), paid ads $80-$500 (not for us); NAFOW 2026 Springfield MA 2-6 Sep ~500 attendees with an 'Anglesey roots' networking session (read), NAFOW 2027 Cleveland, prereg 1 Mar 2027 (snippet); WNAA AWO directory, member societies share notices via Hwyl (read); playbook = genealogy-story lead, free calendar/article doors on deadline, 13:00 ET/18:00 UK talks, USD pricing, UTM, <10 visits in 60 days = stop (our threshold); Cedwyn: HubSpot draft article 'Reading one Glamorgan farm's records' for 1 Dec 2026 deadline (owner's GO), Mailchimp 'where are you reading from' field, NAFOW 2027 roots session = PROPOSAL (travel spend) *(sources: ninnauydrych.org ; ninnauydrych.org ; ninnauydrych.org ; festivalofwales.org ; welshwne.org)* · 2026-10-30
- [Novel November (#NovNov, the NaNoWriMo successor): one research-records post for historical-fiction writers](marketing/novel-november-novnov-historical-fiction-records-post.md) — NaNoWriMo shut down Mar 2025; successor Novel November by ProWritingAid (UK): 2025 68,000 writers, 353m words, 150+ events, US$7k+ for Room to Read (organiser recap, read); #NovNov/#NovelNovember; low-priority play: 1-2 record-led "period detail for historical-fiction writers" posts (Tue 3 Nov ~12:00Z, optional 16 Nov), clear of Bonfire Night and 6-11 Nov quiet window, ref=novnov-2026, kill rule <20 visits; no outreach *(sources: prowritingaid.com ; roundtable.beloit.edu ; lithub.com ; literatureandlatte.com)* · 2026-10-29
- [Skill: pick one OEC and set guardrails before any A/B test (2026)](marketing/oec-guardrail-metrics-decision-rule-ab-tests.md) — One OEC + guardrails + breakers + one decision rule before any A/B test (0 prior skill on OEC/guardrails): Kohavi KDD 2012 (read) Bing bug gave very poor results yet queries/user +10% and revenue/user +30%, so OEC moved to sessions/user; Amazon email OEC = (revenue - unsubs x lifetime loss)/users (book quoted via votito, not checked); Airbnb 2021 (read) impact/power/stat-sig-negative guardrails, ~25 flags/month, 80% launch after discussion, 20% (~5) stopped, 50 metrics at p<.05 = 92% false-alarm chance; Spotify 2024 (read) success=superiority, guardrail=non-inferiority, no alpha split for guardrails, beta corrected. New stdlib tool tools/decision_rule.py (SRM -> breakers -> guardrails -> OEC -> INVALID/NO-SHIP/ESCALATE/UNDERPOWERED/SHIP, 5/5 test cases). Cedwyn: ab-register.csv has no guardrail/decision columns, AB-01 and AB-03 judged on two metrics, AB-02 id used twice; proposal = add oec/guardrails/breakers columns, rename 2nd AB-02 to AB-05, /ebooks/ OEC paid-intent clicks per human visitor, guardrail free sign-ups margin 2 pts, breakers 390px errors/buy button; ~840/arm for guardrail power, so breakers do the protecting until then *(sources: ai.stanford.edu ; medium.com ; engineering.atspotify.com ; arxiv.org (abstract) ; votito.com)* · 2026-10-31
- [Share-preview cards (Open Graph) that actually render on WhatsApp, Facebook, LinkedIn, X](marketing/og-share-cards-whatsapp-facebook-linkedin-cache.md) — Share-preview cards that render: Meta (1200x630, 1.91:1, <=8 MB, first share blank unless pre-scraped or og:image:width/height, images cached by URL -> version the URL), WhatsApp (<head> in first 300 KB, og:title/description/url non-empty, image <600 KB doc / ~300 KB field limit, >=300 px), LinkedIn (1200x627, 5 MB, Post Inspector), X summary_large_image; crawler allow-list + Graph API scrape. Cedwyn 27 Oct: / has no tags (FAIL x4); /ebooks/ og:image portrait 480x678, no width/height *(sources: developers.facebook.com developers.facebook.com linkedin.com andrewbaker.ninja)* · 2026-10-27
- ["On this day" posts generated from our own chronology (#OnThisDay / #OTD)](marketing/on-this-day-posts-from-own-chronology.md) — #OnThisDay posts generated from our own dated records ('on this day' 0 skill files before; sector hashtag calendar covered separately): Sumikawa et al. JCDL 2018 (read) #onthisday/#otd many tweets+retweets from FEW specialist accounts, curated items travel by retweet; anniversaries = memory triggers, round anniversaries amplify (1916 centenary peak); practitioner snippets (FB login wall, not checked): Arlington HS daily OTD for years, Preston 365 posts in 2023, Westbrook HS ~1,200->~2,000 followers in months, CIA 2014 OTD post ~98k reach. Rules: exact-day only, verbatim quote + catalogue ID + 1 image + 1 link, skip empty days, round anniversaries bigger. Cedwyn: PROPOSAL 'otd' content type in social.py from calendar derived events, UTM otd, 20-post test vs prior 20 *(sources: adammo12.github.io facebook.com facebook.com)* · 2026-10-31
- [One-letter reply ask (A / B / C) to earn replies and inbox placement](marketing/one-letter-reply-ask-abc-inbox-placement.md) — One-letter reply ask A/B/C ('hit reply' 0 before; distinct from reader-replies community + onboarding): Gmail sender guidelines (read) contacts' mail less likely spam, unsubscribe non-openers, replies not documented as a signal; Yahoo engaged-audience + <0.3% spam (read); Jeff Felten via Chenell Basilio (read) A/B/C one-letter question 15% of new subscribers replied vs 'well under 5%' typical (one creator); Oshinsky local-specific questions; McGarry 1-word reply (read). Cedwyn: PROPOSAL newsletter 'which record next? A/B/C', e-book delivery email HDYHAU-by-letter, academy topic vote; watched reply-to on own domain; log reply rate per send; never in FOI/institution mail *(sources: support.google.com senders.yahooinc.com linkedin.com newsletteroperator.com)* · 2026-10-31
- [One-place study registration: Llandough-juxta-Penarth (Society for One-Place Studies)](marketing/one-place-study-llandough-sops-registration-gate.md) — One-place study GATE (Society for One-Place Studies): £10/yr membership (PayPal auto-renews), studies registered free in Members' Area; directory ~458 studies, Wales ~17, Glamorgan 3 (Barry, Llangiwg, Llwydcoed), NO Llandough/Penarth/Leckwith study = open; study page fields incl. Website/Timeframe/Social/In-depth report; Findmypast OPS guide points to the directory; events: One-Place Wednesday Live, Zoom conference+AGM Sat 21 Nov 2026 ('Food'), speaker 'get in touch'; Sticklepath OPS model (collaborative, Janet Few); Cedwyn: parish 1841-1939 study page (FreeCEN household table, memory form, no /ebooks/ above fold), UTM Website field, contact cedwyn.estate@ mail; spend + listing = the project lead's GO; kill <10 visits & 0 contributions in 6 mo *(sources: one-place-studies.org ; /all-studies/ ; /join/ ; /membership/ ; /events/ ; /europe/wales/glamorgan/llwydcoed/ ; findmypast.com ; sticklepathhistory.family/about)* · 2026-10-29
- [Online press kit page for a heritage e-book archive (HTML, not PDF)](marketing/online-press-kit-page-heritage-ebooks.md) — Online press kit page (HTML not PDF): Cision 2025 (3,000+ journalists: 72% press releases most useful, multimedia lifts impact, 86% reject off-beat, 85% like a plain intro email); Monk/Fisk via janefriedman.com (copyable text, multi-res images, zip, name pronunciation audio); 10-item page plan; Cedwyn /press/ is 404 -> new page PROPOSAL *(sources: prnewswire.com Cision 2025 release, janefriedman.com, reedsy.com)* · 2026-10-26
- [Add-to-calendar for free online talks and launch dates: registrant-to-attendee playbook](marketing/online-talk-add-to-calendar-ics-show-up-rate.md) — Add-to-calendar for free online talks and launch dates: registrant-to-attendee playbook
- [On-site email capture: a scroll-triggered slide-in, not a full-screen or exit popup](marketing/onsite-email-capture-slide-in-scroll-trigger-not-exit-popup.md) — On-site email capture: scroll-triggered bottom slide-in, not full-screen/exit popup: Wisepops 2026 (~1B displays) avg 4.82%, scroll 5.37% vs exit 3.94%, mobile 4.98% vs desktop 3.67%; Omnisend 2025 avg 2.1%, 6-10 s delay best, exit ~1.8%; Google: intrusive interstitials may hurt search, use small banners (vendor benchmarks, not checked independently); recipe 50-60% scroll + 8 s or 2nd pageview, ≤30% of 390 px, ghf-lead Mailchimp double opt-in, UTMCMP=cedwyn-slidein, sessionStorage cap (PECR on localStorage not checked); PROPOSAL for QUEUE-after-framing, kill rule <0.5% *(sources: wisepops.com ; omnisend.com ; developers.google.com)* · 2026-10-29
- [One-question on-site survey on the buy path ("what's stopping you?") for a low-traffic e-book shop](marketing/onsite-one-question-survey-buy-path.md) — One-question on-site survey on /ebooks/ ("Anything stopping you getting the e-book today?" + 4 one-tap choices), trigger after 30-45 s/scroll, once per visitor, anonymous in our own Worker store; CXL: Teespring CTA microcopy +12.7%, LearnVisualStudio VOC copy +9.2%/+24%/+23.9%, CTA +66.3%; Kaushik 3 questions; code answers into themes, ship one fix; patch-only under freeze *(sources: cxl.com; maxio.com (snippet); rich-page.com hotjar guide (snippet))* · 2026-10-27
- [Guest opinion pieces (op-eds): a 500-800 word argument in a Welsh/UK outlet](marketing/op-ed-guest-opinion-pitch-wales-named-byline-gate.md) — Guest opinion pieces (500-800 words; distinct from letters, data-PR, press kit): Nation.Cymru guide (read) 500-800 ideal, timely hook, punch up not down, 1M+ readers/month (their figure); OpEd Project (read) why now/why this/why me + piece pasted, one outlet at a time, deadline follow-up; WaPo (read) 800 words, full name required (no anonymous/pseudonymous), hundreds/day for a handful; 2008 WaPo 90% male submissions. Cedwyn: GATE (press on GO; byline cannot be the project lead -> named willing author is the project lead's decision); angles: place-names gap, missing-records register *(sources: nation.cymru; cdn.nation.cymru; theopedproject.org; theopedproject.org; helpcenter.washingtonpost.com)* · 2026-10-30
- [Open Doors (Cadw) and Heritage Open Days: a free September heritage event](marketing/open-doors-cadw-heritage-open-days-event.md) — Cadw Open Doors (Wales, European Heritage Days, all September, free events only; 200+ sites 2026; 1,300 events/287 venues/22 authorities in 2018; talks/walks/exhibitions engaging local heritage eligible; Cadw lists + national PR + free posters/press template; organiser counts visitors + feedback; reg 1 Mar-1 Jul per older guide, recheck 2027; clusters lift visitors) + Heritage Open Days (England, 10-19 Sept 2027, submit by 13 Aug, online events accepted but team-checked); Cedwyn: free library-venue talk Sept 2027 'Tŷ Mawr, Llandough: what the records show', QR to /ebooks/ + signup with utm_source=opendoors, no site event without landowner consent, owner GO, HubSpot drafts only *(sources: cadw.gov.wales; cadw.gov.wales Open Door General Information PDF (2023-05); cadw.gov.wales; heritageopendays.org.uk Registration-Step-by-step-Guide.pdf)* · 2026-10-26
- [Open Library: free public catalogue records for our e-books](marketing/open-library-catalogue-records-ebooks.md) — Open Library (Internet Archive) free wiki catalogue: anyone with an account adds/edits; electronic resources valid, ISBN not required, one work + editions per format/language, series on the work; WorldCat link switches on when an edition has ISBN or OCLC number; search.json API check 26 Oct = 0 records for Cedwyn/Ty Mawr Llandough; no prices/promo text, no file upload; no sales case study found (discovery/metadata only); Cedwyn: drafts in the project workspace, owner GO on account + author/publisher names *(sources: openlibrary.org (1 Jul 2026); openlibrary.org; openlibrary.org)* · 2026-10-26
- [Openverse and Commons discovery: get our public-domain images found and count the views (2026)](marketing/openverse-commons-discovery-and-view-metrics.md) — Openverse discovery + Commons view measurement (follows the Commons upload skill; 'openverse'/'impact metrics'/'mediarequest' 0 before): Openverse stats API read today - 52 sources, Wikimedia Commons 88,962,441 files, Flickr 536M, Europeana 13.8M, Geograph 1.09M - so free/PD Commons files reach Openverse with no submission (re-ingest cadence + PD-UK-unknown mapping not checked; anon API 20/min 200/day per GitHub issue, not checked; search API timed out from box); Commons Impact Metrics (WMF Diff Jul 2024): monthly per-category views/usage/articles, released 2nd-5th, allow-listed categories only (404 tested), Main Page excluded; per-file mediarequests API needs no allow list (tested: Example.jpg 120,834 Aug / 103,981 Sep 2026); Met Great Wave 10x/20x Wikipedia vs own site, Wellcome 1.5bn (institutions' figures). Cedwyn: still gated on the owner's GO for the 10-file pilot; one project category; week-1 Openverse check per file; monthly commons_views on the 6th into growth weekly.csv; request allow-listing at ~10 files; usage on Llandough/Leckwith articles beats raw views *(sources: api.openverse.org openverse.org github.com diff.wikimedia.org wikimedia.org)* · 2026-10-30
- [Oral-history interviews as a content and community engine (with a proper recording agreement)](marketing/oral-history-interviews-recording-agreement-content-engine.md) — Oral-history interviews as content + community engine ('oral history' skill 0 before; distinct from reader-memories UGC): OHS (read) interviewee owns copyright, signed Recording Agreement for internet/publication use, restrictions with time codes, CC 'not recommended' (GDPR), family-history joint statement; NLHF + OHS: substantial records not vox pops; JHASW 70+ oral histories, clips on PCW, full at NLW (read); StoryCorps 700k+ participants (snippet); method: 5-10 interviewees via society channels, info sheet, 45-90 min WAV, archive first (Glamorgan Archives/NLW/PCW), 60-120 s subtitled clips, 'recollection, recorded <date>' label, UTM vs 8-wk median; call for interviewees as HubSpot draft on the project lead's GO *(sources: ohs.org.uk, ohs.org.uk, heritagefund.org.uk, peoplescollection.wales, storycorps.org)* · 2026-10-31
- [Organisation bylines, an editors' profile page and "how this was made" notes (Google 2026)](marketing/organisation-byline-editors-profilepage-how-made.md) — Honest organisation bylines + /editors/ ProfilePage (mainEntity Organization) + one-line 'how this was made' for AI-assisted media: Google helpful-content Who/How/Why (read; fabricated creator profiles = deception), ProfilePage docs (read), Article docs (snippet: internal profile page for author). No primary traffic case study found (agency '+340%' assertions not repeated). Live 27 Oct: BlogPosting author = Organization 'Cedwyn editors' but author.url = homepage, no visible byline, /about/ 404, no AI-method line on generated-media posts -> PROPOSED (blog worker + one site-wide PR) *(sources: developers.google.com, developers.google.com, developers.google.com)* · 2026-10-27
- [Orphan pages and click depth: point internal links at the money page](marketing/orphan-pages-click-depth-money-page-internal-links.md) — Orphan pages + click depth: Google finds pages mainly by links, sitemap-only page gets no PageRank (via Ahrefs); compare home crawl vs sitemap; link or drop every sitemap URL; money page in every template; plain <a href>; Ninja Outreach +40% / InLinks 18th->8th (secondhand, not checked). Cedwyn live crawl 07:43Z (300 pages): /ebooks/ only 6 inbound links vs /research/ 270, /academy/ 269, /shop/ 4, /movie/ 1; 3,293/5,137 sitemap URLs unreached in 300 pages (/docs/ 2,045); 537 linked URLs not in sitemap (mostly /academy/). PROPOSED site-wide e-books link + per-artifact e-book line *(sources: ahrefs.com; ahrefs.com; reddit r/TechSEO w7q1i0; embarque.io; developers.google.com)* · 2026-10-27
- [Campaign measurement with own short redirect links (/r/<campaign>) when analytics can't see query strings](marketing/own-short-redirect-links-r-campaign-path-counting.md) — Own /r/<campaign> short links when CF analytics can't see query strings (authz on clientRequestQuery/clientRefererHost; no utm sf15-sf25 ever countable): one Pages placeholder rule live (302 to /ebooks/?utm_campaign=:c; box check 22:13Z ok, Cache-Control no-transform); Pages _redirects 2,000 static + 100 dynamic, 302 default; never 301 (MDN example cached 30 days, so repeat clicks are lost); one slug per placement (yt-<id>, ig-bio, pdf-v002-p1, talk-…); register before posting; weekly GraphQL per-path counts (1-day windows; Free range not checked); discount preview bots/scanners and test against /ebooks/ + Stripe; GoatCounter Campaigns as a cross-check if a token exists (not checked); MTU: branded vanity URL for print; kill: bot-shaped after 2 wks -> beacon route *(sources: developers.cloudflare.com ; developers.cloudflare.com ; developer.mozilla.org ; mtu.edu ; the project workspace P-038/P-045)* · 2026-10-29
- [One page history per page (not a commit-log dump)](marketing/page-history-one-log-per-page.md) — One page history per page, never a commit-log dump (after 19:37 30 Oct "Why 2 logs?" on /learn/; 'page history'/'last updated' 0 before): Keep a Changelog 1.1.0 (read) humans not machines, latest first, dates shown, "commit log diffs ... full of noise"; Google byline-date doc (read) one prominent "Last updated" matching dateModified, "Minimize the presence of other dates"; rule: one table per page, path-filtered rows, human change lines, Worker-served pages declare own entries; no conversion data (hygiene) *(sources: keepachangelog.com ; developers.google.com)* · 2026-10-30
- [Getting a big new site indexed: triage duplicates, thin pages and canonicals first](marketing/page-indexing-triage-duplicates-canonicals.md) — Getting a big new site indexed (Cedwyn: 2 indexed of 5,150 sitemap URLs): Page indexing statuses (Discovered = crawl rescheduled to avoid overload; Crawled-not-indexed; duplicate canonicals), crawl-budget guide applies to sites with many Discovered URLs, consolidate duplicates first, sitemap = canonicals only, lastmod only if real, request indexing for 10-20 pages only; live read 26 Oct: same record at /docs/, /wiki/evidence/, /research/evidence/ (927 repeated tails), 80-140-word record pages, /docs/ canonicals point at index.html which 308s back, /research/ no canonical, 153/5,150 lastmod all build date *(sources: support.google.com; developers.google.com; developers.google.com; developers.google.com; moz.com)* · 2026-10-26
- [Pagination and big listing pages: keep every catalogue item crawlable](marketing/pagination-big-listing-pages-crawlable-catalogue.md) — Pagination / big listing pages: Google (read, upd. 2025-12-10) <a href> only, no load-more-only, ?page=n not #, never canonicalise page 2+ to page 1, rel next/prev unused, noindex sort/filter views, sitemap every item; GSQI 2021 (read via reader) 67% of indexed URLs pagination and fine, noindex drops links. Cedwyn measured 30 Oct: /research/evidence/ 765 plain item links, 0.33 MB, no canonical; sitemap index 48 URLs, 763/765 evidence pages missing; /research/sitemap.xml lists research.bucklerfamily.estate URLs, unreferenced; robots.txt has no Sitemap line -> PROPOSED fixes *(sources: developers.google.com; gsqi.com)* · 2026-10-30
- [Paid archive vs open archive: how newsletter writers paywall the back catalogue (Substack / Ghost)](marketing/paid-archive-vs-open-archive-newsletter-history-writers.md) — Paid archive vs open archive for newsletter/history writers: Substack 'Auto-paywall after' (Settings > Payments > Paywalling), Substack office-hours 'free first then paywall archive', Sarah Fay 2026 'don't autopaywall' (contested), Pubstack: Substack avg 6% paid, Product Compass 2% of ~92K, ~3 free:1 paid, paywall placement inside posts; Friedman ~2,500 paid after 9 yrs vs ~30K free ('keep the free one'); Ghost access levels (Public for SEO) + gift links, no auto-age paywall; Kindle Vella closed 26 Feb 2025. Cedwyn decision: research archive stays open (LLM-wiki rule), money on the semver ladder only *(sources: support.substack.com; on.substack.com; substackwritersatwork.com; pubstacksuccess.substack.com; newslettercircle.substack.com; janefriedman.com; ghost.org; ghos)* · 2026-10-29
- [Paid-version pages in search: paywalled-content markup, lead-in, and the 10% paywall gauge](marketing/paid-version-pages-paywalled-markup-lead-in.md) — Paid-version pages in search: Google paywalled-content markup + flexible sampling ('isaccessibleforfree' had 0 hits before). Google docs, both read in full: isAccessibleForFree:false plus hasPart WebPageElement cssSelector (.class only, no nesting, CreativeWork subtypes incl. Course/LearningResource) separates gated content from cloaking, and is needed only when gated content is served in the HTML; lead-in is "a good practice"; the gauge is that satisfaction "degrades significantly when paywalls are shown more than 10% of the time (~3% of the audience exposed)"; small sampling changes can move ranking. These are Google's own news-publisher experiments, with no outside numbers. Live 30 Oct: e-book pages are self-canonical and free files go via /ebooks/api/free?book=id@semver, so no markup is needed there; /documentary/ has no canonical, no VideoObject and no isAccessibleForFree. Cedwyn PROPOSALS: a .paid-cut wrapper plus isAccessibleForFree:false if the v0.0.2 scene is in the HTML before unlock, an isAccessibleForFree:true VideoObject for the free v0.0.1 cut, a 20-30 s lead-in before the lock, Course markup for any members-only /learn/ lessons, and a weekly gate-views÷views line with a 10% ceiling. No price change *(sources: developers.google.com developers.google.com playwire.com)* · 2026-10-30
- [Parish and community magazines as a local print channel (Vale of Glamorgan, 2026)](marketing/parish-community-magazines-local-print-vale.md) — Parish/community magazines as a zero-budget local print channel (Wenvoe What's On ~650 homes, free articles, 18th-of-month deadline; View Magazines 10,000 free copies/title/quarter, 2026 deadlines 25 Feb/17 Jun/7 Oct; Parish Pump ~950 churches / ~180k readers; Penarth & Llandough ministry area); free editorial first, /print/<title>/ typeable door, drafts only, never the community council *(sources: christiantoday.com; wenvoe.org.uk; viewmags.co.uk, /print-publication-dates/, /our-approach-to-editorial/; parishofpenarthandllandough.co.uk)* · 2026-10-30
- [Parliamentary written questions as a watch and a news hook (Westminster + Senedd)](marketing/parliamentary-written-questions-watch-news-hook.md) — Parliamentary written questions as a watch and a news hook (Westminster + Senedd)
- [Pay-what-you-want (PWYW) with a floor or a suggested price for a small e-book shop](marketing/pay-what-you-want-floor-suggested-price.md) — Pay-what-you-want with a floor/suggested price: Gneezy et al. Science 2010 (Stanford GSB summary) 28,224 riders, fixed $12.95 0.5% buy, pure PWYW 8.4% at ~$0.92 (loss), PWYW+charity 4.5% at $5.33 (best); Gumroad $3 -> $1+ avg ~$5, ~60% more revenue (secondhand, not checked); Paste 30k subs ~$9 (not checked); Gumroad min incl. £0 + suggested price; Stripe Payment Links 'Customers choose what to pay' preset/min/max, one-off only; test steps (one non-flagship item, floor, suggested = normal price, reason line, email capture, 4 weeks/50 orders); Cedwyn: PROPOSAL only (owner GO): free v0.01 as £0+ suggested £3, £9.99/£31.99 stay fixed as anchors, utm_campaign=pwyw-test *(sources: gsb.stanford.edu; tommorkes.com; gumroad.com (not loaded); docs.stripe.com)* · 2026-10-26
- [Pay-what-you-want / variable pricing for e-books (minimum + suggested, optional good-cause frame)](marketing/pay-what-you-want-variable-pricing-ebooks-minimum-suggested.md) — Pay-what-you-want / variable pricing for e-books ('pay what you want' 0 hits before): Gneezy et al. Science 2010 N=113,047 (abstract read; ResearchGate snippet) plain PWYW avg $0.92 vs PWYW+charity frame $5.33 (5.8x, most profitable); Leanpub (help read, 2 Nov 2025) minimum + suggested price slider defaulting to suggested, 'Author earns' display = main reason readers pay above suggested (testimony, no %); Stripe Checkout PWYW custom_unit_amount min/max/preset, single line item qty 1, no promo codes, no subscriptions (docs read); playbook: floor always, suggested 1.2-1.5x preselected, presets, neutral 'funds the archive work' line, one title only, 4 wks/30 checkouts, revenue per visitor decides, stop rule; Cedwyn: PROPOSAL only (price = the project lead's call) £4.99 title -> min £4.99/suggested £7.99/presets 4.99-7.99-12, bundle £19.96 + £49.99 stay fixed, utm_content=pwyw *(sources: pubmed.ncbi.nlm.nih.gov ; researchgate.net ; help.leanpub.com ; help.leanpub.com ; docs.stripe.com ; sciencedirect.com)* · 2026-10-30
- [Payment fee maths for low-price digital items (£4.99 scenes and e-books, £19.96 bundle, £49.99/mo academy)](marketing/payment-fee-maths-low-price-digital-items-stripe-gumroad.md) — Fee maths for £4.99 scenes/e-books, £19.96 bundle, £49.99/mo ('stripe fee'/'micropayment' 0 before): Stripe UK 1.5%+20p (EEA 2.5%, intl 3.15% +2% FX), Billing 0.7%, Managed Payments +3.5%, dispute £20; £4.99 = 5.5% vs £0.99 = 21.7%, bundle 2.5%, academy 2.6%; Gumroad 10%+$0.50 ≈18% on £4.99 (FX not checked), 30% Discover; one dispute ≈ 4 sales' net → refunds over chargebacks, no sub-£3 prices, Stripe direct default, log net per sale *(sources: stripe.com; stripe.com; stripe.com; gumroad.com; castr.com (snippet))* · 2026-10-30
- [Payment Link "opened, not paid": separate buyers from bots and our own checkers before diagnosing abandonment](marketing/payment-link-sessions-bots-checkers-vs-buyers-no-email-recovery.md) — Payment Link 'opened, not paid' triage before abandonment diagnosis: stripe.dev (read) each URL open creates a Checkout Session; buy.stripe.com (fetched) allows Googlebot/Bingbot/Slurp, PDFs' links are followed; Payment Link API has no after_expiration (Stripe recovery URL only on API-created sessions + email + consent); client_reference_id=qa-<tool> labels test opens; Cedwyn live 30 Oct 07:28Z: 38 sessions = 17 metronome (one link, 20-40 min cadence) + 12 walker bursts + 9 unknown, 0 typed an email, 0 paid -> traffic wall, not checkout; our buylink_check.py/buybutton_check.py GET live links; no-email recovery = localStorage return line + consent before checkout *(sources: stripe.dev/blog/designing-flexible-payment-flows-with-checkoutsessions; docs.stripe.com; docs.stripe.com; docs.stripe.com; buy.stripe.com)* · 2026-10-30
- [Payment trust cues: make the pay step look as safe as it is (UK-legal version)](marketing/payment-trust-cues-checkout-uk-legal.md) — Payment trust cues, UK-legal: Baymard 2025 survey n=1,026 (19% abandoned over card distrust, 17% errors/crashes, read); perceived-security usability since 2009 (unknown/niche sites need visual cues; boxed card area + padlock + true microcopy; seal waves 2013-2023: homemade seal beat most SSL seals, n not given, stated preference); UK: DMCC Act 2024 Sch.20 paras 2-3 (in force 6 Apr 2025, read) blacklists unauthorised trust marks/endorsements -> no fake seals; hosted-checkout hand-off steps (true line under each button, Stripe branding name match, delivery/contact line, glitch check every deploy). Cedwyn /ebooks/ 08:25Z: 'Paid editions open secure Stripe checkout' exists in page script (render spot not checked), nothing beside the 8 buy buttons -> PROPOSED cy/en/es microcopy, Stripe name check, no badges; Stripe logo rules not checked *(sources: baymard.com ; baymard.com ; legislation.gov.uk)* · 2026-10-27
- [Free PDF downloads that search can find and credit to us: host, canonical, title, links](marketing/pdf-downloads-seo-host-canonical-title-links.md) — Free PDFs in search ('x-robots'/'pdf seo' 0 before): Google PDF FAQ (read) indexed if text copyable, images not indexed, title = PDF Title metadata + inbound anchor text, links in PDFs followed (no nofollow), canonical via HTTP Link header, X-Robots-Tag noindex; 302 = show source URL; Cedwyn audit 30 Oct: supplement PDF 302s to raw.githubusercontent (octet-stream, nosniff, no Link header), Title metadata good, 3 /URI links incl. 1 raw buy.stripe.com (crawlable), untagged; playbook: own host + application/pdf, HTML home page + rel=canonical header, metadata at build, UTM links to /ebooks/ not checkout, sitemap, GSC '.pdf' filter *(sources: developers.google.com; developers.google.com; developers.google.com; developers.google.com; developers.google.com)* · 2026-10-30
- [PeerTube (and a note on Odysee) for the Shorts and documentary clips: measured reach, instance choice, and a gate](marketing/peertube-odysee-clip-mirror-measured-instance-gate.md) — PeerTube (+ Odysee note) as a clip mirror: SepiaSearch API count 31 Oct (top 100): "welsh history" 242 results median 7 views (p25 1, p75 32, max 166), "wales history" median 1, "cardiff" 27 results median 3, "local history" median 5, "history documentary" median 2; joinpeertube instances API: 80 of 500 healthy instances open, 68 of those need approval, median approval response ~28 h, 11 UK instances (2 open, unsuitable); Odysee search works logged-out but view counts need auth (401) so unmeasured, skipped; mirror value order IA > Dailymotion > PeerTube; gate 5 clips + Mastodon posts, keep at 60 days if median >15 views or 10+ boosts; PROPOSAL needs owner GO *(sources: sepiasearch.org; instances.joinpeertube.org; vod.communitybroadcasting.uk + u2be.ovh /api/v1/config/about; lighthouse.odysee.tv; api.odysee.com)* · 2026-10-31
