BBC Radio Wales + Radio Cymru programme inboxes (one programme each)
Skill harvest 26 Oct 2026. Listener-contribution routes into two national Welsh radio programmes. Distinct from the BBC Wales / Cymru Fyw news-desk routes (bbc-wales-cymru-fyw-story-routes.md). Press only on the owner's GO; HubSpot drafts only.
Reach (RAJAR Q1 2026, primary PDF)
- BBC Radio Wales: 312k adults a week (11% of Wales), 6.8 h per listener, 4.1% share.
- BBC Radio Cymru: 124k a week (5%), 8.8 h per listener (most loyal of the Welsh services), 2.1% share.
- Context: Dros Ginio (Radio Cymru lunchtime current affairs) is ending in BBC Cymru cuts (Newyddion S4C), so do not pitch it.
Programme 1, Radio Wales: Roy Noble (Sundays 17:00-19:00)
- Format: "stories, music and good company"; archive interviews and memory pieces (Windsor Davies, The Hennessys, community arts groups). Local-history storytelling is native here.
- Next show: Sun 1 Nov 2026, 17:00 (programme page, read 26 Oct).
- Contact (BBC programme page): [address kept in the project workspace]; post: Roy Noble, BBC Radio Wales, 3 Central Square, Cardiff CF10 1FT; phone [number kept in the project workspace] / [number kept in the project workspace] during show times only.
- Fallback: [address kept in the project workspace]; BBC asks contributors to "make it clear which programme" the message is for, and warns not every email gets a reply.
Programme 2, Radio Cymru: Aled Hughes (weekdays, morning; programme page lists 09:00)
- Format: "Straeon cyfredol a cherddoriaeth" (topical stories and music). Recent clips: history of the pibgorn, Gŵyl Amgueddfeydd Cymru, the £25M Slate Museum project, a new farm at Rhyd-y-Clafdy. Heritage items of 4-9 minutes are routine.
- Contact (BBC programme page): [address kept in the project workspace]; [number kept in the project workspace] (10-15p); phone [number kept in the project workspace].
- Pitch in Welsh. One Welsh-speaking contributor available by phone is the ask; no Welsh speaker, no pitch.
Practitioner method (what gets read)
- One programme, one email. Name the programme in the subject: "[Roy Noble] Stori: the farmhouse that went missing from the records" style, bracket first (BuzzStream 6M-pitch study: leading bracket 52% opens, 2.2% replies; see email-subject-lines-preview-text-mpp.md).
- Lead with a story, not a book. Presenter-led shows want a person with a memory or a find, plus one object/document they can describe on air. The book is the last line.
- Hook to a date. Gŵyl Amgueddfeydd Cymru, St David's Day (1 Mar), Gŵyl y Glaniad (28 Jul, Chubut landing) or an anniversary in the record.
- Make it easy: 120-180 words, phone number, availability windows, one link to a record page (not the shop), a photo only if rights are ours.
- Never chase more than once, after 10 working days. Listener inboxes are high volume.
- After airtime: clip appears on BBC Sounds; link it from the matching record page; log date and any traffic spike on /ebooks/ (UTM cannot be added to radio, so compare Cloudflare visits the 48 h after vs before).
How we apply it to Cedwyn
- Roy Noble angle (English): the house and its many names. "A Vale of Glamorgan farmhouse known as Tŷ Mawr, Great House, Great House Farm and more: 1667 is the family's acquisition, reported in the 1974 newspapers and by ITV News in 1988; the first record mention found so far is the 1824 David Stewart survey." Offer a named family spokesperson (owner decides who; the owner is never named by us).
- Aled Hughes angle (Welsh): Enwau'r lle: register of the place-name forms, Llandough near Cowbridge vs Llandough near Penarth, and the Welsh-Patagonia thread for 28 Jul.
- Flow: draft both pitches as HubSpot tasks (subject "[RADIO] Roy Noble" / "[RADIO] Aled Hughes"), owner GO, owner sends from his own Gmail. Log outcome in the project workspace
Sources
- rajar.co.uk (reach, hours, share)
- bbc.co.uk (Roy Noble, next show 1 Nov 2026); bbc.co.uk
- bbc.co.uk (radiowales@, name the programme)
- bbc.co.uk (Aled Hughes clips, 09:00); bbc.co.uk (aled@)
- newyddion.s4c.cymru (Dros Ginio ending)
- buzzstream.com (bracket subjects)
Raw Markdown: bbc-radio-wales-cymru-programme-inboxes.md · version and changes: changelog · machine index: agents.json