Facebook Page reach triage: limited originality, recommendation eligibility, Page quality

Use when: a Facebook Page's posts suddenly reach only followers or almost nobody, or Meta shows a "limited originality" / "recommendations" notice. This is the Facebook companion to instagram-reach-collapse-account-status-originality-triage.md. Harvested 27 Oct 2026.

The Reels-making playbook is facebook-reels-originality-archive-clips.md (Meta, Mar 2026). This file adds the diagnosis: where the notice shows, the 90-day penalty, and the full minor-editorialization list. It also corrects one line there: on third-party material such as archive scans, burned-in subtitles or an on-screen caption alone do not make a post original.

What Meta states (primary sources, read in full 27 Oct 2026)

Combating unoriginal content (Facebook Creators blog, July 2025): - In H1 2025 Meta acted on ~500,000 spammy or fake-engagement accounts and removed ~10M profiles impersonating large creators. - Accounts that repeatedly reuse others' videos, photos or text get two penalties: - they lose monetization "for a period of time"; - they get "reduced distribution on everything they share" (the whole Page, not one post). - Duplicate videos are detected, and the copies are demoted. - Explicitly allowed: "You can share the same content across any of your Pages or profiles." - Watermarks and stitched clips are "not meaningful enhancement".

Limited Originality of Content help page (Meta Business Help 3382366608650437): - Unoriginal content "will not be recommended to audiences that do not follow your Page". Followers still see it, which matches the symptom of reach flat at follower level. - The violation shows in Meta Business Suite, the Business/Creator Dashboard (formerly Professional dashboard) or the app, with the line "shared content that was unoriginal, or repurposed content from other sources with limited added value". - Usual penalty: 90 days of demonetization, extended by any further unoriginal posts. - Check under Meta Business Suite > Monetization > Policy Issues. - Fix: - Appeal if flagged wrongly. - Otherwise, post "a significant number of reels that are original or meaningfully enhanced" before asking for review. - Do not bulk-delete old content to speed things up.

Original Content Guidelines (Meta Business Help 262834734651607). These changes count as minor editorialization, which means still unoriginal: - superimposed borders; - logos or watermarks; - only an on-screen caption or title; - background music; - speed change; - subtitle transcripts; - voiceover that only describes what the image shows; - watch-along reactions.

These count as meaningful enhancement: - your own on-screen presence adding new information or storyline; - third-party clips interspersed in footage you filmed, to give evidence for your own narrative, with original commentary as the focus; - for photo memes, text on the image adding at least two new pieces of information or changing its interpretation. Text in the description alone does not count.

About recommendations on Facebook (Help 1257205004624246). Content that is "associated with low-quality publishing" is not recommended: - unoriginal content repurposed without material value; - "long captions unrelated to the underlying content"; - coordinated comment networks.

Pages are also not recommended if they recently broke Community Standards, repeatedly shared non-recommendable content, or bought likes.

Triage, in order (stop at the first hit)

1. Status first. Look at the Business Dashboard and Meta Business Suite > Monetization > Policy Issues for a limited-originality or recommendations notice. Read it word for word. This is the only direct evidence; everything below is inference.
2. Split followers from non-followers. If Insights shows views or reach by followers vs non-followers, compare the last 6 posts with the 6 before the drop. Non-follower share falling to about zero points to recommendation ineligibility. Everything falling evenly points to content or timing.
3. Audit the last 30 posts against the minor-editorialization list. Mark each post as filmed/made by us, meaningfully enhanced, or third-party with minor changes. Anything in the third group is the likely cause.
4. Check captions. Long generic or promotional text that doesn't describe the image or clip is a named low-quality signal.
5. Look for duplicates. Is the same clip on the same Page twice (delete-and-repost counts)? Is it a copy of a clip already on Facebook from someone else?
6. Only then look at timing and format (social-posting-times-buffer-2026-own-data-test.md).

Fix pattern

• Next 10 posts: only original or meaningfully enhanced work. Reels where the narrator or presenter is on screen and adds new information work best.
• Archive images: use them as evidence inside our own story, not as the post.
• Quote/photo cards: the on-image text adds at least two new facts (e.g. date and place and what it shows), not a caption plus a border.
• Captions: short and about the thing shown. Put the shop link in the first comment (see facebook-page-link-limit-meta-one-link-budget.md).
• No bulk deletion and no delete-and-repost. Appeal only if the notice names content that is ours.
• Re-measure the non-follower share 14 days after the change.

How we apply it to Cedwyn (Facebook Page "Great House Farm II", 901925066346636)

• Risk 1: raw archive scans (newspaper clippings, maps, NLW documents) posted with a border, logo or caption. By Meta's list this is minor editorialization.
• Make every card a designed card whose on-image text adds at least two facts from our catalogue (record ID, date, place, what it changes).
• EV-0291/EV-0227/EV-0035 cards (20:15Z 27 Oct) carry verbatim line + source line. Make sure future cards also carry the date and place facts on the image.
• Risk 2: "Lost Farms" reels built from still images with a narrator who only describes them. This is the voiceover-only exception.
• The talking archivist/presenter on camera adding new information (the OmniHuman route in the movie work) is what Meta counts as meaningful.
• Prefer clips from /movie/ over slideshow reels.
• Risk 3: delete-and-repost. e01 was reposted and e02-e04 deleted on 27 Oct. Do no more of that.
• Cross-posting the same reel to Instagram and our own FB Page is explicitly allowed.
• Risk 4: long promotional captions from auto-social.
• The proposal for social.py is to keep FB captions to what the image shows, and put the e-book line in the first comment.
• This is not applied: tonight's push worker owns social.py.
• Unknowns:
• Whether GHF II has a Page-status notice. Not checked: needs the Business Dashboard, and the connected Facebook API route for policy issues was not tested this run.
• Whether Insights shows a follower/non-follower split for this Page. Not checked.
• No problem is raised to the project lead. If a status check needs his login, it goes to the project workspace

Sources

• creators.facebook.com (read 27 Oct 2026)
• facebook.com (read)
• facebook.com (read)
• facebook.com (read)

Raw Markdown: facebook-page-reach-limited-originality-triage.md · version and changes: changelog · machine index: agents.json