- [People Also Ask (PAA) questions: mine them free, answer them fully on the right page](marketing/people-also-ask-paa-mining-full-answers-place-pages.md) — People Also Ask mining ('people also ask' 0 skill files before): STAT (read) PAA on 80%+ of 280k tracked SERPs (tracker-specific; AWR ~35% UK older); AlsoAsked/Chris Green 16 Feb 2026 (read) 563 kw/7,905 questions/5,415 URLs: strong positive correlation in top 5 between FULLY answered PAA questions and rank, full > partial, strongest commercial/transactional; ~41-word answers (Semrush via Quattr, snippet). Free method: our search helper returns PAA (Q: lines). Live pull 30 Oct: 'How do you pronounce Llandough?', 'Where can I find a Welsh family history archive?', 'Why did so many Welsh go to Patagonia?' -> PROPOSED 40-word answer boxes (repair freeze: patch/task only) *(sources: alsoasked.com getstat.com)* · 2026-10-30
- [People's Collection Wales (PCW): contributing records, choosing a licence, and using it for discovery](marketing/peoples-collection-wales-contributions.md) — People's Collection Wales: 168,505 items / 3,618 collections / 1,606 users / 847 stories (live 26 Oct); free account, moderation + takedown; upload only what we hold copyright in; Creative Archive (non-commercial) vs CC BY 4.0, choose Creative Archive for our own photos/maps; orphan-work due diligence; no newspaper/ITV/Cadw images; one bilingual Story with 6-10 items; research lead: Vale Libraries aerial collection 2261401 (Penarth/Dinas Powys/Llandough obliques) to check for Tŷ Mawr pre-1988 *(sources: peoplescollection.wales; /help/copyright; /terms-use-and-privacy; /discover/query/Llandough; museum.wales; peoplescollection.wales)* · 2026-10-26
- [Selling a serialised documentary per episode on your own site: price, cadence, free clips](marketing/per-episode-documentary-sales-own-site-free-clips.md) — Per-episode own-site documentary sales: Louis C.K. Beacon 2011 (own statements, read) $5 DRM-free, $170K production, 12 h 50K purchases/$250K (break-even), 4 days 110K/$500K/~$200K profit, 12 days $1M; Horace and Pete 2016 (LA Times read) $5/$2/$3x8, unannounced drops, 'several million dollars in debt', ~$500K/episode (snippets), $31 season; Dropout 2025 (Mashable read) free clips on YouTube, 1M+ subs, paid +31% 2024-25, $130 Superfan. Rules: render cap = expected buyers x price x 0.5, announce every drop 24-72 h with clips + email, UTM per platform, kill if 2 paid versions undersell cost. Cedwyn: fits v0.0.1 free / +£4.99 per version; one 30-45 s clip per door via social flywheel *(sources: web.archive.org web.archive.org latimes.com la-et-st-louis-ck-horace-pete-finished-20160416; theatlantic.com (snippet); mashable.com)* · 2026-10-29
- ["Get emails about this page": per-record and per-topic update alerts (the GOV.UK pattern)](marketing/per-page-topic-update-alerts-govuk-get-emails-about-this-page.md) — "get emails about this page"/per-topic update alerts ('watch this'/'follow topic'/'per-topic'/'update alert' 0 before; segmentation stats stay in mailchimp-click-interest-tags-segments.md): GOV.UK 2014 sub-topic alerts, immediate/daily/weekly, fire only on new content or publisher-marked major change with public change note + latest-changes page; 2018 700k+ subscribers, 9,400+ lists, 3,000+ never sent (over-specific), narrowing step at signup, per-subscription frequency, one email a day preferred, ~8.5m emails/week; cedwyn: 4 topics, tags on one audience, change_note + major flag, weekly "what changed" digest, 8-week kill rule; proposal *(sources: insidegovuk.blog.gov.uk; insidegovuk.blog.gov.uk; insidegovuk.blog.gov.uk; docs.publishing.service.gov.uk)* · 2026-10-31
- [Perlego (academic e-book subscription) via a distributor: reaching students who study the case](marketing/perlego-academic-subscription-distributor-route.md) — Perlego academic e-book subscription ('perlego' 0 before): help centre (read) 65% of every subscription fee to publishers, read-share incl. multi-month, publisher sets plan/regions, essential (~$12/mo snippet) vs complete, 250+ institutions; no self-serve portal, titles vetted for academic relevance (scribecount 24 jun 2026, read); routes: publishdrive (stores page snippet; free plan only apple/b&n/kobo so starter $16.99 = spend) or streetlib (partner list snippet; basic free 70% net, pro $99/yr 85%, free isbn <=100, read; perlego on basic not checked); no public per-read figures; cedwyn PROPOSAL: bp properties v buckler (1987) adverse-possession authority = land-law student shelf, submit e-book only, isbn decision first, neutral metadata *(sources: help.perlego.com ; scribecount.com ; blog.streetlib.com ; help.streetlib.com)* · 2026-10-30
- [Pilot walk pre-sale with a minimum number ("runs at 8"): take money only when the walk is certain](marketing/pilot-walk-presale-minimum-numbers-hold-then-charge.md) — Dated pilot-walk places with a minimum number ('pre-sale'/'presale' 0 files before; vouchers/marketplaces covered elsewhere): Walks Worldwide min 4 + 'guaranteed' label (read); Trek Travel guarantee-from-one + small-trip fee (read); Eventbrite must refund cancelled events, policy only loosens (read); CCR 2013 reg 28(1)(h) no 14-day cancel for dated leisure services (read); Stripe card holds 7 days, manual capture on Payment Links (read); Eventbrite festival data 15% first week / 24% last week (read). Cedwyn: PROPOSAL O1-M7 'runs at 8, max 12', go/no-go 7 days out, pilot via free reserve then pay link at 8; public dates hold-then-charge; own refund terms; vouchers redeem into places *(sources: walksworldwide.com trektravel.com eventbrite.com legislation.gov.uk docs.stripe.com eventbrite.com)* · 2026-10-31
- [Skill: Pinterest and YouTube Shorts for history content](marketing/pinterest-youtube-shorts-history.md) — Pinterest search traffic (case study 1,000 -> 7,653 outbound clicks/mo: intent boards, image pins not video, 2:3 high-contrast, seasonal months ahead; article rich pins via OG) + YouTube Shorts Related Video bridge (official 14 Jul 2026: link, last-5-s CTA, reward the click in 5-10 s) *(sources: caffeineandconquer.com; help.pinterest.com; blog.youtube/creator-and-artist-stories/youtube-related-videos-traffic-guide/)* · 2026-10-26
- [Plain-text (letter-style) vs designed HTML email: what tests show, and how to test on a small list](marketing/plain-text-vs-html-email-letter-style-test.md) — Plain-text/letter-style vs designed HTML email: HubSpot (upd 13 Jun 2025, read) simpler email won every A/B with significance, GIF -2.3% CTR -> plain +42% clicks, HTML-with-images -21% CTR, "51% fewer clicks", 2/3 said they prefer HTML (2014 survey n>1,000); NextAfter #170381 Moody Radio Feb 2024 (read) plain-text style +57.2% clicks; Litmus split tests (read) customers favour plain (60%/63%), non-customers ~neutral (49%), don't change copy and format together; counter: MarketingExperiments sequential send graphic 0.70% vs 0.40% clicks (no confidence); opens unreliable (Apple MPP); small-list method = alternate format by send 6-8 sends, clicks/delivered + UTM sales; Cedwyn: nurture drafts 10b76bac8b..004b2419b7 unsent, 0 subs 27 Oct -> letter-like D0/D2/D4, one cover image D7/D10, utm_content=<day>-<format>; named signer = PROPOSAL *(sources: blog.hubspot.com nextafter.com litmus.com marketingexperiments.com)* · 2026-10-27
- [Podcast guesting for a heritage history (pitching hosts, 2026)](marketing/podcast-guesting-heritage-history.md) — Podcast guesting for a heritage history: booking rates 3.3% overall vs 6.2% for high-fit shows (Podseeker, 5,012 pitches, Feb-Jun 2026), median about 5% (Podchaser), 10-30% when well targeted (publishing.co.uk UK); five-part pitch of 100-150 words; start 4-6 months ahead; shortlist 20-30 Welsh/history/genealogy/Patagonia shows; UTM'd show-notes link; HubSpot drafts only, sent on the project lead's GO *(sources: podseeker.co ; podseeker.co ; podchaser.com ; publishing.co.uk ; janefriedman.com)* · 2026-10-26
- [Post-purchase cross-sell and bundle upgrade for direct-sold e-books](marketing/post-purchase-cross-sell-bundle-upgrade.md) — Post-purchase cross-sell + bundle upgrade for direct e-books: SamCart data (order bumps 30-40% take, +30% AOV; example 43%/11% -> AOV +66%), Gumroad upsell testimony (Zerouali, Jan 2026, $500+), Stripe cross-sells rules + Payment Link "After the payment" redirect with {CHECKOUT_SESSION_ID}; Cedwyn upgrade for the difference = £22.00 *(sources: samcart.com; samcart.com; docs.stripe.com; docs.stripe.com; gumroad.com)* · 2026-10-26
- [Post-task ease scores: SEQ after each task, SUS or UX-Lite after the session](marketing/post-task-ease-seq-sus-ux-lite.md) — SEQ after each task + SUS / UMUX-Lite / UX-Lite after the session (SEQ avg ~5.5 over 400+ tasks/10,000 users, r~.5 with time/completion, 14% fail-but-easy, ask why under 5; SUS 68=50th pct, 75=73rd, 52=15th, Bangor 85 Excellent/71 Good/51 OK, >70 acceptable <50 unacceptable; UMUX-Lite 2 items alpha .86, r=.83 with SUS, SUS=0.65x+22.9; ease item alone r=.95 over 148 products, within 2 pts); Cedwyn: 4 buy-path tasks with SEQ targets for the next 5-user round, 2-item UX-Lite after purchase/download and for academy members (PROPOSALS) + tools/ux_scores.py *(sources: measuringu.com; measuringu.com; measuringu.com; measuringu.com; measuringu.com)* · 2026-10-31
- [Postcard collectors (deltiology): a sourcing and community route for village views](marketing/postcard-collectors-deltiology-village-views-watch.md) —  *(sources: postcard.co.uk ; postcard.co.uk ; postcard.co.uk ; hobbyist.co.uk ; postcardcollecting.co.uk ; museum.wales (preview))* · 2026-10-31
- [Exclusive first, then embargoed wide release: placing one story with one outlet](marketing/pr-exclusive-first-then-embargo-one-outlet-ladder.md) — PR: offer one best-fit journalist an exclusive with a 48 h deadline, then the next, then embargoed wide release. Muck Rack State of Journalism 2026 (n=1,044): 70% want beat relevance, 58% interview access, 40% data, 37% hi-res images, 33% exclusive/embargoed; deletes: off-beat 88%, promotional 71%, mass email 50%, repeat chasers 46%. Cision 2025 (3,000+): 45% want embargoed/early access, 86% reject irrelevant, 84% prefer intro email. Cedwyn: draft outlet ladders (Golwg360/papur bro, Chubut press, data pitch), HubSpot drafts only, press only on the project lead's GO *(sources: media.muckrack.com; cision.com; jaffepr.com; prnewswire.com)* · 2026-10-27
- [Preference tests and desirability (reaction-card) studies: which look reads as trustworthy](marketing/preference-tests-desirability-reaction-cards.md) — Preference tests + Microsoft Reaction Card desirability studies for look/trust/message (Nielsen 298 designs: satisfaction vs performance r=.53, preferred the better performer 70%, screens-only liking 'invalid' for ease; Sauro binomial vs chance with CI: 39/100 of 4 wins, CI 30-49%, 31% not distinguishable; 2-6 options, 1-2 differences, randomise, ask why; Benedek & Miner 118 words, pick 5, >=40% negative; NN/g <=25 words online, randomise, report % per word, brand-word reach); Cedwyn: trust read of evidence page + /ebooks/ with 22-word list (PROPOSAL), quote-card style preference, self-audit vs negative words + tools/ux_scores.py *(sources: nngroup.com; measuringu.com; nngroup.com; nngroup.com; lyssna.com)* · 2026-10-31
- [Skill: Press requests and free mention monitoring for a heritage story (2026)](marketing/press-requests-and-mention-monitoring.md) — #JournoRequest/#PRrequest responses (drafts only, press on the project lead's GO) + free mention monitoring (Google Alerts + Talkwalker Alerts) *(sources: marvellous.bitfamous.co.uk journorequest guide; buzzstream.com; talkwalker.com; mentionkit.com; mentiondrop.com 2026)* · 2026-10-26
- [Pressbooks and the "webbook" route: a free read-online edition beside the paid EPUB/PDF](marketing/pressbooks-webbook-read-online-edition.md) — pressbooks + webbook pattern ('pressbooks'/'web edition'/'read online' 0 skill files before): pressbooks.org (read) gpl-3.0 book cms, web + epub/pdf/xml, hosted/enterprise/self-host; github readme (read) php 8.3 + wp 7.1 fresh multisite, 460 stars; single author $12/mo or $120/yr (preview); iowa state 8 may 2025 (read) soil science book 79,000+ users, 160,000 views, 1,600+ downloads in 2 yrs (~2 downloads/100 readers); pressbooks directory 9,417 open books (snippet). plan: route a zero-spend /ebooks/<book>/read/<chapter>/ webbook from same source as epub, chapter-end next step to buy page; route b pressbooks.pub companion text for directory = paid proposal only; route c self-host rejected (disk/php); kill 500 reads 0 buy clicks -> change cta *(sources: pressbooks.org ; github.com ; inside.iastate.edu ; guide.pressbooks.com (preview) ; pressbooks.com (preview, 403) ; pressbooks.directory)* · 2026-10-31
- [Preview PDF as a sales tool (paid-title previews on /ebooks/)](marketing/preview-pdf-sales-tool-paid-titles.md) — Preview PDF as a sales tool: contents of the full edition on p.2, last-page one next step + footer shop URL with utm_source=preview-pdf, visual open-book preview, email field tied to the preview (Barry 2013: visual = 2x downloads, tied form 5.2% vs 2.4%, 1,000+ subs in 3-4 months, 94% kept course box; day-2 reminder); WWM 2026 survey newsletters top discovery; LIVE CHECK 27 Oct: 5 of 8 /ebooks/ free PDFs (cedwyn, dartboard, fcg, projects, tymawr-deaths previews) have NO /ebooks link or buy wording, links go to old subdomains; PROPOSED build fix *(sources: nathanbarry.com; writtenwordmedia.com; live pypdf check of cedwyn /ebooks/api/free)* · 2026-10-27
- [Price endings for e-books: £9.99 vs £10 vs £9, and when a round price fits](marketing/price-endings-charm-vs-round-ebooks.md) — Price endings: Anderson & Simester QME 2003 (abstract read) 9-endings raised demand in all 3 field experiments, stronger for new items, weaker with Sale cues (22%/10% secondary, not checked); Strulov-Shlain REStud 2023 (read) 3,500 products/25 chains, 1p over a 99-ending felt like >20p, firms forgo 1-4% gross profit; Wadhwa & Zhang JCR 2015 (abstract) round prices fit feeling-led buys -> keep £9.99 singles, £31.99 vs £32 no left-digit gain, round gift price = PROPOSAL *(sources: ideas.repec.org, gwern.net, ideas.repec.org)* · 2026-10-26
- [Pricing-page nudges: the decoy tier doesn't replicate. What to use instead](marketing/pricing-page-decoy-replication-evidence-nudges.md) — pricing-page decoy effect doesn't replicate: Huber/Payne/Puto 1982 ~+9 pts in abstract lab choices; Ariely Economist demo = one 100-student study; JMR 2014 Frederick/Lee/Baskin largely null, sometimes reversed; Yang & Lynn 11 of 91 attempts reliable; Atticus Li (100+ experiments, read) "probably small or absent" on real pages; use prominence, true 'most popular' only (DMCC Act 2024 Part 4), defaults, clear inclusions; power first (1%->2% ~2,319/arm, +30% ~19,827/arm via tools/ab_stats.py), revenue per visitor not plan mix, re-test after 90 days; GoodUI badge tests listed but effects paywalled (not used). Cedwyn live 27 Oct: bundle £31.99 saves £7.97 vs 4x£9.99, unstated; no decoy (keep it so); PROPOSED saving line + bundle prominence, no badge until sales exist, before/after not A/B (~59 UK visits/24 h) *(sources: atticusli.com goodui.org)* · 2026-10-27
- [Print-on-demand paperback for talks and gifts (KDP Print maths, PROPOSAL for the project lead)](marketing/print-on-demand-paperback-kdp-talk-table.md) — POD paperback for talks/gifts (PROPOSAL, needs the project lead's KDP account + GO): KDP help (read) UK 60% at >=GBP 7.99 else 50%, print 24-110pp GBP 1.93 flat, 110+pp GBP 0.85+0.010/pp; Ty Mawr Deaths 69pp at GBP 9.99 = GBP 4.06/sale; main casebook title must drop banned word for Amazon *(sources: kdp.amazon.com ; kdp.amazon.com)* · 2026-10-27
- [Probus club speaker slots (Vale of Glamorgan / Penarth)](marketing/probus-club-speaker-slots-vale.md) — Probus club guest-speaker slots: The Vale Probus Club (Cowbridge, founded 1997, 46 members, last Tuesdays, St Quentin's suite at The Bear Hotel, 10:15 coffee then speaker then optional lunch; programme leans on local/Welsh history); Penarth Probus (men, Sully Sports & Social Club, 3rd Tuesdays 10:00, no Aug/Dec); Golden Valley Probus 'Speaker's Friend' model: 40-60 min talks, avoid politics/religion, most speakers want expenses, lunch invite, several weeks to find a speaker, WI/Ladies Guild share speakers; probusonline.org Register of Speakers (by category/country/county, talks 30-45 min) and Probus Global Speaker's Corner (member-recommended; £100 Zoom / £60-80 live fee from snippet, not checked); no sales figure; Cedwyn: heritage title, Vale Probus first then Penarth, QR utm_source=probus, HubSpot draft on owner GO, repeat bar 1 referral or 5 sign-ups *(sources: probusclub.net (+/news/); probusglobal.org Clubs GB-1773; goldenvalleyprobus.org.uk; probusonline.org; probusglobal.org (snippet))* · 2026-10-26
- [Process behaviour (XmR) charts: stop explaining week-on-week wobble, act only on real signals](marketing/process-behaviour-xmr-charts-week-on-week-signal-vs-noise.md) — Process behaviour (XmR) charts: Wheeler limits mean±2.66×avg moving range, MR limit 3.268×; 3 rules (outside limits / 3 of 4 near limit / 8 one side); routine vs signal for weekly visits/signups/followers; regression to the mean after a bad week; freeze baseline limits to judge a change when traffic is too small for A/B (Commoncog ~3% false alarm, Case Library session-duration shift; Graban Measures of Success) + tools/xmr.py (stdlib) *(sources: commoncog.com commoncog.com xmrit.com kbjanderson.com demingalliance.org)* · 2026-10-31
- [Prolific Works reader giveaways: free Basic plan, opt-in only, what the free tier can't do](marketing/prolific-works-reader-giveaways-basic-no-email-capture.md) — prolific works reader giveaways ('prolific' 0 files before): basic free but only plus/pro ($20/mo) capture/export subscribers, opt-in only for features since may 2018, pw reader newsletter is fiction genre days (no history day), group feature needs >=10 authors + graphic 1 week ahead; j.n. chaney 84 subs/day vs fb 49/day (fiction, plus tier, not checked); zero-spend: basic only, own signup links in front matter + utm, expiry/cap, 30-day kill rule; storyorigin free tier is delivery only (group promos $10/mo), so pw basic is the only zero-cost group-giveaway route found, value only via in-book links; proposal *(sources: support.prolificworks.com ; support.prolificworks.com ; support.prolificworks.com ; bookbird.io ; jerichowriters.com ; r/selfpublish gdj7ou, 1busg2m (snippets))* · 2026-10-31
- [Public corrections + "disproven theories" page (debunk structure, due prominence)](marketing/public-corrections-disproven-theories-page-debunk.md) — Corrections + "disproven theories" page (the project lead 12:28): Wood & Porter 2019 10,100+ subjects/52 issues, backfire rare; Swire-Thompson 2020 artefacts; Debunking Handbook 2020 fact-myth-fallacy-fact; IPSO Clause 1(ii) prompt + due prominence (inline dated note where the error was); Google phasing out ClaimReview rich results (doc read); PRINCE2 issue register framing; first entry Parcel A *(sources: papers.ssrn.com pmc.ncbi.nlm.nih.gov climatecommunication.gmu.edu ipso.co.uk developers.google.com)* · 2026-10-27
- [PURE: a repeatable ease-of-use score for the buy path without users](marketing/pure-expert-ease-score-buy-path.md) — PURE (Pragmatic Usability Rating by Experts): persona, 2-4 fundamental tasks, happy-path steps scored 1 green/2 yellow/3 red by 3 raters, reconcile (decided/mode/mean), sum to task and product totals, task colour = worst step; CHI 2016/MeasuringU: inter-rater r=0.5 after 1 h training (0.6-0.9 experienced), r=0.5 SEQ, 0.5 SUS, 0.6 SUPR-Q, none with time/completion; Cedwyn: frozen task list v1 (article->e-book, bundle, academy, sample), 3 agent raters + mean, red steps confirmed live, track totals before/after buy-path changes *(sources: measuringu.com; measuringu.com; measuringu.com; nngroup.com)* · 2026-10-31
- [QR codes on print: per-placement links you own, honest expectations, honest counting](marketing/qr-codes-print-placement-own-redirects-honest-counts.md) — QR codes on print (tour stops, talk slides/handouts, Open Doors posters, flyers): Kera Collective 6 of 7 exhibition evaluations <=8% of visitors used any QR (skip reasons: phone break, long content, label doesn't say what opens); Whitney ~1/5 of guests over 7 months with per-location codes (secondary); MuseumNext: stable own URLs not vendor dynamic redirects, typed short URL beside, test in place, opens != visitors, placement register + tamper checks; 10:1 size rule + 4-module quiet zone (vendor). Cedwyn: one /q/<code> own-domain 301 per placement with utm_medium=qr, tour stop w01.., talk t-slide vs t-hand, register csv; segno deferred (disk) *(sources: keracollective.com; gwu-museum-studies.github.io; museumnext.com; qrforever/qrcodenova/flyn.to sizing)* · 2026-10-27
- [Quiz as a lead magnet: "Which part of the Cedwyn story is yours?"](marketing/quiz-lead-magnet-heritage-ebook.md) — Quiz as a lead magnet ("Which Tŷ Mawr record would you have been in?"): Interact Quiz Conversion Rate Report 2026 (read in full) start-to-lead 40.1%, start-to-finish 65% since 2014, 100M+ leads, by use courses 44.9/59.1, ecommerce 37.6/55.5, services 42.2/47.3, range 0-80%+, denominator = starts not visitors, needs existing traffic, title = the audience's own question, diagnosis order; Frandina 50%/90% snippet not checked; steps: 5-7 Qs, 3-4 results each = one record + image + e-book, opt-in before full result with skip version, double opt-in, Mailchimp tag per result, own static page + /api/list/subscribe (no paid tool), events quiz_start/finish/lead, judge at 100 starts; Cedwyn: PROPOSAL after /ebooks/ signup 405 fix, EN + ES titles, results cite 1824 David Stewart survey (first record mention found) and 1667 (1974 newspapers; ITV News 1988), patch in the project workspace *(sources: tryinteract.com; tryinteract.com (snippet); sarafrandina.com (snippet))* · 2026-10-26
- [Quora answers (English + es.quora.com) for niche Welsh local history](marketing/quora-answers-welsh-local-history-en-es.md) — Quora answers (English + es.quora.com) for niche Welsh local history: divbyzero 2023 (read) few answers -> 376,000 views, 1,000+ upvotes, thousands of clicks/month, traffic for years, e-book lead magnet in answers; pick questions by recent weekly views in the log (1,238 total but <50/week = skip), <~30 answers; Quora affiliation-disclosure policy snippet only, not checked; steps: credential discloses affiliation, answer first 2-3 sentences, one record + image + one link, 2-3 answers/week, no self-asked questions, utm_source=quora; no heritage sales data found; Cedwyn: PROPOSAL, no account yet (platforms.md), drafts in file first, example answer cites 1824 David Stewart survey first record mention found + 1667 (1974 newspapers; ITV News 1988), Spanish version for Patagonia *(sources: divbyzero.com; help.quora.com (snippet); business.quora.com (snippet))* · 2026-10-26
- [Reader memories call: collecting local recollections and photos with proper consent (community building)](marketing/reader-memories-call-ugc-consent-local-history.md) — Reader memories call / UGC with consent (PCW evaluation: 385-subscriber newsletter drove the response spike, 13 replies on send day, 38/70 completed = 54%, 25,909 contributions 2015-16; Gibbons 2019: memory FB groups fragile, 3,624 members/6 posts in 30 days; OHS participation + recording agreements, copyright assignment, photo licence, no unedited audio, third-party check; one-question/one-month playbook, drop <3 submissions in 2 sends) *(sources: gov.wales ; informationr.net ; ohs.org.uk)* · 2026-10-29
- [Reader replies and a small community: newsletter conversations, then Discord only if it earns it](marketing/reader-replies-and-small-community.md) — Reader replies as community ("leave a flank open", reply to every reply, archive version = "what are we missing?") + Discord only when earned (~800-member example = 1/5 of paid subs; rules screening, welcome screen, Insights retention/communicators; gate at ~20 replies/month) *(sources: inboxcollective.com; inboxcollective.com; discord.com; discord.com)* · 2026-10-26
- [Reader street team: a small opt-in circle that shares launches (2026)](marketing/reader-street-team-opt-in-launch-circle.md) — Reader street team: a small opt-in circle that shares launches (2026) · 2026-10-31
- [Records of the Year — a December year-in-review email series (Cedwyn)](marketing/records-of-the-year-december-review-email-series.md) — December year-in-review email series: Marriott Rewards Year in Review (Data Axle case study, read): one storyline + personal content, Dec 2014 CTOR +20% YoY, revenue +86.1% vs Dec 2012/13, bookings +30.9%, final email 3x Dec avg revenue/delivered; plus Data Axle 2018 no-offer Christmas subject top opens 15.5%; Cedwyn: 'Records of the Year 2026 / Cofnodion y Flwyddyn' 3 Mailchimp emails 1/8/15 Dec (found / opened / still missing + one gift-path ask in email 3 only), segment by signup month and buyer, merge with advent roundups, utm recordsofyear2026, kill rule e1 CTOR < Nov median -> 2 emails; PROPOSAL, the project lead GO *(sources: data-axle.com ; data-axle.com)* · 2026-10-29
- [Reddit AMA for a local-history archive: venue, mod approval, proof, answer bank (2026)](marketing/reddit-ama-local-history-archive-mod-approved.md) — Reddit AMA for a local-history archive: venue, mod approval, proof, answer bank (2026)
- [Reddit & forum participation for a heritage archive (2026)](marketing/reddit-forum-participation-heritage.md) — Reddit/forum participation: Reddit's 10% / "redditor with a website" rule, per-sub rules log (AskHistorians bans self-promo, 97% survival of 800 posts, best Sun ~15:00 UTC; r/wales silent = no links; r/CasualUK bans), native photo+source posts, disclosed single account, no DMs *(sources: reddit.com; reddit.com; redship.io; willitstay.com; threadotter.com)* · 2026-10-26
- [Reddit's own search (AI answers merged in, May 2026): getting the archive into the answers people read there](marketing/reddit-search-ai-answers-visibility-archive.md) — Reddit search with AI answers merged in (26 May 2026, redditinc read): Q2'25 shareholder letter (read) 70M weekly searchers, Answers 6M WAU (from 1M), 23-language machine translation; 80M weekly search Q4'25 (SEL snippet), Answers 15M (blog, not checked); beta in EN/FR/DE/IT/PT/ES since 16 Oct 2025; never buy/seed mentions. Cedwyn: 8 fixed questions (EN+ES) monthly, answer gaps in existing threads with full content (drafts for approval), log citations in the visibility check; box hits 429 on Reddit RSS after 1 query; drop rule 6 answers / 8 weeks *(sources: s203.q4cdn.com Q2-25-Shareholder-Letter.pdf; redditinc.com; searchengineland.com)* · 2026-10-29
- [Release notes for versioned e-books and art (what changed, why it is worth the next price)](marketing/release-notes-changelog-versioned-ebooks-art.md) — Release notes per version for semver e-books/NFTs: Leanpub notify-readers + Release Notes (significant content only, opt-in; Release History page Apr 2026), Keep a Changelog (latest first, dated, Added/Changed/Fixed, Unreleased), Steam Major Update vs patch visibility to owners+wishlisters; no uplift % found. Cedwyn: releases.json per book drives drop-down + "What's new" block, email on minor+ only, NFT version notes, Atom entry per release; semver-meaning flag for the project lead *(sources: help.leanpub.com leanpub.com keepachangelog.com partner.steamgames.com)* · 2026-10-27
- [Remembrance and Armistice (Sun 8 Nov / Wed 11 Nov 2026): commemorate, don't sell. Poppy trade-mark rules](marketing/remembrance-armistice-no-sell-poppy-trademark.md) — Remembrance Sun 8 Nov 2026 (GOV.UK read; 2027: 14 Nov) / Armistice Wed 11 Nov: 'Poppy' is an RBL registered trade mark (RBL footer read), only corporate partners may sell poppy goods (IPO/GOV.UK read), RBL artwork not to be adapted (brand PDF snippet); backlash example (small business poppy-mask ad apology, snippet); practitioner pattern = stories behind memorial names (War Memorials Trust in The Gazette, read: ~2/3 of ~100,000 UK memorials post-WWI, names may exist nowhere else), IWM War Memorials Register free submissions/photo upload (non-commercial licence); no engagement/sales numbers found; Cedwyn: 8 Nov 09:00 quiet bilingual post on the 1924 Llandough & Leckwith War Memorial Institute (Wikipedia secondary, check primary first), no CTA/price/poppy, pause auto-social 10:30-11:30 on 11 Nov, HOLD rule poppy+price 1-15 Nov, kill rule any tone complaint -> delete *(sources: gov.uk ; britishlegion.org.uk ; gov.uk ; thegazette.co.uk ; memorials.iwm.org.uk ; en.wikipedia.org)* · 2026-10-28
- [Resend to non-openers (Mailchimp): one careful second send for key emails](marketing/resend-to-non-openers-mailchimp.md) — Resend to non-openers: Mailchimp study of 1,300 resends, original open rate 26.7% lifted 8.7 pts; keep subject line (changing = fewer opens, more complaints) and From name (changing = more opens, fewer clicks, many more unsubs/complaints); help page: once, within a day, 2+ days later raises unsubs/complaints; Schedule Resend = Standard+, manual Replicate + 'has not opened' segment on all plans (Free simple-segment support not checked); MPP caveat, judge on clicks/sales; Cedwyn: key one-off campaigns only, utm _resend, journeys = PROPOSAL *(sources: mailchimp.com; mailchimp.com)* · 2026-10-26
