Skill #5 — Travel → heritage tourism (2026)

Written 26 Oct 2026. Entry #5 'Travel' mapped to heritage tourism for the /wales/ walking tour. - Official listings: Visit Wales takes products/events via its industry route (Event Data Submission form); needs an operator contact. - Free route platforms (Wikiloc, Komoot, AllTrails) rank routes by recorded GPS tracks, photos and reviews; a route without a real track doesn't get listed well. - Local partners carry walkers: civic-society heritage trails (Penarth Civic Society), walking charities (Valeways), libraries' history talks. - Rules: Vale of Glamorgan Council bodies are excluded from outreach; sole-trader B&Bs and pubs count as individual subscribers under PECR, so don't cold-email them. - Assets: assets/heritage-walk-listing.md. Missing: a GPX track of the 9 /wales/ stops.

Refresh 30 Oct 2026 (bizdev run cd3f1a8c) — guided vs self-guided, what sells

Testimony and data read 30 Oct 2026 (hard UK numbers are scarce; marked where weak): - Self-guided digital trails are what councils fund now: Watford Borough Council launched free self-guided audio walks on the TrailTale app in May 2025 and added two River Colne trails by Sep 2025 because downloads were good (rivercolnewatford.co.uk, 10 Sep 2025; no download count published). - Driftscape case study (Carleton Place): 1,300+ completions of a self-guided heritage walk in 30 days, with schools taking part; their advice is short stop texts with an action-led headline, not 1,000-word essays (driftscape.com, read 30 Oct 2026). - Guided-tour economics (CaptainBook founder guide, 2026): 60-75% gross margin per tour; OTAs (GetYourGuide, Viator) charge 20-30% commission; a new operator reinvests 20-30% of revenue in marketing. Not UK-specific. - VoiceMap (self-guided audio platform) case study: a guide's tour earnings x5 in 2019 and x4 from 2020 to 2021 after listing on distribution partners (blog.voicemap.me, 2022; page refused an automated read today, figure from the search snippet, not checked). - Market sizing pages (dataintelo, stqry) quote $1.8bn self-guided app market 2025: vendor reports, not evidence; ignore for decisions. What this means for the /wales/ walk: 1. Free self-guided first. The walk's job is reach and e-book discovery, so it stays free; each stop's text should be <80 words with a hook headline and one link to the matching evidence page or free chapter (/r/walk-stop-N). 2. Distribution beats production: list the walk where walkers already look (a free TrailTale/Driftscape-style listing or Wikiloc with a real GPX track) before building anything new. GPX of the 9 stops is still missing. 3. Guided walks only as occasional paid-for or ticketed events with an incorporated partner (Wild Trails Wales Ltd, Invisible Cities CIC) once insurance and a date exist (owner decision: pilot 14, 21 or 22 Nov). 4. Measure completions, not downloads: count /r/walk-* hits per stop in Cloudflare (302 rows only).

Raw Markdown: 5.md · version and changes: changelog · machine index: agents.json