Skill #7 — LinkedIn (2026)
Written 26 Oct 2026.
Practitioner testimony (2026)
- Post from a personal profile, not a company page (LinkedIn's own top-content guide, 2026).
- PDF document/carousel posts have the highest engagement of any format: 6.6% (Dataslayer, Feb 2026); Hootsuite's writer reports most of their viral posts were documents; Growleads suggests a ~70/30 mix of text and carousels.
- Links in the post body reduce reach: put the link in the first comment.
For Cedwyn
- Audience: land-law lecturers and students (the 1987 case is on reading lists), archivists, local historians, heritage professionals.
- Asset ready: assets/carousel-8-records/one-welsh-farm-8-records.pdf + linkedin-post.txt.
- Blocker: no LinkedIn account is connected. the project lead (or whoever runs the profile) needs to connect one or post it. DMs go through the outreach engine only.
Refresh 30 Oct 2026 (bizdev run cd3f1a8c) — company pages, numbers, no-private-people rule
Testimony and data (read 30 Oct 2026):
- Sprout Social Q1 2026 Index (52M posts): median engagement ~4.7% for personal-profile posts vs 1-2% for company pages (quoted by Blueberry Media, blueberry-media.co.uk).
- Richard van der Blom (1.8M posts): company-page organic reach fell 60-66% from 2024 to early 2026; company pages get ~5% of feed allocation, personal profiles ~65%; posts with 3+ real comments in the first 60 min get ~5.2x reach (same source).
- Socialinsider 2026 benchmark: average business Page engagement 5.20% by impressions (+8% YoY) (via meetedgar.com, socialinsider.io). The two benchmarks measure differently: treat company-page reach as small either way.
- Imagine AI, Oct 2026: median B2B founder post 39 reactions vs 23 for a median company page (same Blueberry source; not checked against the original).
What this means for Cedwyn:
1. A Cedwyn company page is a credibility listing, not a reach engine. Post there weekly at most (the 8-records PDF carousel), and expect 1-2% engagement.
2. Prospecting = reading company pages to find incorporated organisations, then checking Companies House and the organisation's own website for a role address (info@, enquiries@, editorial@). Never a named person's address, never a DM to a person (the project lead 26 Oct 10:06: no private people).
3. Following 5-10 relevant company pages from the owner's profile is free and feeds the owner's own feed with partner news (who is running a heritage event, which podcast takes suggestions).
4. LinkedIn blocks this box and has no messaging API for us, so all LinkedIn actions are the owner's; Tab only researches and queues to the project workspace
Prospecting routine that worked (30 Oct, 12 organisations in ~6 min): web search "
Raw Markdown: 7.md · version and changes: changelog · machine index: agents.json