- [Retired rich results gate: which structured data still shows in Google (2026) and what that means for the Academy and e-books](marketing/retired-rich-results-gate-course-book-learning-video.md) — Retired rich results gate: which structured data still shows in Google (2026) and what that means for the Academy and e-books
- [Reverse image search: find who reuses our images, then ask for a credit link](marketing/reverse-image-search-image-credit-link-reclamation.md) — Reverse image search -> credit-link requests for reused OUR images ('tineye'/'reverse image'/'image reuse' 0 skill files before): TinEye help (read) free = non-commercial only, 100/day 300/wk -> off-limits for Cedwyn, use Google Lens 'Exact matches' + Bing Visual Search by hand (never script Google); Neil Patel (read) method + credit chains, '26% more backlinks' is title-only (no study) -> never quote; SEJ (read) 'very few' credit Brian Dean's graphs (no count); editorial.link (read) lookalike false positives -> verify; Pixsy '85%' vendor snippet not quoted; BuzzStream 2026 (read) 55.4% one follow-up / reply drops after 2nd -> single follow-up; Reboot 92% <=300 words, 54% follow up 3-6 d. No published count of requests->links found. Cedwyn: monthly 15-image pass, verify with tool, institutions only, HubSpot drafts only (the project lead's GO), credit line -> evidence page, log image-credit-log.csv, kill if <2 institutional hits after 3 passes *(sources: help.tineye.com neilpatel.com searchenginejournal.com editorial.link buzzstream.com rebootonline.com)* · 2026-10-30
- [Review copies to Welsh and local-history journals (Morgannwg, Welsh History Review, The Local Historian, FHS journals)](marketing/review-copies-welsh-local-history-journals.md) — Review copies to Welsh/local-history journals: Trubshaw 2005 (read) specialist county book ~250 copies yr 1, ~50 freebies (>=30 reviews), reviews drive mail order (100 mail-order + 150 shop in worked example), 4 weeks delivery->launch, named editor + personal letter; library policy: reviewed in a journal -> more likely stocked; outlets: Welsh History Review reviews to Dr Shaun Evans, ISWE Bangor (electronic AND hard copy), Morgannwg (annual, book reviews), The Local Historian (BALH reviews editor, snippet), Glamorgan FHS quarterly journal; Cedwyn: ask-first PDF offers, Morgannwg + GFHS first, WHR once print exists, HubSpot drafts on the project lead's GO, UTM per outlet, 8-week kill rule *(sources: hoap.co.uk ; uwp.co.uk ; glamorganhistory.org ; glamfhs.org.uk ; balh.org.uk (snippet))* · 2026-10-29
- [Reviews & social proof for e-books sold direct (2026)](marketing/reviews-social-proof-direct-ebooks.md) — Reviews & social proof for direct-sold e-books: Spiegel data (5 reviews = +270% purchase likelihood; +380% on higher-priced items; ratings peak 4.0-4.7; verified-buyer badge +15%), UK DMCC fake/incentivised-review ban (6 Apr 2025, CMA208), collection via in-book/success-page/opted-in newsletter only *(sources: spiegel.medill.northwestern.edu; CMA208 fake reviews guidance (gov.uk); selfpublishingadvice.org)* · 2026-10-26
- [Rolling version labels: keep URLs on permanent edition IDs, add one stable "latest" address](marketing/rolling-version-labels-stable-urls-latest-alias.md) — Rolling version labels vs addresses: v0.0.2 is always the newest and older labels count backwards, so the labels shift on every release and label-keyed URLs, ?v= links and feeds change meaning. W3C "Cool URIs" (read): "latest version … needs a persistent identifier whatever its status is. Keep the status out of the name." Google canonical doc (read): canonical is a strong signal, not a directive; no noindex or robots.txt for canonicalisation. Redocly and Read the Docs (read): old versions get a canonical to latest, plus a banner and a clean sitemap. Box test 30 Oct: Python 3.8/3.12 -> /3/, Postgres 12 -> /current/, Django 3.2/5.2 -> 6.1 (robots ALL); separate free editions (Eloquent JS 2nd/3rd, ATBS 2e) carry no cross-canonical. No uplift numbers found. Cedwyn: e-book downloads are already keyed by permanent id (keep); documentary.js states "labels are display only" (good), but check that shared ?v= links carry the manifest version, not the label; /documentary/ lacks a canonical (PROPOSAL); social, blog and academy links go to the stable work page, with the version in the caption only *(sources: w3.org developers.google.com redocly.com docs.readthedocs.com seotesting.com)* · 2026-10-30
- [Rotary club talks: the civic-audience speaker slot (no-pitch rules)](marketing/rotary-club-talks-civic-audience.md) — Rotary club guest-speaker slot: District 1150 Southern Wales 53 clubs/1,000+ members; Dumfries rules 15-20 min after lunch, 20-30 attendees, ~50% use slides, bio published on club web/FB/newsletter, 'must avoid overt sales', no soliciting purchases, handouts welcome; Enid (US) same no-promotion rule; Cowbridge Rotary 3rd-Monday speaker meetings at The Bear Hotel; payoff = referrals (IngramSpark/Jodee Blanco 'Catalytic Outreach' ask after the talk) not sales; Cedwyn: 20-min deck, table handout with QR utm_source=rotary, HubSpot draft to Cowbridge on owner GO, repeat bar 1 referral or 5 sign-ups *(sources: rotary-ribi.org Dumfries speakers page (PgID=712894); enidrotary.org; rotary-ribi.org Cowbridge (ClubID=924); rotary-ribi.org District 1150; ingramspark.com)* · 2026-10-26
- [Royal Welsh Show and Winter Fair: a stand, or the Books Council's stand?](marketing/royal-welsh-show-winter-fair-stand-vs-books-council-stall.md) — Royal Welsh Show (~250k visitors, 19-22 Jul 2027, EOIs open) & Winter Fair (30 Nov-1 Dec 2026): own retail stand (£26.74/m², min 3x6 m ≈ £481 — snippet, not checked) vs Books Council of Wales show stall/Gwales distribution; RWAS trader survey 82% return, 83% profile met, 55% came for direct sales, 96% recommend; voucher+UTM measurement; proposal only, no spend without GO *(sources: businesswales.gov.wales RWS 2025 tradestand post, rwas.wales apply page + 2027 Before You Apply PDF (403; snippet), books.wales distribution, visitwales Winter )* · 2026-10-30
- [Skill: an Atom feed for a static Cloudflare Pages site, then WebSub](marketing/rss-atom-feed-websub-static-site.md) — Atom feed for a static Cloudflare Pages site + WebSub: Cedwyn /feed.xml 404 (26 Oct); Atom over RSS, required elements, curated entries not sitemap (all lastmod = build date), rel=hub to pubsubhubbub.appspot.com, _headers content-type, head rel=alternate, validate, ping only on change *(sources: pubsubhubbub.appspot.com; inoreader.com; kevincox.ca/2022/05/06/rss-feed-best-practices/; developers.google.com; RFC 4287)* · 2026-10-26
- [A short video on the e-book sales page (30-60 s, above the buy button)](marketing/sales-page-short-video-ebooks.md) — 30-60 s self-hosted video above the /ebooks/ buy button (never home page): Wistia 30/60/90 s lengths, above-fold up to +50% engagement, thank-you pages ~10% play rate (read); product 17% play rate (Scribd snippet, not checked); Crazy Egg +64% / $21k/mo (agency claim, not checked); preload=none + poster for LCP, captions, transcript fold, before/after not A/B (~4 visitors/day); success bar 10% play + 2x buy-click; PROPOSAL *(sources: wistia.com, wistia.com)* · 2026-10-26
- [Sales-page speed (Core Web Vitals) on a low-traffic e-book shop](marketing/sales-page-speed-core-web-vitals-ebooks.md) — Sales-page speed (Core Web Vitals) for /ebooks/ and book pages: web.dev business-impact page (read; updated 2021) Vodafone IT LCP -31% -> +8% sales (server-side A/B), Tokopedia LCP -55% -> +23% session duration, Redbus CLS 1.65->0 + faster TTI -> +80-100% mobile CVR; short-list cases (Agrofy, NIKKEI, Yahoo! Japan, Cdiscount) not checked; thresholds LCP<=2.5 s, INP<=200 ms, CLS<=0.1; steps: PSI + GSC CWV baseline, find LCP element, never lazy-load it, fetchpriority=high, reserve space, defer non-buying JS, cache/compress, re-measure; Cedwyn: /ebooks/ fetch 26 Oct = 6 external scripts, 9 covers all lazy incl. first (PROPOSAL: un-lazy first cover + fetchpriority, defer guestbook), PSI API over quota today so baseline next run, markup only via sole committer *(sources: web.dev/case-studies/vitals-business-impact; developers.google.com (snippet))* · 2026-10-26
- [Skill: Sample Ratio Mismatch (SRM) check before reading any A/B result (2026)](marketing/sample-ratio-mismatch-srm-check-ab-tests.md) — Sample Ratio Mismatch (SRM) check before reading any A/B result: Fabijan et al. KDD 2019 (Microsoft/Booking.com, read in full) ~6% of Microsoft experiments had SRM, 821,588 vs 815,482 on 50/50 = <1 in 500k, bot filter removed most-engaged treatment users and flipped the decision, taxonomy assignment/execution/log processing/analysis + rules of thumb (segment, day-1 fade = caching/late start, redirect both arms); Vermeer SRM checker (summary counts only); Evan Miller peeking 26.1%. Cedwyn: srm_p column in outreach/ab.csv, count entrants not converters, same redirect chain for free vs paid version links; proposal, no test yet (1 Mailchimp member W43) *(sources: exp-platform.com dl.acm.org lukasvermeer.nl evanmiller.org)* · 2026-10-27
- [Scaled content and thin pages: the risk check for a site with thousands of auto-built pages](marketing/scaled-content-thin-pages-sitewide-quality-audit.md) — Scaled content abuse / thin pages, site-wide (distinct from content refresh, indexing triage, canonicals): Google spam policies (read) "no matter how it's created", remedy = exclude from Search; March 2024 post (read) 45% less low-quality unoriginal content; Feb 2023 AI guidance (read) appropriate AI not against guidelines; helpful-content questions (read); Causal.app 1,800 AI pages ~610K -> ~190K visits Oct-Dec 2023 (Ahrefs est. via The Decoder, read); Cedwyn measured 28 Oct: 5,137 sitemap URLs, 48/139 sampled thin, ~2,300 est. (~45%), /docs /directory /email worst; proposals noindex/merge/enrich + gate for new pages *(sources: developers.google.com, blog.google/products-and-platforms/products/search/google-search-update-march-2024/, developers.google.com, developers.google.com, the-de)* · 2026-10-28
- [Scholarly profile networks for independent heritage research: Knowledge Commons yes, Academia.edu as a mirror, ResearchGate no](marketing/scholarly-profile-networks-knowledge-commons-academia-researchgate.md) — scholarly profile networks for independent heritage research ('academia'/'knowledge commons' 0 before): Niyazov PLOS ONE 2016 (read) 31,216 papers, Academia.edu +16% citations 1 y / +51% 3 y / +69% 5 y, +58% vs personal pages, Academia-only -15% y1 then +19%/+35% - vendor-funded (7/9 authors Academia.edu staff incl. CEO + Polynumeral, competing-interests read); Langham-Putrow PLOS ONE 2021 systematic review (read) 134 studies: OA advantage 47.8% yes / 27.6% no / 23.9% subsets; Knowledge Commons (read) open to anyone, free individual accounts, non-profit at MSU since 2020, renamed May 2024, DOI on every KC Works deposit; ResearchGate (read) institutional email or rare request with peer-reviewed evidence = closed to us. Rules: one canonical DOI per work (no KC re-deposit of Zenodo items), free reports only never e-books, Academia.edu mirror only, kill <5 referrals/90 d. Cedwyn: PROPOSAL (individual account = the project lead's decision), nothing created *(sources: journals.plos.org journals.plos.org about.hcommons.org help.researchgate.net)* · 2026-10-30
- [School / institution licence tier for e-books and resources (multi-user pricing)](marketing/school-institution-multi-user-licence-tier-ebooks.md) — School/institution multi-user licence tier: Tes School Licence = 3.5x single price (3-5 teachers per school; research with 100 budget holders/HoDs; same royalty %); TPT additional licences ~10% off each; Cambridge site licences; fixed-term (to 31 Dec) school licences; whole-school price shown on page (PLD); Stripe Payment Links 'Let customers adjust quantity'. Cedwyn proposal: v0.0.1 free for schools too; institution price 3.5x per paid version (£4.99 -> ~£17.50, owner's call), /ebooks/licence/ terms page, HubSpot drafts to role addresses only *(sources: tes.com; help.teacherspayteachers.com; issuu.com; fireflyeducation.com.au/services/order/primary; support.pld-literacy.org (school licence article); docs.stripe)* · 2026-10-29
- [School resource marketplaces: Tes and Hwb (Curriculum for Wales)](marketing/school-resource-marketplaces-tes-hwb.md) — School resource shelves: Tes Selling Resources FAQ (read in full) anyone 18+, royalty Bronze £0-999.99 60% / Silver £1,000-5,999.99 70% / Gold £6,000+ 80% of VAT-exclusive price, 20p fee under £3, files must download from Tes, no promotional links in files, free->paid needs re-upload and loses reviews, 200 MB/file; Rocket Sheets guest post (read) £1 UK sale = 30p to a Bronze author, bundle to £3+; Reddit £2 in 6 months (snippet, not checked); Lesson Planned income figures unsourced (not checked); Hwb guidance 27 Jan 2026 (read) Humanities AoLE, Adnodd quality-assures before publishing, submit via check-and-submit page, contacts [address kept in the project workspace] / [address kept in the project workspace]; steps: one free stand-alone pack first (teacher sheet, 3-5 source cards, 5 enquiry Qs, timeline), paid units later at £3+, teacher-search titles, cy/en for Hwb, short /schools/ URL for measurement; Cedwyn: PROPOSAL "Tŷ Mawr through the records" KS2/KS3, 1824 David Stewart survey (first record mention found), 1667 (1974 newspapers; ITV News 1988), account in owner/company name on his GO, image licence check *(sources: tes.com; thegingerteacher.com; hwb.gov.wales; lessonplanned.co.uk; reddit r/TeachingUK (snippet))* · 2026-10-26
- [Search Console annotations + Google ranking-update calendar (read traffic changes against dated events)](marketing/search-console-annotations-ranking-update-calendar.md) — Search Console custom annotations + Google ranking-update calendar ('search console annotation'/'status dashboard'/'incidents.json'/'debug traffic' 0 hits before): help 16530728 + blog Nov 2025 (read) right-click chart, 120 chars, 200/property, auto-delete 500 d, no edit, hidden in comparison/24h views, shared with full users, no PII, no API named; status dashboard 2026 Ranking list (read): Feb Discover, Mar spam+core, May core, Jun/Aug/Sep spam - no core since May 2026 ("Oct 5-19 core" snippets = 2023); core-updates doc: wait a full week after completion, compare to the week before start; debug-drops doc causes + small vs large drop. No outside numbers (vendor "55%" not checked). Cedwyn PROPOSALS: Sep spam update compare 17-23 Sep vs 15-21 Oct in Monday VISIBILITY CHECK; annotate edition releases, documentary doors, /learn/ launch; annotations.csv mirror, pasted by a full user *(sources: developers.google.com support.google.com status.search.google.com developers.google.com developers.google.com)* · 2026-10-30
- [Search Console branded vs non-branded filter + Query groups (analytics)](marketing/search-console-branded-filter-query-groups.md) — Search Console branded vs non-branded filter (all eligible sites since 11 Mar 2026; AI-classified incl. typos/languages; top-level properties only, not subdomain/URL-path; volume threshold unpublished) + Query groups Insights card (Oct 2025; large-volume sites only); regex fallback with nomenclature spellings; weekly nonbrand_impr/nonbrand_queries KPI; Cedwyn: use sc-domain:bucklerfamily.estate + Page filter, expect regex fallback (eligibility not checked) *(sources: developers.google.com; developers.google.com)* · 2026-10-26
- [Change annotations in Search Console (and GA4): a dated log of every site change](marketing/search-console-ga4-change-annotations-log.md) — Search Console custom annotations (Search Central blog 17 Nov 2025, read: right-click chart, 120 chars, visible to all property users) + SEOTesting 4 Mar 2026 (read): 200/property, no edit, 500-day expiry, hidden in comparison mode and 24-h view, site-level only; GA4 1,000/property, 60+150 chars, Admin API (not checked). No traffic case study (attribution value only). Recipe: local CSV log as source of truth, host-prefixed notes on live date, 28-day before/after by page filter, log confounders. Cedwyn: seed log the project workspace (blog launch, hive 301, both 27 Oct); GSC has no annotations API, so a person pastes; pending changes added once live *(sources: developers.google.com, seotesting.com)* · 2026-10-27
- [Search Console's Generative AI performance report: what it shows and how to read it (2026 how-to)](marketing/search-console-generative-ai-performance-report.md) — Search Console Generative AI performance report (Search + Discover): launched 3 Jun 2026, all sites 31 Aug 2026; AI Overviews + AI Mode impressions only (no clicks/CTR/queries), pages credited to canonical, countries/devices/dates, Web text vs multimodal filter (24 Sep 2026); "not seeing it" = too few AI impressions or site excluded; Garrett: backfill to ~18 May, listicles/comparisons win; Brodie Clark AI Mode experiment; weekly 10-min routine; Cedwyn expects "no report" until indexing fixed *(sources: developers.google.com; support.google.com; developers.google.com; drewgarrett.org; brodieclark.com; agencydashboard.io)* · 2026-10-26
- [Search Console in 10 minutes a week: Insights report, weekly/monthly views, AI-powered filters](marketing/search-console-insights-weekly-monthly-ai-config-routine.md) — 10-minute Monday Search Console routine: Insights inside GSC since 30 Jun 2025 (trending up/down pages and queries, "trending up queries ... a great source for new content ideas", Achievements emails); Daily/Weekly/Monthly chart granularity 10 Dec 2025 (export columns change); AI-powered configuration 4 Dec 2025 (experimental, limited rollout, Search results only, review its filters). Cedwyn: monthly view for the growth report with raw counts, trending queries -> topics, annotate 27 Oct builds; whether the connected GSC tool exposes Insights not checked *(sources: developers.google.com, .../2025/12/weekly-monthly-views-search-console, .../2025/12/ai-powered-configuration)* · 2026-10-27
- [Search Console platform properties: Google traffic to our YouTube, Instagram, X and TikTok](marketing/search-console-platform-properties-social.md) — Search Console platform properties (Instagram/TikTok/X/YouTube): announced 7 Jul 2026, global 29 Jul 2026 (Help still 'gradual'); Google Search/Discover/News clicks, impressions, CTR, position, queries per account (not in-app views); Performance/Insights/Achievements, 24-h spike filter, annotations for title/caption rewrites, export to compare platforms; ownership re-checked, pause on expired login; ~48 h to first data (agency); steps: add YouTube + Instagram in the Google account owning existing properties, weekly 0/0 rows, annotate rewrites, trending-up queries -> topics; Cedwyn: read-only analytics, API support via connected app not checked, browser/owner-only if login not reachable (held, don't ask today), bar 20+ Google clicks/28 d -> page/episode *(sources: developers.google.com; support.google.com; seo-kreativ.de/en/blog/google-search-console-platform-properties/; visilay.com)* · 2026-10-26
- [Search Console regex filters: question queries, long-tail and page groups (read-only)](marketing/search-console-regex-question-longtail.md) — Search Console regex (read-only analytics): Google help: RE2, partial match unless ^/$, case-insensitive unless (?-i), Matches/Doesn't match; RE2 has no lookarounds/backreferences (Digital Applied, 20 patterns tested 9 Oct 2026); API includingRegex/excludingRegex, rowLimit up to 25,000 (UI 1,000); Ahrefs: 46.08% of clicks go to hidden queries (146,741 sites); ready patterns for questions, 6+ word long-tail, brand/non-brand, Vale places, history words, Patagonia/Spanish, page groups, buying intent; sort by impressions, position 8-30 near-misses; Cedwyn: read-only pull via connected GSC by VISIBILITY/SALES FIX run, page/heading changes = PROPOSAL *(sources: support.google.com; digitalapplied.com; developers.google.com; ahrefs.com)* · 2026-10-26
- [Getting archive videos indexed: the Search Console "Video indexing" report](marketing/search-console-video-indexing-watch-pages.md) — Search Console Video indexing report: watch page = one main video, player + poster in static HTML, stable thumbnail, VideoObject name/thumbnailUrl/uploadDate, reason-by-reason fixes, weekly 10-min routine; live 26 Oct: /movie/ <video> has no src/poster in HTML and no VideoObject (proposal: one watch page per door) *(sources: developers.google.com; support.google.com; developers.google.com; vidico.com)* · 2026-10-26
- [Search Console weekly and monthly views: reading a low-traffic site without weekday noise](marketing/search-console-weekly-monthly-views-low-traffic-reading.md) — Search Console Daily/Weekly/Monthly granularity (blog 9 Dec 2025, read; help 7576553 read: hourly only in 24-h view, weekly/monthly not in 24-h view; Search/News/Discover; exports rename files/headers/sort by granularity; API stays daily). No lift numbers (reading aid). Cedwyn: whole-week-only rule for Sunday growth report + Monday visibility check; first baseline W43 19-25 Oct 225 impr / 5 clicks / pos 14.1; % change only when both weeks >=100 impr; parse exports by header; monthly row for Projects from 1 Nov *(sources: developers.google.com support.google.com)* · 2026-10-30
- [Self-guided audio walk of Llandough on VoiceMap (paid) and izi.TRAVEL (free): a second product built from the e-book research](marketing/self-guided-audio-walk-voicemap-izi-travel.md) — Self-guided audio walk as a second product ('voicemap'/'izi.travel'/'audio guide' 0 before): VoiceMap Basic plan free (MapMaker CMS + editor/audio engineer, QR/short URL/promo pack; Viator/TripAdvisor $29 add-on; free tours need Pro $75/mo), standard royalty 50%/65% (80% promo ended 30 Jun 2026); case studies TellBetter 83% of sales via VoiceMap vs own app, Annie Sargent 6x and half of listeners buy >1 tour, Momboisse 5x then 4x; izi.TRAVEL free CMS (25,000 tours/2,500 cities, TTS, QR, widget, stats) for a free cy/en taster; cross-sell e-book<->tour; route public paths only; publishing/pricing = PROPOSAL for the project lead *(sources: docs.voicemap.me publishing-plans + publisher-case-studies, forum.voicemap.me, izi.travel/en/help/production/general)* · 2026-10-30
- [Self-hosted analytics (Umami, Plausible CE, Matomo): what each needs, and a gate for Cedwyn](marketing/self-hosted-analytics-umami-plausible-ce-matomo-gate.md) — Self-hosted analytics gate ('umami'/'matomo'/'plausible' 0 hits before; documentation only): Umami MIT, Node 18.18+ + Postgres 12.14+, cookieless, funnels/revenue in free code; Plausible CE AGPLv3, ClickHouse >=2 GB RAM, no funnels/journeys/ecommerce revenue goals/SSO/sites API, releases twice a year, basic bot filtering (cloud drops ~32K DC ranges); Matomo 6 GPL PHP 8.1+ + MySQL 8/MariaDB 10.6, consent-free only anonymised + no cookies + passive JS + no feature detection (Germany: server-side only). Cedwyn: do NOT self-host (static CF site, no server, ~1 GB disk); GoatCounter + beacon/WAE carry the Academy funnel; if ever, Umami. Umami Cloud free tier not checked *(sources: github.com plausible.io matomo.org matomo.org)* · 2026-10-30
- [Self-reported attribution: the "How did you hear about us?" question](marketing/self-reported-attribution-hdyhau-survey.md) — Self-reported attribution ('Where did you first hear about us?'): Recast (read) 90% gap software vs self-reported for dark social (study not checked); Ruler 350+ leads (read) 47% of first-option drop-down picks wrong, ~14% referral, form+click data = 81% provable; Fairing (read, vendor) 50% avg response on confirmation page, ~35% word of mouth one brand, +30% AOV friend-referred; Stripe Checkout (read) up to 3 custom fields (text 255/numeric/dropdown 200); steps: one optional free-text or randomised short list, thank-you/purchase + sign-up, weekly coding 6-8 buckets, read beside UTM, act after 10-20 answers; Cedwyn: PROPOSAL optional Stripe custom field hdyhau + Mailchimp field (after 405 fix), weekly line in marketing/weekly.csv, buyers' words in copy, stop rule 30 days *(sources: getrecast.com; ruleranalytics.com; fairing.co); docs.stripe.com)* · 2026-10-26
- [Senedd petitions: watch, piggyback, and a strict gate before starting one](marketing/senedd-petitions-watch-gate-devolved-heritage.md) — Senedd petitions as watch/news hook + strict gate ('petitions.senedd' 0 before): rules (help page, read) Wales address, 2 supporters, 250 = committee review, 10,000 = debate considered (weighs Wales share; raised from 5,000 in 2020); rejects council/planning, UK-Gov, active court cases, crime accusations; live JSON 260 petitions: 34% rejected (irrelevant 34, insufficient 30), 104/171 published passed 250, 11 passed 10k; NLW/Amgueddfa/RCAHMW funding #246088 250 in ~6 h, 10k in ~2 months, 12,075 (71% Wales); Cedwyn: watch + cite heritage petitions, never originate one on the farm/case/HMLR *(sources: petitions.senedd.wales ; petitions.senedd.wales ; petitions.senedd.wales ; bbc.com)* · 2026-10-30
- [Serialise the free edition, chapter by chapter, then sell the whole (web + email serial)](marketing/serialised-free-edition-web-email-instalments.md) — Serialise the free edition weekly (web part + email, one buy line, utm_content=part-N), then sell the complete edition: Howey blog (read) Wool 3,000 copies Nov 2011 -> 10,000 Dec as parts released; Weir The Martian free web serial -> 99c Kindle, 35,000 in 3 months (secondary, not checked); Substack serial model (no numbers found). Start with Ty Mawr Deaths v0.01 (~6 parts) *(sources: hughhowey.com ; poptheology.com ; sutoscience.com)* · 2026-10-27
- [Title links and meta descriptions that Google keeps (and the ones it rewrites)](marketing/serp-title-links-meta-descriptions-rewrite-triggers.md) — Google title links + meta descriptions: Zyppy 80,959 titles 61.6% rewritten, 51-60 chars lowest (39-42%), >70 chars 99.9%, brackets 77.6% (dropped 32.9%) vs parentheses, pipe removed 41.0% vs dash 19.7%, H1 match keeps numbers 97.3%; Google title-link sources + named issues incl. title/page language mismatch, micro-boilerplate; Ahrefs 20k keywords meta rewritten 62.78%, shown ~37%; unique descriptions, data-nosnippet. Cedwyn: live audit 27 Oct 7/8 pages flagged (/wales/ English title vs Welsh H1, /ebooks/ 71 chars, /research/ no H1, /movie/ 17 chars, /academy/ repeated phrase); PROPOSED fixes for ONPAGE run *(sources: zyppy.com; developers.google.com; ahrefs.com; developers.google.com)* · 2026-10-27
- [Share links that measure: native share sheet, WhatsApp/email links, copy-link UTMs, no counters](marketing/share-links-dark-social-web-share-utm.md) — Share links that measure: SparkToro 27 Apr 2023 (read) 100% of WhatsApp/TikTok/Slack/Discord/Mastodon visits = "direct", Messenger 75%, IG DMs 30% lost; web.dev Santa Tracker one Web Share button ~20% more shares (read); Taloon/VWO via CXL removing share buttons (zero counts) +11.9% add-to-cart (read); native Share + WhatsApp/email/copy fallbacks, tagged copy-link URLs, no counters, not beside the buy button, thank-you page ask; existing trilingual sharebar in the project workspace ghf/basecamp.js not seen on 7 live Cedwyn pages (PROPOSED port) *(sources: sparktoro.com, web.dev/articles/web-share, cxl.com)* · 2026-10-27
- [One shared talk deck + table handout for every talk circuit](marketing/shared-talk-deck-table-handout.md) — One master talk deck (45 min, cut to 20/30) + A5 handout for all talk circuits: Jodee Blanco (IngramSpark, upd. 1 Apr 2026) QR in slides/collateral, handout with 4-5 highlights + site, lead notebook, thank-yous, catalytic outreach; Books Forward (Jan 2025) libraries want education, history handout = timeline, QR to ordering page; Antion book-on-every-chair anecdote (>half of 400 bought, not checked) = cite the book as source instead of pitching; venue no-sales rules; 12-16 slide structure, per-venue UTM QR list, print 1.5x on owner GO, after-talk 10-min routine; no per-talk conversion data found *(sources: ingramspark.com; booksforward.com; authortrainingprograms.com)* · 2026-10-26
- [Shelf-first e-book shop: covers and Buy on the first screen, details behind an info button](marketing/shelf-first-ebook-shop-info-modal.md) — Shelf-first /ebooks/ with explanatory text behind per-book ⓘ <dialog> (19:18 30 Oct "AI slop in the way" ask; 'quick view' 0 skill hits before): Yuppiechef/VWO nav removed 3%->6% (read); Baymard 2022 quick views help visually-judged lists (only 50% offer), 21% spec-driven sites use them as friction, overlay = complement to a full list item (read); first Buy <=740 px at 390 (was 1,426 px); dialog text in HTML for indexing; measure Buy clicks/visit, before/after 14 days *(sources: wingify.com ; baymard.com ; baymard.com)* · 2026-10-30
- [Short cut + full-length link: one video, two doors](marketing/short-cut-plus-full-video-two-doors.md) — 30 s cut + "watch full video" link pattern (the project lead 12:33 parcels, also documentary scenes): Wistia 2026 State of Video 13M+ videos (read) <1 min 52% engagement (testimonials 46%, product 50%), 1-5 min >50% watched with halfway drop-off, 5-30 min 9% CTA CTR, -11% past 30 min; 2025 report under 1 min 50% / 1-3 min 46% (snippet); recipe hook 0-8 s, proof 8-22 s, ask+door card 22-30 s, cuts on sentence boundaries, 720p VP9/Opus <4 MB, separate file paths so the "door rate" (full plays ÷ short plays) is measurable; Cedwyn: parcels-1841-30s.webm, 30 s cuts per 6-hourly scene for Reels/Shorts *(sources: wistia.com prnewswire.com support.google.com)* · 2026-10-27
- [Shorts-to-long-form ratio and routing (AIR 18,000-channel study, education niche)](marketing/shorts-longform-ratio-routing-air-18k-channels.md) — Shorts vs long-form mix: AIR Media-Tech 18,000 channels Mar 2025-Mar 2026 (correlational, ≥100K monthly views): education Mix +37% subs at 100K-1M (113k vs 82.2k), +12% at 1M-10M; best 25-40% Shorts of uploads, >55% crowds out long-form; gradual beats pivot; case 11k-sub channel Shorts as gateways: watch time +624%. Cedwyn: ratio is a ceiling not a target (channel tiny); every HyperFrames Short -> Related Video to a long-form anchor (movie scenes, archive films, map film); steady drip; weekly Shorts-share + subs/1k Shorts views line *(sources: air.io)* · 2026-10-30
- [Signup-form bot protection: honeypot + time check + Turnstile + confirmed opt-in (own endpoint)](marketing/signup-form-bot-protection-honeypot-turnstile-coi.md) — signup-form bot and subscription-bombing protection for our own /api/list/subscribe: honeypot (silent 200), <3 s time check, per-IP + per-email limits, cloudflare turnstile free (20 widgets), keep confirmed opt-in (spamhaus: captcha + coi), mailchimp recaptcha not in our path since sf12; honeypot -80% figure not checked *(sources: spamhaus.org subscription-bombing (read); mailchimp.com (read); developers.cloudflare.com (read); reddit r/webdev 1plbafc, dev.to honeypot, clearout (snippets))* · 2026-10-27
- [Signup-source tagging: know which page, form and campaign each subscriber came from](marketing/signup-source-tagging-page-form-campaign.md) — Signup-source tagging: know which page, form and campaign each subscriber came from
- [Single-distributor decision for wide e-book retail: PublishDrive Free vs Draft2Digital (2026 fees)](marketing/single-distributor-publishdrive-free-vs-draft2digital-2026.md) — single wide-retail distributor decision (suggested by root): PublishDrive help (read) 0% commission all plans; Free = 1 e-book, $0, 3 channels (Apple/B&N/Kobo) for signups after 24 Feb 2026; Starter 3 books $16.99/mo ($13.99 annual ~$168/yr), Standard 6 $24.99, Plus 18 $49.99, Pro 48 $99.99; D2D (14 Apr 2026, read) $20 activation new accounts + $12/yr if net <$100 (from 14 May 2026); D2D ~10% of list = ~15% of retailer payout (Bigwarfe, read; FAQ not checked); break-even PD Starter vs D2D ~$1,680/yr payouts. Cedwyn: direct /ebooks/ primary; if the project lead wants Apple/Kobo: PublishDrive Free with ONE title (v0.0.2 at fixed £4.99), £0 cost; D2D only for Everand/libraries/second title; the project lead's own account + GO; PROPOSAL *(sources: help.publishdrive.com publishdrive.com draft2digital.com writepublishsell.com)* · 2026-10-30
- [Image provenance on our own site: IPTC DigitalSourceType + Content Credentials (C2PA) for Google "About this image"](marketing/site-image-provenance-iptc-c2pa-google-about-this-image.md) — Own-site image provenance (suggested by root; social-side AI labels already covered): Google Search Central image metadata (read) extracts IPTC DigitalSourceType trainedAlgorithmicMedia/compositeSynthetic/algorithmicMedia/compositeWithTrainedAlgorithmicMedia; Google 17 Sep 2024 (read) C2PA shown in "About this image" (Images/Lens/Circle to Search), validated vs C2PA trust list, Ads use C2PA; Cloudflare docs (26 May 2026, read) transformations strip unless "Preserve Content Credentials" on; tech-insider 2026 (read) pipelines strip manifests, c2patool before/after diff, SynthID on OpenAI images since 19 May 2026 (not checked); self-signed c2patool not on trust list. Live baseline 30 Oct: 0/8 cedwyn images carry XMP/IPTC/C2PA/EXIF (tool img_provenance_audit.py). Cedwyn: PROPOSAL for arch programme - `source` field on image records, exiftool on Actions runner writes DigitalSourceType last, ImageObject JSON-LD + "AI reconstruction" caption, never tag archive scans as AI; Monday audit line; no SEO lift claimed *(sources: developers.google.com blog.google developers.cloudflare.com tech-insider.org opensource.contentauthenticity.org)* · 2026-10-30
- [Site migration: redirect map + broken internal link crawl](marketing/site-migration-redirect-map-internal-link-crawl.md) — Migration redirects + broken internal links (the project lead 14:27 "That page did not open"): Google site-move doc (read) 301/308 server-side, direct to final URL (chains ideally <=3), no mass redirects to home (soft 404), gone = 404/410, keep >=1 yr, fix internal hrefs at source; Hooshmand testimony ~90% traffic loss, 1.5 yr recovery; 892-migration/523-day figure secondary, not checked; old->new CSV, lychee crawl + redirect_map_check.py until 0; Cedwyn fallback returns real 404 (checked) *(sources: developers.google.com hooshmand.net github.com)* · 2026-10-27
- [Site name + breadcrumb structured data for Cedwyn (Google result labels)](marketing/site-name-breadcrumb-structured-data-cedwyn.md) — Site name + BreadcrumbList markup: WebSite data only counts on a domain/subdomain home page (not /ebooks/), subdomain falls back to apex name, BreadcrumbList >=2 ListItems; live check 26 Oct: Cedwyn home has no WebSite/og:site_name, /ebooks/ names itself differently, no breadcrumbs; markup patch for the ONPAGE run, name choice PROPOSAL *(sources: developers.google.com, developers.google.com, schema.org)* · 2026-10-26
- [Sixth-form independent projects (Welsh Bacc Individual Project, EPQ, A-level NEA) as a reader route](marketing/sixth-form-independent-projects-welsh-bacc-ip-epq-source-starter.md) — Sixth-form independent projects (Welsh Bacc Individual Project, EPQ, A-level NEA) as a reader route · 2026-10-31
- [Sketchfab 3D for the virtual tour and the replica: views we can count](marketing/sketchfab-3d-virtual-tour-replica-views.md) — Sketchfab 3D for the Wales tour + Argentina replica ('sketchfab' 0 before): plans page (read) Basic free 10 uploads/mo, 100 MB/model, 10 annotations; Data API + oEmbed live (tested); Store closed at Fab launch Oct 2024, free-download status 2026 not checked; blog (read, undated) >100k Cultural Heritage models, ~20k CC downloadable, CH programme free subs since 2015, CC0 for institutions; local benchmark via API today: Cardiff Castle scan 1,488 views, Penarth Cliffs 725, Llandough Hospital 26 (small niche: value is the embed, not discovery). Cedwyn: public-place models only (church, Leckwith bridge, woods) + labelled Great House massing reconstruction from dated plans (stop if too few sources), lazy 'View in 3D' embed at 390 px, Llandough Farm only in Kissed Frogs, zero spend, monthly views into weekly.csv *(sources: sketchfab.com api.sketchfab.com sketchfab.com sketchfab.com)* · 2026-10-30
- [The Small Awards 2027 (Small Business Britain): free entry, Digital Star / Heart of Gold, decide by Feb](marketing/small-awards-2027-digital-star-free-entry.md) — The Small Awards 2027 (Small Business Britain; 'small awards' only in last run's next-ideas): free entry (vs paid awards £99-£250+/category), opens 1 Dec 2026, closes midnight 28 Feb 2027, judging Apr, ceremony May 2027, shortlist gets regional/trade media outreach; Digital Star (digital-only, audience growth over time) and Heart of Gold (community by geography or sector) fit; New Kid needs <18 months (DATRO likely too old); 2026 shortlists 8 per category; DM Lab still cites 'Digital Star Finalist'; r/marketing scepticism on paid awards, badge inflation noticed by locals -> one real shortlist, About page only; Cedwyn: Digital Star first, evidence file from weekly growth numbers Oct-Feb, submit by 14 Feb, kill rule 31 Jan, the project lead GO needed (entry in the company's name), fix DATRO's overdue Companies House filings first *(sources: thesmallawards.uk ; thesmallawards.uk ; thesmallawards.uk ; blaenaugwentbusinesshub.co.uk ; thedmlab.com ; business-awards.uk)* · 2026-10-28
- [Small Business Saturday UK (Sat 5 Dec 2026): join in free as an online shop, with no discount](marketing/small-business-saturday-uk-online-shop-no-discount.md) — Small Business Saturday UK, Sat 5 Dec 2026 ('small business saturday' 0 before): SBS UK site (read) free non-commercial campaign, online businesses eligible, 5.7M small firms, free 2026 Marketing Pack (dated/undated logos, social graphics, A3 poster; terms tick), #SmallBizSatUK/#SmallBusinessSaturday, media@ contact; Nation's Favourite Businesses (ex-SmallBiz100) 2026 list already out, 2025 apps closed 30 Jun (snippet) -> spring 2027 decision, the project lead GO; UK spend £717m 2016 (+15%) / £748m 2017 (Telegraph/Retail Gazette via Wikipedia, originals not opened); US Amex $100bn 2021-25, Forbes 2025 -18% spend (snippet); r/smallbusiness owners (read): 'never had a good day in 7 years', 'one sale all day', 'down 27%', 'best day in a month', new shop unknown -> the day is a reminder for your own audience + local roundups (Business Wales, Dev Bank Wales, TrawsCymru hidden gems), not a stranger magnet; Cedwyn: own-channel posts only, bonus not discount Sat 5-Sun 6 Dec, UTM sbs2026, kill if <5 coded visits, consignment shop tie-in, pitches HubSpot drafts on press GO *(sources: smallbusinesssaturdayuk.com ; smallbusinessbritain.uk ; en.wikipedia.org) ; reddit.com ; forbes.com)* · 2026-10-28
- [Small-sample usability tests on the buy path (5 users, think-aloud, five-second test)](marketing/small-sample-usability-tests-buy-path-5-users.md) — 5-user think-aloud + five-second tests for the e-book buy path when traffic is too small to A/B: NN/g Nielsen (read 27 Oct 2026) 3 rounds of 5 beat 1 of 15, never 1 user; NN/g qual-vs-quant: 85% of issues only when a problem hits ~31% of users, numbers need ~40; MeasuringU: 5 users discover, never compare; five-second sample 5-10 (Lyssna, vendor) vs 20-50 (data36), not checked. Cedwyn: tasks for /ebooks/ -> version drop-down -> free link -> Stripe; the project lead recruits, Tab scripts *(sources: nngroup.com, nngroup.com, measuringu.com, lyssna.com)* · 2026-10-27
- [Social posting times: Buffer 2026 priors, then test on our own posts](marketing/social-posting-times-buffer-2026-own-data-test.md) — When to post on IG vs FB: Buffer 2026 (read) IG 9.6M posts Jan 2024-Dec 2025 median engagement/follower, local-time normalised: top Thu 09:00, Wed 12:00, Wed 18:00, evenings 18-23 win every weekday but Thu, Fri/Sat worst; FB 14M posts: Thu 09:00 best, mornings 06-11 peak, afternoons lowest, Mon best 19-22, Sat worst (IG and FB peaks are opposite); limits: engagement not reach, Buffer customers, Hootsuite disagrees in detail; 2-slot own-data test 4 weeks, >=8 posts/slot, non-follower reach at 48 h, win = 1.5x median; no bursts; Cedwyn: 08:15 auto-social fits FB, misses IG -> PROPOSAL to split IG to evening (cadence rule = ask the project lead), manual IG posts use evening slots now *(sources: buffer.com buffer.com)* · 2026-10-27
- [Spam words are mostly a myth: what filters actually weigh, plus an offline pre-send check](marketing/spam-words-myth-what-filters-weigh-offline-sa-check.md) — Spam trigger words mostly a myth: Litmus (read; page 2+ yrs old) filters weigh IP/domain reputation, SPF/DKIM/DMARC, engagement, words only when reputation already bad, 70% of marketers spam-test; Google sender guidelines 81126 (read) SPF or DKIM, rDNS, TLS, RFC 5322, Postmaster spam rate <0.3%, no word list; Mailchimp (read) structure warnings (no shorteners, no single big image); own SpamAssassin 4.0.1 offline 27 Oct: polite archive request 0.0, ALL-CAPS 'FREE...ACT NOW!!!' 0.6, '100% guaranteed' 2.7, shortener 1.0, image-only HTML + shortener 9.2 = spam; routine: auth -> text part/no image-only -> sa_check <=1.0 -> one word sanity pass; Cedwyn: SA line in hive READY gate, Mailchimp templates checked with --html *(sources: litmus.com support.google.com mailchimp.com)* · 2026-10-27
- [Selling the Spanish edition ("La visita") where Spanish-language readers buy: market sizes, the stores, and the free routes](marketing/spanish-ebook-stores-routes-la-visita-casa-del-libro-bajalibros.md) — Selling the Spanish edition ("La visita") where Spanish-language readers buy: market sizes, the stores, and the free routes
- [Spanish-language and Welsh Patagonia audience building (2026 how-to)](marketing/spanish-patagonia-audience.md) — Spanish-language + Welsh Patagonia audience: Argentina 32.2M social identities (FB 29.1M, IG 28.9M, YT 32.2M), 6,000+ Welsh speakers / ~50,000 descendants / 970 learners in Chubut; 28 July Desembarco, Eisteddfod del Chubut, 1 March hooks; native Rioplatense Spanish, es-AR hreflang, WhatsApp-ready share cards, group-rules-first FB posting, institutions-only outreach *(sources: datareportal.com; wales.britishcouncil.org (WLP page, press release, 2023-24 report))* · 2026-10-26
- [Spotify for Authors: getting an audiobook edition onto Spotify (and the redemption-code launch)](marketing/spotify-for-authors-audiobooks-redemption-codes.md) — Spotify for Authors: direct audiobook upload since 1 Aug 2025 (UK eligibility + royalty not checked), AI-voice audio accepted via Findaway incl. Google Play digital voice (disclosure line), free ElevenLabs creation tools US-only (5 titles), redemption codes incl. pre-release + countdown pre-save; UK audiobook revenue £268m 2024 +31% (PA via Spotify); Amie McNee 519.8 full-book listens Q1 25 (+440%), USD 1,535 vs 537.53, ~USD 3/listen; no Spotify embed on Cedwyn (no outbound); PROPOSAL *(sources: authors.spotify.com, newsroom.spotify.com, authors.spotify.com, authors.spotify.com, newsroom.spotify.com, amiemcnee.substack.com)* · 2026-10-26
- [SSiW (SaySomethingin Welsh) learner community: forum, book club, graded readers (2026)](marketing/ssiw-learner-forum-book-club-graded-readers.md) — SSiW (SaySomethingin Welsh) learner community ('ssiw' 0 before): forum about.json (read 30 Oct) 9,791 users, 253,743 posts, 259 active/93 posting users in 30 days, Welsh General 111,515 posts, Slack Welsh Speaking Practice; Book Club thread (read) 740 posts, 49,106 views, active Oct 2026; graded-reader thread (read): Olly Richards too hard after L1, winners = vocab on same page (Stryd y Bont, Yn Ei Gwsg, Blodwen Jones) + Amdani colours + first-page photo; 'Books for beginners' 2,992 views: learners want spelling of audio; playbook = reply in existing thread with level + geirfa + sample page, never a promo topic, one post, UTM, <15 visits/30 days = stop (ours); Cedwyn: free Foundation scene page (transcript + 15-word geirfa + badge) then one Book Club reply drafted in HubSpot on owner's GO; e-book 'learner edition' with per-page vocab = PROPOSAL *(sources: en.forum.saysomethingin.com ; en.forum.saysomethingin.com ; en.forum.saysomethingin.com ; en.forum.saysomethingin.com)* · 2026-10-30
- [St David's Day (1 Mar 2027) campaign calendar: Random Acts of Welshness / #PethauBychain](marketing/st-davids-day-2027-random-acts-pethau-bychain-calendar.md) — St David's Day 1 Mar 2027 calendar: Wales.com 2026 partner pack (read) Random Acts of Welshness, #RandomActsOfWelshness #PethauBychain, partner steps (pick+film act, email campaign team, share with friends of Wales worldwide, post 1 Mar); no reach numbers published; Tŵt Pethau Bychain 6-week campaign (snippet); Cedwyn: 'Pethau bychain o Dŷ Mawr' free bilingual record + Welsh-first reel, build-up posts 22-28 Feb no CTA, 1 Mar post + Mailchimp with gift line at bottom, Spanish subtitle for Patagonia, utm stdavids2027, kill rule build-up below median reach -> no email; PROPOSAL, the project lead GO; recheck 2027 pack by 31 Jan *(sources: wales.com ; nation.cymru (snippet))* · 2026-10-29
- [St Dwynwen's Day (Dydd Santes Dwynwen, 25 Jan): a small Welsh-only gifting/free-book moment](marketing/st-dwynwens-day-25-jan-welsh-gift-free-book.md) — St Dwynwen's Day 25 Jan: BBC Wales (2016, read) owner testimony - CadwynGifts 'not a big money-spinner', far more love spoons sold for Valentine's, better where Welsh is spoken; Gwin Dylanwad 'trying to push it' -> reminder to an existing Welsh audience, low competition January lull; Cambrian Web 2025 (read) bilingual posts, Welsh twist; Cadw free 'Santes Dwynwen' e-book (EPUB/MOBI/PDF) posted each 25 Jan = heritage free-book pattern; Cedwyn (low fit, tiny): Sun 25 Jan 2027 one bilingual post FB/IG + one newsletter line, angle 'gift for someone who loves Welsh history' + free v0.0.1, no discount/countdown, utm dwynwen, kill rule <5 tracked clicks *(sources: bbc.com ; cambrianweb.com ; visitwales.com ; cadw.gov.wales)* · 2026-10-28
- [Stack Exchange answers (Genealogy & Family History SE, History SE): disclosed, evergreen, low-volume](marketing/stack-exchange-genealogy-history-answers-disclosed-affiliation.md) — Stack Exchange answers (Genealogy & Family History SE, History SE): mandatory in-post affiliation disclosure (help/promotion), "huge percentage" rule (meta 57497), paywall-link case ~16% own-resource answers / ~6% paywalled judged OK (meta 140393); measured 31 Oct via API: Genealogy SE 3,819 Qs but only 19 in last 365 d, tag wales 61 Qs / 37,738 lifetime views (median 251, max 5,499), glamorgan 5, Llandough 0; History SE 195 Qs/yr, argentina 20; evergreen + AI-corpus value, not traffic; steps: API query sheet, full answer in post, disclosure line, <=1 in 5 answers linked, free record pages only, one self-answered Q per quarter, referrer measure; Cedwyn: PROPOSAL (human account holder posts; agents draft monthly), 90-day park rule *(sources: genealogy.stackexchange.com; meta.stackexchange.com; meta.stackexchange.com; api.stackexchange.com info/questions/search)* · 2026-10-31
- [Static site search (Pagefind) + search-term mining for Cedwyn](marketing/static-site-search-pagefind-query-mining.md) — Static site search (Pagefind, free, no server; MDN in <300 KB, docs example 2,496 pages in 2.4 s) + search-term mining: data-pagefind-body/filter per theme, ?q= search page so GA4 view_search_results (q/s/search/query/keyword) or a Cloudflare log captures queries, monthly zero-result review -> glossary alias/redirect/new page/MR candidate; Welsh (cy) has no stemming or UI translation in Pagefind (add mutated/English forms as keywords); searchers 4.63% vs 2.77% conversion (Econsultancy via Hello Retail, original not checked); no Pagefind on / 27 Oct; PROPOSED site-wide PR *(sources: pagefind.app/docs; pagefind.app/docs/multilingual; cloudcannon.com; support.google.com; helloretail.com 2026-02-24)* · 2026-10-27
- [Across the water: Steep Holm, Brean Down and Weston-super-Mare as the English-side audience for 1897](marketing/steep-holm-brean-down-weston-english-side-1897-audience.md) — English-side 1897 audience ('steep holm'/'brean'/'weston' 0 before): BBC 13 May 2022 sequence (Flat Holm fail 11-12 May, Lavernock 13 May, Brean Down ~10 mi record; Kemp from Cardiff; slip at Amgueddfa Cymru; Weston-super-Mare Radio Society quoted); Rotary Club of Cardiff 1947 plaque dates 11/18 May; Steep Holm (Kenneth Allsop Memorial Trust, charity 270059, income £8,365 to Apr 2025, members' newsletters, research published; BBC 2023: 20 volunteers, needs ~20 more); one 'Two shores, May 1897' page, listen 4 wks, newsletter note on the project lead's GO, post on 13/18 May 2027 *(sources: bbc.com, bbc.com, readtheplaque.com, steepholm.online/pages/our-story, Charity Commission 270059)* · 2026-10-31
- [Sticky mobile buy bar: when it lifts sales, when it does not, and how not to break accessibility](marketing/sticky-mobile-buy-bar-drawer-evidence-wcag.md) — Sticky mobile buy bar: GrowthRock (read 27 Oct 2026) desktop sticky +7.9% orders (99%); mobile 3-arm, 14 days, >3,000 orders/arm: scroll-only bar +6% ATC clicks but orders n.s., drawer that opens the buy panel +11.8% ATC, +5.2% orders (98%); one agency, not checked independently. WCAG 2.2 SC 2.4.11 (AA): sticky footers must not entirely hide focus -> scroll-padding-bottom. Build: <=600px, IntersectionObserver hide when native block visible, opens a sheet, no urgency copy. Cedwyn /ebooks/ checked 06:10Z: 9 Stripe links, no sticky bar (fixed rules are the preview modal only); proposal per single-book page, price read from semver data *(sources: growthrock.co, w3.org)* · 2026-10-27
- [Stop rate and the free-registration wall: ask for the email where the reader is already hooked](marketing/stop-rate-free-registration-wall-ask-after-engagement.md) — Stop rate + free registration wall: ask for email at the continuation point, not a scroll-past form (Salem Reporter 30-day test: regwall 16x sign-ups vs inline form, ~20% of registrants paid; 1.7-1.8 articles/visit so meters of 3+ never fire; Shorenstein 500+ publishers: median stop rate 1.8%, sustainable >=4.2%, thriving >6%; Google Reader Revenue Manager free one-tap newsletter/regwall, non-news OK, no AMP, TV9 8k subs/3 mo; paywalled-content JSON-LD isAccessibleForFree/hasPart cssSelector to avoid cloaking; ICO freely-given consent: separate unticked marketing opt-in); Cedwyn: stop-rate line in Sunday report now, evidence pages never gated, sample-chapter/lesson-2 email step = PROPOSAL + tools/stop_rate.py (stdlib) *(sources: leakypaywall.com; shorensteincenter.org; readerrevenue.withgoogle.com; support.google.com; playwire.com; developers.google.com; ico.org.uk)* · 2026-10-31
- [Founder-narrated "story time" series: recurring intro ident + explainer](marketing/story-time-series-recurring-intro-ident-retention.md) — Founder-narrated "story time" series (the project lead's standard format from 30 Oct 15:49: recurring spoken ident + HyperFrames explainer + narrator thumbnail; 'story time'/'ident' 0 before): Sprout Q2 2025 Pulse 2,000+ users 57% want original series (stated preference); Wistia own test: ~1 min series intro -> big drop 10-15 s, cut to <10 s = +5 pts engagement, initial loss halved; YouTube Help 12942217 viewed-vs-swiped metric; Help 1311392 inauthentic content (15 Jul 2025) incl. "looks like it's made with a template"; rule: ident <=2 s, episode hook by 3 s, gate after 6 episodes vs pre-format median (-5 pts -> hook first); no published ident-specific retention figure found *(sources: sproutsocial.com wistia.com support.google.com support.google.com)* · 2026-10-30
- [Streamlined cognitive walkthrough: can a first-time visitor buy without help?](marketing/streamlined-cognitive-walkthrough-first-visit-buy.md) — Cognitive walkthrough for first-visit learnability: Wharton et al. 1994 four questions; Spencer (Microsoft, CHI 2000) two questions (know what to do? know it worked?) + ground rules (no design talk, no defending); NN/g set-up (persona, task, correct path, version); failure stories per step, parking lot, re-walk; little published validation of the streamlined form; Cedwyn: newcomer from a Short/search on a phone, tasks article->e-book, home->bundle, join /learn/, two independent agents, off-site checkout and delivery e-mail included *(sources: colorado.edu; usabilitybok.org; researchgate.net; nngroup.com; nngroup.com)* · 2026-10-31
- [Stripe buy buttons that can't silently die: direct script, CSP, plain-link fallback](marketing/stripe-buy-button-fallback-csp-direct-script.md) — Stripe buy buttons that can't silently die (P-041): Stripe doc (read) script exactly js.stripe.com, CSP script-src+frame-src js.stripe.com, client-reference-id/customer-email invalid = silently dropped, key roll breaks embeds; plain buy.stripe.com <a> inside the element as no-JS fallback; exclude stripe.com from link rewriters; own check 29 Oct: /story/ FAIL (URL-encoded script via /wayback/go/, no fallback), /ebooks/ 9/9 links 200 *(sources: docs.stripe.com, docs.stripe.com)* · 2026-10-29
- [Card-testing attacks and disputes on a tiny Stripe shop: prevention, the 1-dispute maths, the morning check (2026)](marketing/stripe-card-testing-disputes-tiny-shop-prevention.md) — Card testing + disputes on a tiny Stripe shop ('chargeback'/'card testing' 0 before): >0.75% dispute activity excessive, under 100 payments/mo one dispute = outsized (20 sales -> 5%); Stripe UK dispute GBP 20 received + GBP 20 countered (refunded if won), Smart Disputes 30% -> lost GBP 9.99 ~ GBP 50; Stripe newsroom 20m/day blocked at 2022 peak, >100x since 2019; PMPro ~$0.02/Radar review, 10k attempts ~$200; r/stripe EUR 12k overnight (snippet, not checked); playbook: hosted Payment Links only, cedwyn-api Worker price-ID allowlist + restricted key + Cloudflare rate limit + Turnstile, no live cheap/test price or pay-what-you-want, descriptor + receipt support line, refund-first, download logs + Reg 37 consent as evidence, default Radar only; 2-min morning check (failed >20/24h -> rotate link; disputes evidence within 7 days) *(sources: stripe.com ; docs.stripe.com ; stripe.com ; dev.to ; paidmembershipspro.com)* · 2026-10-28
- [Abandoned-checkout recovery for direct e-book sales (Stripe)](marketing/stripe-checkout-abandonment-recovery.md) — Abandoned-checkout recovery for direct e-books: Klaviyo 2026 (110k brands) cart flows top RPR $6.77 email / $13.70 top 10%, 6% click, 2-4 h / 24 h / 48 h sequence; Omnisend 2026 cart+welcome = 76% of automation orders, automations 1.49% vs campaigns 0.08%; Stripe after_expiration.recovery URL (30 days) needs Checkout Sessions + promo consent (Payment Links have consent_collection but no after_expiration, checked 26 Oct); route A = consent on Payment Links + checkout.session.expired webhook on a free Cloudflare Worker, one email only; PECR soft opt-in disputed for abandoned baskets, so explicit consent *(sources: docs.stripe.com; docs.stripe.com; klaviyo.com; omnisend.com; ico.org.uk PECR email rules; greyturtle.co.uk)* · 2026-10-26
- [Failed-payment recovery (dunning) for a monthly membership on Stripe](marketing/stripe-dunning-failed-payment-recovery-membership.md) — Failed-payment recovery for the £49.99/mo academy: Stripe blog (Jan 2024) 25% of lapsed subs = payment failures, recovered subs +7 months, $9 per $1; ~40% cardholders replaced cards/yr (Stripe newsroom); Smart Retries default 8 tries/2 weeks; failed-payment, expiring-card (1 month before) and 3DS-confirm emails with portal link (3DS failures not auto-retried, support snippet); Recurly Jul 2026 $50-100 band involuntary 0.74%; mark unpaid not cancel, past_due = member + banner *(sources: stripe.com smart-retries; docs.stripe.com smart-retries + customer-emails; stripe newsroom CAU; recurly churn benchmarks)* · 2026-10-27
- [Stripe sales into analytics: server-side purchase events, joined by a reference (gated: GA4 is not on Cedwyn)](marketing/stripe-ga4-server-side-purchase-reference-join-gate.md) — Stripe sales into analytics without browser tags: ?client_reference_id= on Payment Links ([A-Za-z0-9_-], max 200, invalid values silently dropped), read back in checkout.session.completed; UTMs only reach the redirect, not the webhook; verify/dedupe webhook (Stripe retries up to 3 days); GA4 Measurement Protocol purchase (minor units /100, debug endpoint first, session_id + 24 h stitching limit, no timestamp backdating); GATE: live Cedwyn has no gtag (curl 27 Oct), so use the same reference field for channel tags (ig_/fb_/em_/qr_) in the Stripe-session report; one-scheme rule vs existing A/B labels *(sources: docs.stripe.com, advancedtrackingacademy.com, developers.google.com)* · 2026-10-27
- [Selling per-scene access codes with a Stripe Payment Link (and why not a video marketplace)](marketing/stripe-payment-link-per-scene-access-codes-own-entitlements.md) — Selling per-scene video access codes from our own site: one Stripe Payment Link per scene/version, redirect with {CHECKOUT_SESSION_ID}, server-side paid check (box-side poll of the connected Stripe account by payment_link when the Worker has no key), random hashed one-per-session codes, rate-limited /redeem returning a signed token, file not on a public path; Vimeo On Demand closes 20 Nov 2026 and buyers lose access (own the entitlements + buyer emails); Kinema 99c per 48 h rental; Peter Gerard's hosting/bandwidth costs *(sources: vimeo.com , castr.com , jonreiss.substack.com , kinema.com , docs.stripe.com , docs.stripe.com , docs.stripe.com)* · 2026-10-30
- [Stripe Payment Links: wallets on, payment-method A/B tests off (until traffic exists)](marketing/stripe-payment-links-wallets-ab-gate.md) — Stripe Payment Links wallets + payment-method A/B gate: Stripe holdback test (10 Apr 2025, 50+ methods) Apple Pay +22.3% conversion / +22.5% revenue on average, ~2x when shown early (Express Checkout); Apple Pay on Payment Links needs no config, domain registration only for Elements/embedded; Stripe A/B tool Dashboard-only, 50/50 default, 80,000 sessions to detect a 100 bps change; playbook: read-only check wallets on + iPhone/Android render, BNPL off under ~GBP 30, never A/B payment methods at our volume, log wallet share monthly; Cedwyn: wallet state on the 5 buy.stripe.com links not checked, toggle = PROPOSAL *(sources: stripe.com; docs.stripe.com; docs.stripe.com; docs.stripe.com)* · 2026-10-26
- [Wallets on Stripe Payment Links: Apple Pay, Google Pay, Link and others, switched on in the Dashboard with no code](marketing/stripe-payment-links-wallets-apple-google-pay-link.md) — Wallets on Stripe Payment Links ('google pay' 0, 'link by stripe' 0 before): Stripe docs (read) Apple Pay needs no config on Payment Links/hosted Checkout (domain registration only for Elements/embedded); dynamic payment methods from Dashboard, 100+ signals, can A/B methods; wallet table: Apple Pay, Google Pay, Link, PayPal, Revolut Pay supported on Payment Links; Link vendor claim +14% returning-user conversion (repeat base; we have none). Cedwyn: read payment_method_configurations read-only + phone-check one live link (qa- label), then name wallets in buy-note; fee/terms changes = the project lead *(sources: docs.stripe.com docs.stripe.com docs.stripe.com stripe.com)* · 2026-10-30
- [Stripe Payment Links: per-channel promotion codes + UTM pass-through (attribution without cookies)](marketing/stripe-promo-codes-per-channel-utm-passthrough.md) — Stripe Payment Links: per-channel promotion codes + UTM pass-through (attribution without cookies) · 2026-10-27
- [Stripe receipt + thank-you page: the one ask after payment](marketing/stripe-receipt-thank-you-page-one-ask.md) — Receipt + thank-you page: Stripe receipts (Customer emails toggle, Branding > Email receipts, after_completion redirect w/ {CHECKOUT_SESSION_ID}); vendor data: flows 3x clicks/13x orders vs campaigns (Klaviyo 2026), order confirmations ~60-70% opens (Mailer To Go), referral shares 4%->12% with 2 post-purchase touchpoints (ReferralCandy); delivery first, then ONE ask (share > opt-in > follow). Cedwyn live: /archive/thank-you/ delivery good; token offer sits in the ask slot -> PROPOSED one share line (utm_source=thankyou) + check receipts ON/branding *(sources: docs.stripe.com ; docs.stripe.com ; referralcandy.com)* · 2026-10-27
- [Substack Notes as a discovery feed: what the 2026 data states converts](marketing/substack-notes-discovery-feed-2026-conversion-data.md) — Substack Notes discovery (gate: only if the project lead GOes a Substack): WriteStack 21M Notes (vendor) paid subs/M impressions post embed 74.8 vs text 12.0, outside links cut reach (86% of writers), <200 chars 1.14 vs 0.89 free subs/100 clicks, strangers 1.98 vs own 0.37 free/1k impr, statement > question openers; 9,641 Notes top 111 subs vs median 1; Wes Pearce 500-700 subs/mo, story Notes win *(sources: writebuildscale.substack.com (2 posts), escapethecubicle.substack.com)* · 2026-10-30
- [Substack as a discovery outpost (Recommendations network) alongside Mailchimp](marketing/substack-recommendations-discovery-outpost.md) — Substack Recommendations outpost (PROPOSAL, new channel): Substack 29 Sep 2022 (read) network 40%+ of all subs, 12% paid; Rachitsky 72% free/10% paid, Orosz ~70% free/~10% paid (2022, large pubs; small-list results not checked); excerpt-and-link, 3-5 recommendations, 8-week ≥20% keep gate *(sources: on.substack.com)* · 2026-10-27
- [Subtitles for sound-off viewing: Welsh-audio clips with readable en/es subtitles](marketing/subtitles-sound-off-welsh-audio-clips.md) — Subtitles for sound-off viewing + Welsh-default audio: Meta internal tests captioned video ads +12% view time (read), Verizon/Publicis 2019 n=5,616 69% sound-off in public, 80% more likely to finish with captions (via 3Play, original not read), BBC 160-180 wpm / 37 chars broadcast / 2 lines (3 vertical, ~25 chars at 9:16) (read), Netflix 42 chars, 20 cps adult/17 kids, condense not paraphrase, [in Welsh] tag (read); sidecar on /movie/+YouTube, burned-in on FB/IG/Shorts; measured 27 Oct: F001/F003-F009 source VTTs flag almost every cue (paragraph cues up to 195 chars, 9-14 s), F002 8/26 *(sources: facebook.com bbc.co.uk partnerhelp.netflixstudios.com 3playmedia.com)* · 2026-10-27
- [Super Thursday and the UK autumn book calendar: when NOT to pitch book pages](marketing/super-thursday-uk-autumn-book-calendar-pitch-blackout.md) — Super Thursday / UK autumn book calendar ('super thursday' 0 before): bookseller counts (via tingle press, read; others snippets) 2008-19 avg 445 hardbacks; 2024 10 oct ~1,900 books/457 hb; 2025 9 oct ~1,000/316 hb; 2026 earliest-ever, moved to september (3 sep ~590 hb per social snippet, not checked), 'rolling super thursday'. rule: 3-week blackout on book-page/podcast pitches around the date; pitch late aug or jan-feb; non-book desks unaffected; check the 2027 date in july 2027 *(sources: tingle.press/news/super-thursday-2024; thebookseller.com (2021, 2025, 2026 articles); rlf.org.uk caroline sanderson; scotsman laura waddell)* · 2026-10-31
- [SUPR-Q: an 8-question website score for ease, trust, looks and loyalty](marketing/suprq-website-ux-trust-score.md) — SUPR-Q 8 items (usability, trust/credibility with shop variants, appearance, loyalty incl. 0-10 LTR halved); 33 candidate items/17 questionnaires/4,000+ responses; alpha .86 overall, .64-.88 factors; 2024 revalidation 2,761 responses/57 sites; percentile 50=average, norms 10,000+ participants/~150 sites are LICENSED (not bought) -> raw factor scores vs own baseline only; Fuzzy Math uses it as standing design KPI; Cedwyn: credibility pair on research/evidence pages, shop pair on /ebooks/, baseline before/after template changes, quarterly member form (PROPOSAL) + tools/survey_scores.py suprq *(sources: measuringu.com; measuringu.com; fuzzymath.com; dl.acm.org)* · 2026-10-31
- [Syndicating Cedwyn articles without losing the original (Medium, dev-style platforms, partner sites)](marketing/syndication-canonical-noindex-medium.md) — Republishing stories elsewhere: original first and indexed, excerpts with tracked links back, Medium import (auto canonical), partners noindex full copies (Google's May 2023 guidance); Glenn Gabe's 3,000-URL study: partners outranked originals in Top Stories/News tab despite correct canonicals; outward posts only on the project lead's go-ahead *(sources: gsqi.com ; developers.google.com ; help.medium.com ; dev.to)* · 2026-10-26
- [TalkTalk legacy addresses -> Everymail: dead-address waves and list hygiene (UK ISP domains)](marketing/talktalk-everymail-legacy-isp-list-hygiene.md) — TalkTalk legacy mail -> paid Everymail (Open-Xchange): TalkTalk FAQ (read) 2026 wave 16 Jun 2026 send-off, 7 Jul 2026 mailbox closed + data deleted (former broadband customers only; subscribers keep the address); 2025 wave 28 Jul/8 Sep/31 Oct 2025 (emailexpert: 550 hard-bounce surge, abandoned boxes become spam traps; domains talktalk.net tiscali.co.uk lineone.net tinyworld.co.uk screaming.net dsl.pipex.com homecall.co.uk); ISPreview: TalkTalk's own broadband/email records misaligned. Playbook: segment those domains, keep engaged-90-days by click/reply (not MPP opens), suppress unengaged since 7 Jul 2026, read bounces next day, never re-import old CSVs; FOI/HubSpot contacts: bounce = "address closed (ISP)" not refusal *(sources: help-centre.talktalk.co.uk emailexpert.com ispreview.co.uk)* · 2026-10-30
- [Telegram channel for an archive's readers: set-up, bot posting, and the view-rate benchmark (2026)](marketing/telegram-channel-archive-readers-bot-view-rate-gate.md) — telegram channel (no file before, 3 mentions): channel faq facts, bot api limits (20/min group, 30/s), view-rate benchmark 31.4% median at 1k-5k subs over 3.2m channels (85.7% under 1k), ft 35k in a year vs whatsapp 2 weeks; gate-first proposal, 1 bot post/day, utm, 12-week kill rule *(sources: telegram.org ; core.telegram.org ; data.mendeley.com ; growvib.com ; niemanlab.org)* · 2026-10-31
- [Text-fragment links (#:~:text=): send readers to the exact line of a record](marketing/text-fragment-links-exact-line-deep-links.md) — text-fragment links #:~:text= ('fragment'/'#:~:' 0 before): mdn (read) syntax prefix-,start,end,-suffix, percent-encode incl '-', one block element, no match = top of page, breaks when page text changes (use #id for long-lived); fragment never reaches server/analytics (owntag 2021 read: gsc stopped fragment data may 2021; js reads navigation entry); ai overviews stopped carrying fragments may 2026 (~90% drop, reddit preview, not checked) so no aio tracking via fragments; cxl 100 citations: 55% from first 30% of page, indig 44.2% of 18,012 chatgpt citations, ahrefs 37.1% top-10 overlap. plan: quote-card source links via /r/ to exact record line, 'read the line' email links, comment answers; frag python helper (no install); 390 px check chrome+safari, phrase unique, monthly re-check; no fragments in print qr *(sources: developer.mozilla.org ; owntag.eu/blog/scroll-to-text-fragments-in-ga4 ; cxl.com ; reddit.com (preview))* · 2026-10-31
- [T. H. Thomas 1903 "Some Folk-lore of South Wales": the primary text behind the Leckwith boatman tale](marketing/th-thomas-1903-some-folklore-south-wales-leckwith-boatman-primary.md) — T. H. Thomas 1903 primary text (lead from the Trevelyan skill): Trevelyan's "Old Folks' Tales ... xxxvi 1903 p. 52" = article "Some Folk-lore of South Wales", Cardiff Naturalists' Trans. vol. XXXVI pp. 52-64 + 4 plates (no "Old Folks' Tales" title anywhere on NLW search); read page by page: Canton-Leckwith boatman ghost on the Ely pp. 63-64; also Ci-bal hound p. 63, "Ladi Witch yn y ffynnon" game ~p. 58; NO Llandough (Penarth)/Cogan/Penarth Head/Ty Mawr tale; author d.1915 = PD text, NLW scan licence note so quote, don't re-host. Cedwyn: 1903 citation on the boatman card, #FolkloreThursday 5 Nov on existing FB/IG, tale stays at Leckwith Bridge (Q17741052), never the farm; citation-trail correction as a credibility post *(sources: iiif.llyfrgell.cymru datasyllwr.llgc.org.uk journals.library.wales)* · 2026-10-30
- [Then-and-now comparisons: accessible slider on the page, two-slide posts off it](marketing/then-and-now-comparison-slider-two-slide-posts.md) — Then/now pairs for the /wales/ wireframe stops: accessible range-input slider (Cloud Four image-compare, 1.5 kB gz, stacked fallback), viewpoint matching, per-side licences, two-slide carousel/Reel wipe off-site; demand signal r/OldPhotosInRealLife ~882k (third-party count); no controlled uplift study found, measure our own *(sources: image-compare-component.netlify.app; cloudfour.com; postpone.app; news.yahoo.com (Historic England WWII then/now))* · 2026-10-27
- [Thompson-sampling bandit tests for low traffic (strips, headlines, button text)](marketing/thompson-sampling-bandit-low-traffic-strip-headline-tests.md) — Thompson-sampling bandit for reversible low-traffic tests ('bandit'/'multi-armed' 0 before): GA blog Scott Jan 2013 (read) stop rules = 2-week minimum + P(best)>=95% or 95% chance value remaining <1% of champion; sim 4% vs 5% @100/day: classical 223 days, bandit right 482/500, ~175 days + 97.5 conversions saved; 6 arms 919 vs 88 days; Parse.ly headline testing (read) Beta(clicks, non-clicks), <=10 variants, cookie-sticky, win chance grades High >=95 / Fair 70-95 / Low 55-70. When: cheap reversible choices (strip copy, hero line, button), reward = click to /ebooks/ (not purchases); prices = the project lead. Cedwyn: shop-strip headline bandit via Worker/inline script + wae_beacon = staged proposal (repair freeze) *(sources: analytics.googleblog.com research.google docs.parse.ly)* · 2026-10-30
- [Threads automated posting: official API route, free fallbacks, and what the data states to post](marketing/threads-api-automated-posting-limits-fallbacks.md) — Threads posting by code (mechanics; profile/POSSE already indexed): Meta Posts doc (read, upd 13 Oct 2026) threads_basic+threads_content_publish, tester role = no App Review for own profile, container -> wait ~30 s -> publish, 500 chars, 250 posts/24 h, max 5 links (since 22 Dec 2025), link_attachment text-only, topic_tag; Apr 2026 tokenless oEmbed + web intents; Buffer 2026: Threads carousels 21.77% median ER (~3x img/video), replying +42%; Cedwyn: blocked on owner creating Threads profile + tester invite; meanwhile share-intent button + embeds *(sources: developers.facebook.com; developers.facebook.com; blotato.com; buffer.com)* · 2026-10-30
- [Threads for a heritage archive: profile, communities, cadence and Instagram cross-posting](marketing/threads-heritage-profile-communities.md) — Threads for a heritage archive: 500M MAU + communities out of beta (Meta Jun 2026), recs on IG/FB, 5 bio links with click Insights (Meta 2025), video 5.55% vs text 2.79% engagement (Buffer 2026), publisher +677% referrals (Digiday); profile from IG, record-first posts, 1/day, EYA tag; Threads not connected - profile creation is the account owner's step *(sources: about.fb.com; about.fb.com; buffer.com; buffer.com; digiday.com)* · 2026-10-26
- [Threads -> Instagram Stories cross-share (in-app, auto, API) and the reverse](marketing/threads-to-instagram-stories-cross-share-gate.md) — Threads -> IG Stories cross-share: TechCrunch 20 Feb 2026 (read) in-app share to own Story with preview, Threads 400M+ MAU; @threads (og read) auto-share to IG Stories via Post options > Also share on (date Apr 2026 per snippet); API crossreshare_to_ig param to linked IG (Meta doc snippet, plain fetch 400); reverse IG 'Also share on Threads'; Teract vendor anecdote 180-220 Story views -> 25-35 Threads followers (not checked); gate: 2/week, image/carousel, replies first; Cedwyn: blocked on Threads profile (existing ask), then flag only weekly door reveal + quote pack carousels in social.py *(sources: techcrunch.com ; threads.com ; developers.facebook.com ; help.instagram.com ; teract.ai/resources/threads-content-strategy-2026)* · 2026-10-30
- [Thumbnail gallery + lightbox that converts and still gets indexed](marketing/thumbnail-gallery-lightbox-crawlable-zoom.md) — Thumbnail gallery + lightbox (today's /argentina/ + /wales/ change): Baymard 56% of users explore images first, 25% sites insufficient resolution/zoom; 40% of 50 mobile sites fail pinch/tap/swipe (2016); dots-only galleries make users miss images, 24% mobile vs 100% desktop use thumbnails (2020); Google <img src> only, no CSS images, src fallback; May-Fly alt-text before/after +230% image clicks / +48% (small set, uncontrolled); thumbnail inside <a href=full>, eager first row, pinch-zoom allowed, caption 'View record' link, >=1600 px scans, GSC Image search baseline, utm_content=lightbox *(sources: baymard.com ; baymard.com ; baymard.com ; developers.google.com ; may-fly.co.uk)* · 2026-10-27
- [TikTok search and discovery for a small history account (2026), plus the bio-link gate](marketing/tiktok-search-discovery-small-history-account.md) — TikTok search/discovery for a small history account: bio link needs 1,000 followers or Verified Business Account (TikTok Support); Metricool 2026 study: content +80%, avg views -31%, For You = 7/10 views, search ~4% of impressions, small accounts lean on hashtags, 96% of reach in 10 days, follower count not a signal, TikTok videos indexed by Google; playbook: topic+place name field, plain-text URL, spoken + on-screen keyword, caption line 1 = search phrase, 3-5 tags, 3-5 posts/wk for 30 days, judge at day 10/30; HISTORY Channel paid-creator launch 50K followers/12.2M views (out: zero spend); Cedwyn: PARKED, login blocked since 21 Oct (owner-only, held), prep caption first lines now *(sources: support.tiktok.com; metricool.com; neoreach.com; digitalapplied.com + riseatseven.com (snippets, not checked))* · 2026-10-26
- [GATE: TikTok Shop for e-books, scenes and the Academy (not a route today)](marketing/tiktok-shop-virtual-goods-invite-only-gate.md) — GATE: TikTok Shop for e-books/scenes/Academy ('tiktok shop' 0 before): TikTok Shop US Virtual Goods Requirements 09/01/2026 (read) invite-only, approval first, e-books not named on the permitted list, subscriptions prepaid only (no auto-billing), course clips need the creator visible; UK virtual-goods page not found (UK restricted policy read; previews say prohibited, not checked) → no listing, TikTok stays discovery, bio link gate is the next step *(sources: seller-us.tiktok.com knowledge_id=7563407075510030; seller-uk.tiktok.com knowledge_id=7753822475273986)* · 2026-10-30
- [Self-hosted interactive timeline (TimelineJS3) as a linkable, embeddable asset](marketing/timelinejs-self-hosted-interactive-timeline-linkable-asset.md) — Self-hosted interactive timeline as a link-earning, embeddable asset: TimelineJS3 (Knight Lab, MPL-2.0, npm 3.9.13 8.2 MB) under 20 slides, narrative with build-up events, display_date/eras/groups; Fractl (agency figures, not checked) Flourish map 25 links/25 domains, ADT interactive map 6,000+ links/560+ domains, ~26k organic/mo; no cy locale in the package; script_path must be absolute; Cedwyn: "Tŷ Mawr in 20 moments" companion to /research/timeline/ (text page stays canonical), iframe embed snippet + ?ref=embed, PROPOSAL for QUEUE-after-framing, society/school outreach on the project lead's GO *(sources: timeline.knightlab.com ; timeline.knightlab.com ; timeline.knightlab.com ; github.com ; frac.tl/interactive-tools-link-building)* · 2026-10-29
- [Tithe-map story map: a georeferenced 1840s map tour of the parcels (StoryMapJS + Map Warper, free)](marketing/tithe-map-storymap-georeferenced-parcels-linkable-asset.md) — Tithe-map story map of the 1841 parcels ('georef'/'map warper'/'storymap' 0 before): Cynefin (Archives Wales, read) 1,100+ Welsh tithe maps digitised 2014-17, ~27,000 apportionment entries volunteer-transcribed, 300,000+ searchable; Collections Trust: NLW historic+modern interactive map; StoryMapJS (Knight Lab, free/open, read) <=20 slides, gigapixel needs own host, JSON self-host same-origin/CORS, beta (pin version); Programming Historian (CC-BY, Hayes & Partlow) Map Warper -> XYZ tiles -> StoryMapJS; Map Warper free/donation-run (self-host tiles); NLW reuse terms not checked (403); plain-text slides for crawlers; the project workspace as slide list; 'parcel not identified' rule *(sources: archives.wales; collectionstrust.org.uk; storymap.knightlab.com; programminghistorian.org; mapwarper.net)* · 2026-10-29
- [TMDB / Letterboxd / IMDb listing for our AI-made documentary: a gate, not a growth channel](marketing/tmdb-letterboxd-imdb-listing-ai-documentary-gate.md) — GATE: Letterboxd takes all film data from TMDB (30 h sync, /tmdb/<id> import), but TMDB's New Content Bible bars "AI generated movies", YouTube/Vimeo videos, and amateur work without a selective festival/theatre/national TV/Netflix-equivalent/physical distributor ("own YouTube channel, Vimeo or website" and self-distribution do not qualify; entries deleted); so do NOT add the Cedwyn documentary; IMDb "Made for Video" online-title route = PROPOSAL only (public viewing free or paid, direct full-video link) *(sources: letterboxd.com , themoviedb.org , themoviedb.org , help.imdb.com)* · 2026-10-30
- [Top Tasks: find the few jobs visitors actually come for, then check the menu finds them](marketing/top-tasks-survey-tree-test-navigation.md) — Top Tasks + tree testing: find the few jobs visitors come for, then check the menu finds them (McGovern: 50-80 randomised tasks, pick up to 5, 600+ surveys/500k+ voters since 2003; Liverpool CC 6 tasks = first 25% of vote, 200 of ~4,000 pages = 85% traffic, >80% of site deleted; EC 107k voters, top 3 stable after 30 votes, ~400 = solid; Sauro margins 65=+/-10, 136=+/-7, 268=+/-5 at 90%; Canada.ca top 10 tasks >50% of Task Success Survey responses; tree test success/first click/directness, ~80% success = good, ~50 participants); Cedwyn: internal task long-list + 85%-traffic page check now; on-site vote and 10-task menu tree test = PROPOSALS + tools/top_tasks.py (stdlib) *(sources: smashingmagazine.com; gerrymcgovern.com; measuringu.com; blog.canada.ca/2023/03/22/top-tasks.html; nngroup.com; nngroup.com; support.optimalworkshop.com)* · 2026-10-31
- [Topic clusters and place-name pages for a local-history archive (without doorway pages)](marketing/topic-clusters-place-pages-local-history.md) — Topic clusters + place-name pages without doorways: Leitner/Moz (24% of posts on one topic = ~70% of clicks, 1.8K of 2.6K/mo), Minuttia hub+cluster (1.1K+ keywords, ~100 clicks/weekday, no link building), Google doorway-abuse examples; first cluster = Llandough-juxta-Penarth place names *(sources: moz.com; minuttia.com; developers.google.com)* · 2026-10-26
- [Selling a small heritage walk through Airbnb Experiences, Viator and GetYourGuide (and when not to)](marketing/tour-marketplaces-airbnb-viator-gyg-heritage-walk.md) — Selling the Llandough walk via OTAs, and when not to: Airbnb Experiences 20% flat, relaunched May 2025, human review (weeks), own liability insurance required, payout <24 h; Viator 20-25% (25% typical) + $29 per new product since Aug 2025 + Accelerate 30-35%, monthly payout; GYG rate unpublished (~25-30% quoted, not checked); PhocusWire 21 Oct 2026 testimony: Wales Outdoors refused Viator 25->30% ("not going to give them 30% when I can get away with 25"), Malaga operator Viator -35% YoY while total +20% via direct/SEO/GEO/WhatsApp, GYG ~half of customers start in a chatbot; playbook: pilot direct + 5-10 reviews + insurance -> Airbnb only -> price parity, never Accelerate, track channel share; updates 'not checked' rows in programme-office wales-launch.md *(sources: phocuswire.com ; airbnb.com ; sambahq.com ; otaplaybook.com)* · 2026-10-27
- [Tourist leaflet racks in Wales for the guided walk: local-only distribution, bilingual layout, coded tracking](marketing/tourist-leaflet-racks-wales-local-distribution-coded.md) — Tourist leaflet racks for the Llandough guided walk ('leaflet'/'tourist information' 0 before): Visit Wales Visitor Information Needs 2013 (read) leaflets + local word of mouth drive in-trip choices, leaflet usually picked up near the attraction, distribution far more cost-effective local, 32% offline users used a brochure pre-trip, Welsh/English on opposite sides, multi-attraction preferred; North Wales Tourism 6.5m pieces/2,500+ outlets in membership; Pear Wales GBP 21.50/1,000 member rate (2018, not checked); Rezgo: none tracked -> leaflet-only code + 'how heard'; door drops rejected (residents); DL bilingual, 250-500 run, self-delivered within ~10 mi, outlet code variants, swap with nearby attraction, kill <2 coded bookings/500; PROPOSAL (print = spend, the project lead GO) after trial walk + insurance *(sources: gov.wales ; northwalestourism.com ; getgobot.com ; rezgo.com)* · 2026-10-28
- [Licensing translation rights (Spanish / Welsh) + the Wales Literature Exchange grant hook](marketing/translation-rights-licensing-wales-lit-exchange-grant.md) — licensing translation rights (Spanish print for Argentina/Patagonia, Welsh) ('foreign/translation rights', 'literature exchange' 0 before): scribecount 26 jun 2026 royalties ~7-8% (6-10%), advance earned out first; ALLi rights adviser '$5K-$10K is a good overseas offer', terms 3/5/7 yrs, offer must state advance/royalty/term, limit term/territory/format, never film/tv/game, licensor pays you; fair table ~$1,000; PubMatch free listing; Wales Literature Exchange translation grants to FOREIGN publishers avg 50% of translator fee, 2 rounds/yr, banner 'deadline December 14th' (year not stated), paid after publication, 30-month limit, credit line; cedwyn PROPOSAL: rights sheet + 5 Spanish-language publishers with Welsh-Patagonia lists as hive task, WLE eligibility of heritage non-fiction not checked, owner contacts only *(sources: scribecount.com ; selfpublishingadvice.org ; waleslitexchange.org)* · 2026-10-30
- [Trevelyan 1909 and T. H. Thomas 1903: public-domain Glamorgan folklore as local content](marketing/trevelyan-1909-glamorgan-folklore-public-domain-local-stories.md) — Public-domain local folklore source: Marie Trevelyan (Llantwit Major) Folk-lore and Folk-stories of Wales 1909, IA afl2317.0001.001.umich.edu; our read of the full text: Canton-Leckwith boatman's ghost at the Ely bend above the TVR bridge pp. 336-337 (source T. H. Thomas, Old Folks' Tales, Trans. Cardiff Naturalists' Soc. xxxvi 1903 p. 52); Penarth Head black-blood fish p. 154; St Quintin/Devil's Kneecap Llanblethian p. 154; Llandaff-Cardiff frog-woman p. 304; Llandaff Mari Llwyd p. 33; TRAP: "Llandough Castle" p. 187 = Llandough near Cowbridge, not ours; no Tŷ Mawr/Llandough (Penarth)/Cogan story; frame as "a 1903 collection records"; next: find the T. H. Thomas 1903 Transactions scan *(sources: archive.org + djvu.txt (read); en.wikipedia Marie_Trevelyan, Wikisource Portal:Folk_literature, BridgendValeLegends FB (snippets))* · 2026-10-30
- [True-fans arithmetic: how many paying fans Cedwyn needs at TODAY's prices](marketing/true-fans-arithmetic-fans-needed-current-prices.md) — True-fans arithmetic at CURRENT prices ('1,000 true fans'/'value ladder' 0 skill files before): Kevin Kelly essay (read) $100 profit/fan/yr + direct relationship, 'one day's wages', 2-3 regular fans per true fan, give existing customers more, Kickstarter avg 241 funders (his figure); Li Jin a16z 2020 (read) 100 fans x $1,000, Patreon initial pledge +22%/2 yrs, >$100/mo patrons +21% since 2017, Teachable ~500 creators >$100k (25 avg >$1k/sale), $1k tier needs community/access/accountability not perks (VC, platform-reported). Cedwyn box run (assumed shares): ebook £4.99 x0.8 + Academy £599.88/yr x0.05 = £33.20 net/fan -> 362 fans for £12k; we have 0 buyers/1 subscriber -> audience + first buyers is the bottleneck; Academy offer copy = community/access/accountability (PROPOSAL); monthly re-run with measured rates into Sunday notes; never a price change *(sources: kk.org a16z.com)* · 2026-10-30
- [Tumblr: original posts in quiet history tags (cold-start, zero budget)](marketing/tumblr-original-posts-quiet-history-tags-cold-start.md) — Tumblr cold-start via original posts in quiet history tags ('tumblr' 2 incidental hits before): help centre = only original posts in tag search, first 30 tags indexed (20 in-blog), tags field not body, new-blog visibility ramp until email verified/active, Blaze paid (never); measured recent pages 30 Oct: #welsh history 8 posts 7 Sep-22 Oct notes 0-35, #penarth 8 posts in 5 months, #llandough dormant since 2020, broad tags turn over daily; plan 3-4 originals/wk, specific->broad tags, /r/tumblr, 8-week stop rule (<50 notes and <10 clicks); owner GO for channel *(sources: help.tumblr.com tumblr.com (own measurement))* · 2026-10-30
- [Twyman's law: when a small A/B "win" is too good to be true](marketing/twymans-law-too-good-ab-results-false-positive-risk.md) — Twyman's law / believing a surprising A/B result ('twyman' 0 skill hits before): Kohavi/Deng/Vermeer KDD 2022 (PDF read) GuessTheTest "337%" = 82 vs 75 visitors, 3 vs 12 conv, Fisher p 0.013, pre-experiment power ~3%, FPR ~63% even at a 33% success rate; Table 2 FPR at 80% power: Microsoft 33% -> 5.9%, Bing 15% -> 15%, Booking 10% -> 22%, Airbnb 8% -> 26.4%; "observed power" meaningless; KDD 2012 five puzzling outcomes (read): Bug raised Bing queries/user +10% and revenue/user +30% (wrong success metric), click-logging artefact, most novelty/primacy trends = statistical artefact, carryover >3 months, A/A "most useful tool". Checklist: pre-register metric/MDE/stop, fpr_check, then SRM -> tracking -> bots -> one-day spike -> replicate; log size with result. Cedwyn: every growth-loop/bandit readout through fpr_check; TWYMAN = inconclusive; never on prices *(sources: exp-platform.com dl.acm.org exp-platform.com linkedin.com)* · 2026-10-30
- [u3a speaker circuit for a local-history talk (South Wales)](marketing/u3a-speaker-circuit-local-history.md) — u3a speaker circuit for a local-history talk: two doors (outside speaker booked by each u3a's Speakers Secretary vs South Wales u3a Network member-to-member list, members cannot charge, expenses only); Ems Valley u3a max £150 per speaker, no speakers May/Aug/Dec, yearly Speakers Secretaries Conference shares speaker evaluations with other u3as; YAHR directory adds speakers only on a u3a's recommendation + consent; no sales-per-talk figure found (one WI/u3a author: no book sold yet); steps: one title/blurb, nearest u3as first, free/expenses ask, QR to free edition utm_source=u3a, thank-you + ask to share on conference list; Cedwyn talk spine 1824 survey / 1667 cited to 1974 newspapers + ITV News 1988, HubSpot drafts on owner GO, repeat bar 15 attendees/5 sign-ups/1 sale *(sources: emsvalley.u3asite.uk; wales.u3asite.uk; yahru3a.uk; u3a.org.uk local-history (snippet, not checked); pigpen.page/speaking-at-the-wi/)* · 2026-10-26
- [UK analytics without a consent click: the PECR 'statistical purposes' exception (DUAA 2025)](marketing/uk-analytics-statistical-exception-duaa-ga4.md) — UK PECR 'statistical purposes' exception (DUAA 2025, in force 5 Feb 2026; ICO guidance 29 Apr 2026, read): no consent for aggregate site-improvement analytics if notice + simple free Object link; provider may use data only for our site; ICO table: page visits, scroll, device, referrer/email campaign, A/B tests, region-level geo OK; session recordings, ad measurement, ID-linked conversions, profiling still need consent; etracker 2025: ~60% of visit data lost when consent required, 36%+ skew; GA4 fits only with data sharing + signals off, no Ads link, 2-month retention (practitioner guides, not an ICO ruling); Cedwyn: GA4 settings not checked (read-only ok), banner/privacy change = PROPOSAL *(sources: ico.org.uk; policypros.co.uk; etracker.com; cookie-script.com)* · 2026-10-26
- [UK B2B cold calling: TPS/CTPS screening, honest openers, call log (2026)](marketing/uk-b2b-cold-calling-tps-ctps-permission-opener.md) — UK B2B cold calls: PECR reg.21 per ICO B2B page (screen TPS AND CTPS + own do-not-call, name yourself, show CLI), 28-day re-screen (secondary), ICO 20 May 2026 EPDL £160k fine (700k calls, unscreened bought data, unknown source, denied sales call), free checks (tpschecker.co.uk, Marketscan 100 free), Gong openers (90,380 calls: "bad time?" 0.9% vs 1.5% baseline, "how have you been" 10.01%; 300M calls: permission opener 11.18%, reason-for-call 2.1x), Cedwyn parcels phone script *(sources: ico.org.uk business-to-business-marketing + 2026/05 EPDL fine, tpschecker.co.uk, gong.io, gong.io, gong.io)* · 2026-10-27
- [B2B letters by post to local businesses (the lawful route for "phone-only" lists)](marketing/uk-b2b-postal-letters-local-businesses-mps-jicmail.md) — B2B letters by post: ICO (read 27 Oct) post not covered by PECR; role-addressed ('The Manager') = no personal data, outside UK GDPR; named sole traders -> legitimate interests (ICO 23 Mar 2026 DUAA update) + suppression + MPS check (DMA Code, MPS doesn't cover 'The Occupier', 3 months to take effect); JICMAIL Q2 2025 Business Mail 8.7 days, 4.9 interactions, 186 s, 9.2% of mail prompted web visit; 2nd Class 91p/88p Mailmark (secondary); parcels 88 phone-only letter plan (needs GO on ~£80-100) *(sources: ico.org.uk B2B + plan-direct-marketing; dma.org.uk; mpsonline.org.uk; jicmail.org.uk Q2 2025; pitneybowes/mailcoms)* · 2026-10-27
- [Digital-content checkout compliance (UK): the reg 37 consent, the confirmation email, VAT](marketing/uk-digital-checkout-reg37-consent-vat.md) — UK digital-content checkout compliance: reg 37 CCR 2013 (express consent + acknowledgement before download, else buyer can cancel and 'bears no cost'), reg 16(3) confirmation must restate consent; Stripe Payment Links ToS checkbox + custom_text[terms_of_service_acceptance] (1,200 chars, Markdown), unticked by default; confirmation line in delivery email; VAT: UK e-books zero-rated since 1 May 2020, audiobooks/AV-heavy standard-rated, EU B2C needs Non-Union OSS from first euro unless MoR (Gumroad MoR not checked, Stripe Tax status not checked); Cedwyn: consent_collection OFF today -> PROPOSAL (terms page patch, checkbox on 3 Stripe links, email line), read-only checks now, measure completion rate on next 50 sessions *(sources: legislation.gov.uk; .../regulation/16; gov.uk; docs.stripe.com; docs.stripe.com; sendowl.com)* · 2026-10-26
- [UK digital-content checkout: getting the 14-day cancellation waiver right (reg 37) with a Stripe tick box](marketing/uk-digital-content-cancellation-waiver-stripe-consent.md) — UK digital-content 14-day cancellation waiver done properly ('consumer contract' 0, reg 37 only as subscription side-notes before): CCR 2013 reg 37 (read) express consent + acknowledgement before supply, else buyer can cancel within 14 days at no cost (37(4)), confirmation on durable medium; Business Companion CRA guidance (read); CMA year one (read) 14 investigations, £760k refunds, £4.7m fines, 157 letters, cap 10% turnover; Stripe (read) consent_collection.terms_of_service=required + custom_text, needs ToS URL in public details, Payment Link update supports it since 2026-07-29.dahlia; Cedwyn measured 28 Oct: /dartboard/legal/ states "by buying... agree" (implied, not express), /terms/ + /refunds/ 404; plink consent_collection not checked; PROPOSAL for sales-fix run *(sources: legislation.gov.uk businesscompanion.info docs.stripe.com docs.stripe.com competitionandmarkets.blog.gov.uk)* · 2026-10-28
- [UK digital content: the 14-day right to cancel, and the consent checkbox on Stripe Payment Links](marketing/uk-digital-content-right-to-cancel-stripe-consent-checkbox.md) — UK 14-day right to cancel for downloads/streams/access codes ('right to cancel'/'consumer contracts regulations' 0 before): CCR 2013 reg 37(1) express consent + acknowledgement before supply in the 14 days, 37(4) otherwise buyer "bears no cost" (full refund even after use), reg 16(3) durable-medium confirmation must repeat it (read); Stripe Payment Links consent_collection.terms_of_service=required + custom_text.terms_of_service_acceptance sentence; post-payment invoice footer 0.4% max $2 (fee = proposal) or free PDF receipt on success page; store consent=accepted with each issued access code *(sources: legislation.gov.uk ; legislation.gov.uk ; docs.stripe.com ; docs.stripe.com ; support.stripe.com)* · 2026-10-30
- [UK DMCC Act marketing-copy compliance: urgency, reviews, prices (from 6 Apr 2025)](marketing/uk-dmcc-act-urgency-reviews-price-copy.md) — UK DMCC Act copy compliance (from 6 Apr 2025): Sch.20 para 7 false limited-time offers, para 13 fake/hidden-incentive reviews (legislation.gov.uk, read); CMA207 countdown-restart example, drip pricing banned, fines up to higher of £300k/10% turnover (read); CMA Nov 2025 400+ businesses/100 letters/8 investigations, 7 settled, £6M+ penalties/£440k+ redress (gov.uk + CMA blog 14 Oct 2026, read); pre-publish checklist + Cedwyn lint *(sources: legislation.gov.uk gov.uk competitionandmarkets.blog.gov.uk)* · 2026-10-27
- [Virgin Media mailbox closure (Junara/Atmail) + Sky Yahoo Mail: UK consumer-ISP sender rules, 2026](marketing/uk-isp-virgin-media-junara-sky-yahoo-sender-rules-2026.md) — UK consumer-ISP list decay + sender rules (suggested by root): Virgin Media hands ntlworld/blueyonder/virgin.net to Junara (Atmail), announced 9 Sep 2026; 45-day decision + 120-day recovery, deleted at 165 days; 99p fee, 12 months free (VMO2 newsroom, Register, read); emailexpert: attrition waves from late Oct 2026 and a year on, bounce behaviour unknown (held mail = no signal until ~Feb 2027), VM notices carry no links (phishing). Live DoH 30 Oct: VM MX already atmailcloud.com (virginmedia.com p=reject, others quarantine/sp=reject); sky.com MX = Yahoo (p=reject strict) so Yahoo bulk rules apply (SPF+DKIM, DMARC p=none aligned, rua recommended, RFC 8058 one-click, unsub 2 days, spam <0.3% of inbox mail); btinternet MX openwave, p=reject. Cedwyn: count Mailchimp members by domain (counts only), VM re-confirm note as draft on the project lead's GO linking only to own page, VM-segment engagement line in Sunday report; nothing sent *(sources: news.virginmediao2.co.uk theregister.com emailexpert.com senders.yahooinc.com sky.com)* · 2026-10-30
- [UK Parliament e-petitions: 10,000 = a written Government answer you can cite](marketing/uk-parliament-e-petitions-10k-government-response-route.md) — UK Parliament e-petitions for reserved matters (HMLR, public records): 6 months open, 10,000 = written departmental response, 100,000 = debate considered; this Parliament ~2,200 open / ~9,000 rejected / ~425 with response / ~75 debated (page counts, approx); heritage trees #732726 10k in 4 months, 11,714, Defra response 5 Feb 2026; cite responses as dated primary sources; policy-level asks only, the project lead's GO *(sources: petition.parliament.uk ; petition.parliament.uk ; petition.parliament.uk)* · 2026-10-30
- [UK Public Lending Right (PLR) for e-books and remote library loans](marketing/uk-plr-ebook-library-loans.md) — UK Public Lending Right for e-books/remote loans: DCMS consultation (21 Oct 2026, closes 15 Nov) proposes 13.63p/loan for 2025/26 (12.40p in 2024/25), national loans data from all statutory libraries; £1 min, £6,600 cap, 60k+ contributors; register by 30 June, statements Jan, paid Feb, not retrospective; needs ISBN per edition/format (Kindle/ASIN and Kobo 123-prefix ineligible), personal authorship (no companies), UK/EEA residence, legal-name ID check; Irish PLR print only; ALCS for foreign PLR; Nielsen ISBNs £93 / 10 for £174 -> owner spend decision (payback ~1,280 loans); Cedwyn: ISBN map + checklist, no purchase without GO *(sources: gov.uk consultation 2025-26 PLR rate per loan; bl.uk; publishing.co.uk (Jul 2026); nielsenisbnstore.com)* · 2026-10-26
- ["Was £9.99, now £4.99": UK reference pricing after the Emma Sleep ruling](marketing/uk-reference-pricing-was-now-emma-sleep-2026.md) — UK reference pricing (was/now, struck-through, introductory, RRP): CTSI Pricing Practices guidance s.17 (read 27 Oct 2026: duration <= higher-price run, recency <2 months, immediately preceding, significant sales or realistic expectation, no concurrent discounts, introductory price must actually rise) + High Court CMA v Emma Sleep via Gowling WLG 4 Aug 2026 (read; judgment not read): 1:2 sales ratio rejected, genuine+reasonable belief in sales at the higher price counts, longer discount = weaker reference, <1% sales at reference price admitted breaches, order terms pending Q4 2026; CMA209 is drip/total price only. Cedwyn: no 'was £9.99' anywhere (£0 sales at £9.99, many intervening prices); fix stale £9.99 FB captions to £4.99; ladder copy 'next edition will be £X' only when scheduled *(sources: businesscompanion.info ; gowlingwlg.com)* · 2026-10-27
- [UK subscription law by design for the £49.99/month academy (DMCC Part 4 Ch 2, live 1 Jan 2027)](marketing/uk-subscription-regime-dmcc-academy-stripe-by-design.md) — UK subscription regime (DMCC Part 4 Ch2): regs laid 19 Oct 2026, live 1 Jan 2027 (TLT read); key-info box + payment acknowledgement at final step, 6-monthly reminder notices on durable medium, non-waivable 14-day renewal cooling-off after trials/12m renewals, online cancel + end-of-contract notice; Stripe 'Send emails about upcoming renewals' + portal cancellation; no trial/annual at launch; Recurly $50-100/mo churn 3.15% *(sources: tlt.com (Oct 2026), reedsmith.com (9 Apr 2026), docs.stripe.com customer-emails + cancellation-page, recurly.com)* · 2026-10-27
- [Crowdfunded publishers (Unbound): a closed route, and who holds pre-order money](marketing/unbound-crowdfunded-publisher-collapse-preorder-money-gate.md) — Crowdfunded publishers + pre-order money ('unbound' 0 before): Unbound administration Mar 2025, assets sold £50k to Boundless with no debt liability; 238 authors/agents owed £657k, ~8,000 customers £391k pre-orders, trade £829k (PW, read); Boundless liquidated 1 Aug 2025 (PW + ALLi, read); Tom Cox owed ~five figures, 5,342 copies sent home, backers of unpublished book not refunded (Guardian, read) -> VERDICT no Unbound/Boundless; pre-orders/crowdfunding only on our own Stripe / all-or-nothing platforms; counterparty check (Companies House, Gazette, ALLi) + reversion-on-insolvency-and-sale clause before any publisher deal *(sources: theguardian.com, publishersweekly.com, selfpublishingadvice.org)* · 2026-10-30
- [Unmoderated remote mobile usability test, free: phone screen recordings with voice, no paid platform](marketing/unmoderated-remote-mobile-usability-test-free-screen-recording.md) — Unmoderated remote mobile test with no paid platform: phone's built-in screen recording + mic, written task card, UTM-tagged start link, stop at payment page; MeasuringU: Tullis et al. completion r=.70 (60% lab vs 64% unmoderated), time r=.65; CUE-8 1% completion / 1.6 SUS diff; CUE-9 37 h vs 60 h; NN/g: quiet sessions, no safety net, pilot and rewrite every task; recruit 6-7 for 5 usable; Cedwyn fixed tasks v1 (article->e-book->pay page, bundle, free sample), agents code videos, sev 3-4 re-checked live at 390 px *(sources: measuringu.com; measuringu.com; nngroup.com)* · 2026-10-31
- [Unsubscribe-reason survey: keep it on, read every answer, act on three signals](marketing/unsubscribe-reason-survey-mailchimp-read-act.md) — Unsubscribe-reason survey ('unsubscribe survey' 0 before; preference centre file covers before-the-click): Mailchimp help (read) survey on Unsubscribe success page, optional, reasons fixed (reword only via Translate it), redirect URL REMOVES it, per-campaign export codes NORMAL/NOSIGNUP/INAPPROPRIATE/SPAM/OTHER/UNSPECIFIED; MailerLite 25 Mar 2026 (read, vendor) avg unsub 0.22% over 3.5M campaigns (legal/media/HE ~0.1%), watch SPAM >4-5% of unsubscribers, NOSIGNUP -> opt-in audit, state frequency on form, targeted sends +36.69% opens/+267.21% clicks (own data, method not stated); MarketingSherpa 2,400 US consumers (read) too many emails 26%, not relevant 21%, too many from company 19%, always selling 19%, 49% want to choose frequency vs 14% of marketers offer it; r/beehiiv (read) 0.5%->2.5%/issue, >0.5% abnormal, >1% sender-rep risk, check acquisition source; routine: keep survey on, export after each send, act on SPAM/NOSIGNUP/frequency, quote OTHER verbatim, <20 unsubs read each, never email unsubscribers; Cedwyn: verify audience 6139ff4a0d has no redirect, frequency line on signup form (proposal), weekly report line *(sources: mailchimp.com ; mailchimp.com ; mailerlite.com ; marketingsherpa.com ; reddit.com)* · 2026-10-28
- [UTM discipline + GA4 funnel exploration for a small e-book site (2026)](marketing/utm-discipline-ga4-funnel.md) — UTM vocabulary + never tag internal links (use GA4 events); GA4 default-channel rules (source=email gives Email; unmatched values become Unassigned); 6-step open funnel exploration with key events *(sources: analyticsmania.com UTM guide; support.google.com; optimizesmart.com; bigdelta.com GA4 funnel)* · 2026-10-26
- [Vale of Glamorgan plaques: what exists (GATE note)](marketing/vale-of-glamorgan-plaques-commemoration-nomination-gate.md) — Vale plaques GATE: no council heritage blue-plaque scheme; Recognition and Commemoration review (post-2020, Strategic Equality Plan) with two forms (review a commemoration / suggest a person or event: name + reason; no criteria published); bench memorial plaques £322.50 shared / £800 exclusive (bench from £1,475; not Cosmeston/Porthkerry/Penarth Pier; council property) = memorial, zero-spend breach; Llantwit Major + Cowbridge blue-plaque town trails (operator not checked); farm/family = NO; nominate only a sourced long-dead public figure/event = PROPOSAL, the project lead's GO; watch the forms; kill at next growth report *(sources: valeofglamorgan.gov.uk ; valeofglamorgan.gov.uk ; visitthevale.com)* · 2026-10-29
- [Vale of Glamorgan Walking Festival (Valeways): getting a Llandough heritage walk into the programme](marketing/vale-of-glamorgan-walking-festival-valeways-heritage-walk.md) — Valeways (volunteer charity) Vale of Glamorgan Walking Festival as the low-risk route for a Llandough heritage walk: 2026 5-10 May churches theme, 27 guided + 5 Stroller + 2 specialist walks; 2024 3-8 Sep 30 routes £3/walk TicketSource; 2022 350 people/30 walks incl. history + Welsh-language walk (organiser/press figures); Valeways leaders + insurance lead, Cedwyn supplies cy/en story sheet + QR (?ref=valeways); watch 2027 dates from Jan 2027; approach = HubSpot draft on the project lead's GO; PROPOSAL for QUEUE-after-framing *(sources: valeways.org.uk ; valeways.org.uk ; visitthevale.com ; walkingfestivals.org ; penarthtimes.co.uk)* · 2026-10-29
- [Vale of Glamorgan Strong Communities Grant + GVS Community Action Fund: local small-grant gate](marketing/vale-strong-communities-gvs-community-action-gate.md) — GATE + playbook: Vale of Glamorgan Strong Communities Grant ('strong communities' 0 before): council page (read) community groups/voluntary sector/town+community councils, 2025-26 pot £180k, £5,001-£15k, >=20% match, value for money key, email a paragraph first for an eligibility check, CLOSED (decisions Jun 2025, finish by 31 Mar 2026; 2026-27 round not posted), aims seed/feasibility/equipment/future-bid groundwork, progress reports 2020/2022 with case studies; GVS Community Action Fund up to £5k (referenced); no award rate; a Vale micro-fund £100-£400 (third-party snippet, not checked); Cedwyn: needs constituted group (the project lead's decision); NEVER via/with the community council; GVS <=£5k pilot of free bilingual 'Llandough memories' sessions, SCGF for year 2; e-books outside grants *(sources: valeofglamorgan.gov.uk ; facebook.com)* · 2026-10-30
- [Van Westendorp price sensitivity survey (4 questions) - gated pricing research for e-books and tours](marketing/van-westendorp-price-survey-gated.md) — Van Westendorp 4-question price survey (+NMS demand questions): OpenAI ChatGPT Plus USD 20 story (OpinionX, interview not checked), stated WTP overstates ~20-33%, needs >=100 responses (per segment); Google Forms + pandas crossings; HELD for Cedwyn until 100 answers reachable; pricing = owner decision *(sources: opinionx.co)* · 2026-10-26
- [Version hashtags that survive social platforms (#_v0.0.2 breaks at the dot)](marketing/version-hashtags-platform-parsers-dot-breaks-tag.md) — Version hashtags vs platform parsers ('#_v' 0 hits before): parser source read: twitter-text (letters/digits/_ + joiners, needs a letter; conformance '#hashtag.' -> 'hashtag'), Mastodon tag.rb (word + _ U+00B7 U+30FB ZWNJ), Bluesky atproto TAG_REGEX (to whitespace, inner dots/hyphens kept, trailing punct stripped, 64 graphemes); Meta/LinkedIn/TikTok closed (snippets: letters/digits/_ only); IG cap 5 tags since Dec 2025. Box test: #_v0.0.2 and #_v0.0.1 both link as #_v0 on X/Mastodon/Meta-family (collision), #_v-0.0.1 -> #_v; whole on Bluesky; #_v0_0_2 whole everywhere. Cedwyn: site chips stay as the project lead set; social posts must not carry #_v0.0.2 literally -> ROOT DECISION: social-safe #_v0_0_2/#_vminus0_0_1 or version in caption only; hashtag slots for place/era/campaign *(sources: github.com github.com github.com socialmediatoday.com)* · 2026-10-30
- [Version selector on e-book, film and image downloads: visible "Select a version" label, newest preselected](marketing/version-selector-dropdown-label-default.md) — "Select a version" selector for e-books, /documentary/, image/NFT downloads (19:21 30 Oct ask): Baymard drop-downs poor under 5 options, 55% open just to look, 28% desktop sites still drop-down sizes, eye-tracking overlooks -> buy-before-choose errors (read); NN/g placeholder-as-label harmful (read); visible <label>, newest preselected, price in option, button/href swap, one shared snippet; offer buttons only if data shows look-only opens *(sources: baymard.com ; baymard.com ; nngroup.com)* · 2026-10-30
- [Versioned releases with a rising price ladder (free first version, each release dearer)](marketing/versioned-release-rising-price-ladder.md) — Versioned releases with a rising price ladder: Leanpub pricing help (read 27 Oct 2026) "Publish Early, Publish Often", raise price per release, back out equal steps from final price ($20->$40 in $5), frame as thank-you not punishment, free-minimum bestseller; Leanpub free updates for in-progress buyers (17 Mar 2025); royalties 80% >=$7.99 (13 Feb 2025); Leanpub at Sixteen dozens >$50K/hundreds >$10K; Zukowski Steam EA (19 Sep 2023) median price change $4.00, review corr -0.23; CMA207 banned practice 7 false limited-time. Cedwyn: v0.0.1 free + £4.99 step (27 Oct), prices from pence script; PROPOSED upgrade-at-difference policy (the project lead's call) *(sources: help.leanpub.com help.leanpub.com help.leanpub.com leanpub.com howtomarketagame.com gov.uk)* · 2026-10-27
- [The "very disappointed" survey (Sean Ellis 40% test + Superhuman's PMF engine)](marketing/very-disappointed-pmf-survey-superhuman-engine.md) — Sean Ellis "very disappointed" 40% survey + Superhuman PMF engine (Ellis ~100 startups: under 40% struggled, over 40% traction; Superhuman 22% -> 33% by segmenting -> 58% in 3 quarters; ask users with core experience, 2+ uses in 14 days; ~40 respondents directional; survey each person once; 4 questions; ignore 'not', split 'somewhat' by main benefit; half roadmap on what fans love, half on what holds same-benefit users back; 16/40 = 40% has 95% CI 26-55%); Cedwyn: survey engaged readers (PROPOSAL), Q2/Q3 to find who to market e-books to and blurb words + tools/pmf_score.py (stdlib) *(sources: review.firstround.com; businessofsoftware.org; pmfsurvey.com; fitsignal.com)* · 2026-10-31
- [Video in email: thumbnail + play button (and a small GIF) that links to the watch page](marketing/video-in-email-thumbnail-play-button-gif.md) — Video in email via thumbnail + play button / small GIF linking to OUR watch page ('video in email'/'animated gif'/email 'play button' 0 before): Mailchimp help (read) most clients strip embedded video; Video block/merge tags only long-form YouTube/Vimeo, else upload image; Litmus chart (read) native video only Apple Mail/iOS(limited)/Samsung/Thunderbird; Wistia 2017 7 A/B tests (read, vendor, any-link clicks) play-button thumbnail +40.8% (11,290; 282 vs 200), +24.4% (5,270; 709 vs 570), +25.2%, +22.6%, then +15%/+12.7% as novelty faded; Litmus "+65% CTR" unsourced, not quoted; GIF <=1 MB (1 MB 1.18 s vs 180 kB 0.37 s on 4G), Outlook 2007-19 first frame only, 2-55 Hz flashing risk. Cedwyn: door-announcement campaigns get PNG thumbnail -> /movie/?utm..door-N + live-text link + alt; GIF launch emails only; institutions plain text; kill if image link <1/3 of text-link clicks after 3 doors *(sources: mailchimp.com wistia.com litmus.com litmus.com)* · 2026-10-30
- [Video intros: the first 30 seconds and the first minute (retention)](marketing/video-intro-hook-first-30-seconds-retention.md) — Video intros for 2-min 6-hourly documentary scenes: YouTube Help 9314415 (read) Intro = % still watching after 30 s, high = matched title/thumbnail promise, fix title/thumbnail first then first 30 s, move top moments earlier; MrBeast production guide (leaked Sep 2024, via Simon Willison, read) first minute most important, 21M of 60M lost in minute one = good; Cedwyn: narrator on camera with the scene's question in first 5 s, no catalogue IDs before 0:30, 2-3 s flash-forward, log Intro %/top moment per scene *(sources: support.google.com simonwillison.net)* · 2026-10-27
- [Video on landing pages without the weight: facades, posters, preload (2026)](marketing/video-landing-page-facade-poster-preload.md) — Video on landing pages: Lighthouse third-party-facades audit, lite-youtube-embed (nocookie, playlabel, progressive enhancement, ~224x faster per readme), self-hosted <video preload="none" poster> + captions + width/height, text summary beside; play-rate measure; /parcels/ and /documentary/ application *(sources: developer.chrome.com third-party-facades, github.com, web.dev video-performance, web.dev embed-best-practices)* · 2026-10-27
- [Video sitemap + watch pages for self-hosted documentary scenes](marketing/video-sitemap-self-hosted-documentary-watch-pages.md) — Google video sitemap + per-scene watch pages for self-hosted documentary doors ('video sitemap' only in harvest notes before): Google docs (read) required video:thumbnail_loc/title/description(<=2048)/content_loc OR player_loc (content_loc preferred, != page loc), duration 1-28800 s; indexing gates (read): watch page indexed + performing well, video main content of a single-video watch page, not hidden, stable thumbnail URL, WebM/MP4 ok; GSC Video indexing reasons (read) 'not on a watch page', 'Cannot determine video position and size' = image placeholder clicked to load player; no practitioner before/after numbers found (vendor assertions ignored; measure 8 wks); live 30 Oct 03:56Z: robots no Sitemap line, sitemap.xml index (core + blog news) no video sitemap, /documentary/ one <video> hub, movie.js v1.4.3 loads clips from raw.githubusercontent at runtime behind tap-artwork; Cedwyn: static /documentary/scene-NN/ watch pages with real <video poster> at load, video-sitemap.xml from the player manifest (ffprobe durations), robots Sitemap line, GSC submit; host clips on a Cedwyn path (raw-GitHub type/stability not checked); hand to player/build lineage, no install *(sources: developers.google.com ; developers.google.com ; support.google.com ; support.google.com)* · 2026-10-30
- [Zoom-through card levels with the View Transitions API: keep it fast, linkable, indexable and motion-safe](marketing/view-transitions-zoom-card-levels-seo-a11y.md) — Zoom-through card levels (the project lead 02:30 accordion/doorway ask; 'view transition' 0 skill hits): Chrome case studies (read) redBus VT+INP -> 7% more sales (combined), CyberAgent animate only what changes on 'See more', Nykaa/PolicyBazaar replaced JS anims; support Chrome/Edge 111, Firefox 144, Safari 18 (else instant swap); checklist: all level text in served HTML (details_audit word parity), pushState URL per level, real <a href> cards + focus move + aria-live, startViewTransition 250-400 ms, prefers-reduced-motion off-switch (WP perf #2067), no fetch inside transition, INP <200 ms; Cedwyn: review list for a worker, protect evidence/timeline/wiki text, URL Inspection check *(sources: developer.chrome.com ; developer.chrome.com ; web.dev/articles/prefers-reduced-motion ; github.com)* · 2026-10-30
- [Voice-of-customer (VOC) review mining: write sales copy in readers' own words](marketing/voc-review-mining-sales-copy.md) — Voice-of-customer review mining for sales copy: Wiebe rehab headline >400% CTA clicks / >20% form submits (via CXL), Dressipi +123.9%, Learn Visual Studio >60% (Talia Wolf); collect 30-100 verbatim quotes from comparable Welsh-history book reviews + r/Wales/r/Cardiff, bucket pain/outcome/objection/delight, headline+button pair, FAQ from objections; PROPOSAL *(sources: cxl.com, getuplift.co)* · 2026-10-26
- [Vocal Media History community: original 600+ word stories, English-only, labelled AI, light links](marketing/vocal-media-history-community-original-stories-light-links.md) — vocal media history community ('vocal.media' 0 before): 19,290 stories / 7,316 creators (read 31 oct), no republishing of content published elsewhere, book excerpts with a link allowed, english-only, mandatory ai-content tag, spam/forced-link flagging, word minimums; $3.80/1k reads free tier, $35 payout min; weekly new 700-1,200 word single-record stories, one utm link, 8-week kill rule; proposal *(sources: vocal.media/history ; vocal.media/resources/how-to-recycle-your-content-on-vocal ; vocal.media/resources/community-guidelines ; vocal.media/lifehack/how-do-i-ge)* · 2026-10-31
- [Volunteer transcription project: build a community around the records (Zooniverse / FromThePage)](marketing/volunteer-transcription-community-zooniverse.md) — Volunteer transcription as community building: Zooniverse Project Builder free (Public = no review, unlisted, permanent 'not reviewed' banner; Official = review reply ~2 wk + 1-wk volunteer beta, listed + newsletter promotion, newsletter list of several million; 10,000 uploads/user; all media hosted publicly, no sensitive data; 2-5 transcribers/page), FromThePage Fort Worth PL 8,000+ pages in ~1 yr + volunteers new to its collections; FromThePage paid ($100/$360 per month; transcribers free) so skip; steps: rights-clear 50-300 page batch, field guide, Public pilot, 3 per page, consensus + 10% spot-check, credit + cited catalogue pages, monthly transcribathon; Cedwyn: PROPOSAL pilot, prep batch list/guide in the project workspace *(sources: help.zooniverse.org; help.zooniverse.org; fromthepage.com; content.fromthepage.com; fromthepage.com)* · 2026-10-26
- [Wales official tourist guides (WOTGA Blue/Green Badge) as partners for the Llandough tour and the e-books](marketing/wales-tourist-guides-wotga-cpd-partner-route.md) — Wales official tourist guides as partners ('wotga'/'tourist guide'/'cpd' 0 before; buyers side stays in wales-travel-trade-gto): WOTGA ~50 working guides, Blue Badge EN15565, own Green Badge regions, CPD compulsory min 20 h/yr (40 expected) supported by Cadw/Visit Wales/Museum Wales lectures (FEG page, read); Guide Fees 2026 (read) walking half day £208/full £343, language £245/£391, driver-guide £489-£790; Visit Cardiff curates 15 official guides with interests; play = free records-led CPD session + 1-page cy/en handout with per-guide UTM/QR, HubSpot draft to WOTGA secretary on the project lead's GO only, public stops only *(sources: walesbestguides.com, feg-touristguides.com, visitcardiff.com)* · 2026-10-30
- [Wales travel trade for the Llandough guided tour: GTOs, coach operators and DMCs, net rates, Visit Wales listings and fam visits](marketing/wales-travel-trade-gto-coach-dmc-net-rates.md) — Wales travel trade for the Llandough guided tour ('tour operator'/'familiarisation'/'group organiser' 0 before): buyers GTOs (U3A/Probus/Ramblers), coach operators, DMCs, wholesalers; Southern Wales toolkit worked example £150 public -> £120 static net vs OTA 15-20%, lead time 3-12 months vs <30 days, trade discount = OTA level (15-25%); gates: Visit Wales Tourism Product Database (VAQS recommended), Travel Trade Wales listing requires trade rates + website, fam trips only for listed trade-active products, Vale of Glamorgan in Southern Wales Tourism, Cadw Tour Operator Scheme for pairing; trade kit (factsheet, net rate, group-exclusive package, fam plan, PL insurance); Cedwyn PROPOSAL: after pilot+insurance, net = 0.8xP, pitch for 2027 season, HubSpot drafts only *(sources: cdn.prod.website-files.com ; industry.visitwales.com ; industry.visitwales.com ; traveltrade.visitwales.com ; cadw.gov.wales)* · 2026-10-28
- [Wales Week London / Worldwide: free listing for a St David's fortnight event (Feb–Mar 2027)](marketing/wales-week-london-worldwide-st-davids-event-listing.md) — Wales Week London/Worldwide (St David's fortnight, ~mid Feb-early Mar): own About page (read) 56 events 2017 -> 81 -> 100+ -> 136 (2020) -> 70 online (2021) -> ~90 (2022) -> 111 (2023) -> 130 (2024), 10th year 2026 (Hansard snippet); free Host-an-event form + organisers' toolkit; Worldwide sister weeks run by volunteers, "no fees / charges", invites diaspora societies, single online programme; testimony thin (Wilcox quote; Berkshire 'crack on' snippet), no per-event sales numbers = visibility calendar; Cedwyn proposal: free 45-min online heritage talk 24 Feb or 1 Mar 2027, cy/en (+es line), own /events/ signup tag walesweek2027, utm walesweek, submit by 15 Jan 2027, kill rule <15 registrations -> recorded video, <5 sales by 31 Mar -> no 2028; the project lead GO needed *(sources: walesweek.london ; walesweek.london ; walesweek.london ; walesweek.london ; walesweek.london ; spindogs.co.uk (blocked, snippet))* · 2026-10-28
- [Archive snapshot pages (/wayback/) without SEO or copyright trouble](marketing/wayback-snapshot-pages-noindex-canonical-ogl-fair-dealing.md) — /wayback/ snapshot pages (the project lead 13:01 rule): canonical to original + noindex,follow, out of sitemap, not robots-blocked; nofollow on IA/live links; Crown copyright = OGL v3 (attribution line) so gov/justice pages can be copied whole; non-OGL pages: cited passage only under CDPA s.30 quotation, no images; takedown contact; grep audit *(sources: developers.google.com consolidate-duplicate-urls + qualify-outbound-links; nationalarchives.gov.uk crown-copyright; legislation.gov.uk CDPA s.30)* · 2026-10-27
- [Web push notifications on a static heritage site: when it is worth it (2026)](marketing/web-push-notifications-soft-ask-ios-home-screen.md) — Web push done right: Firefox 99% of prompts unaccepted (48% denied), news site prompting on arrival 2.47-3.55% accept vs Google News CrUX example 82.3%; Chrome quiet UI, Jan 2026 push rate limits for low-engagement senders, auto-revoke for unvisited sites; iOS push only for Home Screen web apps (16.4+). Soft-ask button after a click, one promised trigger, UTM per send. Cedwyn: low priority; if built, "Door N is open" + new e-book versions only, button on /movie/ and /ebooks/, never on arrival *(sources: developer.chrome.com, developer.chrome.com, erwinhofman.com, webkit.org, blog.mozilla.org)* · 2026-10-27
- [Per-language WebVTT tracks + VideoObject/Clip markup for the self-hosted documentary scenes](marketing/webvtt-tracks-videoobject-clip-self-hosted-documentary-scenes.md) — Per-language WebVTT tracks + VideoObject/Clip markup for self-hosted documentary scenes ('webvtt'/'clip markup' 0 skill hits before): Google video SD (read) Clip in hasPart needs name+startOffset+url (deep link), SeekToAction alternative ?t={seek_to_second_number}, not both; DDN/3Play (read) captions +7.32% views, +13.48% first 14 days, no share effect; Verizon/Publicis 2019 (snippets) 69% sound-off in public, 80% more likely to finish with captions; how-to: one .vtt per lang per scene, static <track> (site-language default, cy as captions with sound cues), watch page per scene with VideoObject inLanguage cy + 3-6 Clips, ?t= seek, transcript under clip, Rich Results Test + GSC video report; live 30 Oct 03:41Z: /documentary/ static HTML 0 <track>, 0 VideoObject, movie.js v1.4.3 adds tracks in JS only; Cedwyn: hand to player worker lineage (don't edit player), ffmpeg srt->vtt, no install *(sources: developers.google.com ; 3playmedia.com ; forbes.com ; streamingmedia.com)* · 2026-10-30
- [Skill: turning reader signups into first sales (a welcome sequence for a small e-book list)](marketing/welcome-sequence-first-sale-small-ebook-list.md) — 5-email welcome sequence for first sales (E0 deliver+question, E1 story, E2 excerpt, E3 offer at listed prices, E4 objections; buyers exit): Omnisend 2026 welcome benchmarks, 2-5% freebie-to-paid gap, no fake urgency (DMCC Sch.20), UTMs only on email links, Mailchimp free-plan limits + zero-spend fallbacks *(sources: digitalapplied.com 2026 (Omnisend); manuscriptreport.com; davidgaughran.com; legislation.gov.uk)* · 2026-10-26
- [Welsh culture/heritage calls for evidence: respond, get published, use as a dated hook](marketing/welsh-culture-heritage-calls-for-evidence-respond-publish-hook.md) — Answering Welsh calls for evidence (distinct from petitions/PQ/GOV.UK-consultation hooks): Senedd guide (read) email/form, cy/en, evidence normally published with name; Culture Committee (est. 16 Jun 2026) published 'Priorities for 7th Senedd' responses, meets 2 Nov 2026; LIVE: Welsh Gov 'A vision for culture and sport in Wales' call for evidence (heritage, museums, archives in scope; individuals welcome) closes Fri 18 Dec 2026 12:00, [address kept in the project workspace]; MA published its response as content; Cedwyn: draft neutral policy-level response with catalogue examples for owner's GO *(sources: senedd.wales guide-to-written-evidence; senedd.wales; gov.wales; gov.wales; museumsassociation.org)* · 2026-10-30
- [Welsh-language tags in e-books and listings: `cy` in EPUB, `wel` in ONIX, Welsh on KDP](marketing/welsh-cy-language-tags-epub-onix-wel-kdp.md) — Welsh language tags for e-books ('dc:language'/'onix'/'xml:lang' 0 skill hits before): EPUB BCP47 'cy' (DAISY KB read: xml:lang on package, dc:language per primary language, lang on every XHTML, inline lang spans = WCAG 3.1.2), ONIX list 74 'wel' (EDItEUR read), KDP lists Welsh (help read; PDF upload not for Welsh -> EPUB/DOCX; one language per book), Gumroad/Stripe no field. no sales numbers exist; case is catalogue filtering + read-aloud voice. measured 31 oct on 3 local EPUBs (enwau sample en, tour companion en, la visita es): dc:language correct, 0 lang="cy" spans despite 110/59/31 Welsh-name hits, some XHTML roots lack lang. proposal: build-time word-list cy spans, lang on every root, QA grep gate; cy/wel only for a real bilingual/Welsh edition *(sources: kb.daisy.org ; ns.editeur.org ; kdp.amazon.com)* · 2026-10-31
- [Welsh diaspora networks (GlobalWelsh Connect, Wales International): what is free, what is paid, and how a small heritage shop uses them](marketing/welsh-diaspora-networks-globalwelsh-wales-international.md) —  *(sources: globalwelsh.com ; globalwelsh.com ; hivebrite.io (blocked, snippet) ; walesinternational.cymru ; walesinternational.cymru)* · 2026-10-28
- [Welsh genealogy mailing lists (groups.io) and the Ancestry message-board shutdown, Oct 2026](marketing/welsh-genealogy-mailing-lists-groupsio-ancestry-boards-closure.md) — Welsh family-history mailing lists + Ancestry boards shutdown ('groups.io'/'mailing list'/'ancestry message' 0 before): Ancestry boards banner "will soon be archived ... no longer be able to post" (Wales-Gen 27 Oct 2026, Cheshire list), replacement ancestrycommunity.com (GTV 16 Oct 2026); RootsWeb lists ended 2 Mar 2020; [address kept in the project workspace] 348 members/278 topics (quiet, but 9 replies in 2 days to a new member), [address kept in the project workspace] 67 members/831 topics (15 msgs 17-30 Oct); free /rss monitor per list. Cedwyn: read-only RSS watch for Llandough/Leckwith/Penarth/Tŷ Mawr mentions now; posting = the project lead's GO, his own account, answers-not-announcements linking evidence pages, per-list /r/ redirect *(sources: groups.io groups.io genealogytv.org ancestry.com)* · 2026-10-30
- [Welsh historic place-name records: the List of Historic Place Names + Welsh Place-Name Society (contribution route)](marketing/welsh-historic-place-names-list-rcahmw-contribute-names.md) — List of Historic Place Names of Wales (RCAHMW, statutory; 'historic place names'/'rhestr' 0 before): free search/Advanced/postcode radius/CSV, ~350k at launch, 660k+ per later headline; public contribution = name + coordinates (map button since Apr 2024, one staff member) + year by enquiries form/email or DataMapWales 'Record Welsh Place Names' form (also feeds OSM/Wikipedia); comments moderated; Welsh Place-Name Society (2011; bulletin, conference, Gwarchod); OUR MEASURE 30 Oct: 65 records within 1 km of CF64 2XX, Llandough parish 36 OS + 1 Parochialia + only 1 tithe-era name vs Michaelston-le-Pit 16 tithe names = fillable gap; apply: PROPOSAL batch of tithe-era field names from the evidence catalogue (names/dates/refs only, HubSpot draft, GO first), bilingual place-names page *(sources: historicplacenames.rcahmw.gov.uk (search/help/community-rules/blog 2024-04) ; rcahmw.gov.uk ; datamap.gov.wales ; cymdeithasenwaulleoedd.cymru)* · 2026-10-30
- [Welsh-language audience growth for history content: one Welsh-first bilingual feed, meaning not word-for-word](marketing/welsh-language-audience-growth-welsh-first-bilingual-feed.md) — Welsh-language audience growth for history content: Welsh Language Commissioner social-media guide (read) Jones Crisps 'Welsh content often gets more hits', Save the Children Wales one bilingual account + reply in asker's language + translate meaning not words, Galeri Welsh-first, Rhiannon Roberts growth via bilingual, 83% respect stat; S4C 2023 (read) weekly viewers +8%, 16-44 highest in 10 yrs, YouTube hours ~doubled in a year; snippets: S4C YouTube 874K h 2024-25, +22% streaming/+83% social impressions 2026, Cunliffe 2024 TikTok audience drives language. Playbook: one feed Welsh first, burnt EN subs on Welsh audio, reply in asker's language, 3 checked hashtags, own A/B cy-first vs en-first (6+ each, UTM utm_content), 2 platforms. Cedwyn: teaser cutdowns cy-first on FB+IG via auto-social, Helo Blod checks *(sources: welshlanguagecommissioner.wales; s4c.cymru; en.wikipedia.org (snippet); senalnews.com S4C record streaming (snippet); pure.southwales.ac.uk cunliffe-2024 TikTok)* · 2026-10-30
- [Skill: Welsh-language media for a Cardiff/Vale heritage story (2026)](marketing/welsh-language-media-papur-bro-golwg360-heno.md) —  *(sources: dinesydd.cymru; papuraubro.cymru; golwg.360.cymru; bro.360.cymru; s4c.cymru; umarcomm.umn.edu)* · 2026-10-26
- [Welsh-language and learner podcasts: guest spots via Y Pod](marketing/welsh-language-podcasts-y-pod-guest-spots.md) — Welsh-language + learner podcast guesting ('podlediad'/'Y Pod'/'Clera' 0 before): Y Pod directory (read) with add-your-podcast form, learner category, Welsh podcast awards, shows Hanes Mawr Cymru (history), Amser mewn Amaeth #133 (farming), Clera 10th year, Pigion/Y Newyddion i Ddysgwyr/Pod Cylchgrawn Cip (learners); Clwstwr case (read) 38 Welsh podcasts in 2018, near-doubled 2019 via one promo account, GBP 31,500 grant; learners 20,445 in 2024-25 (+12%, 16-24s 4,110 +56%; Learn Welsh 17 Mar 2026, read); Jane Friedman 1 Jul 2026 US Book Show panel (read): niche shows outperform, ~10k-follower shows engaged, outreach 4-6 months ahead, hosts want link-back + sharing; playbook = shortlist from Y Pod, angle not book, give first + /press/audio/ show-notes page with link-back, pitch Nov-Dec for St David's, ready audio kit, UTM, <15 visits/30 days = no repeat (ours); Cedwyn: spokesperson = owner's decision (PROPOSAL), 2 HubSpot pitch drafts (Hanes Mawr Cymru, Amser mewn Amaeth) on GO, Sylfaen pack in learner show notes, no paid placement *(sources: ypod.cymru ; ypod.cymru ; clwstwr.org.uk ; learnwelsh.cymru ; janefriedman.com)* · 2026-10-30
- [Welsh-learner walking groups: Cymraeg yn y Gwyllt (Dinas Powys) and Welsh-language nature walks](marketing/welsh-learner-walking-groups-cymraeg-yn-y-gwyllt-prompt-sheet.md) — Welsh-learner walking groups ('welsh in the wild'/'siop dwt' 0 before): Siop Dwt's Cymraeg yn y Gwyllt Dinas Powys walk Sun 11 Oct 2026 (cenotaph 10:30, Vale Trail 6, 5 mi / 3 mi option, free, level stickers + prompt sheets, ends at coffee/pub, email cancellations); WTSWW free monthly Cerdded, Coffi a Chlonc (Teifi Marshes), Skomer learner walks £30 + £22 boat, Forest Farm Cardiff group; no attendance numbers published; Cedwyn: build an A5 bilingual 'Taith Geirfa Llandough & Leckwith' prompt sheet (place names/meanings, Mynediad question frames, QR to a free learner page with audio), PROPOSAL HubSpot draft offering it to Siop Dwt (business contact only), Forest Farm variant, box-insert idea to QUEUE-after-framing; not sent without GO *(sources: eventslist.co.uk ; visitthevale.com ; siopdwt.com ; welshwildlife.org)* · 2026-10-30
- [Welsh learners as an audience: level-tagged reading, Amdani, learner communities (2026)](marketing/welsh-learners-audience-amdani-levels-learner-communities.md) — Welsh learners as an audience ('learner' 1 mention, 0 files before): Learn Welsh 2024-25 (read) 20,445 unique learners (+12% y/y, +61% vs 2017-18), 34,960 activities, 47% community/online, 39% workplace, 16-24s 4,110 (+56%); Duolingo 2025 report (read) Welsh #4 among committed learners (rank only, no count); Amdani (Books Council, read) graded to Entry/Foundation/Intermediate/Advanced with illustrations and English word lists, Amdani Festival of Reading each March (2026: 2-6 Mar), 2024 book club 150+ learners; Lingo Newydd graded magazine, Sgwrs Dysgwyr Discord ~1,590, Menter Caerdydd/Learn Welsh Cardiff reading groups, Rio Grande Madog Center Zoom clwb darllen (snippets); playbook = level badge + geirfa + slow transcript, one free sample per level, community rules, March timing, UTM, <1% to /ebooks/ in 30 days = stop (our threshold); Cedwyn: level badge + 15-word geirfa under each Welsh scene card (PROPOSAL to player owner), free Foundation-level page, HubSpot draft to Lingo Newydd on owner's GO *(sources: learnwelsh.cymru ; blog.duolingo.com ; books.wales ; learnwelsh.cymru)* · 2026-10-30
- [Welsh midwinter customs as a content calendar: Mari Lwyd, Plygain, Calennig, Hen Galan](marketing/welsh-midwinter-customs-mari-lwyd-plygain-calennig-hen-galan.md) — Midwinter calendar 24 Dec-13 Jan ('mari lwyd'/'plygain'/'calennig'/'hen galan' 0 before): Museum Wales (3 pages read) Mari Lwyd Christmas Day to Hen Galan 13 Jan, earliest 1798, boom 1850-1920, "especially popular in Glamorgan", pwnco verse contest in Welsh, revival now; Plygain 3-6 a.m. carols, farmhouse cyflaith nights; Calennig apple on three sticks 1 Jan, New Year "the biggest day of the year" (1860s); Hen Galan Cwm Gwaun (snippets). No reach numbers found. Cedwyn: 4 bilingual posts + 1 email ~28 Dec (utm_campaign=midwinter2026), optional /wales/ evergreen page, prep by 15 Dec, drop rule vs 4 ordinary posts *(sources: museum.wales; museum.wales; museum.wales)* · 2026-10-29
- [Reaching Welsh-Patagonian societies in Chubut: who they are, how they like to be approached (2026 how-to)](marketing/welsh-patagonian-societies-chubut-outreach.md) — Welsh-Patagonian societies: Asociación San David Trelew (1892, 1,000-seat hall opened 28 Jul 1915, Eisteddfod venue), Asoc. Cultural Galesa Puerto Madryn (Cedwyn II's town; Toschke house, Her Siriol, "Aún estamos aquí"), Eisteddfod del Chubut 19-25 Oct 2026, Gaiman museum, Wales-Argentina Society (1939, charity 507737, CFW Global Giving Circle); approach = give first, institution not person, Spanish + Welsh line, avoid festival weeks, culture first, one follow-up; HubSpot drafts only; Spanish draft opener; etiquette inferred (no published guide) *(sources: galesesenpatagonia.com.ar; asociaciongalesamadryn.org; radiochubut.com; communityfoundationwales.org.uk; register-of-charities.charitycommission.gov.uk (507737))* · 2026-10-26
- [Getting a local-history book into Welsh public libraries and local studies collections (beyond BorrowBox)](marketing/welsh-public-libraries-local-studies-acquisition-wpls.md) — Welsh public library print/local-studies acquisition beyond BorrowBox: WPLS 7th framework 2025-28 (read) acquisitions >=250/225/200 items per 1,000 pop (by size), QI A5 >=4% of materials budget on Welsh-language resources, WPLSCE 8; CILIP LSG Book stock toolkit (read) local-author criteria, works set in area, multiple copies, branch-staff intelligence; Vale libraries local/family history (Barry + Penarth; penarthlibrary@ role address, snippet); self-published gate = reviews. Playbook: ISBN + library supply + title sheet (bilingual for the 4% floor), 2 free reference copies to local studies, stock ask, library talk, one review, one follow-up; kill at 3 months. Cedwyn: only once a print ISBN exists; HubSpot draft for the project lead's GO; copies = QUEUE proposal *(sources: gov.wales 2025-04 seventh-quality-framework-of-welsh-public-libraries-standards-2025-to-2028.pdf; localstudieslibrarians.org; valeofglamorgan.gov.uk)* · 2026-10-29
- [Pitching a heritage book to small Welsh publishers (Seren, Graffeg, Carreg Gwalch)](marketing/welsh-publisher-proposals-seren-graffeg-carreg-gwalch.md) — Pitching to small Welsh publishers (for the 3 pitch drafts): Seren non-fiction CLOSED (read 27 Oct), no unsolicited, no simultaneous, no paper, no AI-generated work; Graffeg open, illustrated heritage non-fiction welcome, web form only, 3 titles/month, 12 weeks silence = no; Carreg Gwalch no submissions page (enquire first); Friedman proposal anatomy (overview, 5-10 comps, audience, numbers-only marketing plan, bio, outline, sample, 10-25 pp); postal-address legal duty for an individual's pitch NOT checked *(sources: serenbooks.com; graffeg.com; carreg-gwalch.cymru terms; janefriedman.com)* · 2026-10-27
- [Welsh-language Wikimedia: Wicidestun (cy Wikisource) + Wicipedia (cy Wikipedia) scope and sizing](marketing/welsh-wikimedia-wicidestun-wicipedia-scope-sizing.md) — Welsh-language Wikimedia ('wicidestun' only in next-ideas, 'wicipedia' 0 before): cy.wikisource siteinfo 15 active users, last 500 non-bot edits 422+62 by two editors; site ~45k-180k user views/mo vs en.wikisource 35M; Aug 2026 rank ~200 = 22 views/mo; Hanes Morganwg (1874) Indecs 588 pages, 37 proofread, 537 not created, p.38 names Pont Lecwydd; John Walters "Person Llandoch" line (Cofiant John Jones Talsarn p.301); cy Wikipedia Llandochau Fach 54 views/12 mo, Lecwydd 34 (en Llandough 209); "Llandochau" alone is the Cowbridge village; PROPOSAL: Welsh speaker proofreads parish pages, no cedwyn links, cite book+page *(sources: cy.wikisource.org API + Indecs:Hanes_Morganwg_(Dafydd_Morganwg).djvu, cy.wikipedia.org, Wikimedia pageviews API)* · 2026-10-30
- [WhatsApp Channel for e-book readers (UK + Spanish-speaking Patagonia)](marketing/whatsapp-channel-readers-uk-patagonia.md) — WhatsApp Channel as one-way reader broadcast: Nieman Lab Nov 2023 FT 35k on Telegram took a year vs similar on WhatsApp in two weeks; La Nación 392,500 followers, 9/10 connected Argentinians use WhatsApp, 1-2 short paragraphs, minimal links, admin metrics = approx views + emoji counts; INMA/Echobox Reach 2M+, up to 14 pageviews/session, niche channels beat general (Kardashians 2.7M), Telemundo 820k polls/video > X traffic, limits (Updates tab, opt-in notifications, manual work); Twipe: no follower cap, no phone numbers visible to admin; WhatsApp FAQ/blog snippets not checked; steps: owner's phone creates (Business API number cannot), niche promise, 2-4 posts/week, EN + ES channels, grow via /ebooks/, footer, back matter, welcome email, talk QR, utm_source=whatsapp; Cedwyn: PROPOSAL on owner GO, names + 3 draft posts, supports plan task #59 *(sources: niemanlab.org; inma.org; twipemobile.com)* · 2026-10-26
- [WhatsApp Communities and pop-up groups: the two-way layer beside a Channel](marketing/whatsapp-communities-pop-up-groups-heritage.md) — WhatsApp Communities + pop-up groups (two-way layer beside the Channel; 'whatsapp communities' 0 before): El Tecolote via RJI 2026 (read) ~300 members in 6 months of QR/stories/tabling, then 700+ in one co-promoted breaking-news moment -> ~1,000; pop-up groups 70+ (strike) / 50+ (election day) opt-ins; partner event ~15; Tue+Thu cadence; personal 'why did you join' welcome; churn per post as the measure; group phone-number privacy; Help Center snippets 2,000 per Community, 1,024 general chat; Cedwyn: PROPOSAL 7-day pop-ups for walk/talk/St David's Day/movie doors -> Channel, owner's phone, invite links only, kill <10 opt-ins or >20% leave *(sources: rjionline.org ; faq.whatsapp.com (snippet) ; faq.whatsapp.com (snippet))* · 2026-10-29
- [WhatsApp Status: the owner's own 24-hour story to people who already know him](marketing/whatsapp-status-owner-24h-story-warm-contacts.md) — WhatsApp Status ('whatsapp status' 0 before; Channel + Communities covered separately): Meta Newsroom 16 Jun 2025 (read) Updates tab 1.5B/day + Ads in Status/promoted channels/paid channel subs; Ofcom Online Nation 2025 (snippet) 92% of UK adult smartphone users; Help (snippets) 24 h, 90 s video, mutual-saved contacts only, mentions -> reshare; no Cloud API status endpoint (r/WhatsappBusinessAPI) so owner-posted only; no clean case numbers found -> 10-post click test. Cedwyn: Story Time v5 (74 s) as owner's status, Tab prepares file + caption + /r/ link (PROPOSAL) *(sources: about.fb.com, ofcom online-nations-report-2025.pdf, faq.whatsapp.com, faq.whatsapp.com)* · 2026-10-31
- ["Why didn't you buy?" non-buyer survey + JTBD switch interviews (four forces)](marketing/why-didnt-you-buy-survey-jtbd-four-forces.md) — Non-buyer survey + JTBD switch interviews ("didn't buy"/'creatorscience' 0, 'four forces' 1 before): Jay Clouse CreatorHQ launch 326 bought, 2,426 clicked not bought, 2-question anonymous Tally survey -> 183 replies (~7.5%), 107 long answers, price follow-ups (bargain/stretch) read as perception gap -> demo/FAQ/objection fixes; Moesta & Spiek switch interview (switchers 30-90 days, timeline from first thought, 5-8 interviews), Push+Pull > Anxiety+Habit; apply: PROPOSAL Mailchimp draft to /ebooks/ clickers who didn't buy (GO first), code answers with tools/forces_tally.py, fix biggest restraining force on /ebooks/ *(sources: creatorscience.com ; jobstobedone.org ; jobstobedone.org)* · 2026-10-30
- [WI speaker auditions: getting on a Federation speakers' list](marketing/wi-speaker-auditions-federation-list.md) — WI Federation speaker auditions: members vote applicants onto the county speakers' list; Shropshire ~2 auditions/yr, unsuccessful not contacted, max 5 titles, average WI 26 members, fuel-based travel, 10% commission on sales-table goods, pure business pitches excluded; Hampshire 5 selection days/yr via county magazine; Surrey/Staffordshire yearbooks; author testimony: several bookings from WI reps at the audition itself, no book sold yet; Glamorgan Federation site behind browser check (route not checked); Cedwyn: two titles, owner decides speaker/fee, browser-read Glamorgan route next, HubSpot draft application only, QR utm_source=wi *(sources: wi-shropshire.co.uk; hampshirewi.org.uk; surreyfedwi.org.uk; sfwi.org; pigpen.page/speaking-at-the-wi/; glamorgan.thewi.org.uk (not checked))* · 2026-10-26
- [Wiki Loves Monuments UK: heritage photos of public listed sites, with free exposure on Wikipedia](marketing/wiki-loves-monuments-uk-listed-heritage-photos.md) — Wiki Loves Monuments UK ('wiki loves' only in next-ideas before): Commons WLM 2026 UK page (read) September uploads, own photos, not on Commons before 1 Sep, anyone can enter, run by Wikimedia UK; WMF 29 Apr 2026 (read) 2025 intl 3,789 people / 227,918 photos; Commons API today UK 2025 cat 9,423 files, Wales 549 (2025) vs 3,533 (2024), counts may be incomplete; UK rules page 403 (eligibility wording not checked); St Dochdwy's Llandough Q97403861 = Cadw 13432 Grade II, 10 Commons files; no traffic/sales data (goodwill + reusable CC BY-SA images, no shop links). Cedwyn: public listed sites only (church, Leckwith bridge etc.), Penarth Llandough not Cowbridge (Q29491288), uploader must be the photographer (the project lead/volunteer), Aug 2027 reminder as proposal, measure file usage at 3/12 months *(sources: commons.wikimedia.org wikimediafoundation.org wikidata.org)* · 2026-10-30
- [Getting a Commons clip seen: Wikidata "video" (P10), infoboxes in other languages, and article placement, measured, with a gate](marketing/wikidata-p10-video-placement-measured-gate.md) — Placing a Commons clip: Wikidata P10 ("video") shows in Wikidata-fed infoboxes across languages (Rhuddlan Castle Q1585938 P10 clip used on 20 pages in 18 language Wikipedias, 4,121 requests/12 mo, NOT on en because en infoboxes ignore P10); Llandough Q6661223 has P18, no P10, 8 sitelinks; en "Llandough, Penarth" 3,089 views/12 mo vs cy "Llandochau Fach" 54; don't confuse Q13644928 (Cowbridge) / Q17744300 (tower house); COI routes: one disclosed P10 edit, {{Edit COI}} talk-page request for en; sv "Videosprint 2" contest picked up Welsh P10 clips (5,500-8,700/yr); gate >835 requests pace or accepted request at 90 days; PROPOSAL needs owner GO *(sources: wikidata.org Q1585938 + Q6661223 (API); Commons globalusage; mediarequests + pageviews API; sv.wikipedia.org Veckans tävling/Videosprint_2; WP:COI; Template:Edi)* · 2026-10-31
- [Skill: Wikidata "described at URL" (P973) and "described by source" (P1343) pointing at our pages, done honestly](marketing/wikidata-p973-described-at-url-disclosed-entity-links.md) — Wikidata P973 'described at URL' / P1343 / P854 for our pages (P973 had 0 skill hits): P973 = reliable external resource when no ID property exists, 4.28 M uses; values are rel=nofollow (checked Q12418) -> entity-linking/AI-reuse value, not link equity; Wikidata has no own COI policy (WMF ToU disclosure applies); baseline: 0 items link to bucklerfamily.estate, Llandough items Q6661223/Q17744300/Q110422570 have 0 P973/P1343 (live API 31 Oct 2026); proposal: one disclosed P973 (talk-page route preferred) on the parish item to a place-history page, never shop/case pages *(sources: wikidata.org ; wikidata.org ; wikidata.org ; wikidata.org ; query.wikidata.org)* · 2026-10-31
- [Wikimedia Commons: share public-domain archive images where Wikipedia readers see them](marketing/wikimedia-commons-public-domain-archive-images-glam.md) — Sharing public-domain archive images on Wikimedia Commons for reach: NLW (Jason Evans, WMUK 2019) 17,000+ images, 70%+ in use, pages with them ~730M views; en.wiki COI guideline encourages COI uploads, image adds can be uncontroversial but promotional/contested ones go to the talk page; PD-UK-unknown (pre-1956 photos); disclosed single account, rich file pages (source = catalogue URL, cy/en, depicts), Pattypan/OpenRefine for batches, GLAMorous/BaGLAMa2 to measure; links nofollow (reach not SEO). Cedwyn: PROPOSED on the project lead's GO, 10-file place/map pilot under rule 7f, talk-page placements on Llandough/Ely/Caerau *(sources: web.archive.org en.wikipedia.org, commons.wikimedia.org, commons.wikimedia.org)* · 2026-10-27
- [Skill: contributing to Wikimedia Commons and Wikidata as a heritage archive, inside the conflict-of-interest rules](marketing/wikimedia-commons-wikidata-heritage-coi.md) — Commons + Wikidata as a heritage archive within COI rules: NLW ~15,000 images -> 100M+ views in 16 months; WP:COI nutshell, WP:CURATOR, WP:SELFCITE (talk-page edit requests), no shared accounts, bot policy (a person submits; Tab prepares batches), COM:SCOPE + PD-Art/PD-old-70, WD:N, Wikidata COI RfC no consensus (2015), GLAMorgan for reuse *(sources: en.wikipedia.org; commons.wikimedia.org; wikidata.org; youtube.com)* · 2026-10-26
- [Skill: Wikipedia and AI answers, the gate for a court-case heritage project (COILEGAL + the 2026 LLM rules)](marketing/wikipedia-ai-citations-coilegal-llm-rules-gate.md) — Wikipedia for AI visibility, gate for a court-case heritage project: Wikipedia top single ChatGPT citation domain (Profound Aug24-Jun25 7.8% vs Reddit 1.8%; 5W Q1 2026/Similarweb 13.15%); WP:COILEGAL bars editing about court cases you or those close to you were in, and their parties; WP:COISELF family via AfC only; {edit COI} talk requests; 2026 LLM guideline RfCs (persistent LLM use blockable) + G15 speedy deletion of LLM pages; AfC "8 weeks or more", G13 at 6 months. Cedwyn: Tab never edits or drafts Wikipedia text, nothing on the 1987 case/family; private gaps list for place articles only, the project lead decides *(sources: en.wikipedia.org; .../Wikipedia:Edit_requests; .../Wikipedia:Articles_for_creation; .../Wikipedia:Writing_articles_with_large_language_models; .../Wikipedia:Cri)* · 2026-10-30
- [Wikipedia "Did you know" (DYK): a main-page hook for a new local-history article, measured gate](marketing/wikipedia-did-you-know-dyk-hook-new-article-measured-gate.md) — Wikipedia Did You Know (DYK): new/5x-expanded/moved/GA within 7 days, 1,500+ prose chars, cited hook, QPQ after 5 noms, COI gets extra scrutiny; measured 31 Oct (Pageviews API, DYK sets 10-28 Oct 2026, 9 of 54 titles resolved): run-day median 190 views (p25 77, p75 311, max 392) vs 7/day baseline, ~25x for one day, near-zero external clicks; Cedwyn: GATED low-priority proposal, agents never edit/nominate; prep only a list of missing/stub local topics (Leckwith, Cogan, Llandough manor) with independent sources for an outside editor *(sources: en.wikipedia.org; Wikipedia:Did_you_know/Statistics; Wikipedia:Did_you_know_archive; wikimedia.org pageviews; Wikipedia:Conflict_of_interest)* · 2026-10-31
- [Skill: Wikipedia "On this day" (Selected anniversaries) - what it is worth, what it takes, and why the farm is a NO for now](marketing/wikipedia-on-this-day-selected-anniversaries-measured-gate.md) — Wikipedia "On this day" (Selected anniversaries) value + rules + farm GATE=NO ('selected anniversar' 0 before): OUR pageviews measurement 31 Oct (55 featured articles, 17-27 Oct 2026): baseline<100/day articles median 252x, ~6,000 views on the day, back near baseline in 2-3 days (Mabel Freer 5->20,836->329->84; Girl Pat 7->13,252; Illinois Memorial 3->3,489->50; Aberfan 60th 7,298->187,692); WP:OTDRULES (read) article not section, exact day cited inline, not stub, no yellow tags; ineligible reasons counted (refimprove section 40, refimprove 15, unreferenced 14); WP:GEOFEAT protected-status presumption; Llandough, Penarth has a 'Great House Farm' SECTION (one citation, ~215-340 views/mo), no farm or case article -> NO (section, COILEGAL, LLM rules). Cedwyn: PROPOSAL ride OTD days via the feed API (tested 200) with our own OTD post, utm otd-ride, 8-match kill rule *(sources: en.wikipedia.org wikimedia.org en.wikipedia.org) en.wikipedia.org api.wikimedia.org)* · 2026-10-31
- [Wikipedia pageviews as a free topic-demand signal (which chapter/topic to push, and when)](marketing/wikipedia-pageviews-topic-demand-signal.md) — wikipedia pageviews api as free topic-demand signal ('topic demand'/'keyword research' 0 before): rest_v1 per-article agent=user daily/monthly, free, ua with contact; mciver & brownstein plos 2014 (abstract read) flu 2 wks ahead of cdc, 0.27% mean abs diff/294 wks, peak week 17% more often than google flu trends; own pull 10/2025-09/2026: adverse possession 81,138 (222/day), squatting 202,218, penarth 57,641, es colonizacion galesa 16,142 > en welsh settlement 11,301 (spikes 14-19 jul before 28 jul), llandough penarth 3,089, leckwith 1,637, cy y wladfa 843. rules: rank by median/day, bridge from high-demand general topic to our record, post 7-10 days before spike dates, never edit wikipedia *(sources: doc.wikimedia.org ; wikimedia.org (live) ; journals.plos.org)* · 2026-10-31
- [Wikisource: scan-backed transcriptions of public-domain source documents (cite-back, not traffic)](marketing/wikisource-scan-backed-public-domain-records-cite-back.md) — Wikisource scan-backed transcription of pre-1931/documentary public-domain records ('wikisource' 1 incidental hit before): policy = pre-1931 created/published + scan-verifiable, post-1930 only documentary + free; no second-hand transcriptions, no extracts, Welsh to cy/mul wikisource; Commons scan -> Index -> proofread -> validate; measured views/yr: 1911 EB Penarth 55, Llandaff 52, Barry 93, Glamorgan Gazette 1919 obituary 252; Llandough/Leckwith no source doc on en.ws; ext links nofollow -> credibility cite-back not traffic; never 1939/1974/1987/private holdings; owner GO, 90-day pageviews check *(sources: en.wikisource.org en.wikisource.org wikimedia.org (own measurement))* · 2026-10-30
- [Wikivoyage (Penarth / Vale of Glamorgan): a gate, NO for promotion](marketing/wikivoyage-penarth-listing-gate-nofollow-no-tout.md) — Wikivoyage GATE = NO for promotion: "not for advertising", promotional listings removed, marketers may not add listings (talk page only), most tour listings inappropriate, all links rel=nofollow ("no SEO benefit", Don't tout); traffic Oct25-Sep26 (pageviews API, users): wikivoyage Penarth 1,494 (~4/day), Vale of Glamorgan 1,973, Cardiff 21,336 vs wikipedia Penarth 57,641, Llandough 209; Penarth page has Cosmeston, no Lavernock/Marconi/Llandough; verdict: no e-book/site listing, /wales/ walk not proposed (own product, public edit = GO, too little value); re-check only if nofollow dropped or Penarth >10k views/yr *(sources: en.wikivoyage.org,_business_owners; en.wikivoyage.org; en.wikivoyage.org; en.wikivoyage.org; wikimedia.org)* · 2026-10-29
- [Winner's curse: a "winning" A/B lift is too big. Shrink it before you quote, forecast or stack it](marketing/winners-curse-exaggeration-ratio-shrink-ab-lifts.md) — winner's curse / Type M exaggeration ratio / Type S: shrink a 'winning' A/B lift before quoting, forecasting or summing wins (Gelman & Carlin 2014: 0.1pt→77x, 46% wrong sign, 80% power→1.12x; Airbnb 2017/KDD 2018 summed winners 8.6% vs true 6%, use a holdout; Kohavi/Vermeer/Linowski 2026 replications: 7 of 7 smaller, 5 of 7 n.s. at median 2.2M users; GuessTheTest +364% on 1 vs 3 conversions) + tools/retrodesign.py (stdlib) *(sources: sites.stat.columbia.edu ; medium.com ; linkedin.com ; guessthetest.com)* · 2026-10-31
- [Wix HTML embeds for heritage-society widgets: what works, what breaks (2026)](marketing/wix-html-embed-sandbox-society-widget-limits.md) — Wix HTML embeds for society widgets (Wix 'not checked' in embeddable-this-day-card skill): Embed HTML element = sandboxed iframe (allow-scripts/same-origin/forms/popups/pointer-lock re-enabled; no page access; not responsive, fixed box per desktop/mobile; HTTPS only; no char limit); Custom Code (head) = premium + domain; storage sandboxing from 1 Jan 2025 in editor/preview; Wix won't support 3rd-party code. So: one-line iframe snippet sized ~320x420, stateless card, links target=_blank, frame-ancestors * on /embed/* only (Wix file-host origin not checked, test on free Wix site), PNG fallback tier, server-side per-society utm counts, 20 views/mo/society 8-week kill; no case study with numbers. Cedwyn: PROPOSAL /embed/today + /embed/today.png + /embed/ copy page with Wix tab on cedwyn-calendar Worker; Penarth Society (Wix) offer as HubSpot draft for GO *(sources: support.wix.com support.wix.com dev.wix.com support.wix.com support.wix.com)* · 2026-10-31
- [Made-for-Wales GCSE History Unit 4 ("A changing society"): a local-period source pack teachers can use](marketing/wjec-gcse-history-unit4-changing-society-local-source-pack.md) — Made-for-Wales GCSE History Unit 4 'A changing society' NEA ('wjec'/'gcse' 0 before): WJEC spec v5 (read in full) first teaching Sept 2026, first award 2028, Unit 4 = teacher-chosen c.75-100 yr period in GB/Ireland, 20%, centre-marked, 9 themes x 4 items (2 sources + 2 interpretations), WJEC names 2 themes each June; free WJEC/Hwb resources compete; PROPOSAL: Llandough-juxta-Penarth c.1880-1980 theme-by-item audit, sample theme by June 2027, no school contact without GO *(sources: wjec.co.uk ; wjec.co.uk)* · 2026-10-30
- [WorldCat and Library Hub Discover: getting our e-books into library catalogues](marketing/worldcat-library-hub-discover-catalogue-visibility.md) — WorldCat/Library Hub Discover visibility: no self-submission (OCLC shows only member libraries' cataloguing; corrections via publisher/library); routes = electronic legal deposit (eLD access since Oct 2023 cyber-attack restored only for pre-Oct-2023 items, Cambridge Mar 2025), OverDrive library licences, local-studies purchase, Open Library + ISBN; monthly check of search.worldcat.org / discover.libraryhub.jisc.ac.uk (box blocked) / NLW catalogue; numbers: WorldCat 15,637 libraries/207 countries/512M records (Book Launchers, secondary, undated), Library Hub 45.5M records/162 institutions (secondary, not checked at Jisc); once held: 'Held by' line + JSON-LD sameAs *(sources: help.oclc.org Information_for_authors (+ Why_does_WorldCat_not_display...); jisc.ac.uk (snippet); acrl.libguides.com c.php?g=1008281&p=7304971; lib.cam.ac.uk; b)* · 2026-10-26
- [X (Twitter) growth after Communities closed: replies, threads, XChat (2026)](marketing/x-growth-after-communities-replies.md) — X growth after Communities closed 30 May 2026: TechCrunch 23 Apr (read) <0.4% users / 80% spam reports, XChat joinable group links, custom timelines; Postory (read, vendor) Lists + XChat migration; Graham Mann Feb 2026 (read, own data) 40-60 posts+replies/day -> 30-35 profile visits, 7-8 follows/day, one question reply 12K impressions, 2-wk break -24% engagement/-26% visits, mix 40/30/20/10; Premium paid = skip; steps: profile+pinned thread, 5-10 value replies/day no links, 1-2 posts + 2 threads/wk, native captioned video, public List, XChat only at 20+ engaged (new channel = owner GO); Cedwyn: PROPOSAL X reply routine on Welsh history/genealogy/Patagonia accounts with dated sourced facts, reuse quote cards, weekly numbers to marketing/weekly.csv, strike Communities from old plans *(sources: techcrunch.com; postory.io; grahammann.net)* · 2026-10-26
- [YouTube channel Home tab: trailer for new visitors, Spotlight for subscribers, sections as the documentary shelf](marketing/youtube-channel-home-trailer-spotlight-sections.md) — Channel Home tab (YouTube Help 3219384 read): channel trailer for non-subscribers (no ads by default, never shown again once watched, no 1,000-sub gate unlike watch-page Premiere trailers), Spotlight for returning subscribers, up to 12 sections (default 4), For you section; recipe: 60-120 s trailer, Spotlight = newest movie door, chronological documentary/Shorts/archive playlists, profile links /ebooks/ + /movie/. Cedwyn PROPOSAL: replace 13-min map film trailer with a 60-120 s documentary cut (zero spend); add "update Spotlight" to movie-door checklist (Studio step, no confirmed API field) *(sources: support.google.com)* · 2026-10-30
- [YouTube channel memberships: gate, then a members level that feeds the Academy](marketing/youtube-channel-memberships-gate-academy-doorway.md) — YouTube channel memberships GATE ('channel membership'/'join button' 0 before): expanded YPP UK (Help 13429240, read) 500 subs + 3 uploads/90 d + 3,000 watch h/12 mo or 3M Shorts views/90 d; 70% after tax/fees, up to 6 levels, free one-month trials (Help 7544492, read); Rachana Ranade course-discount perk -> majority of YT revenue, >$100k (YouTube Blog 2020, read); agency 0.5-3% subs join, 5-10% monthly churn (snippet). Cedwyn: ~8 subs so not eligible; track 4 counters; later one level with Academy code perk (PROPOSAL) *(sources: support.google.com, /7544492, /7636690, blog.youtube/creator-and-artist-stories/3-creators-making-most-their-channel-memberships/)* · 2026-10-31
- [YouTube chapters, captions and transcripts for archive videos (and Google "key moments")](marketing/youtube-chapters-captions-transcripts-archive.md) — YouTube chapters (00:00, >=3, >=10 s) double as Google key moments (Google prioritises YouTube-description moments); Clip/SeekToAction for embeds; captions +7.32% views, +13.48% first 14 days (Discovery Digital Networks via 3Play); cy/es caption tracks + translated titles; transcript in <details> on site *(sources: support.google.com; support.google.com; developers.google.com; 3playmedia.com)* · 2026-10-26
- [YouTube Collaborations: co-credited videos with partner channels](marketing/youtube-collaborations-co-credited-partner-videos.md) — YouTube Collaborations: up to 10 co-credited channels per video/Short (Help page read; older posts say 5), each with Subscribe button, recommended to all collaborators' audiences, revenue not split; fit > size (scalelab; Solo Club 399 subs in 24 h, not checked; reddit 500k collab -> 600 subs, not checked); 28-day subs-per-1k-views bar; partners = talk-circuit societies, Patagonia-Welsh channels; outreach = owner GO; PROPOSAL *(sources: support.google.com, scalelab.com, revelator.com (snippet))* · 2026-10-26
- [Measure the embedded YouTube videos on our own pages (plays, watch time, which page)](marketing/youtube-embed-measurement-playback-location-iframe-api.md) — Measuring owner YouTube embeds on our pages ('playback location'/'enablejsapi'/'onstatechange' 0 before): YouTube Analytics insightPlaybackLocationType EMBEDDED + insightPlaybackLocationDetail top embedding sites (read); IFrame API enablejsapi+origin, onStateChange -1/0/1/2/3/5, getCurrentTime (read); Wistia own top-100 pages 6.0 vs 4.3 min time on page with/without video (~1.4x, correlation). Cedwyn: PROPOSAL 7 beacon events on the UKSApiJH4xk /research/ headline (autoplay_start, unmute, play_click, q25-q75, ended) to the Workers Analytics Engine beacon; report unmute rate + click plays; yt-analytics scope on connected YouTube not checked *(sources: developers.google.com developers.google.com wistia.com)* · 2026-10-30
- [YouTube: send viewers on (end screens, Shorts "Related video", playlists, pinned comment)](marketing/youtube-end-screens-related-video-playlists.md) — YouTube onward paths: YouTube Help (read) end screens last 5-20 s, up to 4 elements on 16:9, video >= 25 s, external Link element only in YPP; YouTube Blog 14 Jul 2026 (read) Shorts 'Related video' link to long film, verbal + visual CTA in last 5 s, long video pays off promise in first 5-10 s, vertical live; TubeAnalytics vendor figures (end screens 3-8% of views, cards <1%, playlists +40-70% session, single element + spoken bridge, <2% = relevance) not checked; steps: one-element end screen + subscribe, Related video on every Short, topic playlists EN/ES, pinned comment + description first line with UTM link (no YPP), monthly metrics, one change per fortnight; Cedwyn: 7 subs = no YPP links, apply to 17 queued Shorts, wording rules *(sources: support.google.com; blog.youtube/creator-and-artist-stories/youtube-related-videos-traffic-guide/; tubeanalytics.net; reddit r/letsplay (snippet))* · 2026-10-26
- [YouTube Hype: eligibility gate and first-week plan (2026)](marketing/youtube-hype-eligibility-gate.md) — YouTube Hype gate + first-week plan: Help 15333273 (read) long-form only, last 7 days, YPP creators 500-500,000 subs, 3 hypes/viewer/week refreshing Mon 00:00, smaller channel = bonus points, per-country non-personalised leaderboard, UK eligible, Hype Star badge; OutlierKit (read, vendor) 39 countries Aug 2025, median channel <35K subs (not checked); no readable small-channel numbers (Reddit blocked); steps: gate, Monday uploads, one ask in 48 h, browse impressions d1-7 vs last 3; Cedwyn: ~7 subs, not YPP = PARKED, re-check at 500+YPP, PROPOSAL newsletter hype line for flagship films then *(sources: support.google.com; outlierkit.com)* · 2026-10-26
- [YouTube info cards: mid-video pointers, and reading the channel's onward-path numbers first](marketing/youtube-info-cards-mid-video-onward-path-readout.md) — YouTube info cards + onward-path readout (end-screens skill had only the YPP gate): Help 6140493 (read) 5 cards, Video/Playlist/Channel free, Link = YPP, none on made-for-kids/Content ID campaigns; agency rules (read) not first 30 s/last 20 s, 2-3 cards, at the spoken reference; vendor <1% card CTR (not checked); Cedwyn channel API read 1-29 Oct: 785 views, 0 card impressions, SHORTS 66%, RELATED_VIDEO 3, EXT_URL 35, mobile 73% *(sources: support.google.com, developers.google.com, humbleandbrag.com, tubeanalytics.net, increditors.com)* · 2026-10-30
- [YouTube multi-language audio: one video with Welsh, English and Spanish audio tracks (plus localised thumbnails)](marketing/youtube-multi-language-audio-tracks-cy-en-es.md) — YouTube multi-language audio (own dubbed tracks + localised thumbnails, one video): Help 13338784 (read) Advanced features needed, desktop Studio Languages > Dub, delete auto-dub first, translated titles feed search, analytics by audio language; YouTube Blog 10 Sep 2025 (read) >25% watch time from non-primary language, Jamie Oliver 3x views (YouTube's figures, not checked); auto-dub (Help 15569972) EN->ES yes, Welsh unsupported; Cedwyn movie already renders cy/en/es tracks *(sources: support.google.com, blog.youtube/news-and-events/multi-language-audio/, support.google.com)* · 2026-10-26
- [YouTube Partner Program ladder 2026-27 and Hype: what a 6-subscriber history channel can and can't unlock](marketing/youtube-partner-program-2027-thresholds-hype-readiness.md) — YouTube Partner Program ladder 2026-27 + Hype readiness: expanded YPP (UK listed, Help 13429240, read) Tier 1 = 500 subs + 3 uploads/90d + 3,000 long-form watch hrs/12mo or 3M Shorts views/90d -> memberships, Gifts, Supers, Shopping; Tier 2 ads = 1,000 subs + 4,000 hrs or 10M Shorts; YouTube blog 10 Aug 2026 (read): from 1 Feb 2027 new ads applicants need 8,000 hrs or 20M Shorts views, Shorts ad share only at 10M/90d, fan funding/Shopping thresholds unchanged; Hype (Help 15509925/15334500, read) = YPP channels 500-500k subs, long-form only, first 7 days, 3 free/week, small-channel point multiplier, UK top-50 leaderboard, no effect on recs/search; beta 5M+ hypes/50k channels in 4 weeks (blog Sep 2024); inauthentic-content policy (15 Jul 2025) bans templated slideshows / mass-produced AI clips, channel-wide review; no per-channel Hype outcome figures readable (measure own); Cedwyn: ~6 subs (older file, not re-read) -> target Tier 1 via long-form watch hours, pre-review clean-up of still/AI clips, Hype asks only once eligible, YPP application = the project lead's AdSense decision (PROPOSAL) *(sources: blog.youtube support.google.com youtube.com support.google.com support.google.com blog.youtube blog.youtube support.google.com)* · 2026-10-27
- [Video podcast from the documentary and archive readings: YouTube podcast playlist first, RSS/Spotify only if it earns it](marketing/youtube-podcast-playlist-documentary-rss-spotify-gate.md) — Own video podcast ('youtube podcast'/'spotify for creators' 0 before): YouTube Help 12751636 set an existing playlist as podcast -> YouTube Music (background/download without Premium), badges, youtube.com, recs; full-length owned videos only, Shorts excluded; RSS help 13525207 limits; 1bn monthly podcast viewers; Edison 2025 US YouTube 33%/Spotify 26%/Apple 14%; Spotify Partner Program 3 eps + 2,000 h + 1,000 audience/30 d; practitioners (The Podcast Host 2025): Lake 3.5x audience in 18 months with 10-15 min search-led re-cuts (~$500), Lansdown 200 eps -> 800 subs 'uninspiring', Casabona no bump, Kundtz quit after 8 ($300-400/ep editing); Cedwyn: step 1 playlist-as-podcast of 10-15 min stitched scene episodes, 28-day check, RSS/Spotify only if podcast surfaces >=10% of views *(sources: support.google.com ; support.google.com ; blog.youtube ; support.spotify.com ; thepodcasthost.com)* · 2026-10-28
- [YouTube Posts (formerly the Community tab) for a small history channel](marketing/youtube-posts-tab-polls-history-channel.md) — YouTube Posts (ex-Community tab): YouTube Help (read) text/image/GIF/poll/quiz/video, Posts shelf + tab, may show on homepage + Subscriptions, image posts may show in Shorts feed, not on Made for Kids/supervised/Germany, Home shelf position in Customization; vidIQ upd. 20 May 2026 (read) one idea/question/action per post, 24 h polls + results follow-up, idea engine, 1-2 posts/day max (over-posting may restrict); eligibility (no sub minimum since 2023; Communities 17 Jun 2025) snippets not checked; counter-evidence 10k channel 'ghost' tab and agency 15-25% figure not checked -> warm-audience tool, not growth engine at 7 subs; steps: shelf up, 2-3 posts/wk, image post + 24 h poll + answer post with Short attached, which-next poll, monthly Studio review; Cedwyn: PROPOSAL Mon/Wed/Thu/Fri rhythm (1824 David Stewart survey image; 1667 guess-the-year poll answered with 1974 newspapers; ITV News 1988), ES post fortnightly, UTM utm_medium=post, add to YouTube upload worker checklist *(sources: support.google.com; vidiq.com; ppc.land (snippet); gyre.pro (snippet); reddit r/PartneredYoutube (snippet); marketmakermgmt.com (snippet))* · 2026-10-26
- [YouTube Premieres for long archive films: when to use them, and when not to (2026)](marketing/youtube-premieres-archive-films-decision.md) — YouTube Premieres vs plain upload for long archive films: YouTube Help (read) public watch page before release, shows in search/home/recs, no Shorts/>1080p/360, 2-min countdown, views transfer, chat replay stays, trailers 15 s-3 min need >1,000 subs, Instant Premiere, Live Redirect; Voclify Jul 2026 (read, opinion) <10k-sub channels plain uploads 'tend to' gain faster in 48 h (not checked), 2,000-sub creator 11 in chat, Premiere without promotion = delayed upload, its discoverability remark conflicts with Help (not checked); Reddit 403 snippets; decision rule: premiere only if long-form + >=15 named likely attendees + 48 h promotion; Cedwyn: ~7 subs so default plain uploads, PROPOSAL first Premiere only for a flagship compilation (1824 David Stewart survey / 1667 (1974 newspapers; ITV News 1988)) once attendance list hits 15 *(sources: support.google.com; support.google.com; voclify.io)* · 2026-10-26
- [YouTube retention diagnostics: key moments for long videos, "chose to view" for Shorts](marketing/youtube-retention-key-moments-shorts-chose-to-view-routine.md) — YouTube retention diagnostics ('audience retention'/'retention graph' 0 before): YouTube Help 9314415 (read) key moments = Intro (% still watching at 30 s; low -> retitle/rethumb or re-cut first 30 s), Top moments, Spikes, Dips; Shorts Content tab 'shown in feed' + 'how many chose to view' (Help 12942217 snippet); Analytics API audienceWatchRatio/relativeRetentionPerformance (toolkit access not checked); 1of10 12 Sep 2026 (read) creator-reported bands chose-to-view 70-79% working / 80%+ strong, avg % viewed <35 s 80-90% / 90%+, no official YouTube benchmarks, Shorts views count on play since 31 Mar 2025 -> use engaged views; fix by first failing metric; story-time ident swipe-rate test proposal for the project lead *(sources: support.google.com, /answer/12942217, 1of10.com, developers.google.com)* · 2026-10-30
- [YouTube Shows (serial) + Shorts series for a door-a-day documentary](marketing/youtube-serial-show-shorts-series-door-a-day-documentary.md) — YouTube serial Show + Shorts series for the door-a-day documentary ('series playlist/show features' 0 skill hits beyond a cadence one-liner): Help 16590581 (read) Show = consistent story/look, eligible for search + 'Recommended shows' + 'Continue watching', Serial = oldest-first, Add show features on playlist, Season 1 default, episode order = manual order, two 16:9 artworks <=10 MB 1080p+, Shorts series = Shorts only, portrait/square <=180 s, 'watch series' swipe feed; Help 6084043 series playlist needs verified account, one series per video; playlist analytics views-from-playlist; Mashable 10 Jul 2026 launch (YPP at launch; current help silent, not checked); BI 23 Sep 2026 micro-drama 6.5B views H1 2026, watch time +50%, TV +90%, freemium via memberships; Cedwyn: serial Show 'Cedwyn' episode = door number, one Show per language only if 3 files, vertical Shorts series from teaser cuts, measure 4 weeks *(sources: support.google.com ; support.google.com ; support.google.com ; mashable.com ; businessinsider.com)* · 2026-10-30
- [YouTube Shorts links: what can be clicked, and where the shop link has to go](marketing/youtube-shorts-non-clickable-links-related-video-bridge.md) — YouTube Shorts links: YouTube Help 13748639 (read 27 Oct 2026) URLs in Shorts comments + Shorts descriptions NON-clickable (since 31 Aug 2023, TechCrunch read; shortener doesn't help); clickable = channel profile links (up to 14), long-form description/comment URLs + Posts (advanced features), Related Video in Shorts (Help 14075157: Studio > Content > Short > Related video, advanced features, YouTube content only), end screens; advanced features = phone + history or ID/video (Help 9891124, pinned comments included); routine: sort Shorts vs long-form, Shorts CTA = "link on our channel page", one long-form bridge video set as Related Video on all Shorts, profile link 1 = /ebooks/ UTM; no CTR numbers found (measure own); FLAG: 07:00Z comment queue (sales-fix/yt-comment-queue-0700Z.json) has >=5 Shorts incl. top 2 (hS4aN9dBr4I, 5wCBtClDkyQ) -> URL comments there render as plain text; earlier Shorts description links likewise *(sources: support.google.com support.google.com support.google.com techcrunch.com ferryman.io)* · 2026-10-27
- [YouTube Shorts titles + descriptions for search (YouTube search, Google's short-video carousel, AI answers)](marketing/youtube-shorts-search-titles-descriptions-query-first.md) — Shorts titles/descriptions for search (the project lead 13:29 "google titles"): Foundation Labs (Jul 2026) Shorts in Google top-10 for 475 US "best+software" queries (~108k searches/mo, #1 on 3 of 4), 3-4x IG/TikTok, 92% of those SERPs carry AI Overview, Gemini cites YouTube ~7x IG; Humble&Brag titles <60 chars, keyword in first 5 words, complementary title+thumbnail +1-2 pp CTR (CareerFoundry), Subsub 120,703 titles median 8 words; YouTube Help: 3 hashtags shown, >60 ignored, tags minimal; Shorts description URLs not clickable. Recipe: query first, title = query+payoff, first-frame caption = title, description order (shop line, query sentence, Sources, ≤3 hashtags), variant tags, 7-day search-share review *(sources: foundationinc.co humbleandbrag.com support.google.com support.google.com)* · 2026-10-30
- [YouTube Studio "Insights" + "Research" (outlier multiplier) for documentary topic choice, after the Inspiration tab's retirement](marketing/youtube-studio-research-tab-outlier-multiplier-topic-choice.md) — YouTube Studio Insights/Research + outlier multiplier ('research tab'/'ask studio'/'insight card'/'inspiration tab' 0 hits before): Inspiration tab deprecated from Aug 2026 -> Ask Studio (help 15575509, snippet); Analytics->Insights test 16 Jul 2026 with 4 Ask Studio cards (Channel Summary, Content Patterns, Audience Loyalty, Video Summary), Trends->Research, saved keywords retired (3 months to CSV) (Net Influencer, read); Research tab: outlier multiplier 4x-132x + "Watched by my viewers" filter, Mario Joos testimony, small test, shown at Made on YouTube 23 Sep 2026 with topic box, no rollout date (Tubefilter 5 Aug, OutlierKit 3 Oct, read); video-cut A/B (3 cuts) from 2027; custom feeds by prompt. No lift numbers. Cedwyn: channel tiny so native filter empty - hand CSV + tool; PROPOSALS: monthly yt-outliers-<month>.md read by CEDWYN MOVIE RUN for door titles/thumbnail angles (chronology unchanged), outlier hooks for /ebooks/ Shorts, Content Patterns notes to /learn/ ideas, documentary description for "long documentaries" feeds; re-check native tab at 100+ subs *(sources: support.google.com netinfluencer.com tubefilter.com outlierkit.com blog.youtube)* · 2026-10-30
- [YouTube "Test & compare": A/B testing titles and thumbnails](marketing/youtube-test-compare-titles-thumbnails.md) — YouTube Test & compare: up to 3 titles/thumbnails/pairs, desktop Studio only, advanced features needed (owner step), no Shorts/Premieres/made-for-kids; winner by watch-time share not CTR; few days to 2 weeks; first upload stays if Inconclusive; editing mid-test stops it; <1280x720 downscales all to 480p; Whiffen: 3 different concepts then refine, re-test later; r/PartneredYoutube (snippet) 3 of 4 videos improved, +3-7% CTR; Cedwyn: document / place / character concepts for movie door clips, log results in growth notes *(sources: support.google.com; jamiewhiffen.co.uk A/B testing thumbnail masterclass; reddit.com (snippet))* · 2026-10-26
- [Upload cadence for 6-hourly documentary scenes: frequency vs per-video quality](marketing/youtube-upload-cadence-6-hourly-scenes-frequency-vs-quality.md) — Upload cadence for 6-hourly documentary scenes: vidIQ 10.2M channels (vendor, read) 12+/month median view growth 2.18% vs 0.53% (<1/mo, 4.1x) vs 0.89% (1-3/mo), subs 0.00%->0.91%, correlation only; 6-hourly = ~120/mo, 10x past the measured top tier, no data that more helps; YouTube growth team frames ranking by per-video satisfaction (titles read, not checked); split production cadence (6 h on /movie/, the project lead's rule) from per-channel distribution (YouTube long-form <=1/day or 3-4/wk, 30 s cuts daily), quality floor per upload, per-upload 48 h/7 d metrics, playlist + weekly post instead of 4 alerts/day *(sources: vidiq.com overseeros.com youtube.com)* · 2026-10-27
- [YouTube vertical live: a stream that shows in the Shorts feed (2026)](marketing/youtube-vertical-live-shorts-feed.md) — YouTube vertical live in the Shorts feed: YouTube Help (read) eligibility = no live restrictions 90 days + verified + 16+, vertical streams full-screen + findable by non-subscribers while browsing Shorts, Live Control Room streams 16:9 + 9:16 at once by default, layouts centre crop/fit width/stacked; mobile live needs 50 subs + 24 h unlock (read); webcam/encoder sub minimum not checked; YouTube Blog Filner 16 Sep 2025 (read) 30%+ of daily logged-in viewers watched live Q2 2025, practice mode, AI highlights -> Shorts; Colin & Samir (read) vertical streams auto in Shorts feed, 48% of their views on TV; no small-channel numbers found; steps: unlock, rehearse, one record per 20-30 min stream, schedule 24-48 h ahead, re-state context every 5 min, highlights -> Shorts, measure after 4; Cedwyn: PROPOSAL 4 fortnightly 'One record, live' via Studio/ffmpeg RTMP (channel ~7 subs, mobile out): 1824 David Stewart survey, 1667 (1974 newspapers; ITV News 1988), field names, Q&A *(sources: support.google.com; support.google.com; blog.youtube/news-and-events/live-updates/; blog.youtube/news-and-events/colin-samir-favorites-made-on-youtube/)* · 2026-10-26
- [Open-access deposit with a DOI: Zenodo, Google Scholar and Argentine university repositories](marketing/zenodo-doi-scholar-argentine-repositories.md) — Open-access deposit with DOI: Zenodo free (anyone, any language, 50 GB/record, reserve DOI before publishing, kept for repository lifetime, tombstone on withdrawal = permanent, CC licence, OAI-PMH/OpenAIRE); Zenodo gap check 26 Oct: 0 records on the Welsh colony; Google Scholar inclusion (scholarly PDFs, References section, Highwire citation_* tags, >5 MB books -> Google Books); Argentine SNRD/RDI UNPSJB/SEDICI/CONICET take only affiliated authors -> route via UNPSJB academics (HubSpot draft) + DOI citation; deposit free outputs only (record-mention register, names CSV), creator = organisation name, owner GO required *(sources: about.zenodo.org; help.zenodo.org reserve-doi; openaire.eu/zenodo-guide; scholar.google.com; sedici.unlp.edu.ar; rdi.unp.edu.ar; repositoriosdigitales.mincyt.go)* · 2026-10-26
- [Zero-sales diagnosis: is it traffic or conversion? (binomial odds + first-zero step)](marketing/zero-sales-diagnosis-traffic-vs-conversion-binomial.md) — Is 0 sales traffic or conversion?: Littledata Oct 2026 433 Shopify stores median 1.4%, middle 60% 0.5-2.7% (read); rule of three 95% bound 3/n (Wikipedia, read; JAMA 1983 not read); P(0)=(1-p)^n -> ~213 real title-page visitors at 1.4% (~600 at 0.5%) before 0 means broken; count each step, fix only the first step that hits zero; owner test purchase; SALES FIX runs it first every 3 h *(sources: littledata.io en.wikipedia.org) nathanbarry.com)* · 2026-10-27